Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic

2021 ◽  
Vol 6 (10) ◽  
pp. 1849-1853
Author(s):  
Ida Busnetty ◽  
Dian Octaviani ◽  
Husna Leila Yusran ◽  
Safnita Safnita
Keyword(s):  
Group Discussion ◽  
Digital Marketing ◽  
Market Place ◽  
Goods And Services ◽  
Operational Costs ◽  
The People ◽  
Trade Sector ◽  
Media Creation ◽  
The Impact ◽  
Activity Restrictions

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.

Concept and Applications of M-Commerce in India

2021 ◽  
Vol 1 (3) ◽  
pp. 58-60
Author(s):  
Katanakal Sarada ◽  
◽  
Dr. K. Nirmalamma ◽  
◽  
Keyword(s):  
Online Shopping ◽  
Main Idea ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
Portable Devices ◽  
Market Place ◽  
Desktop Computer ◽  
Goods And Services ◽  
The People

Mobile commerce is the buying and selling of goods and Services through wireless handled devices such as smart phones and tablets etc. Ecommerce Users to access M-commerce enables online shopping platforms without needing to use & a desktop computer. For example, purchase and sale of products. Online like banking and paying bills. (Virtual market place apps the Amazon mobile App, Android pay, Samsung pay etc...) The main idea behind M. commerce Is to enable various applications and services available on the internet to portable devices (mobiles, laptops, tables etc.) to overcome the constraints of a desktop computer. M commerce aims Serve all information and material needs of the people in a convenient and easy way.

scholarly journals Konsep Pendistribusian Kekayaan Menurut Al-Quran

2017 ◽  
Vol 2 (1) ◽  
pp. 13
Author(s):  
Taufik Hidayat
Keyword(s):  
Distribution System ◽  
Normative Values ◽  
Economic Systems ◽  
Value Judgment ◽  
Goods And Services ◽  
A Value ◽  
The People ◽  
Human Economic Activity ◽  
Structural Poverty ◽  
The Impact

Wealth according to the Qur'an: Distribution of current income is a very important thing. If the income distribution is not appropriate to do, then most of the income and resources would be controlled by the capitalist monopolies, resulting in many people remain in poverty despite the country having abundant resources. On these basic considerations can be affirmed that the welfare and prosperity of the people depend on the way how it should be equitable distribution system could be implemented. Islam as a source of value to combine economic development with the religious sector. The activities of distribution of goods and services and income, shall use a value judgment mechanistic determinism of Islam and not the other economic systems such as capitalism and socialism. Separation of positive and normative values lead to human economic activity economic destructive animal. The economic crisis that hit the Indonesian economy is the impact of the application of the system of political, legal, social system, education and the economy are not in accordance with value, impact on damage to ecosystems, forests, water pollution and the environment, and the process of structural poverty.

scholarly journals The Impact of Coastal Forest Succession and the Healthcare Challenges in Eastern Obolo Local Government Area of Akwa Ibom State, Nigeria

2019 ◽  
pp. 1-9
Author(s):  
Ettemfon Silas Udom ◽  
Iniodu George Ukpong ◽  
Anietie Udom
Keyword(s):  
Medicinal Plants ◽  
Low Income ◽  
Forest Succession ◽  
Soil Analysis ◽  
Group Discussion ◽  
Primary Data ◽  
Coastal Forest ◽  
Nypa Fruticans ◽  
The People ◽  
The Impact

The impact of coastal forest succession and the healthcare challenges was conduct in some selected oil communities in Eastern Obolo. The area was abandoned after severe environment devastation by Oil Company. The major objective of the study was to determine how successions by exotic plants, impacted on the healthcare need of the people. Questionnaires, structured group – discussion and field survey were used to obtained primary data from the field, while internet and library provided the secondary data. Three 25 x 25 cm plots with replicates were designed for recording of plants of 1.0 m in height. ANOVA was employed to determine the relationship between coastal succession and healthcare challenges of the people. From the result, it was observed that succession by Nypa fruticans and the extinction of the original plants were evidence. The soil analysis shows that the nutrients were relatively normal for mangrove ecosystem. Tidal actions, deforestation, pollution, channelization, rise in sea level and flooding were factors that facilitates succession (Xs). Loss of medicinal plants, loss of herbs, low income, proximity to healthcare centres and drugs availability/affordability were healthcare challenges indices (Y). The regression of the Xs and Y variables were significant at 0.05% probability test. It was concluded that loss of medicinal plants, herbs, inaccessibility of health facilities and low income due to succession by exotic Nypa fruticans constituted a serious health problems to the coastal people.

