scholarly journals Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM

2020 ◽  
Vol 2 (2) ◽  
pp. 39
Author(s):  
RAHMATUL JANNATIN NAIMAH ◽  
MUHAMMAD WAHYU WARDHANA ◽  
RUDI HARYANTO ◽  
AGUS PEBRIANTO
Keyword(s):  
Digital Media ◽  
Community Service ◽  
Training Needs ◽  
Digital Marketing ◽  
Marketing System ◽  
Marketing Activities ◽  
Business Needs ◽  
The City

The Community Service Partner in this activity is Rapi Sari Furniture which engages in the business of producing and buying furniture items. Rapi Sari Meubel is one of the SMEs that has been very long established in the city of Banjarmasin, which is more than 30 years. However, the marketing activities are still very minimal and still conventional. For this reason, training needs to be given on the importance of using digital marketing so that the marketing system can be better, to expand the scope of its business targets and to support better sales activities. In addition, partners are also given assistance in creating accounts in digital media (Google Business and Google) along with how to optimally manage digital media for the promotion of MSME business needs. The resulting outputs are in the form of Google business and Google accounts, scientific articles published in national journals, and activity reports. The method used in thisis activity by provide training in the form of lectures and giving tutorials / practices directly creating accounts in digital media for the MSME.

scholarly journals Emerging Trends in E-Marketing In India

2021 ◽  
pp. 255-263
Keyword(s):  
Digital Media ◽  
High Speed ◽  
Digital Marketing ◽  
Goods And Services ◽  
Emerging Trends ◽  
Marketing Activities ◽  
Valuable Complement ◽  
Marketing Methods ◽  
Use Of Internet ◽  
Digital Channels

E- Marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards marketplace.E-marketingmeans using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The supreme purpose of the digital marketing is concerned with consumers and allows the consumers to intermingle with the product by virtue of digital media. Indian market is significantly changing with the massive use of Internet and information technology.E- Marketing is being used in different ways for marketing activities. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. Day by day growing Digital Market in India is an evident that theDigitization is taking place with a high speed. E-commerce website are providing all the goods and services through online portals online today. Therefore, this paper has focused on understanding the growth of digital marketing in India and what are the current and future trends in digital marketing.

scholarly journals SCOPE OF MACRO MARKETING RELATED TO THE DEVELOPMENT OF DIGITAL MARKETING SYSTEMS

2020 ◽  
Vol 22 (2(75)) ◽  
pp. 93-100
Author(s):  
Y. V. ROBUL
Keyword(s):  
Digital Media ◽  
Value Creation ◽  
System Development ◽  
Central Element ◽  
Central Place ◽  
Digital Marketing ◽  
Marketing System ◽  
Digital Platforms ◽  
Marketing Systems ◽  
The Impact

Topicality. While digital revolution in every field and sector of economy, including marketing is fait accompli, a proper conceptualisation thereof is still far from being definitely provided. In this context the need for simultaneously more accurate and general understanding of marketing system development as well as for effective regulation of their growth and change is widely recognised. The situation with macromarketing in digital is much the same. Digital marketing in so far has mostly been scrutinised as a set of tools at the level of a firm. This article represents an attempt to shape it as a marketing system within service economy, the value in which is created by co-creation, and the theoretical basis is represented by the logic of service dominance (S-D logic). Aim and tasks. The article addresses the scope and tasks of digital marketing, considered from the point of view of the marketing system at the macro level. Research results. Based on the phenomena of datafication, digitalisation, virtualisation and generativity, as specific features of digital technologies the digital marketing macrosystem is shaped. On the basis of these treats, the vision of specific features of the scope of macromarketing in the digital space is proposed and developed, as well as the comparison of digital marketing as a micro- and a macrosystem is provided. Digital platforms for transactions, creation and access to new digital services, and related to them sharing economy research have been proposed as a central element to digital macromarketing. The concept might be used in further studies aimed at assessing the input of digital marketing onto economy as a whole, or the impact of digital media development on the development and growth of market environment, as well as to develop measures to regulate and stimulate digital marketing development and, through it, the development of the digital economy as a whole. Exploring the forms and conditions of its relationship with other marketing systems and other social subsystems, as well as determining the levels of the hierarchy in it and the interaction between levels, is a promising avenue for research. Some other areas of further research are also suggested. Conclusion. Digital marketing as a macrosystem should focus on the study of functional mechanisms that help expand marketing processes and systems, determine the relationship between value creation and acquisition models and the creation and growth of welfare at the level of the economy as a whole. Given the central place of digital research platforms for the conditions of their origin and functioning depending on socio-economic conditions and development on their basis of the economy of distribution and joint value creation can be an interesting area of further research.

