scholarly journals Analisis Tagline Merek yang Mengandung Unsur Pornografi di Media Sosial

2021 ◽  
Vol 21 (1) ◽  
pp. 451
Author(s):  
Inda Nurdahniar

Brands have economic value so protection is needed. Brand protection arises when registered. But this is excluded against brands that contain elements of decency. In reality many businesses use brands with the word, logo plus taglines that contain pornographic elements. The problem is seen if the brand continues to operate in the middle of society and even penetrated into social media. Based on the results of the study, the arrangement of brand taglines containing pornographic elements on social media is not specifically regulated but spread across various laws and regulations and there is overlapping. In fact the @ngocok.eskopi account with the trademark "Ngocok Es Kopi" passes as a registered trademark. Whereas when viewed with great disalness, both brands, logos and taglines used on social media have given implicit perceptions or images of pornography. In the era of digitization, social media is a potential media for means of promotion, it is fitting that there are special arrangements such as conventional promotion. Various regulations must also be integrated, such as the use of accounts on social media using legal identity (KTP), applying the tagline as a brand definition in the parent rule of the MIG Law, the passing of registered brands is the responsibility of regulators (human factors) and should not be charged to the system alone (technological factors), expanding the limitations of pornography to be explicit and implicit.

Author(s):  
Saputri Rizki Ramadhanti ◽  
Joti Dina Kartikasari ◽  
Alfian Muttoqim Muttoqim ◽  
Umi Farida Farida ◽  
Amanda Oktaviani Amanda

The amount of paper waste, especially paper waste of yarn rolls in the socks manufactured factory and the convection industry that has not been used to get high economic value is an opportunity to open a new business, especially in the electronic and art craft product. SEPIK PANIK (Speaker of Music and Unique Display of Waste Paper Rolls) is an innovation from processing paper waste to be a unique speaker. The purposes of this program are: 1) Utilizing paper waste to get high selling value. 2) Creating handmade products from paper waste into speakers as well as unique creative display. 3) To accommodate the desire of college students who have entrepreneurial spirit and artistic creations to open new business opportunities. The method of make this SEPIK PANIK product includes 1) Making paper tube of speaker and 2) Making a Unique Display. The Sales of this product have been carried out during May to August 2019, products that have been sold are 34 units, obtained a profit of Rp. 1.170,000. Sales and promotion methods are carried out both online through social media and offline, namely direct selling and consignment. Based on these results, this business is very profitable and can benefit the surrounding environment.


Author(s):  
Alessandro Pollini ◽  
Tiziana C. Callari ◽  
Alessandra Tedeschi ◽  
Daniele Ruscio ◽  
Luca Save ◽  
...  

AbstractComputer and Information Security (CIS) is usually approached adopting a technology-centric viewpoint, where the human components of sociotechnical systems are generally considered as their weakest part, with little consideration for the end users’ cognitive characteristics, needs and motivations. This paper presents a holistic/Human Factors (HF) approach, where the individual, organisational and technological factors are investigated in pilot healthcare organisations to show how HF vulnerabilities may impact on cybersecurity risks. An overview of current challenges in relation to cybersecurity is first provided, followed by the presentation of an integrated top–down and bottom–up methodology using qualitative and quantitative research methods to assess the level of maturity of the pilot organisations with respect to their capability to face and tackle cyber threats and attacks. This approach adopts a user-centred perspective, involving both the organisations’ management and employees, The results show that a better cyber-security culture does not always correspond with more rule compliant behaviour. In addition, conflicts among cybersecurity rules and procedures may trigger human vulnerabilities. In conclusion, the integration of traditional technical solutions with guidelines to enhance CIS systems by leveraging HF in cybersecurity may lead to the adoption of non-technical countermeasures (such as user awareness) for a comprehensive and holistic way to manage cyber security in organisations.


2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.


Author(s):  
Rupa S. Valdez ◽  
Annie T. Chen ◽  
Andrew J. Hampton ◽  
Kapil Chalil Madathil ◽  
Elizabeth Lerner Papautsky ◽  
...  

