scholarly journals THE IMPACT OF MARKET RESEARCH ON DIGITAL MARKETING

2021 ◽  
pp. 32-33
Author(s):  
Amarjyoti Amarjyoti
Keyword(s):  
Text Messaging ◽  
Market Research ◽  
Instant Messaging ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Digital Television ◽  
Business Decisions ◽  
Goods And Services ◽  
The Impact ◽  
Insight Into

This paper seeks how market research make impact on digital marketing .Digital marketing is the path for the marketers through electronic communication to channelize the goods and services towards market place.Digital marketing is the method of promoting a brand,a product,or a service through one or more forms of electronic media such as the Internet, mobile instant messaging,wireless text messaging,podcasts,online radio channels,digital television,and mobile apps. Market research is the process of gathering valuable information about the needs and preferences of consumers.It helps in determining if there is market for a product or service and is a key part in developing any business.It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.

scholarly journals Digital Media Marketing Strategies for MSMEs during the Covid-19 Pandemic

FOCUS ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 72-80
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Digital Media ◽  
Digital Technology ◽  
Government Support ◽  
Digital Marketing ◽  
Goods And Services ◽  
Program Support ◽  
The Government ◽  
The Impact ◽  
Creativity And Innovation ◽  
Digital Entrepreneurship

Covid-19 pandemic has changed marketing patterns of the Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs to allow them to survive adversities as the impact of public activity restrictions by the government. The decline in consumer intensity and flow of goods and services has caused the reduction of entrepreneurs’ income as well as the goods and services trade cycle. This condition then encourages the entrepreneurs to adopt digital technology and develop digital entrepreneurship. The employment of digital technology and combination of knowledge, creativity, and innovation are crucial to ensure the survival of MSMEs during this pandemic. Government support in the forms of assistance, training, and program support for the digitalization of MSMEs continue to do considering they are the most impacted sector. The government through its several agencies keep working together to make entrepreneurs familiar with digital marketing. This research uses qualitative approach with library research as its method combined with interviews with the MSMEs entrepreneurs. This research found that the MSMEs entrepreneurs need to adopt digital technology in the forms of digital entrepreneurship transformation, digital marketing and creativity, and innovation in order to survive during the Covid-19 pandemic.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

scholarly journals Influence of Firm-Specific Determinants on the Profitability of Companies in Agri-Food Sector in Bosnia and Herzegovina: Research Project

2021 ◽  
Vol 4 (1) ◽  
pp. 31-38
Author(s):  
Dalila Ivković
Keyword(s):  
Bosnia And Herzegovina ◽  
Food Processing ◽  
Annual Reports ◽  
Food Sector ◽  
Return On Assets ◽  
Business Decisions ◽  
Food Processing Sector ◽  
Specific Factors ◽  
The Impact ◽  
Insight Into

The main objective of the undertaken study is to examine the influence of firm-specific determinants on the profitability of companies in the agri-food sector (agricultural production and food processing) in Bosnia and Herzegovina (B&H). For this purpose, we examine the impact of factors that are considered as determinants of firm profitability such as size, age, liquidity, leverage, and growth. The impact of the specific characteristics of the companies is tested on profitability measured by return on assets (ROA) in the agricultural and food processing sector in B&H. The analysis is based on the collection of quantitative data published in the food financial annual reports of the listed agricultural and processing companies in B&H over a period of five years (2015-2019). A research model with crucial variables with five independent variables (size, age, liquidity, leverage, and growth rate) and one dependent variable (profitability) was developed based on the literature review. The study outcomes will give an insight into the firm-specific factors that are important in examining the profitability of companies in the agri-food sector in B&H. Furthermore, the results of this research will serve as a basis for further studies in which the number of variables observed will be extended. Moreover, the results are expected to be useful for the management of the company to direct business decisions towards improving the company’s profitability.

Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic

2021 ◽  
Vol 6 (10) ◽  
pp. 1849-1853
Author(s):  
Ida Busnetty ◽  
Dian Octaviani ◽  
Husna Leila Yusran ◽  
Safnita Safnita
Keyword(s):  
Group Discussion ◽  
Digital Marketing ◽  
Market Place ◽  
Goods And Services ◽  
Operational Costs ◽  
The People ◽  
Trade Sector ◽  
Media Creation ◽  
The Impact ◽  
Activity Restrictions

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.

scholarly journals The Impact of Digital Technology on Digital Natives’ Learning: American Outlook

2018 ◽  
Vol 8 (2) ◽  
pp. 128-133
Author(s):  
Alla Shtepura
Keyword(s):  
Digital Technology ◽  
Text Messaging ◽  
Instant Messaging ◽  
Digital Technologies ◽  
Digital Natives ◽  
Educational Process ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
New Generation ◽  
The Impact

Abstract Constant development of information and digital technologies changes the learning process and the specifics of social relations between the student and the teacher. The use of new means of communication makes an important contribution to the development of skills in using technology, intensive self-study and social interaction. A new generation of students uses digital technology daily. The article shows the impact of digital technology on a new generation of students, digital natives, and their learning. It has been defined that a lot of scientists have been studying the impact of information technology on digital generation, advantages and disadvantages of digital technologies. It has been stated that some scientists (M. Spitzer, J. Bauer) point out that there isn’t any indication that digital media accelerate or deepen the brain development process and don’t have any positive effect on its development. Today’s students cannot do without IT technologies – computers, mobile phones, the Internet, applications: video and music, text messaging. Nevertheless, Nicolas Carr notices that texting and instant messaging may weaken human creativity. It is also mentioned that multitasking leads to more superficial learning and less efficient processing of information. Generation of digital natives creates their own social network in their virtual world (a new culture of communication, a new language, new abbreviations which are used for writing messages). As for forms and methods of learning, it is extremely difficult for them to attend lessons and they prefer to be active and to work autonomously. They use the Internet as the main alternative to the traditional literary sources. Learning should be interactive, creative and autonomous for them. The organization of the educational process for digital natives is not an easy task, because they require varied and very stimulating learning environment. Thus, it has been proved that new digital technologies and the Internet can bring not only damage and danger, but also give huge benefits. These benefits should be taken into consideration and appropriate educational programs should be developed and introduced into digital natives’ learning.

