scholarly journals PENGARUH PELAYANAN DAN SISTEM PEMASARAN TERHADAP KINERJA PEMASARAN MELALUI PERSAINGAN USAHA PROPERTY PT.GRIYA KENARI MAKASSAR

2021 ◽  
Vol 4 (1) ◽  
pp. 38-45
Author(s):  
Maya Indriani Yacob ◽  
Muhlis Ruslan ◽  
Hasanuddin Remmang
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Indirect Effect ◽  
Marketing System ◽  
Probability Sampling ◽  
Marketing Performance ◽  
Marketing Systems

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pelayanan dan sistem pemasaran secara langsung terhadap kinerja pemasaran dan tidak langsung melalui persaingan usaha. Penelitian ini menggunakan pendekatan kuantitatif yang dilaksanakan pada PT. Griya Kenari Makassar. Populasi adalah seluruh pegawai PT. Griya Kenari Makassar sebanyak 75 orang dengan menggunakan tehnik non-probability sampling (sampling jenuh). Tehnik pengumpulan data melalui observasi, wawancara, kuesioner dan dokumentasi sedangkan analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa pada PT. Griya Kenari Makassar, pelayanan berpengaruh positif dan signifikan terhadap persaingan usaha dan kinerja pemasaran, empati yang dimiliki karyawan mampu mendorong kemampuan persaing dan mengembangkan pelanggan, sementara sistem pemasaran berpengaruh positif dan signifikan terhadap persaingan usaha namun tidak signifikan terhadap kinerja pemasaran, segmentasi yang diterapkan oleh perusahaan telah mendorong kemampuan bersaing dengan memahami kemampuan pesaing, meskipun dalam kinerja pemasaran belum signifikan sebab pelanggan yang berbeda karakteristik membutuhkan pendekatan yang berbeda.  Persaingan usaha berpengaruh positif dan signifikan terhadap kinerja pemasaran, dengan lingkup bersaing telah mampu meraih banyak pelanggan, dan pada pengaruh tidak langsung, pelayanan dan sistem pemasaran berpengaruh positif dan signifikan terhadap kinerja pemasaran melalui persaingan usaha. The research aims to determine and analyze the effect of services and marketing systems directly on marketing performance and indirectly through business competition. It is a quantitative type, and was conducted at PT. Griya Kenari Makassar. The population is all employees of PT. Griya Kenari Makassar as many as 75 employees, using non-probability sampling (total sampling). Data collection techniques are through observation, interviews, questionnaires and documentation with data analysis using SmartPLS. The results showed that at PT. Griya Kenari Makassar, service has a positive and significant effect on business competition and marketing performance, employee empathy is able to encourage competitiveness and develop customers, while marketing system has a positive and significant effect on business competition but not significant on marketing performance, segmentation applied by the company has encouraged the ability to compete by understanding the capabilities of competitors, although in marketing performance it has not been significant because different customer characteristics require different approaches. Business competition has a positive and significant effect on marketing performance, with the scope of competition being able to reach many customers, and on the indirect effect, services and marketing systems have a positive and significant effect on marketing performance through business competition.

scholarly journals Pengaruh Brand Ambassador EXO Melalui Media Sosial Instagram terhadap Gaya Hidup Konsumtif di Kalangan Pembeli Produk Nature Republic (Studi pada Komunitas EXO-L Surabaya)

REPRESENTAMEN ◽  
2021 ◽  
Vol 7 (01) ◽  
Author(s):  
Adist Septiani ◽  
Noorshanti Sumarah ◽  
Fitri Norhabiba
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Methods ◽  
Linear Analysis ◽  
Sampling Techniques ◽  
Data Types ◽  
Online Questionnaire ◽  
Descriptive Data ◽  
Probability Sampling ◽  
Data Collection Technique

This research aimed to determine the influence of EXO's Brand Ambassador which was analyzed by using AIDDA (Attentions theory, Interest, Desire, Decision and Action)s towards the consumptive lifestyle of the buyer of Nature Republic products.This research used quantitative methods with descriptive data types. The number of samples for this study was 67 respondents. Sampling techniques used was probability sampling. Data collection technique used was an online questionnaire for the EXO-L Surabaya community.The data analysis used was a simple linear analysis using SPSS 20 program.Based on the results it showed that the influence of the variable Brand Ambassador EXO (X) In this study towards the consumptive lifestyle (Y) buyers of Nature Republic products was 31.4%. While the remaining 68.6% could be explained by other causes.Keywords: Brand Ambassador, Consumptive Lifestyle, Nature Republic, AIDDA Theory

scholarly journals PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN

2019 ◽  
Vol 8 (10) ◽  
pp. 6367
Author(s):  
Komang Satya Devara ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Fashion Industry ◽  
Marketing Performance ◽  
Product Innovations