scholarly journals PANDANGAN MASYARAKAT PINGGIRAN HUTAN TERHADAP PROGRAM PENGEMBANGAN AGROFORESTRI

2018 ◽  
Author(s):  
DEWA OKA SUPARWATA
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Group Discussion ◽  
Development Program ◽  
Point Of View ◽  
Economic Point ◽  
The People ◽  
Community Economy ◽  
The Impact ◽  
Survey Approach

Nowadays, development of agroforestry has been focused on the people living near forest. Positive views from community may have a good impact on agroforestry development program. This research aims to study the views of the forest outskrit community on the agroforestry development program in Dulamayo Barat village, Telaga Sub District, Gorontalo Regency, Gorontalo Province. The study used survey approach and focus group discussion (FGD) method. Respondents were all the members of agroforestry farmer group. The entire population were taken for interview (10 respondents) while FGD was attended by 26 participants. Data were analyzed descriptively. The result showed that 100% of the respondents want the program to be sustainable, although from the socio economic point of view the impact has not contributed significantly. From the respondents views of its benefit, 50% believethat the program is for critical land rehabilitation, 30% have a view for the improvement of environmental service, 10% view to increase community economy, and 10% view that the program is to eliminate erosion. These indicate that the community is concerned with agroforestry development, therefore, continuous facilitation is needed. Furthermore, the community expects to be actively involved in the agroforestry development program.

scholarly journals Pemberdayaan Ekonomi Masyarakat Melalui Dunia Digital di Era Covid-19

2021 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Taufiqurrahman Taufiqurrahman ◽  
Abdul Azis ◽  
Ades Sugita
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Internet Access ◽  
Community Empowerment ◽  
Digital Marketing ◽  
Technology Skills ◽  
Snowball Sampling ◽  
Market Place ◽  
Market Search ◽  
The Impact

Community empowerment in the midst of the Covid-19 pandemic, one of which is by introducing the use of digital marketing for MSME players. Digital marketing is a promotional activity and market search through online digital media by utilizing various means such as social networks and online product or service sales platforms. This research is a qualitative research with the aim of identifying the impact of digital marketing and the obstacles that occur in marketing products through digital marketing. The method of data collection is done by observation and interview techniques. The method of determining informants is carried out by snowball sampling to umkm entrepreneurs based on local food, handicraft, bumdes and maggot cultivation. The results show that MSME players are interested in using digital marketing and utilizing social media, but there are still some obstacles they experience such as low technology skills, they think that promoting products to digital marketing through social media and market places is something that is important. troublesome / complicated, the availability of internet access is limited, there are still many consumers who are worried about the security of transacting online.. Abstrak Pemberdayaan masyarakat di tengah pandemi covid-19 salah satunya dengan  memperkenalkan pemanfaatan digital marketing bagi pelaku UMKM. Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya jejaring sosial dan platform penjualan produk atau jasa online. Penelitian ini merupakan penelitian kualitatif dengan tujuan mengidentifikasi dampak digital marketing dan kendala yang terjadi dalam memasarkan produk melalui digital marketing. Metode pengambilan data dilakukan dengan teknik observasi dan wawancara. Adapun metode penentuan informan dilakukan secara snowball sampling kepada pengusaha umkm berbasis pangan lokal , handycraft, bumdes dan budidaya maggot. Hasil penelitian menunjukkan bahwa  para pelaku UMKM tertarik untuk menggunakan digital marketing dan memanfaatkan media social, akan tetapi masih ada beberapa kendala yang mereka alami seperti kemampuan teknologi masih rendah, mereka menganggap bahwa untuk mempromosikan produk ke digital marketing melalui sosial media dan market place adalah hal yang menyusahkan/ribet, ketersediaan akses internet yang terbatas, masih banyak konsumen yang mengkhawatirkan keamanan bertransaksi secara online.

scholarly journals Digital Media Marketing Strategies for MSMEs during the Covid-19 Pandemic

