Layers of Navigation for Hypermedia Environments

Author(s):  
Patricia L. Rogers

As an instructional medium, computer-based hypermedia environments (e.g., Web sites or CD-ROM materials) enable distinct and enriched activities that facilitate learning. With the pressure on educators to produce Web-based courseware and other distance educational materials, more and more instructional Web sites have been developed. However, simple access to the World Wide Web (WWW) in any course does not guarantee that learning takes place: “No computer technology in and of itself can be made to affect thinking” (Salomon, Perkins, & Globerson, 1991, p. 3). Too often, Web sites are developed for instructional uses without the aid of sound instructional design principles. Content is presented as static, verbal information pages linked to other information pages that may or may not include obvious or intuitive navigational cues for making the cognitive connections necessary for knowledge construction. That is, critical information is delivered in a potentially rich learning environment but the format of the presentation confuses or “loses” the novice learner. Such environments are most often the result of an educator’s first few attempts at Web site development. Even with the use of Web site builders and intranet templates, designing instruction for instructional hypermedia requires thoughtful attention to certain aspects of learning. Over-simplification of the complexities of an ill-structured or even a well-defined domain encourages novices to reduce the “solutions” of domain-specific problems to simplified or cookbook answers, which is known as reductive bias (Spiro, Feltovich, & Coulson, 1992). Thus what is learned from some Web sites is often not what the designer or educator intended. A deliberate instructional design strategy for educational hypermedia environments is needed.

Author(s):  
Petar Halachev ◽  
Aleksandra Todeva ◽  
Gergana Georgieva ◽  
Marina Jekova

he report explores and analyzes the application of the most popular programming languages from different organizations: GitHub; Stackoverflow; the TIOBE's Community index. The main client technologies: HTML; CSS; JavaScript; Typescript are presented and analysed. Features are characterized and the advantages and the disadvantages of the server technologies are described: Java; PHP; Python; Ruby. The application areas for web site development technologies have been defined. The creation of a quality web site is a complex and complicated process, but by observing some guidelines and recommendations in the work process can help to select the tools and the technologies in its design and development.


Author(s):  
Aso Mohammed Aladdin ◽  
Chnoor M. Rahman ◽  
Mzhda S. Abdulkarim

In developing web sites there are some rules that developers should depend on in order to create a site suitable to the users’ needs and also to make them as comfort as possible when they surf it. Before creating any website or operating any application, it is important for developers to address the functionality, design, usability and security of the work according to the demands.  Every developer has his/her own way to develop a website, some prefer to use website builders and while others prefer to what they have primarily formed in their mind What they have primarily formed in their mind preferred software and programming languages. Therefore, this paper will compare the web based sites and open source projects in terms of functionality, usability, design and security in order to help academic staffs or business organization for choosing the best way for developing an academic or e-commerce web site.  


Author(s):  
Nicole Wagner ◽  
Brian Detlor

This paper discusses an information needs study of the McMaster University Library web site in an effort to improve the design and utility of the site from various user perspectives. Study findings and recommendations for future web site development are discussed, many generalizable to academic library web sites at large.Cette communication présente une étude sur les besoins informationnels des utilisateurs sur le site Web de la bibliothèque de l’Université McMaster afin d’améliorer la conception et l’utilité du site Web selon le point de vue de différents utilisateurs. On y discute des résultats de l’étude et des recommandations pour la conception de futurs sites Web, dont plusieurs peuvent être généralisés à l’ensemble des sites Web de bibliothèques universitaires.


Author(s):  
Sivaporn Wangpipatwong ◽  
Wichian Chutimaskul ◽  
Borworn Papasratorn

This study empirically examines Web site quality toward the enhancement of the continued use of e-government Web sites by citizens. The web site quality under examination includes three main aspects, which are information quality, system quality, and service quality. The participants were 614 country-wide e-citizens of Thailand. The data were collected by means of a web-based survey and analyzed by using multiple regression analysis. The findings revealed that the three quality aspects enhanced the continued use of e-government Web sites, with system quality providing the greatest enhancement, followed by service quality and information quality.


Author(s):  
Theresa A. O’Connell ◽  
Elizabeth D. Murphy

For Web sites to succeed, they must be user-centered. A user-centered focus throughout Web site development life cycles promotes Web site usability. This is accomplished through usability engineering carried out within the context of software engineering.


