scholarly journals Assistance of BUMDes Tirta Kamulyan Kangen Water in Bangunjiwo Village, Kasihan, Bantul, Yogyakarta

2022 ◽  
Vol 4 (2) ◽  
pp. 836-843
Author(s):  
Barbara Gunawan
Keyword(s):  
Social Media ◽  
Youth Organizations ◽  
Service Program ◽  
Product Packaging ◽  
Production Sector ◽  
Youth Groups ◽  
Business Units ◽  
Product Marketing ◽  
Water Filters ◽  
And Training

The purpose of this activity is to increase the income of BUMDes through the Tirta Kamulyan bottled water business, which is one of the BUMDes Bangunjiwo business units. Problems in the production sector, namely the absence of a filter to filter ready-to-drink water and an unhygienic pouring process; while for the marketing field is the lack of ability of managers to market products online, besides that the packaging used is not attractive. The methods used are: 1) Procurement and training on the use of bottled drinking water filters, 2) Lectures on health protocol socialization for BUMDes managers and youth organizations, 3) Training and assistance in making product packaging labels, online product marketing, and making blocks and social media for youth groups. From the service activities, activities were held in the form of: 1) Procurement of water filters and training on the use of water filters, 2) Socialization of the Covid-19 health protocol for BUMDes managers and youth organizations, installing Covid-19 protocol banners around BUMDes, providing health protocol tools, 3) Training and assistance in the manufacture of product packaging labels, 4) Training and assistance in online product marketing; and 5) Training and assistance in making blocks and social media for youth organizations. All activities were completed and were successful, after the service program, sales of Tirta Kamulyan Kangen Water products increased by 20%.

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals ASSISTANCE OF MSMES THROUGH PACKAGING AND MARKETING TRAINING BOTH ONLINE AND OFFLINE PEANUT PRODUCTS UMPET FLAVOR VARIANTS BECOME A COMPETITIVE PRODUCT IN SUKASARI VILLAGE

2021 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Ombi Romli ◽  
Arta Rusidarma Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Theory And Practice ◽  
Service Program ◽  
Product Packaging ◽  
Business Results ◽  
Training Stage ◽  
Service Activities ◽  
Training Activities ◽  
Competitive Product

One of the duties of a lecturer is to perform a tri dharma of universities by carrying out community service activities. Community service activities are actually to improve the ability of citizens in the management, especially in the process of product packaging and marketing of umkm products, especially bean umpets that have variants of flavor. 1) This training starts from the manufacture of packaging, packaging loga, to packing according to standards and not forgetting from the marketing side we train especially marketing by using social media as well as the participants are proficient in running it, (2) Improving the welfare of the para through the improvement of skills obtained in this training so that every economic actor can improve his business results through modern packaging and extensive marketing through social media. The achievement of the training objectives is done through lecture methods as a theory, then mentoring, demonstration, exercises (tutorials), and Q&A. After the training activities are carried out monitoring or evaluation by the committee (lecturers and students) to see the progress of their business progress or not. Based on the questionnaire results from some residents who were participants, the training of packaging and marketing of peanut products online and offline community service is running lancer by the expected target. This training program can provide skills in making competitive product packaging and do product marketing, especially online through social media, both Facebook media, what up, and others. Obstacles that arise at the training stage can be overcome well through mentoring methods. Criticism and suggestions can be submitted from the results of this community service program, for the participants are expected to have the spirit and motivation in developing the business of bean umpet. For education, practitioners are expected always to be able to help and accompany the participants who have a business of bean umpet in sukasari village both theory and practice so that the need continues to grow and develop. For lppm campus through community service (P2M) should always motivate and become a facilitator of the service program in order to continue to run and develop as it should

scholarly journals Pemberdayaan Masyarakat Melalui Pemanfaatan Limbah Jerami dan Sekam Padi Menjadi Superkarbon di Kecamatan Moyudan, Sleman

2017 ◽  
Vol 2 (2) ◽  
pp. 119-126
Author(s):  
Fatwa Tentama ◽  
Surahma Asti Mulasari ◽  
Desta Risky Kusuma
Keyword(s):  
Community Service ◽  
Agricultural Waste ◽  
Economic Value ◽  
Rice Husks ◽  
Youth Organizations ◽  
Service Program ◽  
Knowledge And Skills ◽  
Farming Communities ◽  
Business Units ◽  
The Village

