scholarly journals An Analysis of the Communication of Provincial Identities in Mascots to Promote Tourism in Thailand

2021 ◽  
Vol 19 (01) ◽  
pp. 1-12
Author(s):  
Suchada Wattanarak

This research analyzed the communication of provincial identities in mascots to promote tourism in Thailand through the conceptual frameworks of semiotic theory and identity concept. It is a qualitative research using an analysis of mascot components, an analysis of provincial identities that appear in the mascots, and in-depth interviews. The tools used consisted of a symbolic component analysis table with provincial identities and in-depth interviews.The sample group consisted of 23 mascots and 5 policymakers and mascot designers.Results of the study revealed that senders use mascots that are cute, friendly, and straightforward. Most of the senders use the encoding of sign in the icon level that looks like or resembles real objects to make them interesting and easy to understand. In addition, there is the encoding of sign in the index level that is reduced from real objects into patterns of costumes and accessories that make the mascots stand out. In terms of provincial identities, it was found that the meanings of the various symbols are transmitted in the dimensions of bringing up the distinctive identities of the province in seven aspects: 1) traditions and beliefs, 2) archaeological sites and antiques, 3) food and products, 4) famous tourist attractions, 5) costumes, 6) art and culture, and 7) other identities.

2019 ◽  
Vol 20 (1) ◽  
pp. 30-35
Author(s):  
Agus Prasetya

This article is motivated by the fact that the existence of the Street Vendor (PKL) profession is a manifestation of the difficulty of work and the lack of jobs. The scarcity of employment due to the consideration of the number of jobs with unbalanced workforce, economically this has an impact on the number of street vendors (PKL) exploding ... The purpose of being a street vendor is, as a livelihood, making a living, looking for a bite of rice for family, because of the lack of employment, this caused the number of traders to increase. The scarcity of jobs, causes informal sector migration job seekers to create an independent spirit, entrepreneurship, entrepreneurship, with capital, managed by traders who are true populist economic actors. The problems in street vendors are: (1) how to organize, regulate, empower street vendors in the cities (2) how to foster, educate street vendors, and (3) how to help, find capital for street vendors (4) ) how to describe grief as a Five-Foot Trader. This paper aims to find a solution to the problem of street vendors, so that cases of conflict, cases of disputes, clashes of street vendors with Satpol PP can be avoided. For this reason, the following solutions must be sought: (1) understanding the causes of the explosions of street vendors (2) understanding the problems of street vendors. (3) what is the solution to solving street vendors in big cities. (4) describe Street Vendors as actors of the people's economy. This article is qualitative research, the social paradigm is the definition of social, the method of retrieving observational data, in-depth interviews, documentation. Data analysis uses Interactive Miles and Huberman theory, with stages, Collection Data, Display Data, Data Reduction and Vervying or conclusions.


Author(s):  
Ivonne R. G. Kaya ◽  
Fildo De Lima

Tourism has become one of the major players in ‎international commerce and represents one of the main income ‎sources for many developing countries at the same time. These dynamics have turned tourism into a key driver for socio-‎economic progress.‎ This article described the potential of tourism attraction and factor affecting the development of marine tourism area in the utilization zone of Manusela National Park. Semi-structured interviews, in-depth interviews and participant observations were conducted with respondent (n=110) in Bellarizky, Air Belanda, Ora Beach and Lizar Bahari resort. The potential of tourist attractions in the utilization zone of Manusela National Park is as a snorkeling, diving and point of view. Factors affecting the development are service, transportation, supporting facilities and tourism attractions.


SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402097916
Author(s):  
Carlota Lorenzo-Romero ◽  
María-Encarnación Andrés-Martínez ◽  
María Cordente-Rodríguez ◽  
Miguel Ángel Gómez-Borja

This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This qualitative analysis has relevant value for the professional sector because there are many papers from consumers’ perspective; however, studies from the retail sector’s perspective are less common in the literature. This study contributes ideas for the strategy of co-participation with clients to improve the activity and management of fashion companies.


