scholarly journals Semiótica de la Marca como herramienta para innovar en pymes de Colombia / Branding Semiotics, tips to Innovate in SMEs in Colombia

2016 ◽  
Vol 5 (1) ◽  
pp. 119-129
Author(s):  
Mireya Barón Pulido ◽  
Gabriel Lotero Echeverri
Keyword(s):  
Qualitative Research ◽  
Mass Media ◽  
Organizational Communication ◽  
Digital Communication ◽  
Business Owners ◽  
Quantitative Phase ◽  
Communicative Strategies ◽  
Research Findings ◽  
On Line ◽  
The Relationship

ABSTRACTThe mass media and multitasking (Piscitelli, 2009) society requires from the manager to consider the relationship and impact of what his brand communicates. The design of online communicative strategies and their link to consultancy models (Pfefferman, 2011) – where the manager himself becomes the entrepreneur of his own organization — becomes the strength of the branding communication of the organization (Capriotti, P., 2009). The paper exposes the research findings obtained from the study done with small and medium enterprisess (SMEs) in Medellin and Bogotá (Colombia). This qualitative research examines the organizations capabilities toward the appropriation of opportunities on behalf of digital communication. Finally it makes a consultancy proposal addressed to pymes entrepreneurs from the perspective which considers the “Enterprise as a sign and as a semiosis”. It is claimed that if something is not communicated it will not generate any reminder at the level of the client. The results research -which compiles Medellin and Bogotá data- are published upon two products: A book to the organizational communication field, and a multimedia guide to business owners. It is a qualitative studio but with a quantitative phase, applying survey forms.RESUMENLa sociedad mediática y “multitasking” (Piscitelli, 2009) demanda al empresario tener en cuenta la relación e impacto de lo que comunica su marca en el entorno. El diseño de estrategias comunicativas on line, y su vinculación a modelos de consultoría (Pfefferman, N., 2011) se convierte en fortalezas en la comunicación de la marca de la organización (Capriotti, P, 2009). En el texto se exponen los resultados de una investigación con pequeñas y medianas empresas (pymes) de Medellín y Bogotá (Colombia), realizada como un estudio cualitativo, que se propone indagar por las capacidades de las organizaciones para la apropiación de las oportunidades que representa la comunicación digital. Finalmente, se plantea una propuesta de consultoría a los empresarios de pymes, desde el enfoque que reconoce a la “Empresa como signo y semiosis”, es decir, lo que no se comunica no genera recordación en el cliente.

scholarly journals Investment Behavior of Women Business Owners in Myanmar

2019 ◽  
Vol 4 (No. 2 Oct 2019) ◽  
pp. 13-28
Author(s):  
Tin Tin Htwe ◽  
Nay Zin Win
Keyword(s):  
Business Owners ◽  
Investment Behavior ◽  
Financial Assets ◽  
Personal Factors ◽  
Women Business Owners ◽  
Bank Deposits ◽  
Different Types ◽  
On Line ◽  
Securities Trading ◽  
The Relationship

Individuals invest in different types of investment based on their preference and risk taking behavior. Depending on their financial knowledge and awareness, tax and social factors and personal factors, their investment decisions are different. The study aims to identify the investment behavior of women business owners in Yangon, to examine factors of investment behavior and to analyze the relationship between them. The studied population is about 2000 woman business owners, members of Myanmar Women Entrepreneur Association (MWEA). The sample was selected by using random sampling method with the sample size of 120 respondents. The result shows that respondents mostly invest in traditional assets such as bank deposits, gold and real estate, rather than modern financial assets such as bonds, stocks and insurance. They mostly used the traditional off-line trading method for investment except for securities trading using on-line means.

Comunicazione mass-mediale sulla salute e contesti sociali di scambio: quale intreccio?

