scholarly journals Pengaruh Brand Image dan Kualitas Pelayanan Bank Syariah terhadap Keputusan Mahasiswa Menabung pada Pengikut Autobase @Collegemenfess

2021 ◽  
Vol 4 (2) ◽  
pp. 176-191
Author(s):  
Husnul Maulida ◽  
M. Kholil Nawawi ◽  
Hilman Hakim
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Methods ◽  
Brand Image ◽  
Research Data ◽  
The Public ◽  
Saving Decisions

Brand Image and service quality are some of the factors that can influence the saving decisions made by customers. As a result, banks as much as possible must be able to create a good brand image and service quality in the eyes of the public, this aims to meet the needs and desires of customers. This study aims to determine the effect of brand image and service quality variables on student decisions to save. This study uses quantitative methods and research data collection techniques are carried out by distributing online questionnaires to students via Twitter which will then be used as samples. The results showed that the significant value for the influence of brand image on students' saving decisions was 0.02 and the significant value of the service quality variable on students' saving decisions was 0.04. This means that the X1 and X2 variables have an influence on the Y variable.

scholarly journals Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Restoran Mangkok Ku

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 456
Author(s):  
Charlie Giovani Gunardi ◽  
Rezi Erdiansyah
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Quantitative Methods ◽  
Brand Image ◽  
Analysis Technique

This study aims to determine the effect of brand image and service quality on customer satisfaction at Mangkok Ku. Research using quantitative methods. The number of samples from this study were 145 respondents taken using nonrandom sampling data collection techniques, by filling out a questionnaire on Google Form. The analysis technique is done by SEM through the Lisrel 8.70 program. The results showed that brand image did not significantly influence customer satisfaction, while service quality significantly affected customer satisfaction. Thus, to improve customer satisfaction, an increase in service quality at Mangkok Ku is needed. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas pelayanan terhadap kepuasan pelanggan restoran Mangkok Ku. Penelitian menggunakan metode kuantitatif. Jumlah sampel dari penelitian ini sebanyak 145 responden yang diambil dengan menggunakan teknik pengumpulan data non random sampling, dengan cara pengisian kuesioner pada google form. Teknik analisis dilakukan dengan SEM melalui program Lisrel 8.70. Hasil penelitian menunjukkan bahwa citra merek tidak berpengaruh secara signifikan terhadap kepuasan pelanggan, sedangkan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Dengan demikian, untuk meningkatkan kepuasan pelanggan diperlukan peningkatan pada kualitas pelayanan pada restoran Mangkok Ku. 

ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA

2019 ◽  
Vol 13 (03) ◽  
pp. 15-30
Author(s):  
Dwi Agus Kristianto ◽  
Amin Kiswantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Tourist Destinations ◽  
The Past ◽  
The World ◽  
Special Region

In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.

scholarly journals VARIASI JARGON DALAM SUATU KOMUNITAS WARIA DI SALON RETHAH WILAYAH PONDOK BENDA

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Amanda Rizky Amalia ◽  
Antika Suri Tauladan ◽  
Fani Aulia Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Human Life ◽  
Transgender Women ◽  
Research Data ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Data Collection Technique ◽  
Descriptive Method

Language has an important role in everyday human life in society. Jargon is a kind of language that is only used by certain communities as daily communication among its members. The jargon used by the transgender community is very interesting to understand because the jargon has its own form and meaning in its disclosure and can find out how the variety of jargon-shaped language used by transgenders in hiding their secrets so as not to be known by the public. It is evident that not all users of other languages understand the jargon. In this study, the researchers analyzed the jargon used by the waria community in the salon. This study aims to determine the jargon and describe and understand the meaning of the jargon used by the transgender community in interacting orally. The source of the research data was obtained from the subject, namely the transgender women who worked at the Retah salon in Pamulang, who used jargon in their daily communication with transgender women and sometimes with their customers. The method used in this study is a qualitative descriptive method, which describes and conveys data objectively. Describe the jargon terms of transgender language as the object of research. The data collection technique used is observation or see and note. The result of this research is the jargon used by waria in the form of transgender language vocabulary. Based on the results of the data analysis, it was found that 20 pieces of jargon used by transgender women in the salon were akika, rapose, capcus, endang gurindang, ink, sekong, belenjong, cucok, metong, hamidah, lekong, sapose, capcay, begindang, bala-bala, sindang. , lambreta, grasshopper, mesong, and mursida.Keywords: Waria, Jargon, Vocabulary

scholarly journals PENGARUH IKLAN ONLINE DAN KUALITAS LAYANAN TOKOPEDIA.COM TERHADAP CITRA MEREK PADA MASYARAKAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Donny Rizbi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
The People ◽  
Data Collection Technique

This study aims to measure online advertising and tokopedia.com service quality on brand image. The population of this study is the people of Padang city who have done shopping at the online store tokopedia.com. Sampling of this study using accidental sampling technique. The number of respondents in this study were 100 respondents. The data collection technique of this study was to use a questionnaire with data analysis, namely using multiple regression analysis. The results of this study indicate tocopedia.com online advertising, a positive and significant effect on brand image and tokopedia.com service quality has a positive and significant impact on brand image.Keywords: online advertising, service quality, brand image

scholarly journals The Effect of E-Service Quality and Brand Image Toward Netflix Customer Loyalty through Customer Satisfaction

