scholarly journals Motion and Sound in Animated Storybooks for Preschoolers’ Visual Attention and Mandarin Language Learning: An Eye-Tracking Study With Bilingual Children

AERA Open ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 233285841984843 ◽  
Author(s):  
He Sun ◽  
Jieying Loh ◽  
Adam Charles Roberts
Keyword(s):  
Visual Attention ◽  
Language Learning ◽  
Story Comprehension ◽  
Eye Tracker ◽  
Total Fixation ◽  
Mandarin Language ◽  
Sound Motion ◽  
Static Conditions ◽  
Math Game ◽  
Germanic Languages

This study examined the role of the “animated eBook advantage” in child bilingual’s Mandarin learning, which has tended to be examined in the acquisition of Germanic languages. With this aim, 102 4- to 5-year-old preschoolers in Singapore were assigned to one of four conditions: (a) animated eBooks (+sound+motion), (b) static eBooks with sound, (c) static eBooks only, and (d) a control condition where children played a math game on an iPad. Three stories were displayed to children each for four times over 2 weeks, while visual attention was traced with an eye tracker. Children’s target words and story comprehension were assessed for the effects of the intervention conditions. The results revealed that children in the animated condition outperform their counterparts in total fixation duration, target word production, and storytelling of one of the stories (Cycling With Grandpa). There were no consistent differences between the two static conditions. Our results indicate the importance of motion in animated eBook design, in line with previous findings.

scholarly journals Simple or complex? Consumer response to display signs

2020 ◽  
Vol 4 (2) ◽  
pp. 7-22 ◽  
Author(s):  
Melinda Knuth ◽  
Bridget K. Behe ◽  
Patricia T. Huddleston
Keyword(s):  
Visual Attention ◽  
Purchase Intention ◽  
Fixation Duration ◽  
Consumer Response ◽  
Eye Tracker ◽  
High Complexity ◽  
Total Fixation ◽  
Product Choices ◽  
Retail Signage ◽  
Student Subjects

Retail signage provides information from the marketer to facilitate product purchase. An increase in sign information creates greater sign complexity, which raises the question: for consumer product choices, what quantity of information is helpful versus overwhelming? We hypothesize that consumers would allocate more visual attention to complex signs and that sign complexity would be a predictor of likeliness to buy (LTB). Five experts rated 105 real garden center signs for complexity and five low, moderate, and highcomplexity signs were selected for the study. Signs were incorporated into Tobii X1 Light Eye Tracker software, where 85 non-student subjects rated sign attractiveness and LTB from a display containing that sign. Subjects allocated greater visual attention (higher fixation count and longer total fixation duration) to more complex signs, which were also rated as most attractive. Initial regression results showed sign attractiveness and fixation count were positive predictors of LTB, while complexity and total fixation duration were inversely related to LTB. Mediation analysis showed that fixation duration fully mediates fixation count impact on purchase intention. Results suggest that informationrich messaging in high complexity signs, while seen as attractive, may give consumers too much information and higher cognitive load, which makes decision-making more difficult.

scholarly journals Mandarin Language Students Illocutionary Acts in Japanese Language Learning at the University of Sumatera Utara

2021 ◽  
Vol 10 (1) ◽  
pp. 6-11
Author(s):  
Taulia Taulia ◽  
Laraiba Nasution
Keyword(s):  
Language Learning ◽  
Speech Acts ◽  
Speech Act ◽  
Japanese Language ◽  
Mandarin Language ◽  
Written Form ◽  
Recorded Data ◽  
Directive Speech Acts ◽  
The University ◽  
Department Faculty