The purpose of this study is to explain product innovation plays a role in mediating the effect of market orientation on marketing performance. This research was conducted at the fashion industry UKM in Denpasar City. The number of samples in this study were 50 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Data collection was obtained from the results of questionnaires in the fashion industry SMEs in Denpasar City. Data analysis in this study used path analysis and sobel test. The results of path analysis and sobel test show that product innovation variables play a role in mediating the effect of market orientation on the marketing performance of the fashion industry SMEs in Denpasar City. The results of this study indicate that the better the fashion industry SMEs in Denpasar City make product innovations, the greater the influence of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

scholarly journals Faktor-Faktor yang Memengaruhi Kinerja Usaha Kerajinan Rotan di Kabupaten Cirebon

2020 ◽  
Vol 2 (3) ◽  
pp. 683
Author(s):  
Donny Perkasa ◽  
Sarwo Edy Handoyo
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Risk Taking ◽  
Sampling Method ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Data Collection Methods ◽  
Pls Analysis ◽  
Competitive Aggressiveness ◽  
Collection Methods

The purpose of this study was to determine and analyze the effect of risk taking, proactivity, autonomy and competitive aggressiveness on the performance of rattan handicraft businesses in Cirebon Regency. The method of determining the sample using non-probability sampling method with the type of purposive sampling. Data collection methods using a questionnaire distributed to 100 respondents. Data analysis uses SEM PLS analysis. The results of the analysis concluded that there is an influence of risk taking, proactivity, autonomy and competitive aggressiveness on the performance of the rattan handicraft business in Cirebon Regency.Tujuan penelitian ini adalah untuk mengetahui pengaruh pengambilan risiko, proaktif, otonomi dan agresivitas bersaing terhadap kinerja usaha kerajinan rotan di Kabupaten Cirebon. Metode penentuan sampel menggunakan metode non probability sampling dengan jenis purposive sampling. Metode pengumpulan data dengan menggunakan kuesioner yang di bagikan kepada 100 responden. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa terdapat pengaruh pengambilan risiko, proaktif, otonomi dan agresivitas bersaing terhadap kinerja usaha kerajinan rotan di Kabupaten Cirebon.

scholarly journals PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN

2018 ◽  
Vol 7 (10) ◽  
pp. 5230
Author(s):  
I Wayan Dicky Reza Pranata ◽  
Km. Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Brand Awareness ◽  
Survey Method ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones. Keywords: advertising, brand awareness purchase intention.

scholarly journals PENGARUH PERSEPSI KEGUNAAN, PENGARUH SOSIAL DAN KEBIASAAN TERHADAP NIAT BERALIH PADA PENGGUNA DOMPET DIGITAL

2021 ◽  
pp. 777
Author(s):  
Erika Rahma Kusuma Dewi ◽  
Yessy Artanti
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Linear Regression ◽  
Data Collection ◽  
Social Influence ◽  
Multiple Linear Regression ◽  
Perceived Usefulness ◽  
Probability Sampling ◽  
Age Range ◽  
Digital Wallet

As technology evolves, the use of e-wallet is increasing in Indonesia. However, the increasing use of e-wallet indicates uncertain consumer behavior in the choice of e-wallet brands. OVO is the e-wallet with the largest users in Indonesia in 2019. Meanwhile in 2020 the digital wallet with the largest user in Indonesia is ShopeePay. This study aims to analyze the effects of perceived usefulness, social influence, and habit on switching intention OVO users to ShopeePay. This research uses non probability sampling and judgemental sampling with characteristic of respondents were OVO users, are looking for information about ShopeePay with an age range of 20-40 years as many 200 respondents. Data collection was carried out by distributing online questionnaires. Data analysis teqniques using multiple linear regression. The results of this study examined while perceived usefulness, social influence, and habit had significant effects on switching intention

scholarly journals Pengaruh Organizational Culture Terhadap Employee Performance Pada PT. X

2021 ◽  
Vol 5 (2) ◽  
pp. 57-67
Author(s):  
Kho Susan Raharja ◽  
Sutarto Wijono
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Data Collection ◽  
Significant Role ◽  
Quantitative Research ◽  
Employee Performance ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Spss Software

