scholarly journals A Study of the Status and Marketing Strategies for Qingdao Shibei Fitness Clubs

2016 ◽  
Vol 12 (9) ◽  
pp. 244
Author(s):  
Mingxia Wang
Keyword(s):  
Rapid Development ◽  
Marketing Strategies ◽  
Domestic Economy ◽  
Fitness Clubs ◽  
Existing Problems ◽  
Interview Methods ◽  
The Status ◽  
New Situation

<p class="NewNew">As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors. We deeply discussed the existing problems of the currentQingdaocommercial fitness clubs markets, and presented more reasonable marketing strategies in order to promote the development ofQingdaofitness clubs.</p>

scholarly journals The Status Quo, Problems and Countermeasures of the B&B Industry in China

2021 ◽  
Vol 2 (2) ◽  
pp. 30-33
Author(s):  
Wei-Jing Zhao
Keyword(s):  
Continuous Improvement ◽  
Rapid Development ◽  
Status Quo ◽  
Living Standards ◽  
Domestic Economy ◽  
Development Status ◽  
Existing Problems ◽  
Rural Revitalization ◽  
The Status

With the rapid development of the domestic economy and the continuous improvement of the people's living standards, China's all-in tour continued to warming. As the segment of tourism accommodation products, the B&B is in the guidance of rural revitalization policies to show vigorous vitality. This paper discusses the development status and existing problems of China's B&B Industry in recent years, and put forward countermeasures.

scholarly journals The Status Quo and Reform Thinking of the Talent Training Mode of Biology Teachers in Middle School

2020 ◽  
Vol 9 (6) ◽  
pp. 84
Author(s):  
Bo Peng ◽  
Chuanling Zhang ◽  
Feng Peng ◽  
Xuezhong Sun ◽  
Xiayu Tian ◽  
...  
Keyword(s):  
Middle School ◽  
Hot Spots ◽  
Rapid Development ◽  
Status Quo ◽  
Biology Teachers ◽  
Existing Problems ◽  
Traditional Training ◽  
Training Mode ◽  
The Status ◽  
Normal Universities

It has always been one of the hot spots of the whole society to improve teachers&rsquo; quality and ability. With the progress of the era and the rapid development of biology, it puts forward higher requirements for the cultivation of biology teachers of middle school. How to cultivate a large number of high-quality biology teachers of middle school with good ethics and outstanding abilities is a focus problem worth exploring. There are some problems in the traditional training mode of biology normal students, such as backward teaching idea, unreasonable teaching arrangement and uneven teaching level. In view of these problems, normal universities should take a series of reform measures to promote the professional development of middle school biology teachers. Therefore, this paper summarizes the reform necessity, current situation and existing problems of the talent training mode. It also puts forward a series of reform measures on the talent training mode in the aspects of learning, innovation and reflection. Thus, this paper will provide important reference for the reform of talent training mode of middle school biology teachers in the future.

Discussion on the Role of College Teachers under the Network Environment

2014 ◽  
Vol 644-650 ◽  
pp. 6132-6135
Author(s):  
Ying Luo ◽  
Xiang Qing Zhang
Keyword(s):  
Higher Education ◽  
Information Technology ◽  
Rapid Development ◽  
College Teachers ◽  
Teaching Mode ◽  
Network Teaching ◽  
Network Information ◽  
The Status ◽  
New Situation

With rapid development of network information technology, the application of network teaching mode has been promoted rapidly in higher education, and the status of college teachers in modern teaching has been changed significantly. In the network age, college teachers should realize the transformation of their role and improve their own modern educational and teaching ability as soon as possibly, to meet the requirement of the new situation.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals A Hybrid Temporal-Spatio Forecasting Approach for Passenger Flow Status in Chinese High-Speed Railway Transport Hub

2013 ◽  
Vol 2013 ◽  
pp. 1-7 ◽  
Author(s):  
Zhengyu Xie ◽  
Limin Jia ◽  
Yong Qin ◽  
Li Wang
Keyword(s):  
High Speed ◽  
Rapid Development ◽  
Distribution Center ◽  
Railway Transport ◽  
High Speed Railway ◽  
Safety Hazard ◽  
Passenger Flow ◽  
Potential Safety ◽  
Correlation Degree ◽  
The Status

With the rapid development of high-speed railway in China, high-speed railway transport hub (HRTH) has become the high-density distribution center of passenger flow. In order to accurately detect potential safety hazard hidden in passenger flow, it is necessary to forecast the status of passenger flow. In this paper, we proposed a hybrid temporal-spatio forecasting approach to obtain the passenger flow status in HRTH. The approach combined temporal forecasting based on radial basis function neural network (RBF NN) and spatio forecasting based on spatial correlation degree. Computational experiments on actual passenger flow status from a specific bottleneck position and its correlation points in HRTH showed that the proposed approach is effective to forecast the passenger flow status with high precision.

scholarly journals LEASING SERVICES MARKET IN UKRAINE: STATUS AND TRENDS

2019 ◽  
pp. 85-97
Author(s):  
O.Yu. Miroshnychenko ◽  
N.O. Mykhailova ◽  
K.O. Yaschuk
Keyword(s):  
Real Estate ◽  
Dynamic Structure ◽  
Financial Leasing ◽  
Existing Problems ◽  
Effective Functioning ◽  
Status And Trends ◽  
The Status ◽  
The Cost ◽  
Further Development ◽  
Legal Entities

