scholarly journals Analysis of PT SH's Feed Additive Marketing Strategy Based on Competitive Setting Profile (CSP) and Company Alignment Profile (CAP)

2021 ◽  
Vol 8 (12) ◽  
pp. 172-181
Author(s):  
Rahmat Sutono ◽  
Harianto . ◽  
Imam Teguh Saptono
Keyword(s):  
Marketing Strategy ◽  
Feed Additives ◽  
Feed Additive ◽  
Average Score ◽  
Feed Conversion ◽  
Competitive Situation ◽  
Left Behind ◽  
Livestock Productivity ◽  
Cap Analysis ◽  
Product Sales

PT SH is a company that distributes veterinary medicinal products produced by Lallemand Animal Nutrition (France) and several products from other suppliers. This product from Lallemand is included in the feed additive class which functions to increase livestock productivity with better feed conversion. Competition in product sales in this group greatly affects the sales of feed additives for PT SH. Therefore, this study uses CAP and CSP analysis to analyze the marketing of PT SH, and analyzes the competition between PT SH and other companies in the sale of feed additives. CAP analysis consists of marketing strategy, tactics and values, while CSP analysis consists of customer demand, competitive situation, and variable factors. CAP analysis gives an average score of 2.82, this mid score indicates that the strategies and tactics used as well as the marketing value of PT SH need to be improved in order to increase PT SH's feed additive sales. CSP analysis gives an average score of 3.56, this fairly large score indicates that PT SH's competition with other companies is quite strong in the sale of feed additives. This requires PT SH to maintain quality, improve marketing strategy services to increase sales of feed additives, so that PT SH is not left behind by other companies. Keywords: CAP analysis, CSP analysis, Mix, Feed additive, Marketing.

scholarly journals Perspectives for rare earth elements as feed additive in livestock — A review

2020 ◽  
Vol 33 (3) ◽  
pp. 373-381 ◽  
Author(s):  
Hujaz Tariq ◽  
Amit Sharma ◽  
Srobana Sarkar ◽  
Lamella Ojha ◽  
Ravi Prakash Pal ◽  
...  
Keyword(s):  
Rare Earth ◽  
Rare Earth Elements ◽  
Feed Additives ◽  
Egg Laying ◽  
Farm Animals ◽  
Feed Additive ◽  
Feed Conversion ◽  
Growth Promoters ◽  
Potential Growth ◽  
Safe Alternative

There is a need for newer feed additives due to legal prohibition on inclusion of growth promoting antibiotics in livestock diets in several countries due to antimicrobial resistance. In this context, rare earth elements (REE) have gained attention among animal nutritionists as potential growth promoters. Currently, several studies have reported better weight gain, milk production, egg laying capacity and feed conversion efficiency among different breeds of farm animals following supplementation with REE, with however largely inconsistent results. Furthermore, REE supplementation has also shown to improve ruminal fibrolytic and proteolytic activities as well as flavor of meat with negligible residues in edible tissue, however the mechanism behind this action is still unclear. According to existing research, due to their poor absorption and similarity with calcium REE might exert their action locally on gut microbial populations within the gastrointestinal tract (GIT). Moreover, REE have also shown anti-inflammatory, anti-oxidative as well as immune stimulating effects. The present review aims to broaden the knowledge about use of REE as feed additives for livestock and sum up efficacy of REE supplementation on performance and health of animals by comparing the findings. Till date, researches with REE have shown properties that make them a promising, new and safe alternative feed additive but further exploration is recommended to optimize effects and clarify discrepancy of various results before practical proposals can be drafted.

scholarly journals Complex feed additive for broiler fattening of ducklings

2021 ◽  
Vol 213 (10) ◽  
pp. 65-74
Author(s):  
David Pogosyan ◽  
Roman Tyurdenev
Keyword(s):  
Monosodium Glutamate ◽  
Live Weight ◽  
Optimal Level ◽  
Feed Additives ◽  
Feed Consumption ◽  
Feed Additive ◽  
Meat Production ◽  
Feed Conversion ◽  
Daily Growth ◽  
Technical And Economic Indicators