COMMUNITY EMPOWER THROUGH UTILIZATION OF STRAW WASTE AND RICE HUSK BECOME SUPERCARBON IN MOYUDAN, SLEMAN. Karanganjir, Sejati Dukuh and Setran are three hamlets in the village Sumberarum. The livelihoods of the majority of the population worked as farmers. Each season rice harvest paddy lands in Karanganjir, Sejati Dukuh and Setran will produce abundant rice. Results of the rice harvest in the form of straw and rice husks were also plentiful. Rural farming communities Sumberarum have not been able to utilize the waste straw and rice husks are plentiful. This is due to the lack of awareness, knowledge, and skills for the use of waste straw and rice husks. Pollution of the environment requires a solution that is by utilizing the waste straw and rice husks into supercarbon as kerosene and gas for household and economic value. The program will work closely with youth organizations and farmers’ groups in Karanganjir, Sejati Dukuh and Setran, Co-operative of Sumberarum village, Co-operative of Universitas Ahmad Dahlan (UAD), and Department of Industry Trade and Cooperatives of Sleman. This program is conducted by lecturers and UAD students of Community Service Program (KKN) divided into five major themes: 1) Entrepreneurship; 2) Making supercarbon from agricultural waste; 3) Utilization supercarbon as an alternative fuel; 4) Motivating supercarbon entrepreneurship; 5) The establishment and development of business units supercarbon.

scholarly journals Fostering aspects of religion, education, and skills for adolescents in Tebas Sungai Sambas Regency

2021 ◽  
Vol 2 (1) ◽  
pp. 41-46
Author(s):  
M. Mushoddik ◽  
Gufron Amirullah ◽  
S. Susilo
Keyword(s):  
Youth Development ◽  
Community Service ◽  
Urban Areas ◽  
Skills Development ◽  
Youth Organizations ◽  
Training Material ◽  
Youth Groups ◽  
Approach Method ◽  
And Training

Youth development is seen as a form of skill to improve the quality of youth or youth groups which is most appropriate because apart from opening the knowledge and abilities of talents that must be known as the next generation to build urban areas so they know very well the problems they are facing and the conditions to be achieved. The community service program aims to build capacity in 3 groups for aspects of Religion, Education and Skills. The training material prepared is based on an analysis of the participants' needs which is carried out through socialization and training with the attendance of 30 participants. Participants consisted of various hamlet heads, youth and youth organizations around the hamlet. The approach method used in community service is training and socialization. Community service activities (Thematic KKN) have been carried out well. Activities began with data collection and mapping, drafting a work program, and implementing activities in Tebas Sungai Village. The core activities that will be carried out include (1) religious guidance; (2) education fostering; and (3) Skills development. To ensure the sustainability of the activity, suggestions, involvement and enthusiasm of the residents of Tebas Sungai Village are highly expected so that this village becomes a Pilot village for the surrounding villages.

scholarly journals Implementation of appropriate technology programs in Tanjung Batu Village, Kutai Kartanegara, to realize an environmentally friendly independent village

2021 ◽  
Vol 6 (9) ◽  
pp. 1648-1653
Author(s):  
Surahman Surahman ◽  
Sudirman Ali ◽  
Arief Adhiksana ◽  
Yuan Regiyana ◽  
Nuria Hayati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Environmentally Friendly ◽  
Management Training ◽  
Appropriate Technology ◽  
Youth Organizations ◽  
Media Management ◽  
Group Discussions ◽  
Youth Groups ◽  
Social Media Management

This community service program aims to realize Tanjung Batu village, Tenggarong Seberang District, Kutai Kartanegara Regency as an Independent Village in environmentally friendly livestock cultivation. This community service is carried out through Focus Group Discussions (FGD), implements Appropriate Technology product on SMEs and Maggot cultivation business actors as an alternative feed for high protein and inexpensive fish, and conducts social media management training for Youth Organizations. In addition, this PPTTG activity is also filled with training on the use of organic waste counting equipment and the cultivation of Maggot larvae for breeders and training for creative youth groups to use social media as a means of promoting SMEs products or promoting Tanjung Batu village as an independent village. The outputs produced in this PkM include improving the performance of partners, village officials, SMEs, and creative groups to produce more innovative and planned performance. So that Tanjung Batu village has a competitive advantage in human resources and produces high quality products that are marketed.