scholarly journals Implementasi pemasaran digital berbasis website sebagai strategi kenormalan baru Dusun Srumbung Gunung pasca Covid-19

2021 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Evi Maria ◽  
Suharyadi Suharyadi ◽  
Rini Kartika Hudiono
Keyword(s):  
Community Service ◽  
Digital Marketing ◽  
Trading Activity ◽  
Service Activities ◽  
Marketing Activities ◽  
Descriptive Approach

Covid-19 has an impact on the decrease in trading activity in Dusun.Srumbung Gunung, because marketing activities still rely on physical stores. The purpose of community service activities is to develop a Pasar Dusun website and train website administrators welcoming the new normality. This activity was carried out with a descriptive approach using two methods. First, mentoring was done to start the Website of Pasar Dusun. Second, the training of administrators who are in charge and responsible for managing trade transactions that occur on the website of Pasar Dusun was carried on. The result of this activity is the availability of a Dusun Market website that can be accessed on https://pasardusun.sakoo.id/. Since, August 13, 2020 to September 19, there have been 9 successful trade transactions on the website of Pasar Dusun with a total of 165 products sold. This shows the contribution of digital marketing to increase the income of villagers after Covid-19. The results of the training of administrators, website managers have been able to maintain and update information related to buying and selling activities on the website of Pasar Dusun.

scholarly journals Upaya Promosi Potensi Wisata Kota Denpasar Berbasis Media sosial

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Ni Wayan Rena Mariani ◽  
Anak Agung Gede Wijaya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Marketing Activities ◽  
Tourism Potential ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The City

Abstract - Marketing activities for tourism changes along with the development of the use of social media in the community. Traditional marketing methods that were used in marketing activities began to be shifted by digital marketing methods. One type of digital marketing method is social media marketing. Tourism official of denpasar cooperating with the Bali Tourism Board, and the Regional Tourism Promotion Agency uses social media in an effort to promote the tourism potencial of the city of Denpasar. The use of social media is very minimal in 2016 and 2017 to promote the tourism potential of the city of Denpasar. This Situation is not in line with the strategic plan of tourism official of Denpasar for 2011-2015 which states that promotion is carried out involving Information Technology. Mariani (2016) mentions that social media is very helpful in promoting a previously unknown tourist attraction into a favorite tourist attraction. When the use of social media that is very minimal by the manager, the promotion is declared successful. It is caused the strength of the content created by users of social media to introduce this attraction to other social media users. The purpose of this study is to find out the efforts made by the government in promoting tourism potential by utilizing social media. The research using quantitative and qualitative data. Quantitative data consist of number of posts, number of followers, number of likes. Qualitative data consist of social media content and data of interviews with sources. This research is a qualitative study with a case study approach. This research concludes that several social media-based promotion efforts have been carried out, namely greeting social media users through image and video content, inviting the public to attend certain tourism activities, involving social media users, and informing the calendar of events at the beginning of each month. Keywords: : Marketing, Tourism Destination, Social Media Abstrak – Kegiatan pemasaran tujuan wisata mengalami perubahan seiring dengan berkembangnya penggunaan media sosial di masyarakat. Metode pemasaran Tradisional yang dulu digunakan dalam kegiatan pemasaran mulai digeser oleh metode pemasaran digital. Salah satu jenis metode pemasaran digital adalah Pemasaran media sosial. Dinas Pariwisata Denpasar bekerja sama dengan Bali Tourism Board, dan Badan Promosi Pariwisata Daerah menggunakan media sosial dalam upaya untuk mempromosikan potensi wisata kota Denpasar. Pemanfaatan media sosial yang sangat minim pada tahun 2016 dan 2017 untuk mempromosikan potensi wisata kota denpasar tidak sejalan dengan Rencana strategis satuan kerja perangkat daerah dinas pariwisata kota denpasar Tahun 2011-2015 yang menyebutkan bahwa promosi dilaksanakan dengan melibatkan Teknologi Informasi. Mariani (2016) menyebutkan bahwa media sosial sangat membantu promosi sebuah objek wisata yang sebelumnya tidak dikenal menjadi sebuah objek wisata yang ramai dikunjungi. Dengan pemanfaatan media sosial yang sangat minim oleh pengelola, promosi dinyatakan berhasil. Hal ini disebabkan kekuatan content yang dibuat oleh para pengguna media sosial untuk memperkenalkan objek wisata ini kepada pengguna media sosial yang lain. Tujuan penelitian ini adalah untuk mengetahui upaya-upaya yang dilakukan pemerintah dalam mempromosikan potensi wisata dengan memanfaatkan media sosial. Data penelitian yang digunakan adalah data kuantitatif dan kuliatatif. Data kuantitatif yang digunakan adalah jumlah posting, jumlah follower,jumlah likes. Data kualitatif berupa konten media sosial dan hasil wawancara dengannarasumber. Penelitian ini merupakan merupakan penelitian kualitatif dengan pendekatan case study. Penelitian ini menyimpulkan bahwa beberapa upaya promosi berbasis media sosial telah dilakukan yaitu menyapa pengguna media sosial melalui content gambar dan video, mengundang masyarakat untuk hadir dalam kegiataan wisata tertentu, melibatkan masyarakat pengguna media sosial, dan menginformasikan calender of event disetiap awal bulan. Kata kunci: Pemasaran, Destinasi Wisata, Media Sosial