Speech acts play an essential role in language learning as an aspect that can improve a learner's ability to speak orally. In this research, illocutionary speech-acts  were described in the Japanese language learning process for students of the Mandarin Language Department, Faculty of Cultural Sciences, University of Sumatera Utara. This research is qualitative. The data are speech acts in the lecture process in class, especially in the discussion. The data sources were 40 fourth-semester students of the Mandarin Language Department. The theory used was the Searle speech act theory. Data collection techniques were carried out through observation, recording , and note-taking techniques. Data analysis techniques were carried out applying Miles & Huberman's opinion by condensing data through transcription of recorded data into written form, identifying forms, speech act functions, data presentation, and concluding. As a result, there were forms of illocutionary speech acts, namely directive, expressive, and declarative. Furthermore, the purpose used in class was in directive speech acts which were to order, ask, invite (engage). In other words, in expressive speech-act was praising, and in declarative speech-act was prohibiting. In conclusion, Japanese speech acts in Japanese class occured between lecturers and students and only consisted of several types of speech acts due to students' limited mastery of Japanese.

scholarly journals An Investigation of How Online Learning Reduces ZPD in Mandarin Language Classrooms

2021 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Noor Hanim Rahmat ◽  
Mok Soon Sim ◽  
Lau Suk Khi ◽  
Ling Tek Soon
Keyword(s):  
Online Learning ◽  
Language Learning ◽  
Proximal Development ◽  
Group Discussions ◽  
Face To Face ◽  
Mandarin Language ◽  
Language Classrooms ◽  
Language Needs ◽  
Almost All ◽  
Play Group

Traditionally, language needs to be learnt face-to-face. Pronunciation practices, role play, group discussions are all activities that allow interaction among learners. Previously, some things are better learnt face-to-face, while some can be learnt online. Nevertheless, the pandemic has accelerated the need for online learning in almost all courses offered at institutions. Devices used for online learning can be used as a leaning tool by learners to improve understanding. These devices help to reduce a learner’s zone of proximal development (ZPD) thus maximizing learning. Online learning has been said to facilitate rather than hinder language learning. This study is therefore done to explore how it helps the learning of Mandarin. The study investigates how online interaction affects the learning of Mandarin in language classrooms. 173 participants responded to a 28 items (5 likert scale) instrument. Findings reveal how online learning influences interaction, encourages participation of more knowledgeable others, and improves interaction with content among learners.

scholarly journals The use of movie in forming English-speaking lexical competence of Vietnamese students

2017 ◽  
Vol 11 (3) ◽  
pp. 39-47
Author(s):  
Денис Ершов ◽  
Denis Ershov
Keyword(s):  
Foreign Language ◽  
Language Learning ◽  
English Language ◽  
Future Research ◽  
Pedagogical Practice ◽  
Cognitive Approach ◽  
English Speaking ◽  
Lexical Competence ◽  
Main Components ◽  
Germanic Languages

The article is devoted to the development and testing of the method of using authentic films for the formation of English-speaking lexical competence of Vietnamese students. The results of the work have shown their effectiveness in the course of scientific and industrial practice in teaching students in the department of phonetics and vocabulary of the English language. Their significance (scientific contribution) and conclusions were noted during the defense of the master's thesis by the members of the State Examination Commission, in Moscow State Pedagogical University on the 11th of February. The field of application of the results is quite extensive: the results of the research can be useful both for teachers of a foreign language, and for students studying in the field - Pedagogical education. The limitations and directions of future research will be related to the study of "Germanic languages" and their application in pedagogical practice using a different methodological base and didactic approaches. In the absence of a language learning environment, ways of creating it are created by working on authentic works of art-films shot abroad. The subject of the study is the technology of forming English-speaking lexical competence among Vietnamese students in Russia on the basis of foreign experience. The aim of the article is to develop a methodology for the formation of English-speaking lexical competence among Vietnamese students. Research hypothesis: the technology of forming English-speaking lexical competence among Vietnamese students will be more effective if: -the theoretical basis for the formation of foreign vocabulary lexical competence among students of the teacher training Universities with the use of an authentic film in the studied language was singled out, and their main components were singled out; - as a methodological reference point, a communicative-cognitive approach to the formation of lexical English-speaking competence was chosen in combination with such approaches as intercultural, personal-activity and competence; -developed a system of exercises and tasks to learn foreign language lexical material using an authentic film.

scholarly journals Does message framing matter for promoting the use of nutritional warnings in decision making?