scholarly journals To Permit or Not to Permit, That is the Usability Question: Crowdsourcing Mobile Apps’ Privacy Permission Settings

2017 ◽  
Vol 2017 (4) ◽  
pp. 119-137 ◽  
Author(s):  
Qatrunnada Ismail ◽  
Tousif Ahmed ◽  
Kelly Caine ◽  
Apu Kapadia ◽  
Michael Reiter
Keyword(s):  
Large Scale ◽  
Previous Analysis ◽  
Mobile Apps ◽  
User Testing ◽  
User Privacy ◽  
Sensitive Data ◽  
Contact Information ◽  
The Impact ◽  
User Experiment ◽  
Insight Into

Abstract Millions of apps available to smartphone owners request various permissions to resources on the devices including sensitive data such as location and contact information. Disabling permissions for sensitive resources could improve privacy but can also impact the usability of apps in ways users may not be able to predict. We study an efficient approach that ascertains the impact of disabling permissions on the usability of apps through large-scale, crowdsourced user testing with the ultimate goal of making recommendations to users about which permissions can be disabled for improved privacy without sacrificing usability. We replicate and significantly extend previous analysis that showed the promise of a crowdsourcing approach where crowd workers test and report back on various configurations of an app. Through a large, between-subjects user experiment, our work provides insight into the impact of removing permissions within and across different apps (our participants tested three apps: Facebook Messenger (N=218), Instagram (N=227), and Twitter (N=110)). We study the impact of removing various permissions within and across apps, and we discover that it is possible to increase user privacy by disabling app permissions while also maintaining app usability.

scholarly journals PROFESSIONAL MARKETING SERVICES FOR BUSINESSES THAT OFFER THE SERVICE

2019 ◽  
Vol 31 (6) ◽  
pp. 2041-2045
Author(s):  
Erblina Pira
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Market Research ◽  
Marketing Strategies ◽  
Professional Service ◽  
Business Success ◽  
Goods And Services ◽  
Service Companies ◽  
The Impact ◽  
Potential Customers

The heart of business success extends to its marketing. Many aspects of business depend on successful marketing. Marketing is known as an action or business of promoting and selling goods and services, including market research and advertising. The overall marketing umbrella covers advertising, public relations, and how the service is presented and promoted to potential customers. This study will be conducted in order to examine with respondents what the impact of proper marketing could be on their buying choices. Data processing and analysis is expected to show that developing a good marketing strategy affects the profit growth of the company and that professional service companies do not apply proper marketing strategies.

Research to Create Enterprise Value

2016 ◽  
Author(s):  
Geraldine McKay ◽  
Linda Phillips
Keyword(s):  
Market Research ◽  
New Product ◽  
Business Decisions ◽  
Business Plans ◽  
Enterprise Value ◽  
Business Environments ◽  
Insight Into ◽  
Gaining Insight

Understanding customers and gaining insight into the context in which the business is operating is key to creating a relevant, valuable offering. In order to secure funding, market research features prominently in business plans and is viewed as a necessity when setting up an enterprise or before the launch of a new product or service. For established businesses, continuous research helps keep abreast of turbulent business environments where new competitors emerge, customer tastes change and new opportunities develop. Research can help answer the following questions: who are the customers, where are they, what do they want, how can they be reached and why is this business different from others? This chapter will introduce some of the more readily available sources that can be helpful in discovering trends, and will evaluate a range of appropriate tools that can help improve business decisions.

scholarly journals MENEJEMEN INOVASI STRATEGIS DANADOPSI DIGITAL MARKETING UPAYA MEMBANGUN KEUNGGULAN BERSAING DAN KINERJA BISNIS IKM TENUN TROSO KABUPATEN JEPARA

2020 ◽  
Vol 15 (1) ◽  
pp. 127-143
Author(s):  
Endang Swastuti
Keyword(s):  
Information Technology ◽  
Corporate Culture ◽  
Structural Equation ◽  
Equation Model ◽  
Digital Marketing ◽  
Goods And Services ◽  
Managerial Implications ◽  
And Performance ◽  
Marketing Information ◽  
The Impact

The purpose of this research is to investigate the impact of management innovation and adoption of digital marketing strategies in relation to competitive advantage and performance. The object of this study is the IKM Troso Weaving Troso of Jepara Regency with an observation unit of 169 respondents consisting of managers and heads of marketing. Data were analyzed with structural equation model (SEM) to test the research hypothesis. The analysis revealed that the innovation strategy and adoption of digital marketing significantly increased the competence and performance of the company. The implication of this finding is that companies need to pay attention to the values of corporate culture such as determining the direction of business development, increasing productivity and creativity, developing the quality of goods and services and motivating employees to achieve the highest achievements. While managerial implications related to organizational readiness include making a budget for information technology updates on a regular basis, making it easier for employees to make improvements to marketing information technology

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

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