Digital Marketing Tools for the Development of Commercial Strategies to Be Used by Insurance Intermediaries in the City of Bogotá

2020 ◽  
pp. 406-419
Author(s):  
Oscar Javier Auza Mora ◽  
Sadoth Giraldo Acosta ◽  
Haidy Johanna Moreno Ceballos
Keyword(s):  
Latin American ◽  
New Technologies ◽  
Sales Force ◽  
Digital Marketing ◽  
Insurance Companies ◽  
Economic Activities ◽  
Wide Range ◽  
Marketing Activities ◽  
Almost All ◽  
The City

The increasing importance that has been given to the digital marketing tools to create an identity and project the economic activities of companies in most Latin American countries nowadays, has come to cover almost all sectors of the economy in the region. Specifically, in the city of Bogotá, Colombia, there is a large market for insurance companies and their independent sales force, known as intermediaries or insurance brokers, who, until recently, used traditional commercial strategies to offer their products and services: cross-selling, referencing, word-of-mouth, and advertising in mass media in the case of intermediaries with a larger budget for their marketing activities. However, this scenario has changed lately due to the arrival of new technologies that have facilitated the finding of channels for research, communication, distribution, and commercialization of products and services, offering a wide range of opportunities for the design of commercial strategies that are developed by companies that are based on digital marketing.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals Comparison of Perceived Interactivity Measures of Actual Websites Interactivity

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Velimir Štavljanin ◽  
Milica Jevremović
Keyword(s):  
Digital Marketing ◽  
Experimental Setting ◽  
Perceived Interactivity ◽  
The Face ◽  
Huge Impact ◽  
Marketing Activities ◽  
Almost All ◽  
Better Than

Interactivity is a concept of enormous importance for digital marketing. It was recognized as a key feature of website, a hub of all digital marketing activities. But, almost all interactivity measures were conceptualized one or two decades ago. In the meantime, technological novelties changed the face of websites. Also, a number of interactivity features increased exponentially. Those changes had a huge impact on practice and could influence user’s perception of interactivity. Aim of this paper is to explore whether several selected existing measures of perceived interactivity could cope with those changes. Paper reports a study in which two websites of low and high interactivity were developed and in an experimental setting as stimuli used to test three perceived interactivity measures. Results show that all measures estimated perceived interactivity of a high interactivity website better than of a low interactivity website. Also, results show that particular dimensions of a model could be used to estimate overall interactivity.

scholarly journals New Trends in Tourism Destination Branding by Means of Digital Marketing

2016 ◽  
Vol 2 (2) ◽  
pp. 139-146
Author(s):  
Natalija Parlov ◽  
Davor Perkov ◽  
Željko Sičaja
Keyword(s):  
Mental Image ◽  
Developed Countries ◽  
Digital Marketing ◽  
Digital Information ◽  
Tourism Destination ◽  
Economic Activities ◽  
Destination Branding ◽  
Tourism Sector ◽  
Market Communication ◽  
Marketing Activities

AbstractContemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic activities, including tourism sector intertwined with various advertising activities in order to place and sell its products and services. Digital marketing is thus more and more used. In that context, world tourism organizations and national tourist agencies play a role of communicator, trying to create desired mental image of a specific country as a tourism destination in the minds of final consumers. They use branding to make one country uniquely recognizable in the market. The aim of this paper is to present new trends in tourism destination branding process by using the means of digital marketing. The main purpose of this research was to analyse marketing activities and communication strategies of European countries, perceived as the largest tourism market, and compare them with the tourism promotion of Croatia in various markets. The results of the analysis of Croatian activities in promoting its tourism destinations imply there is still a large potential to improve implementation of digital marketing means by preparing the strategy of integrated market communication. The analysis of marketing activities of tourism developed countries shows trends in digital marketing that can serve as a model for development of Croatian tourism brand in global digital surrounding.

scholarly journals Infrastructural Overview of College Libraries towards Implementation of Virtual Reference Service (VRS): A Study of North-Western India

2021 ◽  
Author(s):  
Subhajit Panda
Keyword(s):  
Information Seeking ◽  
Information Exchange ◽  
New Technologies ◽  
Western India ◽  
Wide Range ◽  
The Status ◽  
Reference Service ◽  
College Libraries ◽  
Ict Infrastructure ◽  
Almost All

