Teritoriální marketing jako faktor regionálního rozvoje na příkladu města Curych

2020 ◽  
Author(s):  
Lucie Herbočková
Keyword(s):  
Economic Growth ◽  
Secondary Data ◽  
Global Market ◽  
Marketing Strategies ◽  
City Council ◽  
Primary Reason ◽  
Target Groups ◽  
Territorial Marketing ◽  
Innovative Potential ◽  
The City

The article introduces the concept of territorial marketing and its reflection in the attractiveness of Zurich territory. Even though the process of globalization brings benefits, it also challenges the small territories to compete in the global market. Regarding regional development, the concept helps to maximize the level of the attractiveness of the city, thus economic growth. In general, territorial marketing strategies are quite successful in innovative regions, as well as cities. The primary reason for choosing such a city is precisely its innovative potential and strategy, as the city council effectively works with elements of territorial marketing and develops its territory sustainably. The article aims to analyze the relevance of the concept in the city of Zurich, applying the method of secondary data analysis. Zurich is a representative city that the implementation of the concept of territorial marketing may increase the attractiveness of the territory. The city council works effectively with important segments and knows its preferences. It uses local entrepreneurs, employees and residents, visitors, potential investors, and international companies to identify its target groups. The city's priorities are the development and cooperation of local entities, innovative activities, and attractiveness for potential external investors, which brings opportunities to the city.

scholarly journals The Ambiguities of ‘Sustainable’ Berlin

2020 ◽  
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The One ◽  
The City ◽  
Over Time

City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals Planning Dhaka as a Global City: A Critical Discourse

1970 ◽  
Vol 2 ◽  
pp. 1-12 ◽  
Author(s):  
AKM Abul Kalam
Keyword(s):  
Economic Growth ◽  
Global Market ◽  
Global City ◽  
Capital City ◽  
Physical Growth ◽  
Full Potential ◽  
Business Services ◽  
Quality Life ◽  
Functional Efficiency ◽  
The City

Cities and city regions are practically observed to be the engines of economic growth in the age of globalization. Cities and their regions thus diversely play important roles in national and international contexts. City provides opportunities for economic growth and development and quality life for its population and services to its outside areas, sometimes exceeding the national boundaries. Globalization has, however, created both opportunities and threats for the survival of cities. To become an active partner in the process of globalization, cities with their regional economic strengths require preparing them with their potentials and removing weaknesses. As a capital city, Dhaka has potentials for becoming a global city with its geopolitical location and economic prospects. It has political and administrative advantages in the national context and scope for utilizing the benefits of urban economics, especially agglomerations, concentration of labor and financial institutions, and business services. The physical growth of the city is, however, associated with many-faceted problems which has to be addressed in its planning and development processes in order to bring functional efficiency of a modern city. The city must be developed in a planned manner to benefit from global market and international investment. The research recommends that Dhaka and its city region should overcome the current weaknesses to utilize its full potential to attract businesses and investments in the future. Dhaka’s physical development and economic growth management must be considered together in order to becoming a global city playing dynamic role in the global market in future.DOI: http://dx.doi.org/10.3329/jbip.v2i0.9552Journal of Bangladesh Institute of Planners Vol. 2, December 2009, pp. 1-12

scholarly journals Effect of Economic Growth on Poverty in Bima City

2020 ◽  
Vol 1 (2) ◽  
pp. 59-64
Author(s):  
Anggun Aisatun Zahroh ◽  
Puji Muniarty ◽  
Julaiha Julaiha
Keyword(s):  
Economic Growth ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
The Past ◽  
Comprehensive Picture ◽  
Independent Variable ◽  
The Impact ◽  
The Relationship ◽  
The City ◽  
Constant Prices

Natural disasters and inflation that occurred in the city of Bima caused economic growth to slow down and cause the impact of social inequality that causes poverty. This study aims to analyze the effect of independent variables on the dependent variable. The independent variable in this study is economic growth while the dependent variable is poverty in the City of Bima for the period 2012-2018. The sample in this study is economic growth in the form of GDRP data based on constant prices and poverty over the past 7 years, from 2012 to 2018. The data used in this study are in the form of a list of tables on economic growth in the form of GDRP based on constant prices and poverty during 7 years obtained from the Central Statistics Agency office in Bima City. The data used are secondary data and the method used is simple linear regression analysis, simple correlation coefficient, simple linear determination and t test (2 parties) using SPSS Version 21.0 to obtain a comprehensive picture of the relationship between one variable with another variable. The results showed that economic growth had no effect and was not significant on poverty in the Bima city.