FOCUS ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 72-80
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Digital Media ◽  
Digital Technology ◽  
Government Support ◽  
Digital Marketing ◽  
Goods And Services ◽  
Program Support ◽  
The Government ◽  
The Impact ◽  
Creativity And Innovation ◽  
Digital Entrepreneurship

Covid-19 pandemic has changed marketing patterns of the Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs to allow them to survive adversities as the impact of public activity restrictions by the government. The decline in consumer intensity and flow of goods and services has caused the reduction of entrepreneurs’ income as well as the goods and services trade cycle. This condition then encourages the entrepreneurs to adopt digital technology and develop digital entrepreneurship. The employment of digital technology and combination of knowledge, creativity, and innovation are crucial to ensure the survival of MSMEs during this pandemic. Government support in the forms of assistance, training, and program support for the digitalization of MSMEs continue to do considering they are the most impacted sector. The government through its several agencies keep working together to make entrepreneurs familiar with digital marketing. This research uses qualitative approach with library research as its method combined with interviews with the MSMEs entrepreneurs. This research found that the MSMEs entrepreneurs need to adopt digital technology in the forms of digital entrepreneurship transformation, digital marketing and creativity, and innovation in order to survive during the Covid-19 pandemic.

scholarly journals THE IMPACT OF MARKET RESEARCH ON DIGITAL MARKETING

2021 ◽  
pp. 32-33
Author(s):  
Amarjyoti Amarjyoti
Keyword(s):  
Text Messaging ◽  
Market Research ◽  
Instant Messaging ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Digital Television ◽  
Business Decisions ◽  
Goods And Services ◽  
The Impact ◽  
Insight Into

This paper seeks how market research make impact on digital marketing .Digital marketing is the path for the marketers through electronic communication to channelize the goods and services towards market place.Digital marketing is the method of promoting a brand,a product,or a service through one or more forms of electronic media such as the Internet, mobile instant messaging,wireless text messaging,podcasts,online radio channels,digital television,and mobile apps. Market research is the process of gathering valuable information about the needs and preferences of consumers.It helps in determining if there is market for a product or service and is a key part in developing any business.It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.

scholarly journals Pemahaman Masyarakat Pesisir Lampung akan Bahaya Harmful Algae Bloom pada Sumber Pangan Laut

2020 ◽  
Vol 5 (2) ◽  
pp. 122-131
Author(s):  
Inayah Hidayati
Keyword(s):  
Focus Group ◽  
Group Discussion ◽  
Harmful Algae ◽  
Coastal Communities ◽  
Public Understanding ◽  
Food Sources ◽  
Algae Bloom ◽  
The People ◽  
The Media ◽  
The Impact

Harmful Algae Bloom (HABs) menyebabkan berbagai dampak pada kehidupan laut terutama kejadian kematian fauna serta secara tidak langsung berpengaruh pada kesehatan manusia yang mengkonsumsi sumber pangan laut. Penelitian ini penting untuk dilakukan karena masyarakat pesisir menggantungkan kehidupannya pada hasil laut serta mengkonsumsi sumber pangan laut.  Secara umum, masyarakat pesisir Lampung telah mengetahui adanya HABs namun belum semua memahami mengapa dan bagaimana peristiwa tersebut terjadi secara mendalam serta dampak bagi kesehatan manusia. Tujuan penelitian adalah untuk mengetahui tingkat pemahaman masyarakat akan bahaya HABs yang berdampak pada sumber pangannya. Data yang digunakan dalam penelitian ini adalah data survei yang didukung dengan hasil wawancara mendalam dan focus group discussion. Hasil kajian menunjukkan bahwa lebih dari separuh responden pernah mengetahui informasi dan bahaya mengenai HABs (57 persen). Penyebaran informasi mengenai kejadian dan penanganan HABs di Lampung belum begitu bagus. Saat terjadi HABs, hanya 54 persen masyarakat yang mengetahui terjadinya kematian ikan karena peristiwa tersebut. padahal kematian ikan tersebut terjadi kurang lebih selama 3 hari berturut-turut. Media yang diharapkan menyebarluaskan informasi kejadian HABs belum begitu berperan, masyarakat yang mengetahui berita kematian ikan sebagian besar karena melihat langsung. Sedikit sekali masyarakat yang mengetahui berita kematian ikan akibat HABs melalui media cetak maupun elektronik. Harmful Algae Bloom (HABs) causes various impacts on sea life, especially the incidence of fauna death and indirectly affects the health of humans who consume seafood sources. This research is essential to do because coastal communities depend their lives on marine products and consume seafood sources. In general, Lampung coastal communities are aware of the existence of HABs, but not all understand why and how these events occur in-depth and the impact on human health. The research objective is to determine the level of public understanding of the dangers of HABs that have an impact on food sources. The data used in this study are survey data supported by focus group discussions. The results of the study showed that more than half of respondents had known information and hazards regarding HABs (57 per cent). Dissemination of information about the incidence and handling of HABs in Lampung is not very good. When there were HABs, only 54 per cent of the people were aware of fish deaths due to these events.  The media which is expected to disseminate information on the HABs incident has not yet played a significant role, most of the people who know about the news of fish deaths have seen it firsthand. Very few people know about the news of fish deaths due to HABs through print and electronic media.

