Karakteristik Dan Persepsi Wisatawan Di Destinasi Wisata Tanah Lot (Studi Pemetaan Sosial-Budaya)
Tanah Lot is one of the leading tourism destinations which is in natural and cultural potential unique and interesting, to attract, both domestic and foreigners to make them visits to this tourist destination. With the increasing number of tourist arrivals to Tanah Lot, it has contributed significantly to the manager, as well as improved the welfare of local communities. In order to know the market segment of tourists visiting Tanah Lot, it is necessary to do a social-cultural mapping, to know the characteristics and perception of tourists about the condition and existence of Tanah Lot. This it should be proposed in maintaining the stages of development of Tanah Lot tourist destination as described by Destination Life Cycle. Demand and product offerings are an important thing that local people need to provide to tourists, so the satisfaction of the service can give a good image in the minds of the tourists. Keywords: Characteristics and Perceptions, Tourism Destination, Social Cultural Mapping