scholarly journals Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 2019

2019 ◽  
Vol 10 (2) ◽  
pp. 140-150
Author(s):  
César Arturo Carbache Mora ◽  
Sara Margarita Ureta Ureta ◽  
Joel Antonio Nevarez Vera
Keyword(s):  
Customer Loyalty ◽  
Marketing Strategies ◽  
Brand Preference ◽  
Commercial Activity ◽  
Target Groups ◽  
The Creation ◽  
Water Companies ◽  
The City ◽  
A Company ◽  
Powerful Strategy

Currently, brands have realized that creating an emotional bond in their target groups opening advantages over competition and have found in the old art of storytelling the perfect ally for that purpose. Storytelling is a powerful strategy that allows you to create that emotional link between producer and consumer. The objective of this research is to analyze the contribution of storytelling to generate emotional marketing strategies in purified water companies in the city of Bahía de Caráquez. The methodology implemented was the observation and application of surveys to customers of said product. The results were that consumers by brand preference are at 26.7 percent. However, 21.7 percent have little knowledge of the advertising of the companies under study. It is proposed that companies engaged in this commercial activity lack emotional marketing strategies based on the creation of stories that expand their field of service, attraction and customer loyalty.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM (STUDI KASUS PADA UMKM DI KOTA BOGOR)

2020 ◽  
Vol 5 (2) ◽  
pp. 165-174
Author(s):  
Eka Merdekawati ◽  
Novi Rosyanti
Keyword(s):  
Economic Growth ◽  
Marketing Strategy ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Regional Income ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
The City

SMEs in the city of Bogor need to be developed because the existence of MSMEs can help increase economic growth and increase regional income.  The purpose of this study is to analyze that accounting understanding and marketing strategies are factors that influence the success of MSMEs in Bogor City. The sampling technique used in this study is convenience sampling method. The sample used in this study were 41 SME owners located in Central Bogor City. The analysis technique used is the analysis of the Mutivariat dependencies using multiple regression. The results showed that Accounting Understanding influences the Success of MSMEs in Bogor City with the conclusion that H1 was accepted. While the marketing strategy has no effect on the success of SMEs in the city of Bogor with the conclusion H2 is rejected. This implies that in the future the UMKM party will increase the understanding of accounting to support the UMMM success. 

scholarly journals The Ambiguities of “Sustainable” Berlin

2021 ◽  
Vol 13 (4) ◽  
pp. 1666
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
The Other ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The City ◽  
Over Time

City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

scholarly journals PENGARUH JUMLAH PENDUDUK TERHADAP PERTUMBUHAN EKONOMI DI KOTA LHOKSEUMAWE

2020 ◽  
Vol 9 (2) ◽  
pp. 19
Author(s):  
Nanda Fitri Yenny ◽  
Khairil Anwar
Keyword(s):  
Economic Growth ◽  
Data Analysis ◽  
Linear Regression ◽  
Population Growth ◽  
Secondary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Population Variable ◽  
Negative Effect ◽  
The City

This research was conducted in Lhokseumawe City and the aim is to see the effect of population on economic growth in the city of Lhokseumawe. The data used in this research is secondary data sourced from the Central Statistics Agency (BPS) for 18 years from 2001-2018. The data analysis method used in this research is simple linear regression. The results of this study indicate that the population variable does not have a negative effect on population growth and the magnitude of the influence of the population variable on economic growth is 0.0938 (9.38%).

scholarly journals SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Octavian GROZA ◽  
Lydia COUDROY DE LILLE ◽  
Mădălina PAFTALĂ-CIUBOTĂRIȚA
Keyword(s):  
Brand Image ◽  
Marketing Strategies ◽  
Field Surveys ◽  
Territorial Marketing ◽  
Starting Point ◽  
Spatial Dimensions ◽  
Spatial Coordinates ◽  
Image Building ◽  
Study Case ◽  
The City

The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows that the city of Iași has an unfavorable position among the preferences of the Romanian student’s questioned, which raises some questions about its role as a regional metropolis. In order to improve its position, the city could appeal to the territorial marketing strategies. In this direction, using the results of some field surveys, the article studies the opportunities for structuring a brand image depending on the spatial structure of the symbolic characteristics of Iași.