Reference Service enables libraries to provide information to a person who needs it, either directly from an appropriate source, or indirectly by providing the person with the source or teaching him how to find the needed information in the sources. With new technologies, users' information seeking behaviour (ISB) along with their expectations from the reference service has witnessed a sea change, which motivate the Librarians to embrace the Internet as an appropriate medium for information exchange, communication, and instruction, including both synchronous and asynchronous tools and played a pivotal role in transforming the in-person desk-based TRS to VRS. Libraries in India by-and-large have implemented ILMS (e.g. RFID) for their automation but the status of VRS adoption in the Indian context is scarce barring a few cases wherein libraries are providing reference service through email or web-form (asynchronous). Thus, in the light of the above facts the present study has been planned by the researcher as a meaningful understanding and deliberate investigation pertaining to the domain of VRS. The study result reveals that although, VRS was not being offered by almost all of the libraries and Synchronous VRS (SVRS) was offered by none of the libraries under the study. It is clear from the result that the college libraries of NorthWestern India cater to the need of a heterogeneous user community as the institutions belonging to a wide variety of disciplines, enables the researcher to capture a wide range of perspectives relating to the status of VRS. Again from the study we can infer that the libraries were having basic ICT infrastructure thus making a case for implementing VRS without significant expenditure, which can resolve the shortage of sufficient staff of the libraries in near future.

scholarly journals Upaya Promosi Potensi Wisata Kota Denpasar Berbasis Media sosial

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Ni Wayan Rena Mariani ◽  
Anak Agung Gede Wijaya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Marketing Activities ◽  
Tourism Potential ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The City

Abstract - Marketing activities for tourism changes along with the development of the use of social media in the community. Traditional marketing methods that were used in marketing activities began to be shifted by digital marketing methods. One type of digital marketing method is social media marketing. Tourism official of denpasar cooperating with the Bali Tourism Board, and the Regional Tourism Promotion Agency uses social media in an effort to promote the tourism potencial of the city of Denpasar. The use of social media is very minimal in 2016 and 2017 to promote the tourism potential of the city of Denpasar. This Situation is not in line with the strategic plan of tourism official of Denpasar for 2011-2015 which states that promotion is carried out involving Information Technology. Mariani (2016) mentions that social media is very helpful in promoting a previously unknown tourist attraction into a favorite tourist attraction. When the use of social media that is very minimal by the manager, the promotion is declared successful. It is caused the strength of the content created by users of social media to introduce this attraction to other social media users. The purpose of this study is to find out the efforts made by the government in promoting tourism potential by utilizing social media. The research using quantitative and qualitative data. Quantitative data consist of number of posts, number of followers, number of likes. Qualitative data consist of social media content and data of interviews with sources. This research is a qualitative study with a case study approach. This research concludes that several social media-based promotion efforts have been carried out, namely greeting social media users through image and video content, inviting the public to attend certain tourism activities, involving social media users, and informing the calendar of events at the beginning of each month. Keywords: : Marketing, Tourism Destination, Social Media Abstrak – Kegiatan pemasaran tujuan wisata mengalami perubahan seiring dengan berkembangnya penggunaan media sosial di masyarakat. Metode pemasaran Tradisional yang dulu digunakan dalam kegiatan pemasaran mulai digeser oleh metode pemasaran digital. Salah satu jenis metode pemasaran digital adalah Pemasaran media sosial. Dinas Pariwisata Denpasar bekerja sama dengan Bali Tourism Board, dan Badan Promosi Pariwisata Daerah menggunakan media sosial dalam upaya untuk mempromosikan potensi wisata kota Denpasar. Pemanfaatan media sosial yang sangat minim pada tahun 2016 dan 2017 untuk mempromosikan potensi wisata kota denpasar tidak sejalan dengan Rencana strategis satuan kerja perangkat daerah dinas pariwisata kota denpasar Tahun 2011-2015 yang menyebutkan bahwa promosi dilaksanakan dengan melibatkan Teknologi Informasi. Mariani (2016) menyebutkan bahwa media sosial sangat membantu promosi sebuah objek wisata yang sebelumnya tidak dikenal menjadi sebuah objek wisata yang ramai dikunjungi. Dengan pemanfaatan media sosial yang sangat minim oleh pengelola, promosi dinyatakan berhasil. Hal ini disebabkan kekuatan content yang dibuat oleh para pengguna media sosial untuk memperkenalkan objek wisata ini kepada pengguna media sosial yang lain. Tujuan penelitian ini adalah untuk mengetahui upaya-upaya yang dilakukan pemerintah dalam mempromosikan potensi wisata dengan memanfaatkan media sosial. Data penelitian yang digunakan adalah data kuantitatif dan kuliatatif. Data kuantitatif yang digunakan adalah jumlah posting, jumlah follower,jumlah likes. Data kualitatif berupa konten media sosial dan hasil wawancara dengannarasumber. Penelitian ini merupakan merupakan penelitian kualitatif dengan pendekatan case study. Penelitian ini menyimpulkan bahwa beberapa upaya promosi berbasis media sosial telah dilakukan yaitu menyapa pengguna media sosial melalui content gambar dan video, mengundang masyarakat untuk hadir dalam kegiataan wisata tertentu, melibatkan masyarakat pengguna media sosial, dan menginformasikan calender of event disetiap awal bulan. Kata kunci: Pemasaran, Destinasi Wisata, Media Sosial

