INTERCONNECTIONS BETWEEN TERRITORIAL MARKETING AND THE BRAND OF UNITED TERRITORIAL COMMUNITIES

2019 ◽  
Vol 4 (3) ◽  
pp. 415-421
Author(s):  
Kseniia Bliumska-Danko ◽  
Nataliia Kolodnenko
Keyword(s):  
Local Governments ◽  
System Analysis ◽  
Research Abstract ◽  
External Environment ◽  
Social Efficiency ◽  
Public Authorities ◽  
Territorial Marketing ◽  
Brand Development ◽  
Analysis And Synthesis ◽  
Main Factor

Introduction. The rapid implementation of administrative-territorial reform in Ukraine requires the search for new effective tools to increase the economic and social efficiency of united territorial communities. Given that the main factor in the successful economic activity of a legal entity is an effective marketing policy, we hypothesized that the formation of the economic system of UTC should take place on the basis of marketing with brand development in this area. In such circumstances, there is a need to define the nature and relationship between the marketing of the territory and the territorial brand. Goal. The purpose of this article is to determine the systemic relationships that take place in the brand formation of a united territorial community on the basis of and using the tools of innovative territorial marketing. Method. The following methods were used during the research: abstract-logical, monographic, generalization, system analysis and synthesis. Results. Theoretical bases of territorial marketing development in the united territorial communities are improved and forms of their realization are defined. It is proved that territorial marketing is a full-fledged system of actions of public authorities and local governments, interested individuals and legal entities to identify and promote unique and demanded in the external environment advantages of a region, which allows to create attractiveness and prestige of this territory and its resources. The methodological basis of interdependent relations in building a brand of a separate territory on the basis of marketing is formed. The strategic directions of activity of local self-government bodies at development of a competitive brand are substantiated. Brand filling matrices with key influencing factors are constructed. Keywords: united territorial community, territorial marketing, territory brand, tourism.

scholarly journals Scientific and economic support of investment in the agricultural sector and its economic efficiency

Ekonomika APK ◽  
2020 ◽  
Vol 313 (11) ◽  
pp. 30-38
Author(s):  
Mykola Sakhatskyi ◽  
Halyna Zapsha ◽  
Pavlo Sakhatskyi
Keyword(s):  
Economic Efficiency ◽  
Rural Areas ◽  
Local Governments ◽  
Agricultural Sector ◽  
Practical Significance ◽  
Industrial Complex ◽  
Capital Investments ◽  
Public Authorities ◽  
Economic Support ◽  
Analysis And Synthesis

The purpose of the article is to substantiate the theoretical and methodological provisions and develop applied recommendations for scientific and economic support of investment in the agricultural sector and increase its economic efficiency. Research methods. The study uses: dialectical method of scientific knowledge (in relation to socio-economic processes of investment in the agricultural sector and its economic effectiveness in their relationship and interdependence); analysis and synthesis (to study the state and dynamics of investment in the agricultural sector), the system method (to summarize the conclusions and justify the proposals); comparison (to compare the investment processes of agriculture and other sectors of the economy). Research results. The significant weight of capital investments of the agricultural sector in the national investment result has been established. It is determined that the investment attractiveness of agriculture is inferior to most sectors of the economic complex of the country. It is recommended to maintain state support of agriculture and agro-industrial complex to increase the economic efficiency of investment in the agricultural sector; to ensure the development of industrial, economic, social and market infrastructure in rural areas. Scientific novelty. Substantiation was further developed on the need for scientific and economic support for investment in the agricultural sector and increase its economic efficiency, improve the investment attractiveness of agriculture and the implementation of this set of economic, social and institutional measures. Practical significance. It consists in the development of recommendations for investment in the agricultural sector and increase its economic efficiency, which can be used by both public authorities and local governments, as well as businesses in the formation and implementation of investment programs and projects. Tabl.: 2. Refs.: 13.

scholarly journals Improving the Relationship between Public Authorities and Local Governments in the Process of Decentralization