scholarly journals Digital marketing and tourism: opportunities for Africa

2019 ◽  
Vol 34 (1) ◽  
pp. 5-12 ◽  
Author(s):  
Kezia Herman Mkwizu
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Digital Media ◽  
Digital Marketing ◽  
Content Type ◽  
Digital Era ◽  
Tourism Sector ◽  
Marketing Activities ◽  
Quantitative And Qualitative Methods

Purpose The purpose of this paper is to explore digital marketing and tourism with a focus on opportunities with a case study of Africa, motivated by developments in tourism particularly the increase in tourist arrivals and the growth of digital statistics in the digital era. Design/methodology/approach Literature review as a research methodology was adopted in this study, and the integrative literature review was the method used as well as content analysis to review studies in digital marketing and tourism relating to Africa. Findings This paper reveals that digital media, content and mobile advertising are among the trends in digital marketing and, thus, affords Africa the opportunity to market its attractions to tourists in this digital era. Research limitations/implications Future studies can explore quantitative and qualitative methods to understand the phenomenon of digital marketing in relation to tourism. Practical implications Other countries within Africa to adopt similar digital marketing such as digital media and creative content in order to manage the digitization of marketing activities in the tourism sector. Originality/value This study explores digital marketing and tourism with a focus on opportunities for Africa as a case study by specifically examining social media marketing in relation to tourist arrivals using integrative literature review and content analysis methods.

Digital Marketing Tools for the Development of Commercial Strategies to Be Used by Insurance Intermediaries in the City of Bogotá

2020 ◽  
pp. 406-419
Author(s):  
Oscar Javier Auza Mora ◽  
Sadoth Giraldo Acosta ◽  
Haidy Johanna Moreno Ceballos
Keyword(s):  
Latin American ◽  
New Technologies ◽  
Sales Force ◽  
Digital Marketing ◽  
Insurance Companies ◽  
Economic Activities ◽  
Wide Range ◽  
Marketing Activities ◽  
Almost All ◽  
The City

