scholarly journals DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT

2021 ◽  
Vol 23 (2) ◽  
pp. 94-103
Author(s):  
Zakiya Umami ◽  
Gede Sri Darma
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Internet Technology ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Competitive Advantages ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Use Of Internet ◽  
Depth Interviews

The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the deve­lopment of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta called Maisyaroh, in spite of the advancement of digital technology, had not optimized the use of the technology well.  Whereas, it actually could affect the competitive advantages. In addition, a qualitative descriptive approach was used in this research, while the data collection techniques were carried out through observation, in-depth interviews by using Zoom Meeting and docu­men­tation. The results stated that promotion using Instagram (IG) endorsement and paid promote could increase brand awareness and buying interest.

scholarly journals Perlawanan Penyintas Body Shaming Melalui Media Sosial

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 138
Author(s):  
Micheal Micheal ◽  
Suzy S. Azeharie
Keyword(s):  
Social Media ◽  
Phenomenological Research ◽  
Research Data ◽  
Technological Advances ◽  
Qualitative Descriptive ◽  
Ideal Body ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Share Information ◽  
The Ideal

As the era progresses, technological advances bring ease in accessing information from various media, one of which is social media. One of the most popular social media is Instagram. Instagram is a social media that allows their users to share information in the form of images, videos or writings. But social media is often used as a means to mock individuals with the action of body shaming. Body shaming is an act of commenting on all aspects of one's body. Body shaming action occurs due to the ideal body standardization. The ideal body standardization differs from one place and culture, more often experienced by women. However some people resist the actions of body shaming experienced. Some body shaming survivors have courage to resist such an act by direct or social media resistance. The purpose of this research is to find out the form of resistance by the survivors of body shaming through Instagram. The study uses phenomenological research methods with qualitative descriptive approach. Research data is derived from depth interviews on five interviewees, observations, document studies and literature studies. The conclusion is the form of resistance of the survivors of body shaming through social media Instagram divided into two, open resistance and closed resistance. Adapted to the characteristics of body shaming survivors.  The open resistance is characterized by an open interaction between the Group One and the other group. While hidden resistance is characterized by a closed interaction, indirect inter-group.  Seiring perkembangan zaman, kemajuan teknologi menghadirkan kemudahan dalam mengakses informasi dari berbagai media, salah satunya media sosial. Salah satu media sosial yang digemari adalah Instagram. Instagram merupakan media sosial yang memungkinkan penggunanya untuk berbagi informasi dalam bentuk gambar, video maupun tulisan. Namun, media sosial kerap dijadikan sarana untuk mengejek individu dengan tindakan body shaming. Body shaming merupakan tindakan mengomentari segala aspek dalam tubuh seseorang. Tindakan body shaming terjadi karena standarisasi tubuh ideal. Standarisasi tubuh ideal berbeda-beda tergantung dari tempat dan budaya dan lebih sering dialami oleh perempuan. Namun, beberapa orang melawan dari tindakan body shaming yang dialami dan mereka disebut dengan penyintas. Beberapa penyintas body shaming berani melakukan tindakan perlawanan secara langsung maupun melalui media sosial. Tujuan penelitian ini adalah untuk mengetahui bentuk perlawanan yang dilakukan oleh penyintas body shaming melalui Instagram. Penelitian ini menggunakan metode fenomenologi dengan pendekatan deskriptif kualitatif. Data penelitian diperoleh dari wawancara mendalam, pengamatan langsung, studi dokumen dan studi kepustakaan. Kesimpulan penelitian ini adalah bentuk perlawanan penyintas body shaming melalui media sosial Instagram terbagi menjadi dua, yaitu bentuk perlawanan terbuka dan bentuk perlawanan tertutup disesuaikan dengan karakteristik penyintas body shaming. Perlawanan terbuka dikarakteristikkan dengan adanya interaksi terbuka antara kelompok satu dengan kelompok lainnya. Sementara perlawanan tersembunyi ditandai dengan adanya interaksi tertutup atau tidak langsung antar kelompok

scholarly journals The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products