Abstract. The purpose of the research is to develop an effective feed additive with an optimal content of raw protein in combination with flavoring additives for ducklings, which allows to increase zoo technical and economic indicators with broiler technology of fattening young animals. Research methods. A scientific and production experiment was conducted on three groups of analog ducklings from a daily age to 49 days old. The studied indicators are: the dynamics of live weight by fattening phases, absolute and average daily growth, the safety of young animals, feed conversion, slaughter indicators, the European fattening efficiency indicator, the profitability of meat production. Results. The use of compound feeds with an optimal level of protein content in combination with flavoring additives prepared on the basis of developed feed additives intended for fattening broiler ducklings in the fattening phases contributes to an increase in: live weight by 11.4 %, the safety of young animals by 3 %, feed consumption and conversion by 3.9 and 7.6 %, slaughter yield of 1.1 %, the European fattening efficiency indicator from 246 to 308 units and the profitability of meat production by 24.5 %. Scientific novelty. For the first time, a complex feed additive has been developed, which, according to the age periods of fattening, includes three varieties: “Prestart”, intended for intensive fattening of young animals from daily to 10 days of age inclusive, “Start” for ducklings from 11 to 21 days and “Finish” from 22 to 49 days. The rate of introduction of the additive is 30 % of the mass of mixed feed. The composition of the supplement includes high-protein feeds, premixes, amino acids and flavoring substances (monosodium glutamate, acetic and citric acids, a mixture of phytogenics: oregano, cinnamon, red pepper).

scholarly journals INFLUENCE OF ARSIL FEED ADDITIVE ON HEMATOLOGICAL INDICES, PRODUCTIVITY AND STRUCTURE OF INTERNAL ORGANS BROILER CHICKENS

2020 ◽  
Vol 21 (1) ◽  
pp. 65-72
Author(s):  
M. I. Zhyla ◽  
G. M. Mykhalus ◽  
O. A. Maksymovych ◽  
O. V. Lapin ◽  
O. V. Mykhalyuk ◽  
...  
Keyword(s):  
Broiler Chicken ◽  
Average Daily Gain ◽  
Feed Additives ◽  
Biologically Active ◽  
Feed Additive ◽  
Control Group ◽  
Feed Conversion ◽  
Internal Organs ◽  
Hematological Indices ◽  
Group I

Poultry farming using modern technologies requires the employment of veterinary preparation for the prevention of infectious diseases and also feed additives for the improvement of metabolic functions and correction of body resistance. The article presents the results of clinical trials of feed additives in the form of an ionic solution concentrate of the biologically active nanosilicon "Arsil". The clinical study was performed on healthy ten-day-old broiler chicken, cross "Cobb-500", organized into three groups of 20 heads each: Group I received a feed additive at a dose of 0.5 ml per 1 liter of water, group II – at a dose of 1.0 ml per 1 liter of water and group III was the control group (on a regular diet, without feed additives). The use of the studied feed additive was carried out by watering with water for 30 days. Poultry of all groups were fed with identical feeds in accordance with regulatory requirements taking into account the age of the bird. The clinical condition of the bird was monitored daily, control weightings were performed once a week and blood samples were taken for laboratory tests on days 15 and 35 of the experiment. At the end of the experiment, a diagnostic slaughter of birds of all groups and a complete pathological autopsy with selection of material for histological examination were performed. Studies have shown that the use of the feed additive "Arsil" contributed to weight gain and average daily gain, improved the feed conversion and the tendency for the growth of the concentration of hemoglobin, hematocrit and erythrocytes in broiler chicken from the experimental groups compared with the control group at the end of fattening. The structure of the internal organs of birds of all studied groups is preserved, macroscopic changes in organs and tissues are not detected. An increase in the coefficients of mass of immune-competent organs in broiler chicken fed the feed additive "Arsil" compared with the control group was found.

scholarly journals Influence of phytogenic feed additives and prebiotic in vegetable protein based diet on broiler performance

2018 ◽  
Vol 28 (4) ◽  
pp. 323-330 ◽  
Author(s):  
HR Tanzim ◽  
GB Das ◽  
M Ahmad ◽  
M Barua ◽  
K Islam
Keyword(s):  
Body Weight ◽  
Weight Gain ◽  
Feed Intake ◽  
Vegetable Protein ◽  
Experimental Period ◽  
Feed Additives ◽  
Feed Additive ◽  
Control Group ◽  
Feed Conversion ◽  
Broiler Performance