2009 ◽  
pp. 9-25
Author(s):  
Guendalina Graffigna ◽  
Albino Claudio Bosio
Keyword(s):  
Qualitative Research ◽  
Young People ◽  
Focus Group ◽  
Mass Media ◽  
Social Exchange ◽  
Health Risks ◽  
Research Focus ◽  
Face To Face ◽  
Situational Contexts ◽  
On Line

- In this paper we discuss the results of a research program that was aimed at analysing of the situational context in which the interpersonal exchange has place the role in mediating the passage from the reception to the "use" of mass-media preventive information. The study consisted in 32 focus groups with young people (18-25 years old), on different topics related to health risks (HIV/AIDS, Alcool, smoking, light drugs), in 4 different situational contexts (face-to-face; on-line forum; on-line chat; on-line forum+chat). The study main evidences show that the different contexts of the exchange specifically influence the interpersonal "re-use" of mass-media preventive information. In particular the forum+chat seems to be the context that best orients the preventive message elaboration in the sense of a personal revision of one own's unsafe practices.Key words: health communication; social exchange; context of the exchange; Internet; qualitative research; focus groupParole chiave: comunicazione alla salute; scambio sociale; contesto di scambio; Internet; ricerca qualitativa; focus group

BASIC LITERACY SKILLS THROUGH THE SCHOOL LITERACY MOVEMENT (GLS) AT SDN 6 PEKANBARU

2020 ◽  
Vol 4 (3) ◽  
pp. 499
Author(s):  
Dewi Dewi ◽  
Zariul Antosa
Keyword(s):  
Qualitative Research ◽  
Literacy Skills ◽  
Daily Activities ◽  
Good Level ◽  
Vocabulary Comprehension ◽  
Comprehension Ability ◽  
Teachers And Students ◽  
Research Findings ◽  
Literacy Ability ◽  
The Government

The School Literacy Movement (GLS) is a policy issued by the government to overcome the problem of education and improve the basic literacy abilities of students. SDN 6 Pekanbaru is one of the schools that has implemented GLS at the familiarization stage well. Therefore, this study aims to determine the basic literacy skills of students in low classes through the implementation of GLS in SDN 6 Pekanbaru. This study used qualitative research conducted through observation and interviews about the implementation of GLS and students’ basic literacy skills with teachers and students in classes I and II. The results showed that GLS was able to improve the phonetic abilities of students by achieving a very good level of the ability to read and pronounce combinations of letters. The increase of students' vocabulary comprehension ability was seen where most students were able to know the meaning of words and retell the contents of books with theme daily activities. From the research findings, it was concluded that GLS improved the basic literacy ability of low-class students at SDN 6 Pekanbaru.

ANALISIS KOHESI DAN KOHORENSI DALAM WACANA BERITA KEMISKINAN DAN RAMADHAN DALAM KORAN REPUBLIKA

2019 ◽  
Vol 1 (01) ◽  
pp. 1-6
Author(s):  
Resdianto Permata Raharjo ◽  
Ahmad Sudali
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
The Other ◽  
Coherence Analysis ◽  
Lexical Cohesion ◽  
News Discourse ◽  
The Relationship

This journal explains the results of cohesion and coherence analysis in the current new news discourse in Indonesia published by Republika, Thursday 16 May 2019. The research uses descriptive methods by describing and explaining the results of the analysis found in the study. This research is a type of qualitative research because the results tend to be released and descriptive. the technique used in this study is to take data, data collection is done in two ways, namely listening and taking notes. This study found the results of the use of cohesion and and the use of coherence. Cohesion is the integration between the parts that are characterized by the use of language elements. Cohesion is divided into two parts, lexical cohesion and grammatical cohesion. Grammatical cohesion includes conjunction, reference, release, substitution. Lexical cohesion includes antonyms, synonyms, repetitions, metonymy, and hypomini. Whereas, cohorence is the relationship between elements one with the other elements so that it has an integrated meaning.  

