ANALISIS PENGARUH BAURAN PEMASARAN HOLISTIK TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK X

This study uses a quantitative-descriptive approach, with SPSS 22 analysis tool to test the model. This study was conducted to analyze the significance of the influence of holistic marketing mix variables, namely product, price, promotion, place people, process, program and performance on customer loyalty savings. Holistic marketing mix variables have a significant effect on customer loyalty savings, namely: product, price, people and performance, while the variables that have no significant effect are: promotion, place, process and program. The coefficient of determination or R is 0.955, this indicates that the holistic marketing mix is able to affect customer loyalty savings by 95.50% of which 4.50% is influenced by other variables not examined. Banks can focus on 4 (four) significant variables by improving the performance of product, price, people and performance variables, namely in terms of making strategies, business plans and work programs to increase savings customer loyalty, so as to increase benefits and profits for banks both for the time being. this time and in the future, meanwhile, banks can improve the performance of promotion, place, process and program, so that they can contribute positively to savings performance.

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THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

Ekspektra Jurnal Bisnis dan Manajemen ◽

10.25139/ekt.v4i2.3132 ◽

2020 ◽

Vol 4 (2) ◽

pp. 83-103

Author(s):

Primawati Hayuningtyas

Keyword(s):

Customer Satisfaction ◽

Customer Loyalty ◽

Marketing Mix ◽

Water Industry ◽

Product Price ◽

Campus Environment ◽

Bottled Drinking Water ◽

Place Promotion ◽

Water Companies ◽

The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

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The Effect of Marketing Mix, Service Quality and Trust on Customer Satisfaction and Loyalty at PT. Great Indonesian Milagros

International Journal of Research and Review ◽

10.52403/ijrr.20210221 ◽

2021 ◽

Vol 8 (2) ◽

pp. 127-141

Author(s):

Andi Nuryadin ◽

Mahfudnurnajamuddin . ◽

Sabri Hasan

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Marketing Mix ◽

Sem Analysis ◽

Product Price ◽

Insignificant Effect ◽

Loyalty Marketing ◽

Customer Satisfaction And Loyalty ◽

Descriptive Statistical Analysis

This research purposes aims to analyze the effect of the marketing mix (product, price, promotion, place, employee, process and physical evidence) on customer satisfaction, the effect of service quality on customer satisfaction, the effect of trust on customer satisfaction, the effect of the marketing mix on customer loyalty, the influence of quality. service to customer loyalty, the effect of trust on customer loyalty and the effect of satisfaction on customer loyalty at PT. Great Indonesian Milagros. Test and analyze the effect of the marketing mix on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. Test and analyze the effect of service quality on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. Test and analyze the influence of trust on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. To achieve this research, questionnaires were distributed and documents were collected using descriptive statistical analysis methods, SEM analysis. The total population is all customers who have registered in 2015–2019, amounting to 558 subscribers. The numbers of samples in this study were 233 customers. The results of this study found that the marketing mix and service quality have a positive and significant effect on customer satisfaction, trust has a negative and insignificant effect on customer satisfaction. The marketing mix, service quality, and Trust have a positive and significant effect on customer loyalty. Marketing mix and service quality have a positive and significant effect on customer loyalty through customer satisfaction. Trust has a negative and insignificant effect on customer loyalty through customer satisfaction Keywords: Marketing Mix, Service Quality, Trust, Customer Satisfaction, Customer Loyalty.

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PENGARUH KEPRIBADIAN TERHADAP KINERJA KARYAWAN DI HOTEL ELRESAS LAMONGAN

Adbis: Jurnal Administrasi dan Bisnis ◽

10.33795/j-adbis.v11i2.32 ◽

2017 ◽

Vol 11 (2) ◽

pp. 221

Author(s):

Nilawati Fiernaningsih

Keyword(s):

Linear Regression ◽

Employee Performance ◽

Hypothesis Test ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Simple Linear Regression ◽

Performance Variables ◽

Descriptive Research ◽

Quantitative Descriptive ◽

Entire Amount

The purpose of this study to determine the effect of personality on employee performance. The type of research used is quantitative descriptive research. Sampling technique using non probability sampling method with saturated sampling technique that is taking the entire amount of the population to be sampled that is a number of 30 respondents. Methods of data collection by interview, questionnaire and observation. For data analysis used simple linear regression. Based on the analysis of data processing that has been tested in this study stated valid and reliable. The result of simple linear regression equation is Y = 26,309 + 2,061X. Results of the hypothesis test are known to be> ttable> 5,025> 2.048. Coefficient of determination of 0.474. While the percentage of the magnitude of the influence between the variable personality and employee performance variables of 49.2% and the rest of 50.8% influenced by other variables not examined in this study.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

Jurnal Ekonomi STIEP ◽

10.54526/jes.v5i2.37 ◽

2020 ◽

Vol 5 (2) ◽

pp. 27-36

Author(s):

Djupiansyah Ganie

Keyword(s):

Significant Influence ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Price Promotion ◽

