scholarly journals SOCIAL MEDIA IN CRISIS COMMUNICATIONS

InterConf ◽  
2021 ◽  
pp. 58-75
Author(s):  
Tetiana Fisenko
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Crisis Response ◽  
Communication Strategy ◽  
Response Strategy ◽  
Crisis Communications ◽  
The Public ◽  
Communication Models ◽  
Use Of Social Media

Today, social media is increasing its influence on the communication environment. The toolkit of online platforms creates new opportunities for the communication strategy of the organization. Interactivity and speed of information dissemination contribute to the transformation of crisis communication models. The possibility of open dialogue in the network between the company and the public allows you to analyze the reaction of the audience to the crisis and choose the most successful crisis response strategy. Social media allows you to establish a long-term relationship with the audience, which is the basis for the successful exit of the organization from the crisis. The use of social media in crisis communications is associated with certain risks. Uncontrollability and constant variability of the socio-media environment are often the causes of crises.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

Using Social Media for Dynamic Information Dissemination in the 21st Century

2021 ◽  
pp. 231-250
Author(s):  
Fredrick Olatunji Ajegbomogun
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sharing ◽  
21St Century ◽  
Information Dissemination ◽  
Dynamic Information ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Independent Decision

The implementation and usage of information and communication technology (ICT) in library functions and facilities has revolutionized the way people use information and librarians perform their work. As a result of the advent of social media, the world's knowledge outlook has changed significantly, resulting in the sharing of thoughts, emotions, images, and videos as resources. A library is worth considering; it is a key to learning, a foundation for long-term mastery of information, and it promotes independent decision-making. The use of social media in library activities has enticed a significant number of users, but it has also challenged libraries to modernize their service delivery. Facebook, Twitter, Wikis, WhatsApp, MySpace, and LinkedIn facilitate community courses, collaboration, and information sharing. As a consequence, it is vital for libraries to consider and prioritize their users' needs.

scholarly journals PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

2020 ◽  
Vol 6 (1) ◽  
pp. 89
Author(s):  
Suratno Suratno ◽  
Irwansyah Irwansyah ◽  
Niken Febrina Ernungtyas ◽  
Guntur Freddy Prisanto ◽  
Safira Hasna
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Quantitative Research ◽  
Public Involvement ◽  
Virtual Space ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Quantitative Research Methods ◽  
The Public ◽  
Use Of Social Media

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

scholarly journals SOSIALISASI UNDANG-UNDANG INFORMASI DAN TRANSAKSI ELEKTRONIK (ITE) DALAM PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA USAHA

2020 ◽  
Vol 3 (1) ◽  
pp. 23-26
Author(s):  
Lenny Husna ◽  
Yusli Yenni
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Positive Impact ◽  
The Public ◽  
Internet Media ◽  
Questions And Answers ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Technology And Communication ◽  
Almost All

Nowadays almost all aspects of life use technology. Progress in technology will also be accompanied by developments in information and communication technology. The development of technology and communication using internet media that is widely used today is social media. Some people use social media for means of social integration, communication and publicizing activities, but in its development social media can also be used for business activities in terms of promotion and marketing. The use of social media for business activities has a very positive impact on improving the welfare of the community economically. To achieve these objectives, training and coaching to the public regarding the use of social media are held. The training was carried out at the Pesona Rhabayu Housing Community of Patam Lestari Village, Sekupang District, Batam. The training was conducted by monitoring and tutorials on how to use social media properly, including information dissemination on the Information and Electronic Transaction Law (UU ITE) so that the community has a legal basis for using social media. The first result of this dedication is that people's understanding of the ITE Law can be seen from discussions and questions and answers, secondly, people's ability to access and utilize social media for business facilities by forming a social media group as a forum for the community to promote their efforts.Keywords: Law, social media and ITE

Investigating the Use of Web 2.0 Technologies and Their Presence in Saudi Government Agencies' Websites

2018 ◽  
pp. 1371-1390
Author(s):  
Mohammed Altayar
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Information Dissemination ◽  
Quantitative Approach ◽  
Government Agencies ◽  
The Public ◽  
Media Usage ◽  
Motivation Factors ◽  
Use Of Social Media

