Abay and modern Kazakh art texts

The article considers the place of Abay's poems in modern Kazakh artistic texts. Each author conveys his worldview and worldview in different situations through an artistic text. His lexicon includes, along with various means of the national language, fragments of various texts known to varying degrees in a certain linguistic and cultural community, as well as the word use of poets and writers who lived and worked before him. Such fragments may be used without change or А.С. Əділова, Б.С. Каукербекова 12 Вестник Карагандинского университета with a transformation. In the Kazakh linguistic and cultural community, Abay's poems can be called strong literary texts with a high frequency of use. Quotation at the level of structure, word, phrase, sentence, whole text can be seen in poetic and prose texts of the last 60–70 years in the Kazakh literary process. In this regard, the texts of such writers as M. Makataev, M. Magauin, J. Abdrashev, G. Zhailybai, G. Sаlykbai, M. Raiymbek, J. Sarsek are immediately recalled. Pointing out that this trend continues by young poets engaged in creativity in the last decades of this, XXI century, the authors concludes that the legacy of Abay is a standard of verbal art for more generations of poets and writers.

Members of the government of Alashorla and Alash figures on the provlems of the national language

The article analyzes the works of figures of the party «Alash» and the government of Alashorda, devoted to the problems of functioning of the Kazakh language, which have theoretical and applied significance. Based on a thorough study of the works Of M. Dulatov and S.Sadvakasova, the authors of the article come to the conclusion that it is necessary to improve the scientific and official business styles of the Kazakh language. This is what will ensure the full functioning of the Kazakh language in society and provide all possible areas of communication. Alash figures not only identified the problems of stylistic diversity of the Kazakh language, but also actively participated in the implementation of these ideas. The works of «Alash» figures were addressed to both secondary school students and adults who were learning to read and write. In conclusion, Ж. Мұхамбетов, С. Кəдірова, Ш. Ермекқалиева 26 Вестник Карагандинского университета the authors of the article come to the conclusion that the basis of the modern concept of «state language status» is scientific and journalistic works of Alashorda figures. Their ideas and experience in solving the problem of the national language have not lost their relevance to this day.

Development history and social role of writing

Writing is very important for human society. This is the highest indicator of cultural development. Writing provides linguistic communication between people. For many centuries man has been using writing to communicate with each other. It helps to connect people who are from each other both at close and at a great distance. The article examines the problem of the origin of writing in the history of mankind, the history of the formation and development of the known types of writing, as well as its social role (functions). The article reveals the issues of the process of improving writing: its meaning in the development of society, the main stages of its formation. The letter has a long and complex history of its development, which covers a period of several thousand years. Therefore, the article determines the place of pictographic, ideographic, syllabic and letter psychology in meeting social needs. of its time. The writing of the peoples of the world has developed along different paths, the writing of each language of the world has its own characteristics that distinguish it from all other types of written speech. The article covers in detail such issues as the approximate time of the origin of writing, the causes and foundations of its occurrence, i.e. the factors that influenced its emergence, as well as the first users of writing, the form of the first writing, its evolutionary development over time, existing today types and signs of writing. The issues of the alphabet that caused the origin of writing (writing), the first sounds and types of Phoenician writing, its improvement, Greek and Aramaic writing, which caused the origin of the alphabet of the countries of the West and the East, problems of the science of descriptiveness — the problem of graphics, spelling, transcription and transliteration are considered.

Numerical code in the phraseological picture of the world of various linguistic cultures: experience of comparative analysis

The article deals with numerical values in the phraseological picture of the world of various linguistic cultures. Based on a comparative analysis of symbolic meanings of stable combinations of Kazakh, Russian, German, Spanish and English, the description of their culturally determined semantics is carried out. Special attention is paid to the symbolism of the prototypical numbers seven, forty, nine, which are part of many phraseological units and explicate cultural meanings that go back to the key values of folk philosophy. The authors conclude that the comparative study of numbers provides information about culturally determined quantitative criteria, allows us to determine the similarities and differences of numerical values in different linguistic cultures.

Mythical and linguistic interpretation of the sign point inside the circle

The article is devoted to the hypotheses of S. Qondybai about the archetype sign and sound, which are perceived as changes in Kazakh humanitarian science. S. Qondybai «The Head of Kazakh Mythology» during his short life has made great changes in Kazakh science. He connected several scientific paradigm and made many discoveries in the field of mythology and linguistics. Especially, his opinion of archetypal sounds should not remain out of the researchers’ sight. Turcologist researchers define an archetypal sound at the beginning of a word through sounds that are found in records of written culture of the Ancient and Middle Turkish period. And also, consider the sound «j» is an archetype, comparing with modern Turkish languages and dialects. Some researchers disagree with this and consider the affricate «dzh» (дж) to be original. Modern researchers hold the view of affricates «tch» (ч) and «ts» (ц) — as former affricates in the languages of the Western and Eastern Hun. And the mythologist S. Qondybai developed his opinion of archetypal sounds in a completely different direction. He took into account the opinion of O. Suleimenov «the original sign — is the sign of the point inside the circle», all alphabetical signs begin with this sign. «At the same time, proved that this sign is connected not only with the Sun, but also showed a new example of reading. He called this sign «abak» (lattice) and marked this sound, a sign of Ң (Ng). He linked the name of this sign to the fact that mankind is born having made this sound. That is, in his opinion, the original sound — Ң (Ng). In this scientific article, the authors tried to give a complete description of these ideas, and to order an original understanding, reading of the symbol point inside the circle S. Qondybai.

