scholarly journals Social Marketing Campaign in Tobacco Control (A Comparative Analysis of Indonesia and Taiwan)

2021 ◽  
Vol 9 (T4) ◽  
pp. 146-150
Author(s):  
Yeni Rosilawati ◽  
Chi-Ying Chen ◽  
Adhianty Nurjanah ◽  
Dianita Sugiyo ◽  
Shuhui Sophy Cheng
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Marketing Strategy ◽  
Social Marketing ◽  
Qualitative Inquiry ◽  
Product Price ◽  
Face To Face ◽  
Tobacco Marketing ◽  
Safe Life ◽  
The Social

BACKGROUND: Concern about the introduction of young adult smoking is increasing, perhaps because young adults have become a major tobacco marketing target. To solve this issue, both Bali and Taiwan have imposed local regulations on smoke-free areas. Concern about the legalization of young adult smoking is increasing, possibly because young adults have become a major marketing target for tobacco. Both Bali and Taiwan have placed local restrictions on smoke-free areas to solve this issue. AIM: This study will analyze the social marketing strategies used to impact young adults in Indonesia and Taiwan focusing specifically on aspects of the social marketing strategy, including channel analysis, market segmentation and consumer analysis, product, price, location and promotion considerations, as well as the implementation and evaluation. METHODS: This research employed a qualitative approach. Qualitative inquiry is a way of analysis by understanding the meaning of individuals or groups in social problems or human problems. The process comprises questions and procedures. Data collection was conducted by face-to-face interviews. The basic data for this paper came from face-to-face interviews with local government officials, local community leaders and members of the NGO community. RESULTS: The study found that 4P (Product, Price, Place, and Promotions) with the additional +2P (Partnership and Policy) elements of social marketing are employed by social marketing in Bali and Taiwan. The product refers to the principle of a safe life, in which it is easier to avoid than to cure. Price relates to the shift in behavior and the avoidance of early smokers, from smoking to stopping. The distribution networks used in Bali concentrate more on support for families and neighborhoods. CONCLUSION: The social marketing strategy using 4P (Product, Price, Place, and Promotion) and additional +2P (Partnership and Policy) elements is an effective model both in Taiwan and Bali. The commodity on the market is the concept of a safe life, where prevention is better than cure. The price is the shift in action, from smoking to stopping, and the prevention of early smoking. The two countries also include other parties, such as schools and community groups, to collaborate.

scholarly journals Telling Our Stories: Resilience during Resettlement for African Skilled Migrants in Australia

2021 ◽  
Vol 18 (8) ◽  
pp. 3954
Author(s):  
Lillian Mwanri ◽  
Leticia Anderson ◽  
Kathomi Gatwiri
Keyword(s):  
Cultural Values ◽  
South Australia ◽  
Qualitative Inquiry ◽  
Structured Interviews ◽  
Face To Face ◽  
Health And Wellbeing ◽  
African Migrants ◽  
Cultural Expectations ◽  
The Social ◽  
Resilience Factors

Background: Emigration to Australia by people from Africa has grown steadily in the past two decades, with skilled migration an increasingly significant component of migration streams. Challenges to resettlement in Australia by African migrants have been identified, including difficulties securing employment, experiences of racism, discrimination and social isolation. These challenges can negatively impact resettlement outcomes, including health and wellbeing. There has been limited research that has examined protective and resilience factors that help highly skilled African migrants mitigate the aforementioned challenges in Australia. This paper discusses how individual and community resilience factors supported successful resettlement Africans in Australia. The paper is contextualised within a larger study which sought to investigate how belonging and identity inform Afrodiasporic experiences of Africans in Australia. Methods: A qualitative inquiry was conducted with twenty-seven (n = 27) skilled African migrants based in South Australia, using face-to-face semi-structured interviews. Participants were not directly questioned about ‘resilience,’ but were encouraged to reflect critically on how they navigated the transition to living in Australia, and to identify factors that facilitated a successful resettlement. Results: The study findings revealed a mixture of settlement experiences for participants. Resettlement challenges were observed as barriers to fully meeting expectations of emigration. However, there were significant protective factors reported that supported resilience, including participants’ capacities for excellence and willingness to work hard; the social capital vested in community and family support networks; and African religious and cultural values and traditions. Many participants emphasised their pride in their contributions to Australian society as well as their desire to contribute to changing narratives of what it means to be African in Australia. Conclusions: The findings demonstrate that despite challenges, skilled African migrants’ resilience, ambition and determination were significant enablers to a healthy resettlement in Australia, contributing effectively to social, economic and cultural expectations, and subsequently meeting most of their own migration intentions. These findings suggest that resilience factors identified in the study are key elements of integration.