Government agencies in both developed and developing countries have started using social media to provide content and services. The aim of this study is to investigate the use of social media in Saudi government agencies. It adopts a quantitative approach. The study shows that Saudi government agencies are aware of social media and they use them for different purposes. The study argued that government agencies with less engagement with the public are less likely to use social media. Government agencies tend to publish the same content in different social media. Moreover, information dissemination and improving communication with the public were the main motivations for using social media. In terms of enablers, the study shows that awareness of the public about the importance of social media usage was an important issue. Regarding the challenges, lack of dedicated resources such as budget and specialized staff were the main challenges. The study contributes to the literature by addressing issues related to motivation, factors influenced the decision to adopt social media, enablers and barriers.

scholarly journals Strategi Komunikasi Humas Pemerintah Kota Surabaya dalam Melayani dan Menggali Potensi Masyarakat Melalui Media Sosial

2020 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Adelia Masrifah Cahyani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
City Government ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
Use Of Social Media ◽  
The City

This article discusses how the communication strategy of the Surabaya City Government Public Relations in serving and exploring the potential of the community through social media. This study used a qualitative descriptive method. From the results of this study, four findings were obtained. Firstly, in conveying messages through social media, the Surabaya City Government Public Relations, especially in conducting discussions with the social media team, to determine the market for the message. Secondly, social media content which is so varied according to what is happening in the community, especially in the city of Surabaya. Thirdly, the Public Relations of the Surabaya City Government holds a photo contest on social media every month. It is also a place to facilitate the aspirations and work of the citizens of the city of Surabaya. Fourth, in the use of social media, the Surabaya City Government Public Relations has its own segmentation which aims to make it easier for the public to sort out the information needed through social media

Investigating the Use of Web 2.0 Technologies and their Presence in Saudi Government Agencies' Websites

2016 ◽  
Vol 7 (2) ◽  
pp. 63-80 ◽  
Author(s):  
Mohammed Altayar
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Information Dissemination ◽  
Quantitative Approach ◽  
Government Agencies ◽  
The Public ◽  
Media Usage ◽  
Motivation Factors ◽  
Use Of Social Media

Government agencies in both developed and developing countries have started using social media to provide content and services. The aim of this study is to investigate the use of social media in Saudi government agencies. It adopts a quantitative approach. The study shows that Saudi government agencies are aware of social media and they use them for different purposes. The study argued that government agencies with less engagement with the public are less likely to use social media. Government agencies tend to publish the same content in different social media. Moreover, information dissemination and improving communication with the public were the main motivations for using social media. In terms of enablers, the study shows that awareness of the public about the importance of social media usage was an important issue. Regarding the challenges, lack of dedicated resources such as budget and specialized staff were the main challenges. The study contributes to the literature by addressing issues related to motivation, factors influenced the decision to adopt social media, enablers and barriers.

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification

2021 ◽  
pp. 232948842199969
Author(s):  
Hayoung Sally Lim ◽  
Natalie Brown-Devlin
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Crisis Communication ◽  
Word Of Mouth ◽  
Crisis Response ◽  
Response Strategy ◽  
Brand Identification ◽  
Communication Source ◽  
Practical Implications ◽  
Selection Of

Using a two (crisis response strategy: diminish vs. rebuild) × three (source: brand organization vs. brand executive vs. brand fan) experimental design, this study examines how brand fans (i.e., consumers who identify with a brand) can be prompted to protect a brand’s reputation during crises and how the selection of a crisis spokesperson can influence consumers’ evaluations of the crisis communication. Being buffers for their preferred brands, brand fans are more likely to accept their brand’s crisis response and engage in positive electronic word-of-mouth on social media. Brand fans are more likely to evaluate other brand fan’s social media accounts as a credible crisis communication source, whereas those who are not brand fans are more likely to evaluate brand and/or brand executives as credible. Findings provide theoretical applications in paracrisis literature pertaining to social media but also practical implications for brand managers to strategically utilize brand fans in crisis communication.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

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