Using Social Media to Advocate LGBT Rights in Black Africa

2022 ◽  
pp. 169-188
Author(s):  
Floribert Patrick C. Endong
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Gay Rights ◽  
International Perspective ◽  
The West ◽  
Black Africa ◽  
The Social ◽  
Facebook Pages ◽  
Good Number ◽  
National Local

The prevalence of draconian homophobic laws in Cameroon and Nigeria has systematically stultified sympathy for the LGBT communities and made pro-gay street activism a risky venture in these two countries. In view of this, a good number of gay rights activists have resorted to the social media as a suitable platform for a less risky advocacy. Using the social media has afforded them the opportunity to explore interactive, post-modern, and personified approaches to sensitizing and mobilizing their readership in favour of gay proselytism in Cameroon, Nigeria, and some other parts of Africa. Based on a content analysis of 200 blog posts and web/facebook pages generated by Cameroonian and Nigerian gay activists, this chapter measures the extent to which gay activists adopt a national/local perspective versus the level to which they adopt an international perspective in their online advocacy. The chapter equally examines the degree to which these citizen journalist/activists construct their advocacy discourse from the prism of a cultural war between the West and Africa.

Using Social Media to Advocate LGBT Rights in Black Africa

2018 ◽  
pp. 203-227
Author(s):  
Floribert Patrick C. Endong
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Gay Rights ◽  
International Perspective ◽  
The West ◽  
Black Africa ◽  
The Social ◽  
Facebook Pages ◽  
Good Number ◽  
National Local

The prevalence of draconian homophobic laws in Cameroon and Nigeria has systematically stultified sympathy for the LGBT communities and made pro-gay street activism a risky venture in these two countries. In view of this, a good number of gay rights activists have resorted to the social media as a suitable platform for a less risky advocacy. Using the social media has afforded them the opportunity to explore interactive, post-modern, and personified approaches to sensitizing and mobilizing their readership in favour of gay proselytism in Cameroon, Nigeria, and some other parts of Africa. Based on a content analysis of 200 blog posts and web/facebook pages generated by Cameroonian and Nigerian gay activists, this chapter measures the extent to which gay activists adopt a national/local perspective versus the level to which they adopt an international perspective in their online advocacy. The chapter equally examines the degree to which these citizen journalist/activists construct their advocacy discourse from the prism of a cultural war between the West and Africa.

Uncivil and personal? Comparing patterns of incivility in comments on the Facebook pages of news outlets

2018 ◽  
Vol 20 (10) ◽  
pp. 3678-3699 ◽  
Author(s):  
Leona Yi-Fan Su ◽  
Michael A Xenos ◽  
Kathleen M Rose ◽  
Christopher Wirz ◽  
Dietram A Scheufele ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Content Analysis ◽  
Empirical Evidence ◽  
News Media ◽  
General Type ◽  
Supervised Machine Learning ◽  
The Social ◽  
Facebook Pages ◽  
National Local

Social media and its embedded user commentary are playing increasingly influential roles in the news process. However, researchers’ understanding of the social media commenting environment remains limited, despite rising concerns over uncivil comments. Accordingly, this study used a supervised machine learning–based method of content analysis to examine the extent and patterns of incivility in the comment sections of 42 US news outlets’ Facebook pages over an 18-month period in 2015–2016. These outlets were selected as being broadly representative of national, local, conservative, and liberal-news media. The findings provide the first empirical evidence that both the level and the targets of incivility in the comments posted on news outlets’ Facebook pages vary greatly according to such entities’ general type and ideological stance.