There has been a significant increase in using social media for academic research and there is an opportunity for human factors professionals to incorporate these platforms into their research. Social media platforms provide a rich space to study extant data on health information communication, behaviors, and impacts and to recruit study participants. In this session, panelists will discuss using social media to study health-related topics including health management, gender-based violence, disaster response, self-harm, patient ergonomics, and secondary impacts of the COVID-19 pandemic. They will share how they have collected and analyzed data and recruited study participants from social media platforms such as Twitter, Reddit, and Facebook. They will also speak to the benefits and challenges of as well as ethical implications for using social media for research. There will be space for a moderated discussion to identify ways social media can be leveraged for human factors research in health care.


2019 ◽  
Vol 3 (2) ◽  
pp. 61-64
Author(s):  
Andri Harmoro Kusumo Broto ◽  
Sofyan Mahardika Rahardi ◽  
Mega Andriana Jane ◽  
Kinanti Ayu Wigaringtyas ◽  
Abdullah G Toda ◽  
...  

 Batik is a picture art that is poured in a piece of cloth that is one of the Indonesian nation's identity that is recognized as World heritage. Unesco has set Batik as a Masterpieces of the Oral and the Intangible Heritage of Humanity on October 2, 2009. In Indonesia, Batik has expanded and penetrated the market share as the development of fashion in the world. Motives that exist in the market is also various types and apparently. Among others: Batik Mega Mendung, Batik Parang Rusak, Batik Kawung, etc. Which makes each type of batik has a different aesthetic value is different its uniqueness.. Dyeing techniques also vary from dyeing techniques, connective techniques, jumputan techniques etc.. Seeing this opportunity encourages the emergence of the idea of making Batik, but replace the use of the night with Leaf Betel. Leaf Betel  itself is only used as medicine or herbal medicine by the surrounding community. With this idea, in addition to raising the economic value of Leaf Betel, the original legacy of Indonesia can also be preserved. Starting from drawing sketches on mori cloth, then burst the Batik motif with Scratches Ginger Leaf Betel on it using Nails. After this step is passed, continued the coloring, for staining time required about 1-2 hours for 1x1 meter sized fabric. The results are sold in the form of batik cloth, and marketed through social media, and sold directly in the area of Madiun and surrounding areas.


Author(s):  
Julieta Kartikasari ◽  
Kirana Anugerah Putri ◽  
Radicha Arnanda Putri Indrawati ◽  
Veren Audia Nurmansya ◽  
Wulandari Prima Devi ◽  
...  