This research aims to find out organizational culture affects employee performance in the company. This research uses quantitative research conducted by jumping directly into the field. The sample used amounted to 37 people taken with non-probability sampling techniques. The study used scale in data collection. The variable scale of employee performance is taken from the scale of Robert, et al (2006) with statement items totaling 24. Organizational culture scale is taken from scale of Robbins (2002) with statement items totaling 23 items. Data analysis is done with the help of SPSS software. The results showed that the value of R = 0.391; p <0.05 which means the influence given by Organizational culture as much as 39.1% on Employee performance and the remaining 60.9% is influenced by other variables that are not in this study. That way, it can be known that organizational culture has a significant role in determining employee performance in PT. X .

scholarly journals Pengaruh Penerapan E-Filling Pada Kepatuhan WPOP Pegawai Negeri Sipil Dengan Pemahaman Internet Sebagai Variabel Pemoderasi

2019 ◽  
pp. 242
Author(s):  
I Gusti Ngurah Agung Putra Agniveda ◽  
Ni Luh Supadmi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Sampling Technique ◽  
Civil Servant ◽  
The Internet ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Questionnaire Method ◽  
Positive Effect

This study aims to determine the effect of the application of e-filling on the compliance of the civil servant taxpayers with an understanding of the internet as a moderating variable in the East Denpasar Primary Tax Office. The number of samples used in this study were 100 respondents out of 16,732 effective civil servant populations in East Denpasar Primary Tax Office. The method of determining the sample used was non-probability sampling with a purposive sampling technique. Data collection in this study was conducted by questionnaire method. The data analysis technique used is the analysis of Moderated Regression Analysis (MRA). The results showed that the application of e-filling had a positive effect on the compliance of the civil servant taxpayers and understanding the internet was not able to moderate the effect of implementing e-filling on the compliance of the civil servant taxpayers at East Denpasar Primary Tax Office. Keywords: E-filling, understanding of the internet, taxpayers compliance.

The Influence of Career Development and Work Environment on Performance Non-permanent PNS Education Staff and Retention As an intervening variable in the Hasanuddin University

2020 ◽  
Vol 2 (1) ◽  
pp. 15-23
Author(s):  
Nurul Pratiwi ◽  
Mahlia Muis ◽  
Yunus Amar
Keyword(s):  
Data Analysis ◽  
Career Development ◽  
Data Collection ◽  
Work Environment ◽  
Indirect Effect ◽  
Civil Servant ◽  
Descriptive Study ◽  
Validity And Reliability ◽  
Quantitative Descriptive ◽  
Educational Staff

This study is aimed to know the influence of development career and work environment and retention as an intervening variable on the performance of non-permanent civil service (Non-PNS) assigned as educational staff at the Hasanuddin University (Unhas). The research was a quantitative descriptive study with the use of the staff of Non-Permanent Civil Servant Education, called Tendik as respondents, that have been working for 5 to 10 years. Methods of data collection were used through the distribution of questionnaires which is tested the validity and reliability of all items evaluated afterward. Data analysis was performed using Statistical Product and Service Solution (SPSS) version 25 and analysed using path analysis. To evaluate the indirect effect between variables, the study applied the Sobel Test. The result of this study indicates that career development and the work environment have a significant effect on retention. To the second equation evaluated, the retention has a significant effect on performance. Interestingly, career development and the work environment have no significant effect on performance. The career development and the work environment have a significant effect on the performance through retention as an intervening variable.

scholarly journals EFFECT OF KNOWLEDGE MANAGEMENT AND INTEGRITY ON COMPANY PERFORMANCE THROUGH MOTIVATION AS A MEDIATION VARIABLES IN PT KATELOC INDONESIA

2020 ◽  
pp. 1-6
Author(s):  
Aga Yudho Prasetyo ◽  
Abdul Rivai ◽  
Suharto Suharto
Keyword(s):  
Knowledge Management ◽  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Direct Effect ◽  
Indirect Effect ◽  
Work Motivation ◽  
Company Performance ◽  
Data Collection Technique

This study aims to examine the effect of knowledge management and integrity on company performance through motivation as a mediating variable at PT. Kateloc Indonesia. The research sample was 283 employees. The data collection technique used questionnaires and data analysis used path analysis. The results showed that the knowledge management variable partially affected company performance. The integrity variable partially affects company performance. The motivation variable partially affects company performance. Knowledge management variables partially influence motivation. The integrity variable partially affects motivation. The influence of knowledge management on company performance is 0.548. The effect of knowledge management on performance through motivation is 0.676 X 0.868 = 0.587. In this case, the indirect effect is greater than the direct effect, so it can be said that the motivation variable is intervening. The direct effect of integrity on company performance is 0.659. Meanwhile, the influence of integrity on company performance through motivation is 0.782 X 0.868 = 0.679. In this case, the indirect effect is greater than the direct effect, so it can be said that the work motivation variable is intervening.

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