This study was conducted to determine the effect of phytogenic feed additive and prebiotic on vegetable protein base diet in broiler performance.  A total of 90 chicks (Cobb-500) were weighted and randomly assigned to the three treatment groups (To, T1 and T2) and supplemented with either phytogenic feed additives or prebiotic and reared for 28 days. Data on live body weight, body weight gain, feed intake and feed conversion (FC) were taken at weekly interval. Results revealed that significant (P<0.05) increase in live body weight of broilers was evident in both phytogenic feed additive and prebiotic supplemented groups comparing to the control group at 4th weeks of age. No significant (P>0.05) differences were found in live weight gain among the treatment groups on weekly intervals along the whole experimental period. However, significant differences (P<0.05) were evident on cumulative weight gain at 3rd and 4th weeks of age. In case of feed intake at the age of 3rd and 4th weeks, significant (P<0.05) differences were obtained with decreased feed intake in both phytogenic feed additive and prebiotic supplemented groups comparing to the control group. In case of feed conversion (FC), there were significant (P<0.05) differences among the groups on 1st week and 4th week of age. Best FC was accounted for prebiotic supplemented group along the whole experimental period. The survivability rates were 96.67%, 100% and 100% in control group, phytogenic feed additive and prebiotic supplemented group respectively. Results finally showed that vegetable protein when supplemented with phytogenic prebiotic feed additives and prebiotic c an additive beneficial effect on performance of when compared to non-supplemented control diet. So, ration using vegetable protein mixed with phytogenic feed additives or prebiotic can be recommended for broiler.Progressive Agriculture 28 (4): 323-330, 2017

scholarly journals Efek penggunaan tepung umbi dan kulit bawang putih (Allium sativum Linn) sebagai feed additive terhadap penampilan produksi ayam petelur

2018 ◽  
Vol 28 (3) ◽  
pp. 192
Author(s):  
Maria Karolina Deko ◽  
Irfan H. Djunaidi ◽  
M. Halim Natsir
Keyword(s):  
Allium Sativum ◽  
Laying Hens ◽  
Positive Control ◽  
Negative Control ◽  
Organic Additive ◽  
Feed Additives ◽  
Feed Consumption ◽  
Feed Additive ◽  
Egg Mass ◽  
Feed Conversion

This study aims to evaluate the effect of giving Garlic and Allium sativum (TUKBP) Flour as feed additives on various levels of feeding in feed consumption, Hen Day Production (HDP), egg mass, feed conversion and Income Over Feed Cost (IOFC) in laying hens. A total of 320 laying hens strain Isa Brown produced by PT. Charoen Pokphand aged 30 weeks, divided into 8 treatments and 4 replications each replication using 10 chickens. The experimental design used was a Completely Randomized Design (CRD). Eight treatment groups were as follows: basal feed + 0% TUKBP as negative control feed (P0), basal feed + virginiamycin antibiotic 0.015% as positive control (P1), and basal feed + TUKBP 0.25% (P2), 0, 50% (P3), 0.75% (P4), 1.00% (P5), 1.25% (P6) and 1.50% (P7). Data were analyzed using ANOVA test, if there were significant differences between treatments continued with Duncan's Multiple Range test. The results showed that feed with the addition of TUKBP can improve the appearance of laying hens, although it has not matched the feed with the addition of antibiotics. The use of TUKBP to the level of 1.50% in feed does not cause negative effects for laying hens. Administration of TUKBP at 1.00% level (P5) is able to replace synthetic antibiotics or as organic additive feeds in laying chicken feed.

scholarly journals The effect of probiotic additives and Bacillus licheniformis inclusion in the diet on broiler growth

2021 ◽  
Vol 77 (05) ◽  
pp. 6534-2021
Author(s):  
KAROLINA FABIA ◽  
DARIUSZ WOLSKI ◽  
DAMIAN KROPISZ ◽  
RADOSŁAW P. RADZKI ◽  
MAREK BIEŃKO ◽  
...  
Keyword(s):  
Bacillus Licheniformis ◽  
Broiler Chickens ◽  
Pectoral Muscle ◽  
Feed Additives ◽  
The Body ◽  
Probiotic Bacteria ◽  
Feed Additive ◽  
The European Union ◽  
Feed Conversion ◽  
The Mean