Fröschen und Gurken

2018 ◽  
pp. 59-70
Author(s):  
Julia Boog-Kaminski
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Young Adult Literature ◽  
Social Transformation ◽  
Fairy Tale ◽  
Sexual Liberation ◽  
Nature And Culture ◽  
The Social ◽  
Children And Young Adults

Artikelbeginn:[English title and abstract below] Kaum eine Zeit steht so sehr für die sexuelle Befreiung und Sprengung familialer Strukturen wie die 1968er (vgl. Herzog 2005). Kaum ein Märchen steht in der psychoanalytischen Deutung so sehr für den sexuellen Reifungsprozess und das Unabhängigwerden eines Kindes wie Der Froschkönig. Der vorliegende Artikel greift diese Verbindung auf, da gerade während der 68er-Bewegung verschiedene Wasser- und Amphibienfiguren in der Kinder- und Jugendliteratur (KJL) vorkommen, die stark an die Motive des Märchens erinnern. Frogs and CucumbersTransformed Men in Children’s and Young Adult Literature Since 1968 In psychoanalysis, the fairy tale The Frog Prince has attracted much interest as a narrative of sexual liberation. Placing this motif at the heart of Nöstlinger’s and Pressler’s ›antiauthoritarian classics,‹ this article puts forward a new reading of literature for children and young adults. Through the ambiguity of the frog figure – oscillating between nature and culture, consciousness and unconsciousness – these books chronicle, in their own manner, the social transformation associated with 1968. They portray the emancipation movement as a hurtful and paradoxical process instead of one that reproduces the myth of linear progress.

Using Social Marketing to Tackle Compulsive Buying

2021 ◽  
pp. 152450042098826
Author(s):  
Monica M. Popa Sârghie
Keyword(s):  
Social Marketing ◽  
Conceptual Development ◽  
Compulsive Buying ◽  
Marketing Strategies ◽  
Future Research ◽  
Product Price ◽  
The Social ◽  
Practical Guidelines ◽  
Research Questions ◽  
Promotional Strategies

Background: The present paper focuses on compulsive buying, outlining the need to tackle this phenomenon using a social marketing approach, for the wellbeing of the affected individuals, their families and contacts, and for the health of our society at large. Focus of the Article: This conceptual development article is centered on behavior change and social marketing strategies that can address compulsive buying. Research Questions: How can social marketers help in curbing compulsive buying? What conceptual components and practical guidelines can be used in marketing programs for addressing compulsive shopping? Program Design/Approach: The platform developed herein outlines segmentation, targeting, product, price, place and promotional strategies recommended based on theoretical elements across disciplines. Importance to the Social Marketing Field: To date, compulsive buying has largely been ignored in the social marketing field, despite its relevance and prevalence. This paper provides a framework that can be employed in developing social marketing programs. Method: The proposed platform was created by bridging the literatures on compulsive buying and social marketing, identifying useful theoretical elements (e.g., the potential of the Thranstheoretical model), adapting and customizing these elements to provide actionable insights for intervention programs. The toolkit used for tackling other addictions was taken into account and integrated into the current development. Future Research: This paper offers an initial framework for social marketing efforts aimed at compulsive buying. It hopes to inspire significantly more work in this area to explore the potential of other theories and approaches to foster behavioral change for the better.

International Survey on Advanced-Level Social Marketing Training Events

2008 ◽  
Vol 14 (2) ◽  
pp. 50-66 ◽  
Author(s):  
Sameer Deshpande ◽  
François Lagarde
Keyword(s):  
Social Marketing ◽  
Online Survey ◽  
The United States ◽  
Training Needs ◽  
Advanced Level ◽  
Audience Analysis ◽  
Face To Face ◽  
The Social ◽  
Training Event ◽  
Level Training

The rising popularity of social marketing as a framework for social change has resulted in an increased demand for advanced-level social marketing training. As a result, an online survey was conducted in early 2007 to identify the social marketing training needs of social sector professionals. A convenient sample of 477 respondents from 33 countries (but primarily from the United States and Canada) responded to the online survey. Respondents expressed an interest in learning a variety of topics. “Audience analysis” was ranked the highest followed by “sustainability of change.” Benefits from and barriers to attending training events were identified. The primary motivation of the respondents to attend a training event was to apply concepts directly to initiatives on which they are currently working. The preferred format of training and other such details were also investigated. Findings from this survey should help trainers and institutions that offer face-to-face training events better respond to advanced-level training needs in the field of social marketing.

scholarly journals THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

2021 ◽  
Vol 4 (2) ◽  
pp. 61-73
Author(s):  
Azhar Azzura Bachtiar ◽  
Purwanto -
Keyword(s):  
Social Sciences ◽  
Marketing Strategy ◽  
Purchase Decision ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Research Show

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

scholarly journals Impact of Using Social Marketing Principles on Promoting Breastfeeding Practices and Physical Growth: an Egyptian Community Based Longitudinal Study