2020 ◽  
Vol 4 ◽  
pp. 99-111
Author(s):  
Yuliya Kovtun ◽  
Keyword(s):  
Structural Optimization ◽  
Public Administration ◽  
Research Methodology ◽  
Local Governments ◽  
System Analysis ◽  
General System ◽  
Analysis Method ◽  
Public Authorities ◽  
Scientific Methods ◽  
The Relationship

Goal – to analyze the activities of public authorities and local governments in the context of decentralization, to identify the main problems of the relationship between public authorities and local governments in order to improve their work. Research methodology – in the article the author applied general (system analysis method, method of argumentation theory) and private scientific methods of cognition (legal: formal‑legal and comparative‑legal methods). Score/results – the article analyzes the process of decentralization of public administration, on the basis of domestic experience, offers ways of functional and structural optimization of relations between public authorities, explores the principles of improving the relationship between public authorities and local governments in the decentralization process. Originality/value – the work is done by the author independently without any help and assistance of others. The article provides links to citations, as well as links to legislation. The nature of the article is a review report.

scholarly journals Marketing terytorialny jako forma działań przedsiębiorczych samorządów terytorialnych w Polsce

2011 ◽  
Vol 7 ◽  
pp. 188-1196
Author(s):  
Małgorzata Zdon-Korzeniowska
Keyword(s):  
Resource Management ◽  
Local Governments ◽  
Global Market ◽  
Innovative Approach ◽  
Marketing Concept ◽  
Public Authorities ◽  
Goods And Services ◽  
Territorial Marketing ◽  
Market Requirements ◽  
Freedom Of Action

Nowadays, functioning of local governments is mostly affected by two phenomena: globalization and locality. Globalizations processes, and among them, tendency to increase the freedom and speed of movement of capital, people, goods and services; give businesses and citizens particular opportunities. These opportunities among others are related with the freedom to choose their place of business, residence, place of work or a place of rest. The above create a specific outlook for the places of reception of investments, businesses or individuals, and so for territorial units managed by local governments. In order to meet the global market requirements, local governments must demonstrate flexibility, innovation and market-based approach, adapting to the needs of interested groups of customers: businesses, tourists, residents, investors. Counterweight to what entails the processes of globalization is observable tendency to expose what is local by communities to emphasize their own identity and affiliation to the region. Local governments in Poland since the late 90’s have gained greater powers and greater freedom of action, which enabled them to implement their role as “managers” of territorial units, which manage, and thus have influence on the directions of development of their “small homelands”. To take advantage of emerging, therefore, opportunities, local authorities - as mentioned above - have to demonstrate entrepreneurial and innovative approach. The use of the concept of territorial marketing can be regarded without a doubt as an entrepreneurship attitude of local governments in the conditions of globalization. Market-based approach founded on the marketing concept allows one to increase the efficiency of activities related to resource management of individual territorial units, thus being a useful tool to enhance their competitiveness. This paper contains reflections on application of the concepts of territorial marketing by public authorities to manage their own development.

scholarly journals Recommendations for implementation of cluster policy in modern Russia

2021 ◽  
Vol 6 (2) ◽  
pp. 154-160
Author(s):  
T. V. Fadeeva ◽  
Keyword(s):  
Organizational Development ◽  
System Analysis ◽  
Driving Forces ◽  
Limiting Factors ◽  
Cluster Policy ◽  
Public Authorities ◽  
Stage Of Development ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Innovative Economy

The aim of the study is to study the experience of implementing cluster policy in the Russian Federation and offer recommendations for improving cluster policy and strengthening cluster processes. The article presents the results of the analysis of clusters and cluster policy in Russia. During the research, general scientific and special methods are used: analysis and synthesis, comparison and generalization, system analysis. As a result of the study, the driving forces of the functioning of clusters, the risks of implementing cluster policy in Russia and a list of limiting factors when choosing clusters-objects for financing are identified. The article reveals the peculiarities of cluster policy in Russia and gives recommendations for conducting cluster policy based on the domestic experience of clustering. In contrast to the existing ones, the recommendations proposed in the article are novel, since they take into account the current stage of development at which cluster associations in Russia are located. When developing the recommendations, the latest trends in the organizational development of clusters in an innovative economy are taken into account. The presented developments will be useful to public authorities in the formation of regional programs for the development of clusters in the regional economy, as well as for making decisions on the support of clusters