Product Price ◽

Location Factor ◽

Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

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Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

TRJ Tourism Research Journal ◽

10.30647/trj.v1i1.4 ◽

2017 ◽

Vol 1 (1) ◽

pp. 22

Author(s):

Cathy Naftali ◽

Adinoto Nursiana ◽

Himawan Brahmantyo

Keyword(s):

Joint Venture ◽

Hypothesis Test ◽

Marketing Mix ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

Product Price ◽

Analysis Technique ◽

Place Promotion ◽

Method Approach ◽

Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek. Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

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EFEKTIVITAS DAN KINERJA TERHADAP PENGELOLAAN BADAN USAHA MILIK DESA LAGADING KECAMATAN PITU RIASE KABUPATEN SIDENRENG RAPPANG

PRAJA: Jurnal Ilmiah Pemerintahan ◽

10.51817/prj.v8i2.237 ◽

2020 ◽

Vol 8 (2) ◽

pp. 78-87

Author(s):

Gusni Gusni

Keyword(s):

Linear Regression Analysis ◽

Sampling Technique ◽

Average Percentage ◽

Performance Variables ◽

Library Research ◽

Business Entities ◽

And Performance ◽

Using Data ◽

Quantitative Descriptive ◽

The Village

Abstract The purpose of this study is to determine the effect of effectiveness on the management of business entities owned by Lagading District of Pitu Riase, Sidenreng Rappang Regency, To determine the effect of performance on the management of business entities owned by the village of Lagading, District of Pitu Riase, District of Sidenreng Rappang, to determine the effect of effectiveness and performance on the management of business entities owned villages in increasing village original income in Lagading, Pitu Riase District, Sidenreng Rappang Regency. The population in this study is the overall number of households in the lagading village, amounting to 396 consisting of 4 hamlets. The sampling technique used the Slovin formula with the results of 79.8 rounded up to 80 respondents, taken based on the Probability sampling technique, more precisely Random sampling. This type of research is quantitative descriptive. Data collection techniques used in this study were observation, questionnaires, documentation and library research. The collected data is then analyzed using data analysis techniques using a Likert scale, a simple linear regression analysis, then tested with a validity test, a reliability test using SPSS 16.0. Based on the research results of the variables Based on the results of the study of the Effectiveness variable (X1) obtained an average percentage of 57% included in the category of "Enough influence". Measured through indicators The source approach, the process approach, and the target approach. The results of the study of the variable performance variables (X2) obtained an average percentage of 57% included in the category of "quite influential". Measured through indicators of Productivity, Service Quality, Responsiveness, Responsibility and Accountability. the results of research on the management variable BUMdes (Y) obtained an average percentage of 54% included in the category of "Enough influence". Measured through indicators of Cooperative, Participatory, Emancipative, Transparent, Accountable and Sustainability. Keywords: Effectiveness, Performance, and Management

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Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.10 ◽

2015 ◽

Vol 10 (1) ◽

pp. 270

Author(s):

Jon Wahyudi

Keyword(s):

Multiple Regression ◽

Sampling Technique ◽

Distribution Channels ◽

Marketing Mix ◽

Analysis Tool ◽

Price Promotion ◽

Product Price ◽

Consumer Decision ◽

Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

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“PASTI OKE” BUDAYA KERJA ISLAMI BRISYARIAH DAN PENGARUHNYA PADA KINERJA KARYAWAN (Studi Kasus pada BRIsyariah Kantor Cabang Banyuwangi)

MALIA (TERAKREDITASI) ◽

10.35891/ml.v10i2.1447 ◽

2019 ◽

Vol 10 (2) ◽

pp. 269-286

Author(s):

Nurul Inayah

Keyword(s):

Employee Performance ◽

Analysis Tool ◽

Validity And Reliability ◽

Islamic Culture ◽

Data Analysis Tool ◽

Descriptive Approach ◽

Quantitative Descriptive ◽

Branch Office ◽

Positive Effect

The purpose of this study was to see the effect of the Islamic culture of "Definitely Okay" on the performance of Bank BRISyariah employees at the Banyuwangi branch office, with a quantitative descriptive approach. With the determination of census samples totaling 28 employees. Data collection techniques with observation techniques, interview techniques, questionnaire techniques or questionnaires and documentation techniques. While the research instrument used in this study was a questionnaire. Test instruments used are validity and reliability, data transformation using excel programs, while the data analysis tool used is multiple regression, the results of the study show that the Islamic culture of "Definitely Okay" has a positive effect on Employee Performance.

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Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

AT-TAWASSUTH: Jurnal Ekonomi Islam ◽

10.30821/ajei.v4i1.4088 ◽

2019 ◽

Vol 4 (1) ◽

pp. 89

Author(s):

Lisa Anggi Nauli Siregar ◽

Isnaini Harahap

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Sample Size ◽

Customer Loyalty ◽

Quantitative Research ◽

Brand Image ◽

Marketing Mix ◽

Product Price ◽

Analysis Technique ◽

Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

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