scholarly journals THE IMPACT OF LIBERALIZATION OF ASEAN AIR TRANSPORTATION ON INDONESIAN AIRLINES

2019 ◽  
Vol 7 (9) ◽  
pp. 332-341
Author(s):  
Oentoeng Wahjoe ◽  
Dini Dewi Heniarti ◽  
Anita Puspawati
Keyword(s):  
National Development ◽  
Air Transportation ◽  
Transportation Services ◽  
Goods And Services ◽  
The People ◽  
National Economic ◽  
Sea Transportation ◽  
Trade Center ◽  
The Government ◽  
The Impact

Liberalisation of air transportation practically is known as open sky policy. In the practice, the liberalisation of air transportation is divided into two group of services, i.e.: air transportation services, for passengers and goods (air service) which is categorized as hard rights and supporting services of the air transportation services (ancillary services) which is categorized as soft rights. The research in this paper focused in air transportation services for passengers and goods, consists of nine freedom of the air. The impact of the policy such as the Agreement regarding ASEAN open sky policy, is the readiness of Indonesian air transportation companies to compete with foreign air transportation companies. The government of Indonesia has to regulate the implementation of ASEAN Open Sky Policy to be projected in order to comply with national development, i.e. the function of air law in national development. The policy has been implemented by enact or amend the existing law as air law that regulate flight lines, the following provisions: To regulate flight line for foreign airlines to open flight lines in Indonesia region which may not or have not land and sea transportation. The regulation is intended to support mobility of humans, goods and services that may fulfil the needs of the people of Indonesia, which materially and spiritually and the development of the region. The regulation of flight lines of foreign air transportation for region of tourism, industrial and trade center. The regulation is intended to support the national economic development of Indonesia.

Peningkatan Kapasitas UMKM Kabupaten Gorontalo Utara dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Digital

2019 ◽  
Vol 8 (2) ◽  
pp. 219-223
Author(s):  
Rampi Yusuf ◽  
Agus Lahinta
Keyword(s):  
Small And Medium Enterprises ◽  
Supply And Demand ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Goods And Services ◽  
Digital Ecosystem ◽  
The People ◽  
Village People ◽  
General Material ◽  
Medium Enterprises

The Covid-19 virus pandemic has destroyed the most important side of the economy, namely supply and demand. From the supply side, many Micro, Small and Medium Enterprises (MSMEs) have experienced a reduction in activity due to the policy of limiting social interaction which has resulted in the cessation of the production process, and from the demand side, reduced demand for goods and services has resulted in many MSMEs unable to maximize profits. One of the economic recovery strategies is to connect with the digital ecosystem, by digitizing the market so that business actors can continue to carry out their business activities even in the midst of the Covid-19 pandemic. The goal to be achieved in this activity is to increase the capacity of MSMEs and Hutakalo village people and their sales through digital marketing strategies. The methods used to achieve these goals are socialization and training. Through outreach activities, MSMEs together with the people of Hutakalo village were given general material on digital marketing strategies and how the Hutakalo village's MSMEs and communities were able to increase the value of their business sales by using digital marketing strategies. Meanwhile, training activities are carried out to improve the skills of MSMEs and Hutakalo villagers in using the Marketplace application to market their business products, which is supported by the ability to make product photos to make them look attractive to be marketed.

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