CONFLICT MANAGEMENT IN INTERACTION BETWEEN GOVERNMENT AND PUBLIC

2017 ◽  
Author(s):  
Mykola Somych ◽  
◽  
Yuiiia Vakulenko ◽  
Liudmyla Horbatiuk ◽  
Yurii Kovryzko ◽  
...  
Keyword(s):  
Conflict Management ◽  
Local Governments ◽  
Conflicts Of Interest ◽  
Alternative Methods ◽  
Personal Interest ◽  
Public Authorities ◽  
Conflict Situations ◽  
Legitimate Interests ◽  
System Of Parameters ◽  
Political Economic

The article summarizes the theoretical principles of defining the concept of «mechanism», «conflict management mechanism». The main types of conflicts according to the Law of Ukraine «On Civil Service» are clarified: official disputes and conflicts of interest – a situation in which the personal interest of a civil servant affects or may affect the objective performance of his duties and in which there is or may occur contradictions between the personal interest of the employee and the legitimate interests of citizens, organizations, society. The main types of conflict management mechanisms are identified: organizational, legal and socio-psychological, taking into account objective and subjective factors, which covers a system of parameters, sequential actions, a set of methods and measures of socio- psychological nature. The causes of conflict situations in the interaction of public authorities and the public are substantiated: objective (social, political, economic, ideological factors) and subjective (derived from objective). Conflict fields of contradictions that arise in the process of interaction are depicted: legislative principles, political sphere, personnel policy, undemocratic worldview of managers, economic competence. The analysis of the main conflict fields of contradictions of local governments of Poltava region is carried out. New, alternative methods of conflict resolution have been formed: competition, adaptation, compromise, avoidance, cooperation, their general characteristics have been determined. Officials were invited to use the open conversation technique in order to reach a compromise.

Scientific-methodological approach to the substantiation of the rational seasonal scenario of using combine harvesters by large-scale agricultural producers

2020 ◽  
pp. 205-217
Author(s):  
V. Skibchyk ◽  
V. Dnes ◽  
R. Kudrynetskyi ◽  
O. Krypuch
Keyword(s):  
Large Scale ◽  
System Analysis ◽  
Methodological Approach ◽  
Production Unit ◽  
Agricultural Producers ◽  
New Approach ◽  
Rational Use ◽  
Road Map ◽  
Analysis And Synthesis ◽  
Combine Harvesters

Аnnotation Purpose. To increase the efficiency of technological processes of grain harvesting by large-scale agricultural producers due to the rational use of combine harvesters available on the farm. Methods. In the course of the research the methods of system analysis and synthesis, induction and deduction, system-factor and system-event approaches, graphic method were used. Results. Characteristic events that occur during the harvesting of grain crops, both within a single production unit and the entire agricultural producer are identified. A method for predicting time intervals of use and downtime of combine harvesters of production units has been developed. The roadmap of substantiation the rational seasonal scenario of the use of grain harvesters of large-scale agricultural producers is developed, which allows estimating the efficiency of each of the scenarios of multivariate placement of grain harvesters on fields taking into account influence of natural production and agrometeorological factors on the efficiency of technological cultures. Conclusions 1. Known scientific and methodological approaches to optimization of machine used in agriculture do not take into account the risks of losses of crops due to late harvesting, as well as seasonal natural and agrometeorological conditions of each production unit of the farmer, which requires a new approach to the rational use of rational seasonal combines of large agricultural producers. 2. The developed new approach to the substantiation of the rational seasonal scenario of the use of combined harvesters of large-scale agricultural producers allows taking into account the costs of harvesting of grain and the cost of the lost crop because of the lateness of harvesting at optimum variants of attraction of additional free combine harvesters. provides more profit. 3. The practical application of the developed road map will allow large-scale agricultural producers to use combine harvesters more efficiently and reduce harvesting costs. Keywords: combine harvesters, use, production divisions, risk, seasonal scenario, large-scale agricultural producers.