2019 ◽  
Vol 3 (1) ◽  
pp. 59
Author(s):  
Ahmad Vinza Riskyawan ◽  
Rizka Miladiah Ervianty
Keyword(s):  
Social Media ◽  
Simple Random Sampling ◽  
Internet Technology ◽  
Digital Marketing ◽  
Communication Media ◽  
Brand Awareness ◽  
Measurement Scale ◽  
Marketing Communication ◽  
Brand Recall ◽  
Brand Recognition

There are various ways to use the internet technology for marketers. One of them is the use of social media as a means for marketers to inform or sell products or services for customers' online market share. Social media is a new marketing tool that makes it possible to know customers and prospective customers in ways that were previously impossible (Clayman, 2017). The subjects of this study were the people of Surabaya, who were selected by simple random sampling. This study uses a Likert scale as a measurement scale, which consists of four answer choices. This was used to accommodate differences in respondents' answers between categories of respondents. Data collection was carried out through a questionnaire containing several questions which were then recorded, calculated on average per dimension, and analyzed descriptively. The questionnaire in this study employed to measure the effectiveness of advertising is based on EPIC theory (Empathy, Persuation, Impact, and Communication - EPIC), and to measure brand awareness is based on the brand awareness of the pyramid theory (top of mid, brand recall, brand recognition, and unaware of the brand) by David Aaker quoted in Durianto (2004). All respondents knew the Kitchenindo brand with the help of content or advertisements through the Kitchenindo Instagram account and respondents rated Kitchenindo's ads or content on Instagram as effective. Thus, the use of digital marketing communication media can be used as a tool to achieve the awareness of the Kitchenindo brand, although this research only reached the brand recognition stage and has not reached the level of brand recall and even top of mind. This turned out to have an impact on the number of product sales figures that did not significantly give benefit to the company. 

scholarly journals Komunikasi Ritual Obiyem pada Etnis Tamil Hindu di Kota Medan

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 178
Author(s):  
Ratna Sari Puspa ◽  
Suzy Azeharie
Keyword(s):  
Communication Theory ◽  
Ethnic Community ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Ritual Communication ◽  
Relationship Of ◽  
The Relationship ◽  
North Sumatra ◽  
Depth Interviews ◽  
The Universe

The Tamil Hindu ethnic community is spread across Indonesia, the majority live in Medan North Sumatra. Obiyem ritual is a religious activity believed by the Tamil Hindu ethnic community. The ritual has existed since the time of Bharatayudha and it is believed to eliminate bad karma for anyone who participates and performs the ritual. This ritual also obliges the devotees to make offerings to the Gods and Goddesses as a form of gratitude for giving abundance, maintain and protecting the universe. With the existence of ritual communication, the Tamil Hindu ethnic community in Medan can communicate and relate to the creator through the Obiyem ritual. This tradition is still carried out by the Tamil Hindu ethnic community to this day. The purpose of this study is to find out how the ritual communication is at the ceremony to the Tamil Hindu ethnic in Medan and what preparations are needed when the ritual is performed. Theories used in this research are communication theory, ritual communication and transcendental communication.The research method used was a phenomenological method with a qualitative descriptive approach. The data were obtained from in-depth interviews with three sources who understood about the ritual of Obiyem. The conclusion of this study is the ritual of Obiyem is a media used to communicate between humans and the Creator so that all bad karma is eliminated. It is also strengthen the relationship of Tamil Hindu ethnic society.Masyarakat etnis Tamil Hindu di Indonesia mayoritas berada di kota Medan, Sumatera Utara. Ritual Obiyemmerupakan kegiatan keagamaan bagi etnis Tamil Hindu. Ritual Obiyemsudah ada sejak zaman Bharatayudha. Ritual ini dipercaya bisa menghapuskan karma buruk bagi siapapun yang ikut serta dan melakukan ritual ini. Ritual ini juga mewajibkan para jemaah untuk memberikan persembahan kepada para dewa dan dewi sebagai bentuk terima kasih karena sudah memberi kelimpahan, memelihara dan menjaga alam semesta. Dengan adanya komunikasi ritual masyarakat etnis Tamil Hindu di Medan dapat berkomunikasi dan berhubungan dengan sang pencipta melalui ritual Obiyem. Ritual ini masih dilaksanakan oleh masyarakat etnis Tamil Hindu sampai saat ini. Penelitian ini ingin mengetahui bagaimana  komunikasi ritual Obiyempada etnis Tamil Hindu di kota Medan dan apa saja persiapan yang dibutuhkan pada saat ritual Obiyem dilakukan. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, komunikasi ritual dan komunikasi transendental. Penelitian ini menggunakan metode fenomenologi dengan pendekatan deskriptif kualitatif. Data diperoleh dari hasil wawancara mendalam dengan narasumber yang mengetahui ritual Obiyem. Kesimpulan dari penelitian ini adalah ritual Obiyemmerupakan media yang digunakan untuk berkomunikasi antara manusia dan sang pencipta untuk menghapuskan karma buruk. Komunikasi ritual ini juga dilakukan untuk mempererat hubungan masyarakat etnis Tamil Hindu.