The withdrawal of antibiotic growth stimulators as of 1 January 2006 in the European Union countries has forced the search for alternative solutions to improve the health and productivity of poultry. The poultry industry also faces the challenge of developing alternative feeding systems with the restriction or exclusion of coccidiostats. One of them is the use of probiotic strains as feed additives. This study aimed to determine the effect of the use in compound feed of a probiotic containing Bacillus licheniformis on rearing rates and postmortem performance of broiler chickens. The experiment was performed on 8012 unsexed broiler chickens of the Ross 308 line divided into four equal groups. The experimental factors were the addition of a probiotic containing Bacillus licheniformis bacteria and the addition of a coccidiostat. The introduction of probiotic bacteria into compound feed did not increase the body weight of birds, in particular, control weights, and at the end of rearing, but it decreased the feed conversion rate (FCR) and mortality. Addition of probiotic in compound feed did not have a significant effect on bird muscle. The mean weight of pectoral muscle between control (C+, C–) and study (C–BL, C+C–BL) groups did not show statistically significant differences; however, the highest mean weight of the evaluated parameter was visible in the C+ group (0. 665) and the lowest in the C–BL group (0. 623). Similarly to the mean weight of the carcass, also in the mean weight of thigh muscles, the lowest statistically significant values were observed in chickens belonging to the C+C–BL group (vs. C–; P <0.05). Based on the obtained results, it can be acknowledged that the probiotic bacteria Bacillus licheniformis in broiler feed can be a good feed additive to replace antibiotics/coccidiostats. This probiotic has a positive effect on the overall health of birds, contributes to better use of nutrients and stimulates growth and development of broiler chickens.

scholarly journals EVALUATION OF EFFICIENCY OF APPLICATION OF FEED ADDITIVE ON BROILER CHICKENS

2020 ◽  
Vol 21 (2) ◽  
pp. 90-95
Author(s):  
T. R. Levytskyі
Keyword(s):  
Broiler Chickens ◽  
Hematological Parameters ◽  
Average Daily Gain ◽  
Live Weight ◽  
Feed Additives ◽  
Poultry Meat ◽  
Feed Additive ◽  
Control Group ◽  
Feed Conversion ◽  
Experimental Group

A study of the effectiveness of the use of feed additive Liaform in relation to its effect on the growth and development of broiler chickens. For research, 2 groups of broiler chickens of 55 heads (control and experimental) from 8 days of age were formed on the principle of analogues. Feeding of the control group was carried out with standard complete feed. Feeding of the experimental group was carried out with standard complete feed, in which the feed additive Liaform was added at the rate of 2 g / kg. During the experiment, the general condition of the bird, the safety of the bird, zootechnical and hematological parameters were monitored. It is established that the studied feed additive has a positive effect on the productivity of broiler chickens, improves feed absorption. As a result of the use of feed additive Liaform live weight of broiler chickens in the experimental group was 4.3 % higher compared to the control. The average daily gain of chickens in the experimental group exceeded this figure of chickens in the control group by 4,1 %. The use of feed additives helped to increase feed conversion. The use of Liaform feed increased the protein level in poultry meat

scholarly journals Evaluation of Roselle Hibiscus sabdariffa Flower as a Nutritive Additives on the Productive Performance of Broiler

2013 ◽  
Vol 37 (1) ◽  
pp. 69-74
Author(s):  
Mamdooh A.M. Nasrawi
Keyword(s):  
Body Weight ◽  
Body Weight Gain ◽  
Feed Additives ◽  
Feed Consumption ◽  
Feed Additive ◽  
Control Group ◽  
Broiler Chicks ◽  
Productive Performance ◽  
Feed Conversion ◽  
Broiler Diet

