Design and computer graphics in the agro-industrial complex
Abstract Agriculture and the industry associated with it has traditionally been focused on man and his direct labour with minimal use of machinery and mechanical equipment. But gradually advanced technologies are being introduced into this area. Today, almost any labour and creative processes of human activity are closely connected with maximum informatization and visualization of information through digital technologies, including in the agro-industrial complex. The article examines the design role, computer graphics and colour in the process of creating objects and equipment for the agro-industrial complex. The task is to trace how the digital technologies’ use affects the design and imaginative solution of the object world, which colour is more often used for the agricultural machinery design, what is the reason for the particular colour choice. The issue of creating virtual interfaces for the promotion of companies engaged in the production and sale of machinery and components of the agricultural sector, on the Rostselmash example, was also touched upon. The modern computers and programs’ use in industrial design makes it possible to accelerate the process of the preparatory stage of sketching, the search for a figurative and colour solution of the future object of the spatial environment, and most importantly - to achieve a successful aesthetics and functionality collaboration.