2021 ◽  
Author(s):  
Ammal M. Metwally ◽  
Walaa A. Basha ◽  
Ghada A. Abdel-Latif ◽  
Sara F. Sallam ◽  
Inas R. El-Alameey ◽  
...  
Keyword(s):  
Social Marketing ◽  
Physical Growth ◽  
Breastfeeding Initiation ◽  
Breastfeeding Support ◽  
Product Price ◽  
Nutritional Interventions ◽  
Breastfeeding Practices ◽  
The Social ◽  
Quasi Experimental ◽  
Marketing Principles

Abstract Background: Improving breastfeeding practices does not always link to interventions relying only on improving nutritional awareness and education but needs cultural and behavioral insights. Aim: Our study provided educational intervention through the use of the social marketing (SM) approach which was respectable to societal norms allowing more conscious choices by mothers to achieve the maximum potential of physical growth of their infants. This study evaluated the effectiveness of the used approach for improving breastfeeding practices and the physical growth of infants aged up to 2 years. Methods: A quasi-experimental intervention design with posttest-only control design was done along 3 years duration with 24 months of intervention and follow up for motivating mothers’ voluntary behavioral change towards breastfeeding promotion using SM principles: product, price, place, and promotion. The interventions targeted 646 pregnant women in their last trimester and mothers of children up to 2 years in addition to 1454 women in their childbearing period. Results: Most of the mothers showed increased awareness about the benefits of breastfeeding and became interested in breastfeeding their children outside the house using the breastfeeding cover (Gawn). Early breastfeeding initiation, exclusive breastfeeding (EBF) under 6 months, frequency of breastfeeding per day, percentage of infants who continued breastfeeding till 2 years, were significantly increased from 30%, 23 %, 56%, and 32% to 62 %, 47.3 %, 69 %, and 43.5 % respectively. With the attention of the nutritional educational sessions three or more times, the majority of indicators had the most significant improvement. The girls who recorded underweight results compared to boys, were significantly improved after the intervention (from 66.7 % to 18.8%). At the same time, girls that were found to be obese before the intervention (15.4 %) became no longer obese. Conclusions: Nutritional interventions that are based on the use SM approach showed improvement for the majority of the key performance indicators. Although they were doubled their value before the intervention yet the majority were still modest (below 50 %). With sustained use of the SM approach, infants will achieve their maximum potential for physical growth through providing economically disadvantaged mothers with breastfeeding support.

scholarly journals Process Evaluation of the ‘No Money No Time’ Healthy Eating Website Promoted Using Social Marketing Principles. A Case Study

2021 ◽  
Vol 18 (7) ◽  
pp. 3589
Author(s):  
Lee M. Ashton ◽  
Megan E. Rollo ◽  
Marc Adam ◽  
Tracy Burrows ◽  
Vanessa A. Shrewsbury ◽  
...  
Keyword(s):  
Young Adults ◽  
Marketing Strategy ◽  
Process Evaluation ◽  
Social Marketing ◽  
Healthy Eating ◽  
Digital Health ◽  
Complex Interventions ◽  
Evaluation Framework ◽  
Content Strategy ◽  
Marketing Principles

Background: Reaching and engaging individuals, especially young adults, in web-based prevention programs is challenging. ‘No Money No Time’ (NMNT) is a purpose built, healthy eating website with content and a social marketing strategy designed to reach and engage a young adult (18–34 year olds) target group. The aim of the current study was to conduct a process evaluation of the 12-month social marketing strategy to acquire and engage NMNT users, particularly young adults. Methods: a process evaluation framework for complex interventions was applied to investigate the implementation of the social marketing strategy component, mechanisms of impact and contextual factors. Google Analytics data for the first 12 months of operation (17 July 2019 to 17 July 2020) was evaluated. Results: in year one, 42,413 users from 150+ countries accessed NMNT, with 47.6% aged 18–34 years. The most successful channel for acquiring total users, young adults and return users was via organic search, demonstrating success of our marketing strategies that included a Search Engine Optimisation audit, a content strategy, a backlink strategy and regular promotional activities. For engagement, there was a mean of 4.46 pages viewed per session and mean session duration of 3 min, 35 s. Users clicked a ‘call-to-action’ button to commence the embedded diet quality tool in 25.1% of sessions. The most common device used to access NMNT (63.9%) was smartphone/mobile. Engagement with ‘quick, cheap and healthy recipes’ had the highest page views. Conclusions: findings can inform online nutrition programs, particularly for young adults, and can apply to other digital health programs.

scholarly journals The promotion of healthy breakfast and snacks based on the social marketing model: a mixed-methods study