Abay Studies Alash

This article is the first to examine Abay studies, starting from the period of the repressed Alash to the period of independence. The first studies of Abay returned to the scientific circulation only in 1988. These highly professional literary works for the first time laid the theoretical foundations of scientific research of creativity of Abay Kunanbayev. These are articles by A. bukeikhan, A. Baitursynov, M. Dulatov, Zh. Aymautuly, M. Zhumabay, M. Auezov, S. Toraigyrov, M. Zh. Kopey, R. Marsekov, I. Zhansugurov, K. Zhubanov. These articles are the first to substantiate the theoretical foundations of scientific Abay studies. Only during the period of independence was the true picture of the formation of Abay studies restored. In the works of A. Bukeikhan, a list of books read by Abai was compiled for the first time, Abai's poetic skill was highly appreciated, and it is emphasized that the poet's poems about the seasons are on a par with similar examples of world classical poetry. In the article of the leading Kazakh poet A. Baitursynov, the theoretical discourse of the poetic world of Abay is first substantiated. Abayeved analytically identified the narrative and discursive features of the poetic word Abay, focused on the image of eternal universal values. Thus, the universal value of the national code reflected in the Abai texts has been established. The author of the article comes to the conclusion that Abay studies of the Alash period is the main stage of formation and development of scientific Abay studies, so it determines the current development of this scientific branch at the present time.

What can ethnography offer: methodological reflections and case studies

This paper discusses the advantages and challenges of ethnography as a research method, especially as applied to the study of language in complex multilingual contexts. In this paper, we briefly outline the theoretical and methodological foundations of ethnography, and then we reflect on our own experiences as researchers making use of this method in two different contexts — Hong Kong (Fleming) and Kazakhstan (Smagulova). We conclude by suggesting possible benefits of ethnography and ethnographically-informed approaches in relation to the study of language and education in Kazakhstan. The authors of this article specialize in the fields of language, society, and education; accordingly, the insights we offer might be of particular interest for scholars doing research in similar domains. However, we do acknowledge that the potential of the methodological application of ethnography transcends language studies. Indeed, ethnographic methods have contributed substantially to knowledge production across various academic disciplines. The strength of ethnography as a method, we believe, lies in its capacity to generate rich, deep, and context-sensitive data whether used separately or together with other approaches in multi-dimensional studies. Kazakhstan is a context where relatively few ethnographic studies have taken place, and which might benefit greatly from further studies of this type.

New forms of advertising discourse reconfiguration

The article identifies some trends in the process of transformation of advertising discourse. There is a rejection of traditional advertising practices and a shift in advertising communication towards Internet technologies (banners, pop-up notifications). One of the trends in modern advertising communication is the appeal to new methods and tools that allow achieving the goal of an advertising campaign by varying the impact on the advertising consumer. New forms of advertising communication due to the diversification of information carriers are described. Specific features of the reconfiguration of advertising discourse are established: interactivity, shifting the focus from products as such to brand promotion, various forms of advertising mimicry, «blurring» through meta-discursive practices and referring to the game register, «tightening» as a result of referring to shock advertising strategies. There is a radicalization of institutional advertising, manifested in the re-creation of pathos or dysphoria in the field of anti-smoking advertising campaigns, road safety, etc. It is emphasized that significant changes occur both at the level of creating an advertising product (at the stages of determining the target audience, formulating an advertising message, giving it the appropriate form) and at the level of advertising distribution (in particular, choosing the appropriate media for advertising information).

Text Derivative Description of Political Discourse (based on the example of Kazakhstani Internet comments)

The proposed article is devoted to the study of political Internet comments published on Kazakhstani sites. The text of a political article has a potential of derivational functioning, which is realized in the text of an online commentary and is objectified in it under influence of variable strategies and tactics. The purpose of the study is to determine the textual parameters of the text generation of Kazakhstani political Internet comments in the linguistic-personalological aspect. In the course of linguistic analysis, the following methods were used: linguistic description, derivatological analysis technique, sampling method. The study is based on a model of the text-derivatological analysis of derivative texts, which are considered in the formal, substantial and functional plans. As a text-derivative analysis’ result of political Internet comments, the text parameters of the text generation were identified. The result of text-derivatological and linguoculturological research showed that Kazakhstani Internet comments are dominated by a text strategy

Reading as a kind of oral activity in professional language training

The article analyzes the topical questions of professional language training. Particular attention is paid to teaching of the reading skills as a type of oral activity. The article considers the problems of teaching different types of reading, taking into account the differences in language training level of students. Reading is considered to be anoral activity that contributes to the development of skills and abilities of oral communication. Itis also characterized as a teaching tool in terms of the content, basic principles of teaching, as well as the sequence of teaching. The authors, based on the classifications of reading types suggested by most scientists, offer their own types of tasks and ways of forming speech competence based on teaching professional reading. The ways of overcoming the difficulties of a foreign language text are proposed. The article also outlines the basic principles of teaching various types of reading.