Analisis strategi pemasaran telur ayam ras Di peternakan bapak andika Desa ngadireso kecamatan poncokusumo kabupaten malang

2017 ◽  
Vol 5 (1) ◽  
pp. 29-38
Author(s):  
Henny Leondro ◽  
Dimas Pratidina Puri Astuti
Keyword(s):  
Price Competition ◽  
Secondary Data ◽  
Study Data ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Primary Data ◽  
Factors Affecting ◽  
The City ◽  
Case Study Data

ABSTRAK   Penelitian ini bertujuan untuk mengetahui strategi pemasaran telur ayam ras dan untuk mengetahui faktor-faktor eksternal dan internal  yang mempengaruhi strategi pemasaran pada peternakan bapak andika. Dalam penelitian ini data dikumpulkan melalui metode studi kasus, pengumpulan data dibagi menjadi 2 yaitu data primer yang meliputi (observasi, wawancara dan dokumentasi), sedangkan data sekunder di dapat dari jurnal, buku, internet dan dokumentasi. Analisis data yang digunakan yaitu deskriptif. Dari hasil penelitian menunjukkan bahwa ada 2 strategi pemasaran yang dilakukan. Strategi pemasaran yang pertama yaitu produsen – konsumen, produsen menjual ke konsumen dengan harga Rp 18.300. Strategi pemasaran yang kedua yaitu produsen – pedagang besar – pedagang pengecer – konsumen dengan, telur untuk sampai pada konsumen harus melalui jalur-jalur pemasaran yang lebih panjang. Produsen menjual telur ke pedagang besar dengan harga Rp 18.000. Pedagang besar menjual telur ke pedagang pengecer dalam kota dengan harga Rp 19.000 (25% telur yang dibeli dari produsen), untuk luar kota dengan harga Rp 20.500 (75% telur yang dibeli dari produsen). Pedagang pengecer menjual telurnya ke konsumen akhir dengan harga Rp 21.000 untuk dalam kota dan Rp 22.500 untuk luar kota. Faktor eksternal yang mempengaruhi pemasaran (harga, persaingan, permintaan pasar dan jalur tata niaga), faktor internal (kualitas, kuantitas produksi dan harga). Dari hasil penelitian dapat disimpulkan bahwa ada 2 strategi yang dilakukan pada peternakan Bapak Andika yaitu (produsen – konsumen) dan (produsen –pedagang besar – pedagang pengecer – konsumen). Keuntungan yang diperoleh lebih besar pada strategi 2 daripada strategi 1. Untuk proses pemasaran pelaku usaha harus lebih menguasai strategi pemasaran guna untuk mendapatkan keuntungan yang maksimal.  Abstract This research aims to know marketing strategies poultry egg and factors external and internal that affects marketing strategies on Mr Andika farm. Research was done from 1st November  to 1st December 2016. In this research data collected through a method of case study, data collection divided into 2 the primary data that covers (observation, interviews and documentation), while secondary data in be from the jurnal, book, internet and documentation. Analysis of data usedthe descriptive. The research shows that there are two marketing strategies done. The first marketing strategies that is (producer – consumer), producer sell to consumer with the price Rp 18,300. The second marketing strategies that is (producer – wholesalers – retailers – consumer), egg to get on the consumer must go through marketing longer producer sell to wholesalers with the price Rp 18,000. The large sell egg to traders a retailer in the city with the price of  Rp 19,000 (25% egg purchased from producer), to out of town with price Rp 20,500 (75% egg purchased from producer). Traders a retailer sell the egg to the consumer at price Rp 21,000 to in the city and Rp 22,500 to out of town. External factors affecting marketing ( price, competition, the market and marketing channels), the internal factor (quality, quantity the produduction and price). The research can be concluded that there are two the strategy took by on Mr Andika farm (producer – consumer) and (producer – wholesalers – retailers – consumer). Their profits greater on 2nd strategy, 1st than strategy. To the process of marketing business players must be more control marketing strategies to profit maximum.

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