Capital and Investment in the Campanian Tablets

2020 ◽  
pp. 417-436
Author(s):  
Jean Andreau
Keyword(s):  
Production Process ◽  
Final Part ◽  
Economic Activities ◽  
Commercial Activity ◽  
Direct Involvement ◽  
The Third ◽  
Wide Range ◽  
The City ◽  
Bear Witness

This chapter is devoted to capital and investments in the three groups of tablets found in the Vesuvian cities: the tablets of L. Caecilius Iucundus in Pompeii; those of Herculaneum; and the tablets of the Sulpicii (also known as the Murecine tablets) which have to do with transactions carried out in Puteoli. These contain almost no evidence of innovation; on the contrary, they bear witness to a wide range of economic activities and give much information on capital and investments. Among these investments, it is necessary to distinguish two categories: firstly, investments that involve lending money and charging interest, without the lender being directly involved in a given production process or business (this type of investment is discussed in the second part of the chapter); and secondly, investments that are to the contrary accompanied by direct involvement of the lender in production or in commercial activity (investments discussed in the third part of the chapter). The first part of the chapter studies the ways in which a group of freedmen might manage to amass a certain capital and to have investments. The final part is devoted to the dealings which Caecilius Iucundus had with the city of Pompeii.

scholarly journals The analysis of graphic design platforms used in social media marketing

2020 ◽  
Author(s):  
Ksenija Mitrović ◽  
◽  
Anja Jakšić ◽  
Jelena Spajić ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Online Marketing ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Real Field ◽  
The Internet ◽  
Visual Content ◽  
Wide Range ◽  
Marketing Activities

Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms of creating competitive content and attracting more users’ attention. The aim of this paper is to analyze the effectiveness of online graphic design tools that are used for creating visual content adapted to the requirements of communication on social networks. Given the importance of visuals in social media marketing, an abundance of tools are created with different features in order to support content design. These online platforms offer complete customization options, a wide range of different editing tools and templates and diverse functionalities. Visual content, through social media platforms, boosts user awareness of existing brands and makes it easier for users to associate with the organization. Through a relevant literature review in the field of social media marketing, the importance of visual elements and graphic design in online marketing communication is emphasized. In addition, this paper provides a comparative analysis of the most commonly used online tools and platforms that provide graphic design solutions and increase the effectiveness of online marketing campaigns.

scholarly journals Land capability classification based on ecological properties of Tekirdag provinceTekirdağ ilinin ekolojik koşullarına göre arazi kabiliyet sınıflandırması

2018 ◽  
Vol 15 (2) ◽  
pp. 835
Author(s):  
Emre Özşahin ◽  
İlker Eroğlu
Keyword(s):  
Geographical Area ◽  
English Summary ◽  
Economic Activities ◽  
Land Capability ◽  
Ecological Conditions ◽  
Economic Statistics ◽  
Wide Range ◽  
The City ◽  
Made In

