scholarly journals Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan

2016 ◽  
Vol 3 (1) ◽  
pp. 163-184
Author(s):  
Cihwanul Kirom
Keyword(s):  
Marketing Mix ◽  
Pricing Strategy ◽  
Marketing Activity ◽  
Product Price ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Key Factor ◽  
Islamic Business Ethics ◽  
Marketing Activities ◽  
Marketing Mix Strategy

Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four “Ps”, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumers’ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharîʻah as well as the organization’s obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri

scholarly journals EFEKTIVITAS STRATEGI BAURAN PEMASARAN TERHADAP DAYA SAING PRODUK BONEKA

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Raw Materials ◽  
Marketing Mix ◽  
Price Strategy ◽  
Product Strategy ◽  
Product Model ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Competitive Prices ◽  
Marketing Mix Strategy ◽  
The Right

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. In this research, the results show that the Product Strategy, Price Strategy, Distribution Strategy and Promotion Strategy if implemented well, the Product Competitiveness will experience a significant increase. The resulting product model must be in accordance with market desires, the product brand must be easily read and remembered by consumers, the size of the product is made standard by including on the Production Brand, Providing raw materials that are always available at competitive prices and quality and Choosing the right media in product promotion so the strategy used can be more effective in increasing product competitiveness.

scholarly journals AKTIVITAS PEMASARAN PRODUK SIMPANAN PT. BANK TABUNGAN NEGARA (PERSERO)Tbk KANTOR CABANG PADANG

2019 ◽  
Author(s):  
Ratna Widayati ◽  
Rizki Amelia
Keyword(s):  
Banking Industry ◽  
Marketing Mix ◽  
Fund Raising ◽  
Target Product ◽  
Purchasing Decisions ◽  
Product Price ◽  
Banking Service ◽  
Marketing Activities ◽  
Marketing Mix Strategy ◽  
Branch Office

The development in the banking industry as well as opening the era of free information has contributed to greater competition between banks. Competition led to similar companies competing to create a strategy to win the competition, one of which is the marketing strategy. PT. Bank Tabungan Negara (Persero) Tbk. Padang Branch Office conduct marketing activities of deposit products using the marketing mix strategy into the programs created. In the banking service products are components of the marketing mix, namely Product, Price, Place, and Promotion, which is in development now, has undergone additions into: People, Process, and Phisical Evidence. Seven of the marketing mix is able to support customers' purchasing decisions. It is seen from the achievement of the target product, namely fund raising savings, deposits, and current accounts.

scholarly journals Efektivitas Strategi Bauran Pemasaran Terhadap Daya Saing Produk Boneka (Studi Kasus pada Sentra Industri Boneka Sukamulya Bandung)

2019 ◽  
Vol 1 (3) ◽  
pp. 203-209
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Small Business ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Quantitative Approach ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Large Market ◽  
Product Sale ◽  
Marketing Mix Strategy

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. This research was enthused by the fact that the SMEs (Micro Small Business) have not made the most of their product sale in a large market because of lack of product competitiveness. This study used a descriptive quantitative approach in which the data were processed in SPSS V.20. The results showed that if the product marketing strategy was well implemented, the doll product competitiveness increased by 0.518 per unit. If the price strategy was well executed, the doll product competitiveness increased by 1,019 per unit. If the distribution strategy was properly implemented, the doll product competitiveness increased by 0.616 per unit. If the promotion strategy was well implemented, the doll product competitiveness increased by 1.133 per unit. Based on the results of the analysis, the researchers suggests that the product should be adapted to market desires, the product brand must be visible and memorable to consumers, appropriate media should be appropriately selected in product promotion to increase product competitiveness.  

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix

2021 ◽  
Vol 5 (2) ◽  
pp. 71
Author(s):  
Valentino Rahman
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Study Program ◽  
Education Services ◽  
Distribution Study ◽  
The World ◽  
Marketing Mix Strategy ◽  
The Impact ◽  
Product Dimension

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun

2020 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Priscila Triviana Dewi
Keyword(s):  
Data Collection ◽  
Marketing Mix ◽  
Product Price ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Hotel Service ◽  
Consumer Perspective ◽  
Marketing Activities ◽  
Conference Center ◽  
Hotel Marketing

This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA BISNIS ONLINE AKUN @GWETNIC.ID MELALUI BAURAN PEMASARAN MENINGKATKAN PENJUALAN (DESEMBER 2018 – JANUARI 2019)