The study included 300 unsexed broiler chicks (Hubbard) were used to evaluate (Roselle Flower) as a feed additives on the productive performance of broiler. The chicks were divided into five groups with three replicates (20 birds in each) and fed on five diets. Diet 1 (control group) dried Roselle flower powder were supplemented to the diet 2, 3, 4 and 5 as 0.25, 0.5, 0.75 and 1% respectively. The result revealed that a significant (P<0.05) increase in body weight, body weight gain, feed consumption and improvement in feed conversion ratio. Although the differences between groups for edible parts percent were not significant (Heart, Liver and Gizzard). The hematological values PCV%, RBC, WBC and H/L ratio were increased significantly (P<0.05) and cholesterol values decreased significantly as compared with control group. It can conclude that Roselle as other herbal plants may be considered as a feed additive in broiler diet would improve the productive performance, hematological and biochemical values of broiler. Diet Roselle flower supplementation of (1g/kg) might be acceptable for achieving optimum broilers performance.

scholarly journals Globigen Jump Start usage as a replacer for blood plasma in prestarter feed for piglets

2021 ◽  
Vol 23 (94) ◽  
pp. 111-116
Author(s):  
T. Y. Prudius ◽  
A. V. Gutsol ◽  
N. V. Gutsol ◽  
O. O. Mysenko
Keyword(s):  
Blood Plasma ◽  
Daily Intake ◽  
African Swine Fever ◽  
Feed Additives ◽  
Feed Additive ◽  
Feed Conversion ◽  
Stage Of Development ◽  
Suckling Piglets ◽  
The Cost ◽  
Positive Effect

At the current stage of development of the feed industry a lot of feed additives are used for animal feeding. Everyone knows that period of piglet’s weaning from sows is always the most critical in the process of pigs’ raising. The further result of fattening depends on this period. Therefore, it is important that the diet is adapted to the age of the piglets and the development of their digestive tract. In recent years, either in the world or in Ukraine, the African swine fever (ASF) has become a widespread disease, leading to the decline and closure of a number of pig farms. This prompted the process of safe feed preparation review, and especially the use of a number of make up feed ingredient. The risk group includes porcine blood plasma and its products, which since 2018 have been temporarily banned for use in pig feed in China and a number of European countries. A positive factor in this is the reduction of new outbreaks of this disease. But the lack of blood plasma in prestarter feed for piglets can lead to reduced productivity of piglets due to the lack of animal protein, reduced feed intake, as blood plasma affects the taste of feed. The article presents the results of the feed additive Globigen Jump Start use instead of blood plasma in pre-starter feed for piglets from birth to 42 days of age and in the conditions of industrial inspection. It was found that the replacement of , blood plasma in pre-starter feed for suckling piglets and piglets after weaning for feed additive Globigen Jump Start contributed to an increase in daily intake by 6 g or by 2.6 %. At the same time, the cost of feed per weight gain 1 kg decreased in the experimental group by 7.89 %. As a result of industrial testing when replacing blood plasma with immunological feed additive in the ratio of 42 kg to 2 kg, respectively, has a significant economic impact on the cost of prestarter feed. This has a positive effect on the piglets' eating and digestibility of feed, which is reflected in better average daily gains, final weight and improved feed conversion and piglet safety.

scholarly journals The effect of the probiotic "Vitacell" on the symbiotic microflora of the rumen and the biochemical status of calves

2021 ◽  
Vol 2 (44) ◽  
pp. 18-18
Author(s):  
Alexander Saakian ◽  
◽  
Keyword(s):  
Animal Husbandry ◽  
Blood Parameters ◽  
Feed Additives ◽  
The Body ◽  
Biologically Active ◽  
Feed Additive ◽  
Immune Reactivity ◽  
Feed Conversion ◽  
Active Metabolites ◽  
Biochemical Status

Biological feed additive "Vitacell" belongs to the group of biologically active metabolites containing live vegetative cells and spores of microorganisms of cellulolytic, probiotic and prebiotic action. The inclusion of the probiotic "Vitacella" in the diet of young cattle contributes to the stimulation of metabolic processes in the body, increasing feed conversion and improving clinical and biochemical blood parameters. The effectiveness of the use of such feed additives has been clinically proven by domestic and foreign authors. The use of these drugs helps to normalize the intestinal microflora, maintain mineral homeostasis and, as a result, increase the immune reactivity of the body, which is an integral part of the successful management of animal husbandry in the modern conditions of the food market. Keywords: PROBIOTIC, VITACELL, SYMBIOTIC MICROFLORA, BIOCHEMICAL STATUS

Sign in / Sign up

Export Citation Format

Share Document