The lands on the earth are classified based on their capability to be used properly to ensure their planned and appropriate use and management. This assures an optimal use of lands. The studies conducted in Turkey so far have failed to provide a land capability classification that is appropriate to the conditions in Turkey and characterizes them adequately, which has resulted in land uses inappropriate to their capabilities and certain environmental problems. The studies carried out in recent years have make it clear that land capability classification made in line with ecological conditions is more reasonable and sustainable. This study aims to perform the land capability classification of Tekirdag province based on its ecological conditions. The study used Atalay’s method, which involves a land capability classification based on ecological conditions. In addition, thematic maps at various scales, different data, and socio-economic statistics were used. It was concluded that Tekirdag is located in a geographical area which embodies all land capability classes at various rates depending on its ecological conditions. It was found out that 80.7% of the land in Tekirdag province is appropriate to agriculture, but 19.3% is not appropriate to agriculture. The main reason for this is that the city is rich in natural environment components and convenient for a wide range of socio-economic activities. Extended English summary is in the end of Full Text PDF (TURKISH) file. ÖzetMekânın planlı ve elverişli bir biçimde kullanılması ve yönetilmesi için, yeryüzündeki araziler en müsait değerlendirilme imkânlarına göre kabiliyet sınıflarına ayrılmıştır. Böylece araziden optimum şekilde istifade edilmektedir. Türkiye’de günümüze kadar yapılmış çalışmalarda, ülke koşullarına münasip ve bu koşulları yeterince karakterize eden bir arazi kabiliyet sınıflandırması yapılamamıştır. Bu durum arazilerin kabiliyetlerine uygun olmayan kullanımlarına ve beraberinde de bir takım çevre sorunlarına sebep olmuştur. Son yıllarda yapılan çalışmalar neticesinde ekolojik koşullara uygun bir şekilde gerçekleştirilen arazi yetenek sınıflandırmasının daha makbul ve sürdürülebilir olduğu anlaşılmıştır. Bu çalışmada Tekirdağ ilinin ekolojik koşullarına göre arazi kabiliyet sınıflandırmasının yapılması amaçlanmıştır. Çalışmada ekolojik koşullara göre arazi kabiliyet sınıflandırmasını esas alan Atalay yönteminden yararlanılmıştır. Ayrıca çeşitli ölçeklerdeki farklı tematik haritalar, değişik veriler ve sosyo-ekonomik istatistikler de kullanılmıştır. Sonuçta Tekirdağ ilinin ekolojik koşulları bakımından değişik oranlarda bütün arazi kabiliyet sınıflarının görüldüğü kritik bir coğrafi konumda yer aldığı anlaşılmıştır. İl topraklarının % 80,7’sinin tarıma uygunluk gösterirken, % 19,3’ünün tarıma uygun olmadığı tespit edilmiştir. İl arazisinin hem doğal çevre özellikleri yönüyle sunduğu zenginlik hem de çeşitli türden sosyo-ekonomik faaliyetlerin gerçekleştirilmesine elverişli ve uygun bir karakterde olması, bu durumun başlıca nedenidir.

scholarly journals Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM

2020 ◽  
Vol 2 (2) ◽  
pp. 39
Author(s):  
RAHMATUL JANNATIN NAIMAH ◽  
MUHAMMAD WAHYU WARDHANA ◽  
RUDI HARYANTO ◽  
AGUS PEBRIANTO
Keyword(s):  
Digital Media ◽  
Community Service ◽  
Training Needs ◽  
Digital Marketing ◽  
Marketing System ◽  
Marketing Activities ◽  
Business Needs ◽  
The City

The Community Service Partner in this activity is Rapi Sari Furniture which engages in the business of producing and buying furniture items. Rapi Sari Meubel is one of the SMEs that has been very long established in the city of Banjarmasin, which is more than 30 years. However, the marketing activities are still very minimal and still conventional. For this reason, training needs to be given on the importance of using digital marketing so that the marketing system can be better, to expand the scope of its business targets and to support better sales activities. In addition, partners are also given assistance in creating accounts in digital media (Google Business and Google) along with how to optimally manage digital media for the promotion of MSME business needs. The resulting outputs are in the form of Google business and Google accounts, scientific articles published in national journals, and activity reports. The method used in thisis activity by provide training in the form of lectures and giving tutorials / practices directly creating accounts in digital media for the MSME.

Online Patient Consultation

2020 ◽  
Vol 158 (04) ◽  
pp. 345-350
Author(s):  
Christian Juhra ◽  
Jörg Ansorg ◽  
David Alexander Back ◽  
Dominik John ◽  
Andrea Kuckuck-Winkelmann ◽  
...  
Keyword(s):  
New Technologies ◽  
Communication Technologies ◽  
Phone Call ◽  
Insurance Companies ◽  
Personal Contact ◽  
Software Products ◽  
Patient Consent ◽  
Health Insurance Companies ◽  
Patient Consultation ◽  
Certified Software

AbstractNew communication technologies allow patients to communicate with their physicians from anywhere using computer or smartphone. Adding video to the mere phone call optimizes the personal contact between patient and physicians regardless of distance. Legal and reimbursements requirements must be taken into account, especially only certified software products must be used. In addition, patient consent is needed and confidentiality must be assured. The video patient consultation can be reimbursed by the health insurance companies. As with all new technologies, the introduction of these video consultations faced some challenges. Although patients and physicians have expressed great interest in this technology, it has been rarely used so far. The current COVID crisis increased the need for video consultations resulting in an increasing use of video patient consultation. It can be expected that this demand will still exists after the COVID crisis.

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