Explanatory model of consumer purchase intention in digital social networks

The present research work addresses the impact of the influence and involvement of online experience exchanges among consumers of digital social networks, the commitment they manifest towards brands and the persuasive attitude towards advertisements. The study is contemplating Veblen social psychological theory as predictors of purchase intention. A theoretical-methodological model was developed at a confirmatory level, which is based on the Motivation, Opportunity, Capability model and the attitude model towards the brand and advertisement, alternative models for measuring purchase intention and commitment. The objective of this research was to evaluate the attitudinal effect of consumers' purchase intention through the engagement model of consumers in digital social networks. The methodology used is quantitative, descriptive-correlational, cross-sectional applied in Mexico City, Guadalajara, Jalisco; Veracruz, Veracruz; Puebla, Puebla; Monterrey, Nuevo Leon; Villahermosa, Tabasco. The study population consisted of 140 consumers of cars, in car dealerships and users of social networks. The results of the study, were statistically processed at a confirmatory level, generating the proposed model with Patha analysis and the software SPSS and AMOS version 24.

Download Full-text

Explanatory model of consumer purchase intention in digital social networks

Ciencia Latina Revista Científica Multidisciplinar ◽

10.37811/_rcm.v5i6.1222 ◽

2021 ◽

Vol 5 (6) ◽

pp. 12151-12170

Keyword(s):

Social Networks ◽

Purchase Intention ◽

Research Work ◽

Psychological Theory ◽

Cross Sectional ◽

Proposed Model ◽

Consumer Purchase Intention ◽

Study Population ◽

Quantitative Descriptive ◽

The Impact

Download Full-text

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

SAGE Open ◽

10.1177/21582440211052547 ◽

2021 ◽

Vol 11 (4) ◽

pp. 215824402110525

Author(s):

Affifa Sardar ◽

Amir Manzoor ◽

Khurram Adeel Shaikh ◽

Liaqat Ali

Keyword(s):

Social Networking Sites ◽

Purchase Intention ◽

Viral Marketing ◽

Consumer Attitude ◽

Cross Sectional ◽

Empirical Examination ◽

Convenience Sample ◽

Mediating Role ◽

Consumer Purchase Intention ◽

The Impact

Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites. However, the adoption of eWom information by consumers is influenced by various factors. This study investigates the mechanism through eWom antecedents influence eWom adoption and consumer purchase intention. The study also examines how eWom adoption mediates the impact of antecedents of eWom adoption (Quality, Consumer Attitude, Credibility, Usefulness, Needs, and Adoption) on customer’s purchase intention. Using the hypothetic-deductive approach, the current study used a cross-sectional self-administered survey to collect data from a convenience sample of university students residing in Karachi. The SmartPLS software was used to analyze the collected data. Study findings reveal that all predictors of eWom adoption are significant. It was also found that eWOM adoption mediates the impact of eWom antecedents on consumer purchase intention. The results provide significant implications for website designers and digital marketers. For marketers working with social media, the findings of this study are encouraging. Marketers can use these findings to develop viral marketing campaigns and encourage customers to contribute useful and credible eWom that could improve the customers’ purchase intention.

Download Full-text

Effects of Corporate Social Responsibility on Consumer Purchase Intention

Pakistan Journal of Humanities and Social Sciences ◽

10.52131/pjhss.2018.0604.0059 ◽

2018 ◽

Vol 6 (4) ◽

Author(s):

Fawad Ali ◽

Maarif Sohail

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Purchase Intention ◽

Public Awareness ◽

Sampling Technique ◽

Cross Sectional Study ◽

Cross Sectional ◽

Consumer Purchase Intention ◽

Corporate Social ◽

The Impact

The aim of this study was to identify the impact of corporate social responsibility on the purchase intention of customers. Corporate Social Responsibility was measured on the basis of five factors, namely Customer Centric, Green Environment, Philanthropy, Public Awareness and Creating Shared Values. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 300 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Findings of the research suggested that Customer Centric, Green Environment Philanthropy, Public Awareness and Creating Shared Value do have a significant impact on the purchase intention of the consumers. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.

Download Full-text

The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16050068 ◽

2021 ◽

Vol 16 (5) ◽

pp. 1217-1230

Author(s):

Shuchi Gupta ◽

Nishad Nawaz ◽

Adel Abdulmhsen Alfalah ◽

Rana Tahir Naveed ◽

Saqib Muneer ◽

...

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Mediating Effect ◽

Equation Modeling ◽

Csr Communication ◽

Consumer Purchase Intention ◽

Relationship Of ◽

The Impact ◽

The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

Download Full-text

Prevalence and quality of life in high school pupils with acne in Serbia

Vojnosanitetski pregled ◽

10.2298/vsp1310935p ◽

2013 ◽

Vol 70 (10) ◽

pp. 935-939 ◽

Cited By ~ 4

Author(s):

Jelena Peric ◽

Natasa Maksimovic ◽

Janko Jankovic ◽

Biljana Mijovic ◽

Vesna Reljic ◽

...