Author(s):  
Ch. Z. Patrikakis ◽  
A. Konstantas

According to the Food and Agriculture Organisation of the United Nations (FAO, 2005), organic agriculture (OA) is “a holistic production management system which promotes and enhances agro-ecosystem health, including biodiversity, biological cycles, and soil biological activity.” In recent years, the rapid evolution of the Internet has given the opportunity to create a large number of Web sites, Web portals, and other information resources concerning OA (for the remainder of this article, we will refer to them as OA information resources). The ultimate goal behind these attempts has been the dissemination of information to farmers, traders, agriculturists, consumers, and even children, and the provision of specialised services on OA. This has lead to a plethora of Web-based information systems and inevitably, has created the need for a detailed analysis on the positioning of a new Web portal regarding OA before proceeding to design and implementation. Dibb et al. (Dibb, Simkin, Pride, & Ferrel, 2007) define positioning as “the process of creating an image for a product in the minds of target customers.”


Author(s):  
Sang M. Lee ◽  
Pairin Katerattanakul ◽  
Soongoo Hong

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we proposed that “effective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.” Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.


Author(s):  
Xueli Huang ◽  
Elaine K.F. Leong

Setting objectives precedes strategic planning and evaluation. Given the importance of setting objectives prior to any other marketing campaign planning and evaluation tasks, research into the objectives of Web sites is a necessary precursor of Web site planning and evaluation. This chapter seeks to gain insights into the Web site objectives of Australian SMEs and to provide a typology of the SMEs based on their Web objectives. The results of multivariate analyses, based on 139 Perth-based SMEs, have revealed that these businesses are motivated to develop their Web site to achieve three fundamental objectives: promoting corporate image or product branding, building customer relationships, and enhancing financial performance. At this early stage of Web site development, the most important objective for SMEs is to promote corporate image. Using the factor scores of these three dimensions as input, a further cluster analysis revealed four different segments in terms of SMEs’ Web site objectives. These four segments are image builder, harvester, servant, and optimistic explorer. The characteristics of SMEs in each segment are described and the reasons explained.


2001 ◽  
pp. 61-76 ◽  
Author(s):  
Ashok Ranchhod ◽  
Julie Tinson ◽  
Fan Zhou

Despite the current development of Internet marketing, understanding the effective use of the Internet still poses problems for academic researchers and marketers (Kassaye, 1999). This research attempts to empirically explore some aspects of the factors influencing commercial company Internet and Web development. The key factors considered for company Internet and Web site development are technology capacity, the use of different developers, company on-line measurement patterns and marketing executives’ Web site knowledge. As a result of a cross-sectional comparative study of ‘effective’ and ‘ineffective’ companies, the findings indicate that companies with better performance from Web sites tend to possess higher technological capabilities for Internet-based marketing. It seems that their marketing executives have more knowledge of technical aspects of Web site development. They tend to be early Internet adopters using a multiple approach to measure their on-line performance. These results help to improve general understanding of company effectiveness in developing on-line marketing strategies.


Author(s):  
Wei-Hsi J. Hung ◽  
Chia-An Tsai ◽  
Shin-Yuan Hung ◽  
Robert McQueen ◽  
Jau-Jeng Jou

Business-to-business (B2B) transactions supported by the World Wide Web (Web) have become a major portion of e-commerce transactions. Despite growth, knowledge of the degree of Web site support capabilities in the B2B transaction process is limited. This paper longitudinally compares how Web sites supported the B2B transaction process in New Zealand and Taiwan between 2001 and 2007. The results indicate that, on average, New Zealand Web sites scored higher than those in Taiwan in both years. Yet, the rate of improvement of Taiwanese Web site scores is significant. Specifically, the support capability of several Web functions, including privacy, company information, financial information and product catalog has improved over the study period. The authors found that the sampled Web sites in New Zealand and Taiwan provide different support capabilities to the activities in the B2B transaction process. Taiwanese Web sites are more concerned with providing after-sale services via the Internet whereas New Zealand Web sites are more concerned with sharing information. These two countries’ Web sites share a similar focus on supporting B2B transactions, which provides strong support for users to conduct product promotion and information provision related activities over the Web. Based on these findings, this study suggests several implications for associated academics and practitioners.


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