scholarly journals Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

2021 ◽  
Vol 5 (1) ◽  
pp. 110-119
Author(s):  
Isna Istiqomah ◽  
Hefied Adibatul Husna ◽  
Khofifatul Lubaba ◽  
Ahmad Saefudin ◽  
Hudi Hudi
Keyword(s):  
Social Media ◽  
Community Development ◽  
Business Management ◽  
Internet Technology ◽  
Participatory Action ◽  
Product Packaging ◽  
Production Sector ◽  
Marketing Process ◽  
The Subject ◽  
Use Of Social Media

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, cake production is still fluctuating and tends to decline, and the appearance of product packaging is very simple. The Team uses Participatory Action Research (PAR) as an approach. In a participatory manner, the service team encourages partners to take transformative actions through various activities. As a result, in the production sector, partners have succeeded in marketing Jadul Bolu cake products with online and offline systems. In the field of business management, partners are trained to make packaging or labeling of Bolu Jadul cakes. In the field of marketing, partners utilize internet technology through the use of social media, Instagram.  

scholarly journals Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta

2021 ◽  
Vol 6 (2) ◽  
pp. 197-205
Author(s):  
Aqidah Asri Suwarsi ◽  
Julia Noermawati Eka Satyarini ◽  
Safaah Restuning Hayati ◽  
Aninta Gina Sharfina ◽  
Anisatun Anggraeni
Keyword(s):  
Social Media ◽  
Science And Technology ◽  
Digital Marketing ◽  
Digital Products ◽  
Product Packaging ◽  
Product Marketing ◽  
Village Government ◽  
Product Sales ◽  
The Village

Panjangrejo is one of the Tourism Villages located in the east of Bantul Regency. Geographically, the location of this Tourism Village is very strategic because this Pottery Tourism Village is on one of the Parangtritis beach tourist routes, which is very crowded by tourists. Due to a lack of attention and support from the village government, the pottery craft of the Panjamgrejo tourism village is not as popular as the Kasongan village. The main problems faced by craftsmen include the stiff competition between pottery artisans, the lack of demand from outside the region due to limitations in marketing digital products (digital marketing), and the fulfillment of safe and attractive packaging. The method used in this service is the method of training and substitution of science and technology. The solution of product packaging that is still simple is overcome by procuring durable and attractive packaging boxes to increase product sales power and minimize product breakage. Also, the promotion of products that have not been run optimally is overcome by digital marketing training both through social media Instagram to Facebook ads with better internet signal support due to the availability of modems to facilitate online product marketing.

scholarly journals Sosialisasi Tata Cara Promosi Kepada Pelaku UMKM Di UP2K Lanjung Uma, Kelurahan Alalak Utara, Kecamatan Banjarmasin Utara, Kota Banjarmasin

2021 ◽  
Vol 1 (1) ◽  
pp. 143-149
Author(s):  
Nurul Hayati ◽  
Norbaiti Norbaiti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Process Quality ◽  
Marketing Management ◽  
Service Program ◽  
Market Segments ◽  
Online Social Media ◽  
Implementation Stages ◽  
And Training

This community service took the topic of the Socialization of Promotion Procedures to MSME Players at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City. The implementation of this community event is by providing socialization on the procedures for business promotion. The goal is that MSMEs at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City, can increase the percentage of sales. This community service program funded by STIE Indonesia Banjarmasin is Rp. 5,000,000. The first week of implementation stages, the location survey at UP2K Lanjung Uma. The second week, held an interview about business motivation and entrepreneurship. The fourth week, provides counseling about, determining market segments and promotion procedures. The fifth week of evaluation of outreach and training. The results of the activity team's observations, first obtained that the training and guidance participants understand marketing management especially the process / quality of production, promotion, packaging and health. Second, the participants can determine target consumers. Third, the quality of their production participants is maintained and the waste does not damage the environment. Fourth, media promotion with online social media. Fifth, providing facilities and infrastructure, such as glass cabinets or storefronts so that it is easier to display products.

scholarly journals Pendampingan Masyarakat Dalam Pengelolaan Kopi Robusta di Indrokilo