scholarly journals Analisis Makna Filosofis Motif Batik Ponorogo Sebagai Upaya Penanaman Pendidikan Karakter

2021 ◽  
Vol 3 (2) ◽  
pp. 124
Author(s):  
Galih Puji Kurniawan
Keyword(s):  
High School ◽  
High School Students ◽  
School Students ◽  
Online Questionnaire ◽  
Analysis Techniques ◽  
Arts And Culture ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Art Experts

Ponorogo Regency has its own arts and culture which are the characteristics and identity of this Reog City. One example is batik. Batik Ponorogo has a variety of motifs that are unique and different from other regions. Ponorogo batik motifs are diverse, each of which contains a deep philosophical meaning and assumed to have relevance to the values ​​of noble education character. The purpose of this study was describe the values ​​of education character in the philosophical meaning of the Batik Ponorogo motif and to find out the understanding of high school students in Ponorogo Regency about the philosophical meaning of the Ponorogo batik motif on the values ​​of education character. This study used a qualitative descriptive approach with descriptive-analytical analysis techniques. The data was obtained through in-depth interviews with batik art experts about the philosophical meaning of the Batik Ponorogo motif. Meanwhile, the data on the understanding of high school students in Ponorogo Regency regarding the philosophical meaning of batik was obtained through a questionnaire technique as supporting data. Based on the research that has been done by researchers to batik art experts, the Batik Ponorogo motif contains education character values ​​that can be used to strengthen the students’ character. In addition, from the results of the online questionnaire test that the researchers conducted on high school students in Ponorogo Regency, it was found that they were very familiar with the philosophical meanings which contained in each batik Ponorogo motif and its relevance to education character values. Keywords: Philosophical Meaning of Batik, Education Character, Motif Batik Ponorogo

scholarly journals Identitas Diri pada Media Sosial (Konstruksi Sosial dan Potensi Rumor Pengguna Instagram)

2019 ◽  
Vol 10 (2) ◽  
pp. 184-190
Author(s):  
Irwanto Irwanto ◽  
Laurensia Retno Hariatiningsih
Keyword(s):  
Social Media ◽  
Social Construction ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
User Attention ◽  
Descriptive Approach

Abstract - It is undeniable that Instagram social media has entered in all aspects of communication. At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its  of the contents through his Instagram account. This research attempts to describe the social construction that occurs and its potential in the dissemination of rumors on social media Instagram. With a qualitative descriptive approach revealed that Instagram users in this case the students are aware of and do message construction in order to get the attention of other users. They also understand that Instagram social media has the potential to spread rumors to the public. Keywords: social media,instagram, social construction, rumors   AbstrakTidak dapat dipungkiri bahwa media sosial Instagram telah masuk di semua aspek berkomunikasi. Mulai dari sekadar berbagi momen foto dan video sampai digunakan untuk berniaga dan menyebar informasi. Melalui Instagram ini siapapun berkesempatan untuk menarik perhatian warganet dengan melakukan konstruksi sosial terhadap isi pesan yang akan dibagi melalui akun Instagramnya. Penelitian ini berupaya untuk mendeskripsikan  konstruksi sosial yang terjadi serta potensinya dalam penyebaran rumors di media sosial Instagram. Dengan pendekatan deskriptif kualitatif tersingkap bahwa pengguna Instagram menyadari dan melakukan  konstruksi pesan agar bisa memperoleh perhatian dari pengguna lainnya. Mereka juga memahami bahwa media sosial Instagram memiliki potensi dalam penyebaran rumor pada masyarakat. Kata Kunci : media sosial, instagram, konstruksi sosial, rumor