IPE  63  Community  Service  Activities  (KKN)  Group  179  Airlangga  University in  Kare Coffee Tourism, Kare Village, Kare District, Madiun City, with the theme of ecotourism which was held on19 January 2021 to 13 February 2021 aimed at developing curry coffee tourism areas, increasing public  awareness of health  and  providing  health  facilities in  accordance with  health  protocols, attracting tourists through promotions on various social media, adding insight into how to utilize coffee processing waste so that it can be of economic value. as well as coffee cultivation techniques and ways to increase coffee production for coffee entrepreneurs and producers in Kare village. As for the design of activities carried out in the form of procurement of complete tourist facilities and procurement of complete protocol facilities that are not yet available in Kare Coffee tours and their availability is needed,  by purchasing  goods online and sending items that have been purchased directly to Kare Village. Promotion of curry coffee tourism, by utilizing existing social media such as Instagram and YouTube by uploading a coffee tour profile video so that it can be known to the wider community and can attract both local and international tourists. The use of coffee waste, by providing education and training to the community in Kare Village, is carried out online as well as uploading  the video  of the seminar results to  YouTube regarding the utilization of coffee waste carried  out  online  and  uploading  the  seminar  results  video  to  YouTube.  And  webinars  on ecotourism,  CHSE protocols, coffee cultivation techniques, and increased coffee production were conducted online on the same day then uploaded the webinar results to Youtube. AbstrakKegiatan Kuliah Kerja Nyata (KKN) IPE 63 Kelompok 179 Universitas Airlangga di Wisata Kopi Kare, Desa Kare, Kecamatan Kare, Kota Madiun, dengan tema ekowisata yang dilaksanakan pada tanggal 19 Januari 2021 hingga 13 Februari 2021 bertujuan untuk mengembangkan kawasan wisata kopi kare, meningkatkan kesadaran masyarakat akan kesehatan dan memberikan fasilitas kesehatan yang  sesuai dengan  protokol kesehatan,  menarik  minat  wisatawan  melalui promosi di berbagai media sosial, menambah wawasan tentang cara memanfaatkan limbah pengolahan kopi agar dapat bernilai  ekonomis.  serta  teknik  budidaya  kopi  dan  cara  meningkatkan  produksi   kopi kepada pengusaha dan produsen kopi di desa Kare. Adapun rancangan kegiatan yang dilakukan berupa pengadaan  kelengkapan  fasilitas  wisata  dan  pengadaan  kelengkapan  fasilitas  protokol  yang sekiranya belum tersedia di wisata Kopi Kare dan dibutuhkan ketersediaannya, dengan cara melakukan  pembelian  barang- barang  secara online dan  mengirimkan  barang  yang  sudah dibeli langsung ke Desa Kare.   Promosi wisata kopi kare, dengan memanfaatkan media sosial yang ada seperti Instagram dan  youtube dengan  mengunggah  video  profil wisata Kopi Kare agar dapat dikenal   masyarakat   luas  serta  dapat   menarik   wisatawan   baik   lokal  maupun   internasional. Pemanfaatan limbah kopi, dengan memberikan edukasi serta pelatihan kepada masyarakat di Desa Kare dilakukan secara daring serta mengupload video hasil seminar ke youtube terkait pemanfaatan limbah  kopi    dilakukan  secara  daring  serta mengupload  video  hasil seminar ke youtube.  Dan webinar mengenai ekowisata, protokol CHSE, teknik budidaya kopi, dan peningkatan produksi kopi yang  dilakukan  secara  daring  pada  hari  yang  sama  kemudian  mengunggah  hasil  webinar  ke Youtube.


2013 ◽  
Vol 2 (3) ◽  
pp. 28 ◽  
Author(s):  
Harold Thimbleby

<p>Healthcare changes dramatically because of technological developments, from anesthetics and antibiotics to magnetic resonance imaging scanners and radiotherapy. Future technological innovation is going to keep transforming healthcare, yet while technologies (new drugs and treatments, new devices, new social media support for healthcare, etc) will drive innovation, human factors will remain one of the stable limitations of breakthroughs. No predictions can satisfy everybody; instead, this article explores fragments of the future to see how to think more clearly about how to get where we want to go.</p>


Author(s):  
Iwona Dorota Bąk ◽  
Beata Szczecińska

The aim of the study is to attempt to systematize the concept of economic value that takes into account elements of sustainable development. At the same time, it is the voice in the ongoing discussion on the purpose and methods of valuation of the company's value. The measure of strength of each enterprise is its value expressed in monetary units. Due to differences in the results of the valuation of enterprises made by groups of experts representing such disciplines as finance, taxes, or marketing, there was a need to identify sources and to analyze more precisely the resulting discrepancies. The values of the enterprise should include both measurable and hard to measure values, which largely differentiate economic units from each other. The need for a wider perspective on the data published by enterprises appeared along with new business models, changes in consumer trends, environmental regulations, or the impact of social media.


2020 ◽  
Vol 3 (2) ◽  
pp. 41-44
Author(s):  
Sukma Irdiana ◽  
Kusnanto Darmawan ◽  
Kurniawan Yunus Ariyono

The research aims to increase people's creativity in managing plastic waste into goods that have economic value. This research raises the issue of tackling plastic waste in Lumajang Regency. The object of this research was conducted in Pasrujambe District, Lumajang Regency. This research uses a qualitative approach with a case study model. Data collection in this study used two ways, namely interviews and observations. Furthermore, after the data was collected from the informants, analysis was carried out. The results of this study indicate that the Pasrujambe community consisting of PKK, Gerbangmas and PKK Friends enthusiastically participated in the training stages. Starting from plastic waste creation training, marketing training through social media to simple accounting training. The results of this training the community can make, among others, bags, plastic drinking containers, flowers, pencil cases, vases and so on. In addition, the community has also been able to market these products through FB, WA and Instagram and the community has also benefited from the plastic waste creation products they make.


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