2020 ◽  
Vol 20 (2) ◽  
pp. 145
Author(s):  
Erna Wijayanti ◽  
Jeshica Ayu Rachmawati ◽  
Titik Rahmawati ◽  
Ira Nailas Sa'adah
Keyword(s):  
Quality Control ◽  
Monitoring And Evaluation ◽  
Community Empowerment ◽  
Service Program ◽  
Optimal Program ◽  
Youth Groups ◽  
Robusta Coffee ◽  
Coffee Beans ◽  
And Training

<p class="ABSTRACTJUDUL">Coffee is one of the main potentials of Indrokilo Hamlet, Lerep Village, West Ungaran District.  The abundance of the coffee harvest in this region has not been matched by the community's ability to process resources optimally. This service program aimed to provide assistance and training in coffee management according to the standards so that the quality of Indrokilo Robusta Coffee can be optimized. The subjects of this study were the community of Dusun Indrokilo who were the members of the Kelompok Wanita Tani (KWT), community shops, and youth groups. The companion partners in this research are the Community Empowerment Team of Djarum Scholarship Plus and the Komunitas Tangan Di Atas (TDA).  The techniques used in this mentoring are in the form of training and coffee processing practices followed by monitoring and evaluation of the end of the activity. The results of this assistance made the community more aware of the importance of Quality Control of coffee;  the importance of product marketing through E-Commerce;  construction of a special drying house for coffee, sorting practices, storage and drying of coffee beans;  assistance and training procedures for processing and packaging of coffee products according to standards.</p><p class="ABSTRACTJUDUL"> </p><p class="ABSTRACTJUDUL">Kopi merupakan salah satu potensi utama Dusun Indrokilo, Desa Lerep, Kecamatan Ungaran Barat. Melimpahnya hasil panen kopi di wilayah ini belum diimbangi dengan kemampuan masyarakat untuk mengolah sumber daya dengan optimal. Program pengabdian ini bertujuan untuk memberikan pendampingan dan pelatihan pengelolaan kopi sesuai standar agar kualitas dan harga jual Kopi Robusta Indrokilo dapat dioptimalkan. Subjek penelitian ini adalah masyarakat Dusun Indrokilo yang tergabung dalam Kelompok Wanita Tani (KWT), tokoh masyarakat, dan kelompok pemuda. Mitra pendamping dalam penelitian ini yaitu Tim Community Empowerment Djarum Beasiswa Plus dan Komunitas Tangan Di Atas (TDA). Teknik yang digunakan dalam pendampingan ini berbentuk pelatihan dan praktek pengolahan kopi yang dilanjutkan dengan monitoring dan evaluasi akhir kegiatan. Hasil dari pendampingan ini membuat masyarakat semakin sadar akan pentingnya Quality Control kopi; pentingnya pemasaran produk melalui E-Commerce; serta pembangunan rumah jemur khusus kopi dan praktek sortasi, penyimpanan dan penjemuran biji kopi; tata cara pengolahan dan pengemasan produk kopi sesuai standar.</p>

scholarly journals Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) Katon Margo Sembada Berbasis Teknologi Informasi dan Komunikasi

2021 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Sakir Sakir ◽  
Laras Astuti ◽  
Muhammad Muttaqien ◽  
Dyah Mutiarin
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Community Empowerment ◽  
Digital Marketing ◽  
Initial Assessment ◽  
Business Units ◽  
Information And Communication ◽  
The Government ◽  
And Training

The BUMDes of Katon Margo Sembada is one of the BUMDes affected during the covid-19 pandemic. This impact can be seen from the decrease in income by 30%. This happens because so far BUMDES Katon Margo Sembada, still uses conventional methods in marketing. There is no website or social media related to the BUMDES business unit of Katon Margo Sembada, making this BUMDES undeveloped and unknown to many people. In addition, BUMDES Katon Margo Sembada also lacks human resources who can manage BUMDES well through the marketplace and digital marketing. Furthermore, this community service aims to aid BUMDES Katon Margo Sembada based on technology, information, and communication so that the managed business units can be known by the wider community. Through the community empowerment approach, this service is expected to change the existence of the community to be more independent, productive, and prosperous. Based on the results of the initial assessment of the problem, the team has aided in website creation, social media, mentoring and training in media, digital marketing, and marketplace. In addition, the team also initiated by establishing strategic collaboration between BUMDES Katon Margo Sembada and the Government Science Laboratory, University of Muhammadiyah Yogyakarta in the implementation of Information and Communication Technology-Based Management and Assistance.

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