scholarly journals Pendidikan Sexs Pada Remaja di Keluarga Menengah Kebawah

2020 ◽  
Vol 4 (2) ◽  
pp. 86-91
Author(s):  
Havizathul Hanim
Keyword(s):  
Sex Education ◽  
Field Studies ◽  
Youth Organizations ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Role Of Parents ◽  
Depth Interviews ◽  
Lack Of Knowledge

This study intends to look at the role of parents in socializing sex education to adolescents in lower middle families and the forms of socialization and the obstacles faced by parents in socializing the values of sex education to their teenage children. The research used a qualitative descriptive approach, data traversing began with initial surveys, literature studies, field studies and in-depth interviews and observations. The results of research on the importance of the role of parents in the socialization of knowledge about sex to children are needed. Lack of knowledge about sex education and being busy working means that most parents do not want to provide knowledge about sex to adolescents for fear of misinforming them so that parents tend to give up the responsibility for providing knowledge on adolescent sex to schools or youth organizations. Shame and reluctance

scholarly journals Komunikasi Pemasaran Terpadu “Lemospirés Batik” dalam Menarik Minat Pembelian Konsumen

2019 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Cindy Andita Kirana
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Research Data ◽  
Marketing Communication ◽  
Sales Promotions ◽  
Distinctive Features ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.

scholarly journals PERAN KELOMPOK TANI DALAM KEGIATAN USAHATANI KAKAO DI DESA KETULUNGAN KECAMATAN SUKAMAJU KABUPATEN LUWU UTARA

2019 ◽  
Vol 7 (2) ◽  
pp. 92-101
Author(s):  
Ulfa Lestari ◽  
Megawati Idris
Keyword(s):  
Data Collection ◽  
Extension Agents ◽  
Pests And Diseases ◽  
Cocoa Farmer ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
The Government ◽  
Depth Interviews

The formation of farmer groups will make it easier for farmers to carry out their farming activities. This study aims to examine the role of farmer groups in cocoa farming activities in Ketulungan Village. The approach used in this study is a qualitative descriptive approach. Respondents were cocoa farmer groups selected using a purposive method. Data collection is done by in-depth interviews with respondents and informants. The informants in this study were extension agents both from related institutions and from the private sector. The results of this study indicate that the role of farmer groups in farming activities includes: (1) Farmer groups as a forum for sharing information, namely farmer groups disseminating information obtained from instructors to their members through meetings; (2) Farmer groups as a place of discussion, namely farmer groups as a place to find solutions to problems in cocoa farming activities such as maintenance and handling of pests and diseases; (3) Farmer groups as a forum for learning, namely farmer groups as a place to get knowledge about cocoa cultivation; (4) Farmer groups as production units, namely farmer groups as providers of facilities and infrastructure in farming activities of their members such as providing fertilizer and cocoa seeds; (5) Farmer groups as a place of cooperation, namely farmer groups capable of cooperating with extension agents, PT Mars and its members in carrying out their farming activities. It is expected that farmer groups, more actively collaborate in farming activities and can cooperate with the government and other parties to improve their farming activities.

scholarly journals The Role of Technology and Social Media in Spreading the Qur'an and Hadiths by Mubalig

2019 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Mohammad Hidayaturrahman ◽  
D.I Ansusa Putra
Keyword(s):  
Social Media ◽  
The Other ◽  
Lecture Material ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
To Come ◽  
Religious Material ◽  
Propagation Material