Keyword(s):

Quality Of Life ◽

High School ◽

Cross Sectional Study ◽

Cross Sectional ◽

Demographic Questionnaire ◽

Study Population ◽

Serbian Version ◽

The Impact ◽

Spearman’S Correlation

Background/Aim. Acne is a common problem in adolescent children with considerable emotional and psychological effects. The aim of this study was to determine the self-reported prevalence of acne and to assess its impact on the quality of life in high school pupils in Serbia. Methods. The cross-sectional study was conducted in May 2011 in two medical high schools in Serbia. Only pupils who gave a written informed consent to participate in the study (n = 440) were asked to fill in two questionnaires: short demographic questionnaire and Cardiff Acne Disability Index (CADI), a disease-specific questionnaire measuring disability induced by acne. Internal consistency (tested by Cronbach?s alpha) and item-total score correlations (Spearman's correlation analysis) were used for reliability analyses. Results. The study population consisted of 440 pupils, 281 from Belgrade and 159 from Uzice. Among them 371 (84.3%) were girls and 69 (15.7%) boys, with similar sex distribution in Belgrade and Uzice. The total mean age of pupils was 16.48 years (SD = 0.55). Out of 440 pupils 228 (51.8%) self-reported their acne. The acne prevalence was significantly higher in pupils from Uzice (73.6%) than in those from Belgrade (39.6%). The overall mean CADI score for the whole sample was 2.87 ? 2.74, with the similar quality of life impairment in adolescents from Belgrade and from Uzice. The mean Cronbach?s alpha was 0.82. Conclusion. This study shows that the quality of life impairment due to acne is mild for the majority of the affected pupils. The Serbian version of the CADI is a reliable, valid, and valuable tool for assessing the impact of acne on the quality of life.

Download Full-text

The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement

International Journal of New Media Technology ◽

10.31937/ijnmt.v6i2.1243 ◽

2020 ◽

Vol 6 (2) ◽

pp. 87-91

Author(s):

Hartiwi Prabowo ◽

Rini Kurnia Sari ◽

Stephanie Bangapadang

Keyword(s):

Social Network ◽

Data Collection ◽

University Students ◽

Purchase Intention ◽

Research Method ◽

Quantitative Research ◽

Consumer Engagement ◽

Network Marketing ◽

Consumer Purchase Intention ◽

The Impact

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.

Download Full-text

Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

Journal of Business and Social Sciences Research ◽

10.3126/jbssr.v1i1.20948 ◽

2018 ◽

Vol 1 (1) ◽

pp. 37

Author(s):

Shulov Shrestha

Keyword(s):

Hypothesis Testing ◽

Purchase Intention ◽

Green Marketing ◽

Primary Data ◽

Green Products ◽

The People ◽

Consumer Purchase Intention ◽

Green Packaging ◽

The Impact ◽

Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

Download Full-text

Contraception and Sexsual Activity as Factor Influenced Leucorrhea

Jurnal Berkala Epidemiologi ◽

10.20473/jbe.v5i32017.371-382 ◽

2017 ◽

Vol 5 (3) ◽

pp. 371

Author(s):

Sari Priyanti

Keyword(s):

Hormonal Contraception ◽

Cross Sectional Study ◽

Childbearing Age ◽

Cross Sectional ◽

The Public ◽

First Sexual Intercourse ◽

Number Of Children ◽

Study Population ◽

The Impact ◽

First Time

ABSTRACTCervical cancer was non communicable desease that worries the public and causes an increase mortality in women. One of the first sign causes of cervical cancer is occourrence of Leucorrhoe. The incidence of Leucorrhoe in women Indonesia by 90% of which >75% of women experience once of leucorrhoe and experience ≥ 2 times by 25%. Leucorrhoe should not be considered an ordinary thing because can be caused to itchy on genetalia, pain during sexsual, infection can be caused odema on genetalia, hot like burned on vagina even the impact if not treated promptly will caused infertility and cancer. Aims of study was to analyze factors of influenced on Leucorrhoe incident. Design of study was cross sectional study. Population was women of childbearing age who use contraceptives in the karang jeruk village, Jatirejo sub district, Mojokerto district in March of 2017. Sample in this study was 33 people. Data analyze with logistic regresion. Result of study showed contraceptive and sexsual activity has significant influenced with leucorrhoe (PR = 10.000; 95% CI= 1,732-57,722 dan PR=8,750; 95% CI=1,466-52,232). Suggestion: should be married and have first sexual intercourse for the first time at the age of ≥ 20 years, limit the number of children not more than 2 as the greater the number of children the greater the risk of Leucorrhoe, and not using hormonal contraception for a along time that more than 2 years. Keywords: contraceptive,sexsual activity, leucorrhoe

Download Full-text

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Sustainability ◽

10.3390/su131810221 ◽

2021 ◽

Vol 13 (18) ◽

pp. 10221

Author(s):

Sufyan Habib ◽

Nawaf N. Hamadneh

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Online Shopping ◽

Research Work ◽

Mobile Internet ◽

Growth Potential ◽

Internet Technology ◽

Consumer Trust ◽

Online Purchase ◽

The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

Download Full-text

THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

10.12783/dtem/mebit2021/35639 ◽

2021 ◽

Author(s):

SONG-SONG ZHAO

Keyword(s):

Purchase Intention ◽

Past Research ◽

Advertising Effectiveness ◽

Mobile Advertising ◽

Purchasing Intention ◽

Development Direction ◽

Contextual Advertising ◽

Consumer Purchase Intention ◽

The Impact ◽

Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

Download Full-text