A Study on Learners’ Readiness and Perceptions of the Implementation of Blended Learning in UiTM Kedah

2019 ◽  
Vol 3 (2) ◽  
pp. 41
Author(s):  
Robekhah Harun ◽  
Zetty Harisha Harun ◽  
Laura Christ Dass
Keyword(s):  
Blended Learning ◽  
Successful Implementation ◽  
Learning Approaches ◽  
Learner Readiness ◽  
Learning And Teaching ◽  
Face To Face ◽  
Online Assessments ◽  
Research Findings ◽  
On Line ◽  
Learning Institutions

The increase in student enrolment and the need  to cater to students of diverse backgrounds have led to the adoption of blended learning in many higher learning institutions. Blended learning, which allows both face to face interaction and on-line delivery, has been adopted into many curricula. One such institution is University Technology MARA which is slowly introducing features of blended learning in its course syllabus beginning with practice to online assessments. However, to ensure successful implementation of blended learning as part of the curricula, there are several aspects for consideration such as learner and teacher readiness for blended learning. This paper examines issues regarding the use of blended learning as a delivery method at UiTM Kedah . The discussion in this paper focuses on learner’ readiness and perceptions of the blended learning environment. The data collected for this study are responses from learners to a questionnaire survey. The research findings form the basis for recommendations for the development of learning and teaching practices using blended learning approaches to enhance learners' learning experiences.  

Religion and Religiosity: A Path to War or Peace

2018 ◽  
Vol 6 (2) ◽  
pp. 55-69
Author(s):  
Ghada Awada
Keyword(s):  
Qualitative Research ◽  
Literature Review ◽  
Research Method ◽  
Meta Analysis ◽  
Behavioral Model ◽  
Religious Violence ◽  
Religious Texts ◽  
Humanistic Approach ◽  
Research Findings ◽  
Divine Origin

Abstract The study was set to examine the differences between religion and religiosity and to explore how communities can be protected against religious violence. The study also intended to investigate the motives and the effect that religious violence has had throughout history. The study employed the qualitative research method whereby the researcher carried out a meta-analysis synthesis of different research findings to make conclusions and implications that could answer the study questions. Using the literature review they conducted, the researchers carried out data collection. As such, the researcher employed the bottom-up approach to identify the problem and the questions along with the investigation framework of what they decided to explore. The findings of the study revealed that religious backgrounds should be the cornerstone to realize the diff erence between religion and religiosity. Religion is of divine origin whereas religiosity is specifically a humanistic approach and a behavioral model. The religious violence phenomenon is formed by interlocking factors such as the interpretation of religious texts which clearly adopt thoughts and heritage full of violence camouflaged by religion. It is recommended that governments use a strong strategy employing the educational system, summits and dialogs to successfully overcome religious violence. The summits on religion should result in starting a dialog that ensures acceptance of the different religions.

Hubungan Iklim Komunikasi Organisasi dengan Kepuasan Kerja untuk Meningkatkan Kinerja Aparatur Pemerintahan Desa

2020 ◽  
Vol 4 (4) ◽  
pp. 517
Author(s):  
Bella Oktavianita ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Job Satisfaction ◽  
Organizational Communication ◽  
Survey Method ◽  
Government Officials ◽  
Communication Climate ◽  
Real Relationship ◽  
Village Government ◽  
Relationship Of ◽  
The Village ◽  
The Relationship

