scholarly journals Pengaruh Kualitas Produk, Harga, Promosi dan Tempat Pendistibusian Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Perusahaan Tjahaja Baru Bukittinggi

2017 ◽  
Vol 1 (1) ◽  
pp. 68-82
Author(s):  
Hariman Syaleh
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Purchase Decision ◽  
Price Promotion ◽  
Purchasing Decision ◽  
Automotive Company ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Independent Variable ◽  
Product Promotion

  Yamaha as a growing automotive company today realizes the importance of strategy in winning market competition.This research aims to determine the effect of product quality, price, promotion and istribution place on purchasing decision of yamaha motorcycle in Tjahaja Baru Bukittinggi. Sample of this research are 96 customers who buy Yamaha motorcycle in company Tjahaja Baru Bukittinggi which is chosen by accidental sampling technique.Variablesused in this research are of Product X1, Price X2, Promotion X3 and Distribution X4 as independent variable and purchase decision as dependent variable. Data analysis technique used is multiple linear regression.The result of this study indicate that the product, promotion and distribution have a positive and significant effect on purchasing decision of Yamaha motor in company Tjahaja Baru Bukittinggi, while price has a positive but not significant effect on purchasing decision of Yamaha motor in company New Tjahaja Bukittinggi.   Keywords: Products, Price, Promotion, Distribution, Buying decision

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK AICOS PRODUKSI PT. BUMI SARIMAS INDONESIA

2019 ◽  
Author(s):  
Fetrizen ◽  
Nazaruddin Aziz
Keyword(s):  
Drinking Water ◽  
Product Quality ◽  
Bottled Water ◽  
Purchase Decision ◽  
Price Promotion ◽  
Research Results ◽  
Several Variables ◽  
Independent Variable ◽  
Loyal Customers

Basically the decision to buy bottled water by consumers is influenced by many factors such as the quality of a product, brand, taste, lifestyle and the range of promotion made by the company. Driven by the needs that exist within a person and the desire that the needs in a person are affected if the consumer shows a sense of fun that ultimately leads to loyalty. Loyal customers are more valuable than customers who are just satisfied. For loyal customers will always use the product of all time and is a source of revenue and Aicos company in this case have been concerned about factors that can affect consumers in buying decisions. In this research, the research describes several variables that influence consumer purchase decision that is product quality, price, promotion. The quality of the product, the price, the promotion is called the independent variable and the purchase decision is called the dependent variable. Through the research results obtained by researchers, the researchers drew the conclusion that the variables free of price and promotion have a significant effect on purchasing decision because the value of sig <0,05. While for the independent variable of product quality has no significant effect with purchase decision because sig value> 0,05. This is because the consumers who have been interviewed stated that the drinking water products in their quality packaging are almost the same.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals Service Quality and Product Quality Key to Improve Customer Loyalty

2021 ◽  
Vol 2 (9) ◽  
pp. 620-633
Author(s):  
Didi Suhendi ◽  
Sabihis
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Survey Method ◽  
Validity And Reliability ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Positive Effect

This research is motivated by the importance of maintaining customer loyalty for the survival of the company. This study aims to determine and analyze customer satisfaction and product quality as keys to increasing customer loyalty. The population of this study were visitors to the Rava Motor workshop for one year, amounting to 3161 customers where the population data was seen from the actual customer entry unit in 2019. Based on Slovin calculations with an error of 10%, a sample of 97 visitors was obtained using incidental sampling technique. The research method used is a survey method with a quantitative approach. Data collection techniques used in this study are questionnaires, observation and interviews. The instrument used has been tested for validity and reliability. The data analysis technique used is the descriptive data analysis technique, multiple correlation and multiple regression. The results of this study indicate that there is a positive effect of service quality on customer loyalty and there is a positive effect of product quality on customer loyalty. In addition, simultaneously that there is a positive effect of service quality and product quality on customer loyalty.

scholarly journals KECERDASAN EMOSIONAL DAN TEACHER EFFICACY PADA SEKOLAH DASAR DENGAN KURIKULUM 2013

2017 ◽  
Vol 6 (2) ◽  
pp. 75-81
Author(s):  
ALSYAMENTI YORANI ◽  
FITRI LESTARI ISSOM
Keyword(s):  
Elementary School ◽  
Emotional Intelligence ◽  
Data Analysis ◽  
Teacher Efficacy ◽  
Rasch Model ◽  
Quantitative Research ◽  
Cluster Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Independent Variable

This study aims to research determine the effect of emotional intelligence against teacher efficacy in elementary school with curicullum 2013. Variable studied were emotional intelligence as the independent variable (X) and variable teacher efficacy as the dependent variable. The method used in this study is quantitative research with technique cluster sampling. The sample in this study amounted to 50 respondents. The data analysis technique are used to test the hypotesis is a simple regresission analysis using Rasch Model with winstep version 3.73 and SPSS version 16.0. Based on the calcullations, emotional intelligence effects teacher efficacy by 6% and the remaining 94% is in influenced by factors other than emotional intelligence.