2021 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Junita Junita ◽  
Zainuddin Zainuddin ◽  
Ibnu Hajar ◽  
Rahma Muti’ah ◽  
Marlina Siregar

This study aims to obtain a concrete picture of the effectiveness of the application of the principles of teacher Islamic communication in fostering the character of tenth grade students of Madrasah Aliyah Negeri Rantauprapat. The communication process in education is not only understood as a one-way knowledge transfer process, however, there must be a serious effort on the part of the educator / teacher, as a communicator, to be able to provide good role models. Qualitative research methods try to understand a phenomenon as the understanding of the respondents studied, with an emphasis on the subjective aspects of one's behavior. Qualitative research provides an opportunity for researchers to understand the way respondents describe the world around them based on the way they think. The researcher tries to enter the conceptual world of the subject under study to capture what and how things happen. Data collection techniques used in this study were interviews in this study researchers used a semi-structured interview (semitructure interview), namely: interviews in the category of in-depth interviews. Data about the application of teacher Islamic communication and the communication character of tenth grade students, data analysis used in this study during the field using the Miles and Huberman Model, namely the activities in qualitative data analysis are carried out interactively and continue continuously until completion, so that the data is already saturated.


2020 ◽  
Vol 14 (01) ◽  
pp. 13-22
Author(s):  
Sri Wahyuni

The purpose of this research is to study and to analyze the pattern of tourist destinations to determine the excellence of attractions in each district in the Special Region of Yogyakarta, as a tourist attraction. This research uses qualitative research methods with sampling techniques using positive sampling. Data sources used are informants, tourist attractions, and documents. Determination of the advantages of a tourist attraction in a regency and even in the Special Region of Yogyakarta aims to increase the selling power or visitors of a tourist attraction and become an icon or mascot in the regency or region in Yogyakarta Special Region. From the results of the discussion, it was concluded that the most preeminent in the Yogyakarta Special Region was Tourism, Beach and Temple Villages. Keywords: Tourist Patterns, Tourist Attraction, Tourist Asset, Potential Resources


Author(s):  
Fransiska Nova Nanur ◽  
N.P Widarini ◽  
Mangku Karmaya

Background and purpose: Partnership between traditional birth attandence (TBA) and midwives is one of the strategies to increase the coverage of childbirth assistance by the health personnel. This partnership seems to be ineffective as still there were TBA performed childbirth assistance. The study aims to find out about the overview and obstacles in the implementation of the partnership between TBA and midwives in the East Manggarai Regency.Methods: The qualitative research with in-depth interviews using open interview guide was conducted on 15 participants who were selected purposively, consisted of two village midwives, five TBAs who partnered with midwives, three TBAs who are not partnered with a midwife, and two participants of community leaders, the religious leaders, the two puerperal women and one policy maker. Data were analyzed by using thematic analysis approach.Results: The results showed that the facilities and supporting infrastructure of partnership were inadequate, funds provided were not enough to finance the implementation of the partnership, there were no regular meetings between the midwives and the traditional healers, coordination was done merely incidental. The division of roles in the treatment of childbirth was clear, but many obstacles were found, namely transportation barriers, economic problems and there were traditional healers who did not want to partner.Conclusion: The overview of partnership between the traditional healers and midwives in childbirth assistance has not gone well and there were still many obstacles found both internally and externally. To optimize this program, sufficient funds should be allocated, transportation should be improved and counseling should be provided to the community to raise awareness of the importance of childbirth assistance by the health personnel.


Libri ◽  
2018 ◽  
Vol 68 (4) ◽  
pp. 301-313 ◽  
Author(s):  
Murtaza Ashiq ◽  
Shafiq Ur Rehman ◽  
Syeda Hina Batool

Abstract The purpose of this study was to explore the perceptions of academic library leaders of Pakistan about library leadership. Qualitative research design was used with phenomenology approach as the present study aims to investigate what library leaders commonly perceive to be challenges, fundamental difficulties and needed skills to be successful. Data were collected through in-depth interviews from 15 senior academic library leaders. Major challenges found were identity crises followed by communication issues, financial constraints, CPD and administrative issues. The most challenging aspects of being an academic library leader were identified as trying to create awareness, lack of self-development culture and technological issues. The required leadership skills were communication, vision, social interaction, team building, organisational understanding and knowledge sharing. The findings of the study are helpful for current, young and future chief librarians to understand the challenges they may face and to develop the leadership skills needed to cope with these challenges. The study will also be helpful to academic institutions during their recruitment processes; professional associations for training purposes; and library schools for arranging and offering leadership courses.