2021 ◽  
Vol 5 (1) ◽  
pp. 17-29
Author(s):  
Haura Kurniati ◽  
◽  
Agung Kresnamurti Rivai Prabumenang ◽  
Shandy Aditya ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Quantitative Method ◽  
Brand Image ◽  
Equation Model ◽  
Research Data ◽  
Survey Method ◽  
The Past

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty

scholarly journals The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service

2021 ◽  
Vol 1 (1) ◽  
pp. 41-49
Author(s):  
Badik Anna Baroroh ◽  
J.E. Sutanto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
The Public ◽  
Improve Service Quality

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT PEGADAIAN (PERSERO) BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Syaifullah Syaifullah ◽  
Mira Mira
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Quantitative Approach ◽  
F Test ◽  
Descriptive Research

The purpose of  research is to know the partial influence (T test) and simultaneously (F test) between brand image variable and service quality to customer satisfaction PT Pegadaian (Persero) Batam. The research method used in this research is descriptive research method with quantitative approach Data collection techniques were done by distributing questionnaires to each respondent as much as 294 respondents. The results showed that the value of R Square of 0,135 or 13,5% of the value can be known the brand image and service quality affect the customer satisfaction of 13,5% while the rest is 86,5% influenced by other factors not examined. The result of research based on t test for brand image has  value equal to 6,080 > 1,968 (t table) and significant value 0,000 <0,05 meaning that variable of brand image  have significant effect to customer satisfaction, while service quality has value of 2,281 > 1,968 (t table) and significant value 0,023<0,05 meaning service quality variable have significant effect to customer satisfaction. And the result of F test has value equal to 22,670>3,03 (F table) and significant value 0,000 <0,05 can be interpreted that variable brand image and service quality simultaneously have significant effect toeffect to customer satisfaction.

Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Pada Minimarket 212)

2019 ◽  
Vol 4 (2) ◽  
pp. 64
Author(s):  
Yulia Hamdaini Putri ◽  
Dessy Yunita ◽  
Aslamia Rosa
Keyword(s):  
General Population ◽  
Data Collection ◽  
Behavioral Intentions ◽  
Brand Image ◽  
Viral Marketing ◽  
The Public ◽  
Sufficient Knowledge

Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.

scholarly journals Wawasan Kebersihan Lingkungan & Keberagamaan; Praktik Kebersihan Lingkungan pada Civitas Akademika UIN Imam Bonjol Padang

2019 ◽  
Vol 1 (1) ◽  
pp. 80-92
Author(s):  
Rulan Permata Sari
Keyword(s):  
Data Collection ◽  
Public Space ◽  
Research Data ◽  
Academic Community ◽  
Religious Knowledge ◽  
Individual Level ◽  
The Public ◽  
Environmental Hygiene ◽  
The Individual ◽  
Depth Interviews

The basic identity of academic community of UIN Imam Bonjol Padang is Muslim, with sufficient religious knowledge. This study aims to see the correlation of knowledge with behavior in maintaining environmental cleanliness. The research data collection was carried out by survey and in-depth interviews with the academic community of UIN Imam Bonjol. This study found that, first the understanding of the academic community of UIN Imam Bonjol Padang about cleanliness was quite good at the individual level originating from the hadith about cleanliness, both in text and in substance. Second, in maintaining cleanliness, UIN academics are influenced by the lack of available hygiene facilities and infrastructure and the absence of regulation. Third, there is an asymmetrical relationship between the knowledge of the UIN academic community about environmental hygiene and practice because the understanding of environmental hygiene is still in the domestic area and is private in nature, not yet entering the public space.

scholarly journals Front Office Management Implementation at Mandaya Karawang Hospital Based on Hospitality Principles

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Izaak Samuel Leihitu ◽  
Jajang Gunawijaya ◽  
Vitria Ariani
Keyword(s):  
Data Collection ◽  
Qualitative Methods ◽  
Quantitative Methods ◽  
The Public ◽  
Office Management ◽  
Growth Increase ◽  
Front Office ◽  
Increasing Demand ◽  
Office Employees ◽  
Positive Effect

Hospitals are increasingly needed by the public. The increasing demand makes hospital growth increase. An increase of 154.7% occurred between 1997 and 2017. However, the increase in hospitals was not in line with improved services. Many complaints come from patients to the services provided by the hospital. This research is a study using a combination of qualitative methods and quantitative methods. Data collection techniques in qualitative methods were by observation and interviews with informants who worked at Mandaya Hospital Karawang and Resinda Hotel Karawang managed by Padma Hotels as a comparison. Data collection on quantitative methods is by distributing questionnaires to 100 respondents of patients at Mandaya Hospital Karawang. The results showed that the principle of hospitality services is very relevant to be implemented in the Mandaya Hospital Karawang. The implementation of these policies changed the old culture that had been used to become a new culture with the principle of hospitality. Various efforts have been made by management to anticipate changes and maximize service. Front office employees who accept changes in policies and facilities are expected to be able to provide quality services to their patients. By quantitative methods, researchers found a correlation test showed that service quality had a strong and positive effect on patient satisfaction.

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