Does KFC sell rat? Analysis of tweets in the wake of a rumor outbreak

2017 ◽  
Vol 69 (6) ◽  
pp. 660-673 ◽  
Author(s):  
Anjan Pal ◽  
Alton Y.K. Chua ◽  
Dion Hoe-Lian Goh
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Food Chain ◽  
Fast Food ◽  
Design Methodology ◽  
Social Ties ◽  
High Volume ◽  
Content Type ◽  
Personal Involvement ◽  
The Social

Purpose In the wake of a rumor outbreak, individuals exchange three types of messages: rumor messages, counter-rumor messages, and uncertainty-expressing messages. However, the properties of the three types of messages are relatively unknown particularly in the social media context. Hence, the purpose of this paper is to examine these three types of messages posted on social media in the wake of a rumor outbreak. Design/methodology/approach Data included tweets posted after the outbreak of a rumor that wrongly accused the fast food chain Kentucky Fried Chicken (KFC) for selling rats instead of chicken. Using a deductive approach, codes were derived via content analysis on the tweets. Volume and exposure of tweets were also examined. Findings Counter-rumor tweets (52 percent) outnumbered rumors tweets (32 percent) and uncertainty-expressing tweets (16 percent). Emotions and personal involvement were abundant in rumor tweets. Expressions of credence and references to URLs were high in counter-rumor tweets. Social ties were found widely in uncertainty-expressing tweets. The high volume and exposure of counter-rumor tweets compared with those of either rumor tweets or uncertainty-expressing tweets highlight the potential of counter-rumors to mitigate rumors. Originality/value This research ventures into a relatively unexplored territory by concurrently examining rumor messages, counter-rumor messages and uncertainty-expressing messages in the wake of a rumor outbreak. It reveals that counter-rumor messages have the potential to mitigate rumors on social media.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER

2020 ◽  
Vol 11 (1) ◽  
pp. 19-26
Author(s):  
AWAD BIN MUHAMMAD ALKATIRI ◽  
ZHAFIRA NADIAH ◽  
ADINDA NADA S. NASUTION
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Opinion ◽  
Thematic Analysis ◽  
Research Method ◽  
Age Groups ◽  
Validity And Reliability ◽  
New Normal ◽  
Quantitative Content ◽  
The Social

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

scholarly journals Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content

2017 ◽  
Vol 21 (1) ◽  
pp. 51-67 ◽  
Author(s):  
Kevin D. Lo ◽  
Richard D. Waters ◽  
Nicklas Christensen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Cultural Dimensions ◽  
Media Culture ◽  
Future Research ◽  
Content Type ◽  
Specific Direction ◽  
Global Nature ◽  
The Individual ◽  
Facebook Pages

Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for organizational social media use. Design/methodology/approach To determine how Facebook is used by the Global 500 corporations, a content analysis was carried out based on the 2013 listing of the highest revenue corporations throughout the world. As a research method, content analysis allows researchers to examine the actual practices of communication by focusing on the information provided through textual and visual messages. Findings The results paint a mixed picture indicating that the global nature of these corporations is echoed in a somewhat similar overall presence on Facebook; but when the individual elements (About Us, updates, and media) are examined, statistical differences emerge in relation to the reflection of the cultural dimensions. Originality/value To the authors’ knowledge, this is the first work to match Facebook behaviors with Hofstede’s dimensions. This work needs to be replicated with other organizations to determine its staying power. In addition, future research might tap into agency and any consciousness on the part of social media managers in a specific direction. Depending on those findings, they might make important statements on the emergence of a global social media culture.

scholarly journals Degrees of Freedom: Exploring Agency, Narratives, and Technological Affordances in the #TakeAKnee Controversy

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Judith E. Rosenbaum
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Degrees Of Freedom ◽  
Qualitative Content Analysis ◽  
Structuration Theory ◽  
The Social ◽  
American National Identity ◽  
Social Media Platforms ◽  
Media Narratives ◽  
Technological Affordances

This study extends current research into social media platforms as counterpublic spaces by examining how the social media narratives produced by the #TakeAKnee controversy negotiate technological affordances and existing discourses surrounding American national identity. Giddens’ Structuration Theory is used to explore the nature of user agency on social media platforms and the extent to which this agency is constrained or enabled by the interplay between the systems and structures that guide social media use. Exploratory qualitative content analysis was used to analyze and compare tweets and Instagram posts using the #TakeAKnee hashtag shared in September 2017. Results showed that narratives are dominated by four themes, freedom, unity, equality and justice, and respect and honor. Users actively employ technological affordances to create highly personalized meanings, affirming that agency operates at the intersection of reflexivity and self-efficacy.

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