THE VALUE AND SIGNIFICANCE OF LEGAL PRECEDENT, ITS FUNCTIONING IN UKRAINE

2017 ◽  
Author(s):  
Nataliia Pylhun ◽  
◽  
Vladyslava Sokhar ◽  
Keyword(s):  
Local Governments ◽  
Constitutional Court ◽  
Public Authorities ◽  
Legal Cases ◽  
Judicial Practice ◽  
Special Procedure ◽  
Legal Case ◽  
Foreign Countries ◽  
Legal Precedent ◽  
Exclusive Right

The article is devoted to the coverage of one of the current problems of law-making activity of officials and public authorities regarding the value and significance of legal precedent in society. Legal precedent is the main source of law in the Anglo-Saxon legal system, but it is also reflected in the Romano-Germanic legal family. Judicial practice of foreign countries clearly demonstrates the effectiveness and value of judicial precedent in resolving legal cases. The peculiarity of the precedent is that the results of the interpretation of constitutional acts and ordinary laws provided by higher courts are binding on all lower levels of the judiciary. As a result of this approach, a relatively independent type of precedent is formed - the precedent of interpretation, recently the concept of precedent of interpretation is becoming increasingly relevant for Ukraine in connection with the practice of the Constitutional Court of Ukraine. According to the Constitution of Ukraine, the Constitutional Court of Ukraine has the exclusive right to provide an official interpretation of the Constitution and laws of Ukraine. Decisions of the Constitutional Court of Ukraine on official interpretation are binding on all individuals and legal entities, as well as public authorities and local governments in Ukraine. However, the Constitutional Court of Ukraine carries out interpretive activities not only within the framework of a special procedure, but also during decisions on compliance with the Constitution of Ukraine, laws and other legal acts specified by law. The motivating part of these decisions may contain legal interpretative provisions, which disclose the content of the relevant provisions of the Constitution of Ukraine and legal acts, the constitutionality of which has been verified. Judicial precedent has certain advantages in terms of the quality of justice, as it is characterized by special regulation of similar specific life situations, which reduces the level of arbitrariness of officials. However, there is another view of this issue, which denies the effectiveness and reliability of this mechanism, because the court precedent actually denies the individualization of the legal case.

scholarly journals Legal regulation of legal relations in the field of land accounting

2019 ◽  
Author(s):  
D. Kondratenko
Keyword(s):  
Public Relations ◽  
Local Governments ◽  
Legal Regulation ◽  
The State ◽  
Main Body ◽  
Public Authorities ◽  
Registration System ◽  
Land Registration ◽  
Land Relations ◽  
Definition Of

Problem setting. The article analyzes the issue of legal relations in the field of land accounting. The legal nature of public relations in this area has been clarified. The accounting of the quantity and quality of land is investigated. The author’s definition of legal relations in the field of land accounting is provided. The circle of subjects of these legal relations is outlined. Analysis of recent researches and publications. To date, in the scientific literature there is no comprehensive study of the legal regulation of legal relations in the field of land accounting. There are only developments devoted to certain issues of land law science. Target of research. The study of the legal regulation of legal relations arising in the field of land accounting, the allocation of subjects of these legal relations. Article’s main body Justification of the appropriateness of obtaining, systematizing all the resources available on the land plot, determining the size, quality status and distribution of the land fund, providing the necessary data about the land, studying the legal relations arising on this occasion. The basis of the land registration and registration system in Ukraine is the State Land Cadastre. It reflects the subjective information on land, which accumulates as a result of land accounting. Such information is necessary primarily for the implementation of state control over the use, reproduction and protection of land. Only a legally regulated and wellmaintained process of conducting accounting and registration activities in the field of land relations can become the key to the introduction and functioning of a transparent mechanism for the circulation of land in market conditions and an effective mechanism for managing them. In this aspect, it is important to note that it is necessary to distinguish land accounting in the proper sense and land rights accounting (as a broader category compared to the first). In the context of the land registration reform and the further process of improving the State Land Cadastre, it is necessary to talk about the formation of land information relations. Conclusions and prospects for the development. Land accounting relationships are public relations that arise in connection with the activities of public authorities and local governments, which are endowed with appropriate powers to take measures to obtain, systematize and analyze information on the quantity, territorial location and use of land. The subjects of these legal relationships are landowners and land users, the state, state authorities and local selfgovernments, who are vested with the respective powers.