The status, dynamic, structure of sources of financing of leasing operations and tendencies of the development of the leasing services market in Ukraine in 2014-2018 have been considered. Today, financial leasing services are predominantly provided by financial companies, unlike in 2014, its share in the leasing market is 77.03%. The dynamics of the value and quantity of financial leasing agreements concluded by legal entities and financial companies have been considered. During the period under review, the largest value and number of financial leasing contracts were concluded by the legal entities and their value has increased in three times. The structure of the cost of financial leasing agreements by industry has been analyzed. The transport, agriculture, construction and services sectors are found to be the largest users of financial leasing services. The distribution of the value of the financial leasing contracts by its terms has been characterized and the agreements with the term of validity from 2 to 5 years are established. The structure of sources of financing of leasing operations has been investigated. It is established that their structure is dominated by equity of companies. The perspective directions of use of leasing in Ukraine have been considered. Industries such as healthcare, real estate, tourism and IT have been found to be the most promising for the leasing market. The problems that hinder the effective functioning of the leasing market in Ukraine and hinder its further development have been identified. The measures that should be taken to overcome existing problems and ensure the further development of leasing activities in Ukraine have been suggested.

scholarly journals КHIBI – KHDTUBA – KHUBA: 90 years of history

New Collegium ◽  
2020 ◽  
Vol 4 (102) ◽  
pp. 14-22
Author(s):  
O. Soloshenko
Keyword(s):  
Rapid Development ◽  
Educational Institution ◽  
Research Work ◽  
High Status ◽  
University History ◽  
National University ◽  
The Status ◽  
Higher Educational ◽  
Post War ◽  
The University

2020 is a jubilee year for Kharkiv National University of Civil Engineering and Architecture. The article is devoted to the analysis and presentation of the main pages of the University history. Emphasis is placed on the causes and peculiarities of the events that are connected with the foundation of the building institute in 1930. Among the basic stages of history, the attention is drawn to its creation and importance of preparation of qualified personnel of builders and architects during industrialization; features of work of institute during the Second World War and during post-war restoration; rapid development of KHIBI in 1950th – opening of new specialities and formation of scientific schools, expansion of a contingent of students, including the beginning of preparation of foreign listeners is marked. In the following decades there was a steady development and expansion of the structure of the university, cooperation with foreign higher educational institutions, introduction of scientific achievements of teachers of the institute into production. At the time of Ukraine's independence, new tendencies in higher education (humanization of the scientific process, introduction of new methods of teaching and control of students' knowledge, activation of research work in accordance with the requirements of national and world science, etc.) are being implemented – granting the status of a university, and later the status of a national university. The author notes the main achievements of the University during the leadership of each of the directors / rectors of KHIBI – KHTUBA – KHNUBA. The prospects of KHIBI development are determined by its high status of a higher educational institution in the architectural and construction area of modern Ukraine and the potential of its staff. At the end of the article it is concluded that the university has an outstanding history, which was created by teachers, scientists, employees, students and graduates of the university, each of whom made a significant contribution to the achievements of our Alma Mater.

scholarly journals Multifunctionality of agriculture, public policies and scientific evidences: Some critical issues of contemporary controversies

2010 ◽  
Vol 4 (1-2) ◽  
pp. 53-58 ◽  
Author(s):  
Catherine Laurent ◽  
Marielle Berriet-Solliec ◽  
Marc Kirsch ◽  
Pierre Labarthe ◽  
AurélieT AurélieTrouvé
Keyword(s):  
Decision Making ◽  
Theoretical Models ◽  
Evidence Based ◽  
Evidence Based Practices ◽  
Policy Makers ◽  
Science And Policy ◽  
Public Policy Analysis ◽  
Critical Issues ◽  
The Status ◽  
New Situation

Various theoretical models of public policy analysis are used to treat situations of decision-making in which public deciders have to take into account the multifunctionality of agriculture. For some, science-society relations are not really problematical. Others acknowledge the current attempts of these policy-makers to find adequate scientific knowledge, and the difficulties they encounter. These difficulties stem partly from the very content of knowledge produced by research. Could other modes of production be more efficient? The status of the knowledge produced by these approaches is a subject of debate. Bridging the divide between science and policy more effectively is not only a question of knowledge brokerage.Accessibility and reliability of the existing evidences are also problems to be addressed. The debates around evidence-based practices may provide some landmarks in this new situation although they also emphasize the limits of the tools that can be built for this purpose.  

scholarly journals APPLICATION OF BIG DATA IN ENTERPRISE MANAGEMENT

2021 ◽  
Author(s):  
FENG GUO ◽  
HUI-LIN QIN
Keyword(s):  
Information Technology ◽  
Big Data ◽  
Rapid Development ◽  
Enterprise Management ◽  
Complex Data ◽  
Real Economy ◽  
Existing Problems ◽  
Other Information ◽  
Big Data Application ◽  
Deep Integration

With the continuous development of information technology, enterprises have gradually entered the era of big data. How to analyze the complex data and find out the useful information to promote the development of enterprises is becoming more and more important in the modernization of science and technology. This paper expounds the importance and existing problems of big data application in enterprise management, and briefly analyzes and discusses its application in enterprises and its future development direction and trend. With the rapid development of Internet of things, cloud computing and other information technology, the world ushered in the era of big data. It has become a trend to promote the deep integration of Internet, big data, artificial intelligence and real economy. Due to the rapid development of economy, the amount of data information generated in the process of consumption and production is very large. Under the traditional management mode, enterprises can not meet the needs of the current social and economic development. However, the application of big data technology in enterprises can achieve better analysis and Research on these data information, so as to provide reliable data basis for enterprises to carry out various business management decisions.

scholarly journals Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba

2021 ◽  
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara
Keyword(s):  
Quality Of Service ◽  
Visual Perception ◽  
Service Quality ◽  
Auditory Perception ◽  
Marketing Strategies ◽  
Existing Problems ◽  
Sensory Marketing ◽  
Palabras Clave ◽  
The City

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.

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