2021 ◽  
Vol 1 (1) ◽  
pp. 54
Author(s):  
Yanus Purwansyah Sriyanto ◽  
Desi Nur Fatimah
Keyword(s):  
Marketing Mix ◽  
Planning Theory ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Online Business ◽  
Place Promotion ◽  
Business Media

ABSTRACT This study examines the Utilization of Instagram as an Online Business Media (Qualitative Descriptive Study of the Use of Instagram as an Online Business Media on the @Gwetnic.Id Account Through the Marketing Mix in Increasing Sales for the December 2018-January 2019 Period). Instagram is one of the social media that is widely used by business people to do marketing. Instagram was chosen by Gwetnic because it is segmented by young people, and the features provided are very diverse and up-to-date. The purpose of this study is to find out and describe the use of Instagram as an online business medium on the Instagram @gwetnic.id account through the marketing mix in increasing sales for the period December 2018 to January 2019. In this study, researchers used the Message Compilation Model with the theory used was planning theory. The method used is descriptive qualitative analysis, where the method used is observation and interviews, involving the owner of the Instagram account @gwetnic.id as key informants and Gwetnic customers as informants. The results of the research that researchers can describe are that in carrying out marketing activities as an effort to increase sales, Gwetnic uses Instagram features, namely Instagram Ads, Profile, Highlights, Posting, Instagram Story, Hashtag, Caption, Direct Massage and Like. Gwetnic also applies the 7P concept, namely: product, price, place, promotion, people, physical evidence and process.Keywords : Bussines Media, Instagram, Mix Marketingf, Promotion,   ABSTRAK  Penelitian ini mengkaji mengenai Pemanfaatan Instagram Sebagai Media Bisnis Online (Studi Deskriptif Kualitatif Pemanfaatan Instagram Sebagai Media Bisnis Online Pada Akun @Gwetnic.Id Melalui Bauran Pemasaran Dalam Meningkatkan Penjualan Periode Desember 2018-Januari 2019). Instagram merupakan salah satu media sosial yang banyak digunakan oleh pelaku bisnis untuk melakukan pemasaran. Instagram dipilih Gwetnic karena segmentasinya anak muda, serta fitur yang disediakan sangat beragam dan kekinian. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan pemanfaatan Instagram sebagai media bisnis online pada akun Instagram @gwetnic.id melalui bauran pemasaran dalam meningkatkan penjualan periode Desember 2018 hingga Januari 2019. Dalam penelitian ini, peneliti menggunakan Model Penyusunan Pesan dengan teori yang digunakan adalah teori perencanaan. Metode yang digunakan adalah analisis deskriptif kualitatif, dimana metode yang digunakan adalah observasi dan wawancara, dengan melibatkan pemilik akun Instagram @gwetnic.id sebagai key informan serta pelanggan Gwetnic sebagai informan. Hasil penelitian yang dapat peneliti uraikan adalah bahwa dalam melakukan kegiatan pemasaran sebagai upaya untuk meningkatkan penjualan, Gwetnic menggunakan fitur-fitur Instagram, yaitu Instagram Ads, Profile, Highlight, Posting, Instagram Story, Hashtag, Caption, Direct Massage dan Like. Gwetnic juga menerapkan konsep 7P, yaitu: product, price, place, promotion, people, physical evidence dan process.  Kata Kunci  : Media Bisnis, Instagram, Bauran Pemasaran, Promosi  

Moderating Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Commercial Bank Customers, Nairobi Kenya

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Victor Lusala Aliata ◽  
Patrick B. Ojera ◽  
Jairo K. Mise
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Commercial Bank ◽  
Banking Industry ◽  
Marketing Mix ◽  
Product Price ◽  
Negative Results ◽  
Marketing Mix Strategy ◽  
The Relationship

Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, Commercial banks in Kenya are yet to attain required customer satisfaction levels. This is evident in the low average customer satisfaction index (CSI) which dropped from 67% in 2011 with a downward trend to 60% in 2015 way below the Kenyan Banking industry benchmark of 77%. Studies on the relationship between service quality and customer satisfaction revealed both positive and negative results. These suggest that the relationship may be affected by other factors such as marketing mix strategy. Previous studies have not addressed the role of marketing mix strategy comprising of product, price, promotion, place, people, process and physical evidence in the relationship between service quality and customer satisfaction. The role of a moderating variable like marketing mix strategy can have a strong influence on the strength of the relationship thus it’s needed for the study. The main purpose of this study was to analyze the effect of marketing mix strategy on the relationship between service quality and customer satisfaction of commercial bank customers in Nairobi, Kenya.

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