This research was conducted to find out how the role of technology and social media in spreading Al-Quran and hadith by the mubalig. This research uses qualitative descriptive approach, while the method of collecting data with observation on the activities of the mubalig and dai who perform religious da’wa activities, both in mosques, langgar, and majlis taklim assemblies held at homes of pilgrims or mubalig house. This research found that, mubalig already flat using technology and social media for the purposes of their da’wah. The preachers use technology and social media for various purposes of da’wa, communicating with the congregation of recitation, to read references of religious material, as well as as a means to store the propagation material which subsequently submitted during the recitation. The last is to make existing apps their devices to recall verses or hadiths that happen to be forgotten when delivering lecture material. The mubalig rate, technology and social media are something positive to use as a medium of communication preaching. So that mubalig are not allergic to technology and social media, even some of them become active users in social media. Similarly, in his own devices there are many applications of the Qur'an and Hadith. Carrying a device is an effective way of learning, carrying the reference of the book, because it does not have to bring a large book of physical to come preach to various places and locations. Technology is considered to be able to connect them with the other ustaz, kiai or religious figures in the same or different organization.

scholarly journals Kredibilitas Komunikator pada Destinasi Wisata Melalui Media Sosial (Video Viral Negeri di Atas Awan Citorek, Banten)

2020 ◽  
Vol 3 (2) ◽  
pp. 157
Author(s):  
Tono Purwantoro
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Visual Communication ◽  
Instant Messaging ◽  
Self Disclosure ◽  
Tourist Destinations ◽  
Mobile Telephones ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Media Applications

Abstrak. Telepon seluler (gawai) menjadi kebutuhan primer bagi masyarakat. Khalayak membutuhkannya sebagai sarana informasi, bersosialisasi atau pengungkapan diri dalam berkomunikasi. Arus pesan komunikasi melalui aplikasi instant messaging WhatsApp meningkat dan menduduki posisi pertama. Informasi yang disebarkan melalui WhatsApp sering menjadi viral. Misalnya peristiwa fenomenal tayangan video mengenai wahana wisata baru bernama Negeri Di Atas Awan, Citorek, Banten pada September 2019. Komunikator dalam tayangan adalah Pemimpin Daerah yang tidak disebutkan namanya namun komunikasi visual dalam video dan narasi yang diunggah berhasil memikat hati penerima pesan dan memviralkannya. Dalam hitungan hari, viral tayangan video lanjutan berisikan antusias masyarakat yang berkunjung. Namun, pengunjung kecewa karena mendapati fakta yang berbeda. Penelitian ini ingin melihat bagaimana kredibilitas komunikator pada destinasi wisata yang viral melalui media sosial. Penelitian menggunakan metode studi dokumen dengan pendekatan kualitatif desktiptif. Temuan menunjukkan, kredibilitas komunikator pada media digital menjadi kekuatan sesuai pernyataan McCorskey ada tiga nilai yaitu keahlian, karakter, dan kedinamisan yang tersajikan melalui komunikasi audio visual. Namun demikian, perlu diperhaikan cermat sehingga tidak menjadi kecewa. Kerelaan publik memviralkan menyebabkan kepanikan, dimana realitas yang tersaji dalam komunikasi visual tidak sesuai harapan yang dilihatnya. Kekuatan penyebaran pesan komunikasi visual melalui media aplikasi sosial hadir seperti dalam the bullet theory, pesannya cepat memiliki daya tarik antusiasme publik. Kata kunci: pesan singkat, komunikasi viral, komunikasi visual, video, media sosial, aplikasi wahatsapp Abstract. Cellular or mobile telephones for Indonesian people become the primary needs now. The audience needs it as a means of information, socializing or self-disclosure in interpersonal and group communication. The mobile phone used is increased.especialy use of WhatsApp (WA) instant messaging application which occupies the first position in Indonesia. Information distributed by WA immediately went viral such as the phenomenal event called Negeri Di Atas Awan, Citorek, Banten. The communicator in this video is the local Governor, but the visual communication and its narrative succeeded in capturing the heart of people were willing to see it. But then the visitors are disappointed to find different facts. This study wants to see how the communicator's credibility in tourist destinations through social media.  The research used the document study method with a qualitative descriptive approach. The result is the credibility of communicator on digital media becomes a strength according to McCorskey's statement there are three values, namely expertise, character, and dynamism which are presented through audio-visual communication.The power of spreading visual communication messages through social media applications is present as in the bullet theory, the message quickly has the appeal of public enthusiasm.Keywords: instant messaging, viral communication, visual communication, video, social media, whatsapp aplication.  

Sign in / Sign up

Export Citation Format

Share Document