2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Firoozeh Mostafavi ◽  
Fereshteh Zamani-Alavijeh ◽  
Marjan Mansourian ◽  
Fatemeh Bastami
Keyword(s):  
Mixed Methods ◽  
Social Marketing ◽  
Female Adolescent ◽  
Mixed Methods Study ◽  
Trial Registration ◽  
Second Phase ◽  
Product Price ◽  
Marketing Model ◽  
The Social ◽  
Snack Consumption

Abstract Background Skipping breakfast and replacing it with non-nutritious snacks are progressively increasing among adolescents. This study aimed to develop an educational intervention based on the Social Marketing Model and evaluate its effects on healthy breakfast and snack consumption among female adolescent students. Methods This mixed-methods study was conducted in 2016–2019 in two phases. In the first phase, a qualitative study was conducted through directed content analysis in guidance schools in Khorramabad, Isfahan, and Tehran, Iran, to explore factors affecting breakfast consumption. The results of this phase were set in the benchmarks of the Social Marketing Model. In the second phase, a randomized controlled trial was conducted based on the benchmarks of the Social Marketing Model on 94 students randomly recruited from guidance schools in Khorramabad, Iran. Results The findings of the qualitative phase were categorized into the benchmarks of the Social Marketing Model, namely the social marketing mix, the intended behavior, internal and external competing factors for behavior modification, theoretical concepts related to the behavior, and the role of supporters. In the quantitative phase, the univariate analysis showed significant between-group differences concerning the product, price, promotion, and behavior (p < 0.05). Conclusion Healthy breakfast and snack consumption can be promoted through making acceptable the tastes, costs, preparations, and consumption places of breakfast and snack. Trial registration The trial was registered in the Iranian Registry of Clinical Trials (code: IRCT20170201032347N1). The trial was registered in 11/07/2018 and is accessible on the Iranian Clinical Trial Registration website.

scholarly journals The Social Prioritization Index and Tobacco Use Among Young Adult Bar Patrons

2016 ◽  
Vol 43 (6) ◽  
pp. 641-647 ◽  
Author(s):  
Nadra E. Lisha ◽  
Torsten B. Neilands ◽  
Jeffrey W. Jordan ◽  
Louisa M. Holmes ◽  
Pamela M. Ling
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Confidence Interval ◽  
Tobacco Use ◽  
Odds Ratio ◽  
Smoking Status ◽  
Strong Association ◽  
Ease Of Use ◽  
Multinomial Regression ◽  
The Social

Social benefits likely play a role in young adult tobacco use. The Social Prioritization Index (SPI) was developed to measure the degree to which young adults place a great importance on their social lives. We examined the usefulness of this measure as a potential predictor of tobacco use controlling for demographics and tobacco-related attitudes. Young adults completed cross-sectional surveys between 2012 and 2014 in bars in seven U.S. cities ( N = 5,503). The SPI is a 13-item scale that includes personality items and information on how frequently participants attend bars and how late they stay out. Three step-by-step multinomial regression models were run using the SPI as a predictor of smoking status (nondaily and daily smoking vs. nonsmoking): (1) SPI as the sole predictor, (2) SPI and demographics, and (3) SPI, demographics, and tobacco-related attitude variables. Next, we conducted an exploratory factor analysis to examine if the number of items in SPI could be reduced and retain its strong relationship with smoking. Higher scores on the SPI were related to an increased probability of being a Nondaily Smoker (odds ratio = 1.09, 95% confidence interval [1.04, 1.14], p < .001) or Daily Smoker (odds ratio = 1.14, 95% confidence interval [1.07, 1.22], p < .0001) compared to a Nonsmoker, controlling for demographics and other tobacco-related attitudes. The SPI and reduced SPI were independently related to young adult tobacco use. The measure’s brevity, ease of use, and strong association with tobacco use may make it useful to tobacco and other prevention researchers.

scholarly journals Order and Chaos in Young Adult Science Fiction: A Critical Stylistic Analysis

2019 ◽  
Author(s):  
Suroor Yaseen Mustafa ◽  
Huda Hadi Khalil
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Science Fiction ◽  
Social Power ◽  
Stylistic Analysis ◽  
Literary Genres ◽  
The Social ◽  
The World ◽  
The Right ◽  
Brighter Future

With the challenges and revolutionary changes in the world, it is essential that the sources of social power direct the communities towards the right path that leads to a brighter future, especially when it comes to young adults. Young adults represent a critical social group that needs special attention. Therefore, the present paper tackles one of the fascinating literary genres to young adults; young adult science fiction. The paper attempts to investigate how the social themes of order and chaos are delivered to young adults in young adult science fiction through conducting a critical stylistic analysis of certain extracts in selected young adult science fiction novels. The linguistic tool employed for the critical stylistic analysis is negation for its prevalent use in the discourse, in general, and for its textual effectiveness in rendering hidden ideologies, whether intended or unconscious.K

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