The increasing importance that has been given to the digital marketing tools to create an identity and project the economic activities of companies in most Latin American countries nowadays, has come to cover almost all sectors of the economy in the region. Specifically, in the city of Bogotá, Colombia, there is a large market for insurance companies and their independent sales force, known as intermediaries or insurance brokers, who, until recently, used traditional commercial strategies to offer their products and services: cross-selling, referencing, word-of-mouth, and advertising in mass media in the case of intermediaries with a larger budget for their marketing activities. However, this scenario has changed lately due to the arrival of new technologies that have facilitated the finding of channels for research, communication, distribution, and commercialization of products and services, offering a wide range of opportunities for the design of commercial strategies that are developed by companies that are based on digital marketing.

scholarly journals Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

2021 ◽  
Vol 5 (2) ◽  
pp. 361-376
Author(s):  
Bethani Suryawardani ◽  
Astri Wulandari ◽  
Dandy Marcelino ◽  
Gandeva Bayu Satrya ◽  
Rahmadi Wijaya ◽  
...  
Keyword(s):  
Service Learning ◽  
Digital Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Product Packaging ◽  
Assistance Programs ◽  
Online Stores ◽  
Medium Enterprises

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

scholarly journals Development of digital marketing theory

2021 ◽  
Vol 1 (215) ◽  
pp. 53-57
Author(s):  
Tatiana Kolodnik ◽  
Keyword(s):  
Digital Media ◽  
Business Processes ◽  
Digital Marketing ◽  
Marketing Theory ◽  
Local Networks ◽  
Digital Devices ◽  
Online Spaces ◽  
Marketing Activities ◽  
Definition Of ◽  
Network Technologies

This article examines digital marketing as a multidimensional economic phenomenon that takes into account the development of scientific and technological progress. The study conveys the author's approach to the definition of the concept, channels and types of digital marketing, introduced on the basis of the use of digital media space in marketing activities as IT infrastructure and network technologies. Digital marketing is analyzed as market business processes occurring in offline and online spaces, with the application of the potential of various means of marketing interactions (Internet, mobile, broadcast, local networks and autonomous digital devices).

scholarly journals EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE

2021 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Damanhur Damanhur ◽  
Ichsan Ichsan ◽  
Ahmad Fauzul Hakim Hasibuan ◽  
Syarifah Ridani Alifah ◽  
Dina Nurmalita Sari
Keyword(s):  
Mass Media ◽  
Human Resources ◽  
Community Service ◽  
Business Management ◽  
Marketing Management ◽  
Digital Marketing ◽  
Scientific Publications ◽  
Aceh Province ◽  
The City

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.

scholarly journals Model Marketplace Berbasis Kearifan Lokal

2020 ◽  
Vol 4 (1) ◽  
pp. 11
Author(s):  
Tarmizi Tarmizi ◽  
Ismail Ismail
Keyword(s):  
Small Business ◽  
Digital Media ◽  
Significant Relationship ◽  
Small Businesses ◽  
Market Model ◽  
Analysis Model ◽  
Model Based ◽  
Marketing Activities ◽  
The City ◽  
Banda Aceh

This study aims to create a market model based on local wisdom so that the marketing activities of small businesses can run effectively. To prove the effectiveness of digital marketing media in the form of a marketplace, research subjects are needed, namely small businesses involved directly with online marketing, interview approaches, and their success rate in using digital media (marketplaces). Through this research, it is expected that small businesses can choose wisely and effectively the use of digital media (marketplaces) in their marketing activities so that their sales turnover can increase. The study took the location or object of research in the city of Banda Aceh. Considering that consumer behavior in the city of Banda Aceh is different from one another, of course, it must be measured and tested, whether the market model based on local wisdom can be applied and has a significant relationship to increase marketing activities and product sales of business actors. This type of research uses descriptive qualitative research, data analysis in the field of the research model and method is carried out by interviewing several SMEs and local marketplace users in the city of Banda Aceh. The sample in this study is small business practitioners who actively use the marketplace for the past two years in the process of marketing and selling their products in the online market. From the results of the non-random sampling, 173 respondents were generally employed, who were small businesses. Data collection techniques using interview and questionnaire models, and the analysis model used here is the Crosstabs Test. Based on the results of surveys and interviews with several business actors, it was found that there is a marketplace model based on local wisdom that has a very significant relationship in increasing the income of small businesses marketing and selling their products online in Banda Aceh City. Keywords: Marketplace, Small business actors, Local Wisdom

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