Iklim komunikasi organisasi merupakan persepsi pegawai mengenai peristiwa yang terjadi di lingkungannya. Kantor Desa Cibalung, Kecamatan Cijeruk, Kabupaten Bogor merupakan salah satu kantor desa yang memiliki berbagai prestasi. Prestasi yang sudah diraih tentu saja tidak lepas dari peran kinerja aparatur pemerintahan desa dan masyarakat yang terlibat dalam menciptakan lingkungan kerja yang produktif dan kepuasaan kerja yang dirasakan. Maka dari itu, penelitian ini bertujuan untuk melihat hubungan iklim komunikasi organisasi dengan kepuasan kerja dan hubungan kepuasan kerja dengan kinerja aparatur pemerintahan desa. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei dengan kuesioner yang didukung oleh data kualitatif melalui teknik wawancara mendalam dan studi literatur dengan responden sebanyak 36 orang. Hasil penelitian yang diperoleh menunjukkan bahwa terdapat hubungan nyata antara iklim komunikasi organisasi dengan kepuasan kerja dan hubungan sangat nyata antara kepuasan kerja dengan kinerja aparatur pemerintahan desa.Kata Kunci: iklim komunikasi, kepuasan kerja, kinerja, komunikasi organisasi=====ABSTRACTOrganizational communication climate was the employee's perception of events that occurred in their environment. The Cibalung Village Office, Cijeruk Subdistrict, Bogor District was one of the village offices that had various achievements. The achievements that have been achieved certainly could not be separated from the role of the performance of the village government apparatus and the community involved in creating a productive work environment and perceived job satisfaction. Therefore, this study aimed to analyze the relationship of organizational communication climate with job satisfaction and the relationship of job satisfaction with the performance of village government officials. This study used a quantitative approach through a survey method with a questionnaire supported by qualitative data through in-depth interview techniques and literature studies with 36 respondents. The results obtained indicated that there was a real relationship between organizational communication with job satisfaction and the very obvious relationship between job satisfaction by the performance of the village government apparatus.Keywords: communication climate, job satisfaction, performance, organizational communication

KEUNTUNGAN DAN RISIKO USAHA MINI PURSE SEINE DI DESA SATHEAN

2017 ◽  
Vol 1 (2) ◽  
pp. 49-57
Author(s):  
Frischilla Pentury ◽  
Eygner Gerald Talakua ◽  
Tati Ngangun
Keyword(s):  
Business Owners ◽  
Purse Seine ◽  
Primary Data ◽  
Business Risk ◽  
New Paradigm ◽  
Risk Calculation ◽  
Business Sustainability ◽  
Profit Analysis ◽  
Business Profit ◽  
The Relationship

The low profits of mini purse seine in Sathean Village will have an impact on the business risks being carried out. The new paradigm states that the relationship between risk and profit levels is quadratic; too much risk can lead to the loss and even destruction of a business. Thus, the fisherman of mini purse seine business owners in Sathean Village needs to manage their business risk well to achieve optimum profit for business sustainability. This study aims to assess business profits and business risks. Primary data was collected on 6 fisherman owners of mini purse seine business owners in Sathean Village as respondents, conducted business profit analysis and business risk calculation based on probability density. The results showed that the business profit was Rp 241,608,203/year or Rp 196,551,994 in the peak season, Rp 41.828.721 in the medium season and Rp 3.2227.488 in the less season.In peak and less seasons, these businesses are at risk or have the opportunity to lose, while in the medium season is not risky.

KONFLIK DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 431-440
Author(s):  
Santi Retno Sari
Keyword(s):  
Leadership Style ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Managerial Practices ◽  
Research Findings ◽  
Job Levels ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.

Write–Reach–Repeat

2020 ◽  
pp. 1083-1093
Author(s):  
Robin M. Boylorn
Keyword(s):  
Qualitative Research ◽  
Public Sphere ◽  
The Internet ◽  
The Public ◽  
The Future ◽  
Private And Public ◽  
The Relationship

This chapter considers the role, importance, and impact of public intellectualism on the future of qualitative research. The chapter argues that the move toward technology and the public dissemination of information via the internet requires a shift in how and what we research with an expressed intention of reaching a broader and nonacademic audience. The chapter considers the relationship between the private and public sphere, and the so-called “bastardization” of intellectualism to explain the role and rise of public intellectualism in qualitative research. By considering issues such as personal subjectivity, accountability, representation, and epistemological privilege, the chapter discusses how public contexts inform qualitative research and, conversely, how qualitative research can inform the public.

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