scholarly journals ANALYSIS OF PASSING SKILLS DOWN IN THE GAME VOLLEYBALL

2021 ◽  
Vol 1 (2) ◽  
pp. 55-62
Author(s):  
Wendy Sahputra ◽  
Supriyanto Supriyanto ◽  
Mariska Febrianti
Keyword(s):  
Data Analysis ◽  
Entire Population ◽  
Research Results ◽  
Independent Variables ◽  
The Poor ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Independent Variable ◽  
Quantitative Descriptive ◽  
Passing Ability

This study aims to determine the skills of students in doing Passing Under Volleyball in Grade VI students at SD Negeri 112 Seluma Regency. The method used in this research is quantitative descriptive which is conducted to determine the value of the independent variable, either one or more (independent) variables without making comparisons or linking with other variables.The population in this study were students who sat in grade VI SD Negeri 112 Seluma. Sampling in this study using total sampling, because the entire population was sampled, amounting to 32 students. The data analysis technique used is a percentage. From the results of data analysis, description, testing of research results, and discussion, it can be concluded that the under-passing ability of Class VI students at SD Negeri 112 Seluma is at the qualification level of the ability of the "good" category of 56.25 % (18 students), the "medium" category was 34.37% (11 students), and the "poor" category was 9.38% (3 students). So that it can be concluded that most Grade VI students at SD Negeri 112 Seluma are already able to pass under well.

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals PENGARUH HARGA, PROMOSI, BUKTI FISIK, DAN KUALITAS LAYANAN TERHADAP MINAT BERKUNJUNG KE DYNASTY WATER WORLD GRESIK

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 63
Author(s):  
VENNY KARTIKA SARI
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Price Promotion ◽  
Independent Variables ◽  
Physical Evidence ◽  
Data Analysis Technique ◽  
Analysis Technique

This study aims to analyze the effect of price, promotion, physical evidence, and service quality on interest in visiting Dynasty Water World Gresik. The sample of this study consisted of 100 respondents. The independent variables in this study are price, promotion, physical evidence, and service quality, while the dependent variable is the interest in visiting Dynasty Water World Gresik. The data analysis technique used is multiple linear regression with the help of SPSS program. The results showed that the promotion variables, physical evidence, and service quality had a partial effect on the interest in visiting, while the price variable was stated not to have a significant effect on the interest of visiting visiting Dynasty Water World Gresik.

scholarly journals PENGARUH KERELASIAN PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT ASRI PANCAWARNA

2018 ◽  
Vol 1 (1) ◽  
pp. 22-45
Author(s):  
Yuli Evitha
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Likert Scale ◽  
Data Analysis Technique ◽  
Marketing Relationship ◽  
Analysis Technique

The phenomenon that occurs today is the dissatisfaction of customers of PT. Asri Pancawarna / APW, became the basis or purpose of this study. This study aims to determine the content of relation (X1) and product quality (X2), either partially or simultaneously to customer satisfaction (Y).In order to achieve the objectives of the study, this study used questionnaire instruments developed and arranged in Likert Scale. The sample in this study was taken with simple random sampling amount of 67. While the data analysis technique is multiple linear regression.The results showed that Marketing Relationship Against Customer Satisfaction, as well as Product Quality of Customer Density Properties. Marketing Relation Variables and Product Quality can cause 98.2% of Customer Satisfaction.

scholarly journals PENGARUH RELIGIUSITAS DAN LOVE OF MONEY TERHADAP KEPATUHAN CALON WAJIB PAJAK

2020 ◽  
Vol 11 (2) ◽  
pp. 177-187
Author(s):  
Eki Andika Ratnawardhani ◽  
Widi Dwi Ernawati ◽  
Annisa Fatimah
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Linear Analysis ◽  
State Universities ◽  
Snowball Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Love Of Money ◽  
The Love Of Money ◽  
Independent Variable

The purpose of this study was to determine the effect of religiosity and Love of money on prospective taxpayer compliance. Population of this research was students at State Universities in Malang and the amount sample is 393  respondent that was obtained by using  using purposive dan snowball sampling teqnique. The type of  research is quantitative method using the associative causal method. Data coolestion is done by distributing questionnaries  online and off line. The data analysis technique used in this study is multiple linear analysis. The results showed that the calculated value of t on the religiosity variable was 7,593, and the Love of money of 3,570 was greater than t table of 1,966. So religiosity and Love of money affect the compliance of prospective taxpayers. The variable that can explain the independent variable is 15.8%, and the remaining 84.2% is influenced by other variables not explained in this study.

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