scholarly journals Regional budget policy: conceptual dominants and vectors of development

2021 ◽  
Vol 11 (-) ◽  
pp. 27-30
Author(s):  
Vitalii ZIANKO ◽  
Tetiana NECHYPORENKO
Keyword(s):  
Policy Development ◽  
Local Governments ◽  
Local Level ◽  
Public Authorities ◽  
Budget Planning ◽  
Regional Budget ◽  
Budget Policy ◽  
State And Local ◽  
Definition Of ◽  
Regional Budgets

The paper is devoted to the implementation of regional budget policy in Ukraine. The main vectors of budget policy development as a component of socio-economic policy at the local level are highlighted. Within the framework of the declared budget policy, the peculiarities of the formation and functioning of local (regional) budgets are considered. The interpretation of the definitions of "budget" and "policy" is presented, and the author's definition of the essence of the budget policy of the region is offered. The conceptual dominants of budget policy, the implementation of which takes place through the budget mechanism, are studied. It is proved that budget policy is an important lever of influence and a real reflection of the tactics and strategy of public authorities and local governments in the budget sphere. It is substantiated that the effectiveness of the implementation of regional budget policy directly depends on the sequence of steps aimed at increasing the level of competitiveness of the regions and overcoming the existing regional disparities. On the basis of generalization of thematic researches and practice the offers concerning application of levers of budgetary regulation which define a level of efficiency of budgetary policy of region are formulated. It is stated that the content of the budget policy of the region should be to determine the course, tasks and activities of the state and local governments in the field of formation and use of budget funds. Full implementation of the budget policy of the region stimulates the functioning of economic activity of administrative-territorial units, promotes rational budget planning, as well as the effective filling, distribution and use of local financial resources.

scholarly journals PROTOTIPE JENDELA KACA UNTUK RUANG BERJEMUR DALAM RANGKA MENINGKATKAN IMUNITAS TUBUH

2020 ◽  
Vol 4 (3) ◽  
pp. 269
Author(s):  
Sri Kurniasih ◽  
I Made Joshua Pratama
Keyword(s):  
Local Governments ◽  
Research Method ◽  
Quantitative Research ◽  
Research Result ◽  
The Elderly ◽  
World Community ◽  
Analysis And Synthesis ◽  
Body Resistance ◽  
Lighting Intensity ◽  
At Home

The coronavirus outbreak is now a problem for the world community. Not only has the potential to interfere with health, the coronavirus often causes panic. In fighting the SARS-CoV virus that causes the Covid-19 pandemic, a qualified body defense is needed. Although some local governments implement quarantine policies to prevent people from being exposed to the risk of the Covid-19 virus, not all people can carry out quarantine at home because of work demands. Therefore, efforts are needed to increase endurance. In addition to workers who are required to continue working even though they have to be quarantined at home, the elderly and also children whose immune systems are still vulnerable or have decreased need to increase their immune system. The easiest way to increase body resistance is to bask in the sun. Sunbathing can be done directly outside the house and can be directly exposed to sunlight, but for some people whose body conditions are not as strong as young people, for example, the elderly, people with special needs, are vulnerable, suffer from dust allergies, and so on, this will cause new problems. So for some people who cannot go outside directly or who are less flexible, they still need sunlight for sunbathing. One way is to enter sunlight through the window openings in the house. This research was conducted with the main objective of creating a prototype or prototype window for the sunroom in the building to increase the body's immunity using the DiaLux software. The research method used in this study is a quantitative research method with an experimental approach. The stages of this research are in the form of; i) theoretical study, ii) data observation, iii) calculation, iv) window prototyping, v) analysis and synthesis, v) simulation, vi) research result generation and conclusion drawing. The result of this research is a prototype window for human sunbathing space which is expected to accommodate or provide human sunbathing space in increasing body immunity. The window prototype in the sunroom that most maximally includes natural light with a lighting intensity value of 8701 lx, namely prototype window 3 which is a window or opening on the roof of a building with dimensions of 1.20 m x 0.83 m. By providing a multifunctional sunbed, it can be an architectural solution to increase the body's immunity to prevent the outbreak of the Covid-19 virus.

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