Curationis ◽  
2001 ◽  
Vol 24 (2) ◽  
Author(s):  
S Hechter ◽  
M Poggenpoel ◽  
C Myburgh

Family units with a terminally ill child have a tendency to withdraw and this isolation may lead to problems in their mental health. A tendency with psychologists, clergy and helpers from other professions is to act as ideal experts on the lives of saddened people. From painful personal experience, this does not seem to enable acquiescence. Therefore, the aim of research on families with terminally ill children, was to explore and describe their lives and to develop an approach to facilitate their families to obtain acquiescence. In this article however, attention will be given to the life-world of families with terminally ill children. The research consists of two phases. In phase one the experiences of four families with terminally ill children are explored and described by means of phenomenological, unstructured, in-depth interviews. In phase two an acquiescence approach, which was designed for educational psychologists to facilitate families with terminally ill children to achieve acquiscence, is described. This approach is based on results from phase one. This article focuses on phase one. In this phase four families were interviewed individually, in the privacy of their homes. The interviews were audiotaped, and were transcribed for the purpose of data gathering. The data was analysed according to Tesch’s method and a literature control was performed to verify the results. Guba’s model for the validity of qualitative research was used.


Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 427
Author(s):  
Melina Melina ◽  
Suzy S. Azeharie

Sunda Wiwitan is a belief held by traditional Sundanese society or native Sundanese religion. Sundanese Wiwitan community is spread in West Java, one of which is Cigugur Village, Kuningan. In carrying out their religious activities, this group usually presents offerings. The rituals of offerings in Sunda Wiwitan have existed since the stone age. This ritual is a legacy from the ancestors handed down to the younger generation of Sunda Wiwitan through the communication process. This ritual is still carried out by the Sunda Wiwitan community until this day. The purpose of this research is to find out how the process of offering rituals on Sunda Wiwitan adherents and what are the preparations needed at the time of the ritual. Theories used in this research are communication theory, culture and ritual communication. The research method used was a descriptive qualitative research method with a phenomenological method. The data to be analyzed was obtained from the results of in-depth interviews with three speakers. The conclusion from this study is that ritual offerings are not a negative thing. But the offerings ritual is a ritual that presents the work of human beings to Sang Hyang Kersa or the Creator, creatures that appear or do not appear as expressions of gratitude and. This ritual is also a symbol that describes the relationship between humans and nature and humans with the Creator. Sunda Wiwitan merupakan sebuah aliran kepercayaan yang dianut oleh masyarakat tradisional Sunda atau agama Sunda asli. Masyarakat penganut Sunda Wiwitan tersebar di daerah Jawa Barat salah satunya adalah Desa Cigugur, Kuningan. Dalam menjalankan kegiatan agamanya kelompok ini biasa menyajikan sajen. Ritual sajen dalam Sunda Wiwitan sudah ada sejak zaman batu. Ritual ini merupakan warisan dari para leluhur yang diturunkan kepada generasi muda Sunda Wiwitan melalui proses komunikasi. Ritual ini masih dilaksanakan oleh masyarakat Sunda Wiwitan sampai saat ini. Tujuan dari penelitian ini adalah untuk mengetahui bagaimanakah proses ritual sajen pada penganut Sunda Wiwitan dan apa saja persiapan yang dibutuhkan pada saat ritual sajen dilakukan. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, budaya dan komunikasi ritual. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif dengan metode fenomenologi. Data yang akan dianalisis diperoleh dari hasil wawancara mendalam dengan tiga orang narasumber. Kesimpulan dari penelitian ini adalah ritual sajen bukanlah sebagai suatu hal yang negatif. Tetapi ritual sajen merupakan ritual yang mempersembahkan hasil karya olah manusia kepada Sang Hyang Kersa atau Sang Pencipta, makhluk yang tampak maupun tidak tampak sebagai ucapan rasa syukur dan terima kasih. Ritual sajen juga merupakan simbol yang menggambarkan hubungan antara manusia dengan alam dan manusia dengan Sang Pencipta.


InterKomunika ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 160
Author(s):  
Tuti Widiastuti ◽  
Poppy Ruliana

This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio. This research would like to examine more deeply related to marketing activity such as what applied Y2K Music School and Studio in building brand Y2K Music School and Studio as a music school through its official Instagram. There is also a method used in this research is a method of narrative analysis which is a method in the field of qualitative research. The data were collected using literature study on textbooks, online data tracking, and in-depth interviews on key informants related to the study. The results of this study states that the form of branding activities conducted by Y2K Music School and Studio through social media accounts Instagram @ y2kstudio is a marketing communication in the form of delivering information with positive ambiance related Y2K Music School and Studio and also in the form of information delivery activities related promotions which is currently running at Y2K Music School and Studio.


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