2019 ◽  
Vol 22 (16) ◽  
pp. 3025-3034 ◽  
Author(s):  
Gabriela Vidal ◽  
Leandro Machín ◽  
Jessica Aschemann-Witzel ◽  
Gastón Ares
Keyword(s):  
Visual Attention ◽  
Message Framing ◽  
Choice Task ◽  
Control Group ◽  
Minor Effect ◽  
Eye Tracker ◽  
Convenience Sample ◽  
Average Percentage ◽  
Nutrition Messages ◽  
The Impact

AbstractObjective:To evaluate the impact of message framing on attitudes towards messages aimed at promoting the use of nutritional warnings, behavioural intention and actual behaviour, evaluated through visual attention to nutritional warnings and the choice of a snack product during a real choice task.Design:Following a between-subjects design, participants were exposed to loss-framed nutrition messages, gain-framed nutrition messages or non-nutrition-related messages (control group). After evaluating the messages, participants were asked to select a snack product as a compensation for their participation. The experiment was conducted using an eye tracker.Setting:Montevideo (Uruguay).Participants:Convenience sample of 201 people (18–51 years old, 58 % female).Results:The average percentage of participants who fixated their gaze on the nutritional warnings during the choice task was slightly but significantly higher for participants who attended to nutrition messages (regardless of their framing) compared with the control group. Participants who attended to loss-framed messages fixated their gaze on the warnings for the longest period of time. In addition, the healthfulness of the snack choices was higher for participants exposed to nutrition-related messages compared with the control group.Conclusions:Results from the present work suggest that nutrition messages aimed at increasing awareness of nutritional warnings may increase consumers’ visual attention and encourage more heathful choices. The framing of the messages only had a minor effect on their efficacy.

scholarly journals PERAN TIPE GAMBAR, TAGAR, JUMLAH LIKES DAN INFORMASI HARGA PADA INSTAGRAM TERHADAP INTENSI MEMBELI

2019 ◽  
Vol 14 (2) ◽  
pp. 71
Author(s):  
Hasrini Sari ◽  
Lidia Anggraeni
Keyword(s):  
Visual Attention ◽  
Design Method ◽  
Statistic Analysis ◽  
Eye Tracker ◽  
Price Information ◽  
Subject Design ◽  
Inferential Statistic ◽  
Image Type ◽  
Picture Type

Penelitian ini bertujuan untuk mengetahui pengaruh desain visual post Instagram dalam hal tipe gambar, tagar, jumlah likes, dan caption berupa informasi harga, terhadap tingkat atensi visual pemirsa, dan intensi pembelian. Keempat elemen tersebut dihipotesiskan akan mempengaruhi atensi visual pemirsa, dan pada akhirnya mempengaruhi intensi membeli. Metode desain eksperimen digunakan untuk menguji hipotesis dengan alat bantu eye tracker untuk mengukur atensi visual. Instagram dari sebuah perusahaan UKM yang menjual tas tangan (pouch) digunakan sebagai objek penelitian. Delapan stimulus berpasangan (gambar produk dan konsumen) yang merupakan dummy post Instagram dirancang berdasarkan hipotesis penelitian, dan satu pasang stimulus post Instagram yang ada saat ini digunakan sebagai kontrol. Empat puluh partisipan dipaparkan kesembilan stimulus menggunakan pendekatan within subject design. Dari hasil statistik deskriptif, ditemukan bahwa partisipan lebih menyukai tipe gambar produk, dan stimulus yang paling disukai yang menampilkan caption keterangan harga, hashtag serta jumlah likes yang banyak. Uji statistik inferensial menunjukkan adanya perbedaan tipe gambar (gambar produk dan gambar konsumen) dan jumlah likes mempengaruhi tingkat atensi visual pemirsa, serta tidak ada hubungan antara tingkat atensi terhadap tampilan Instagram dengan intensi membeli.  Abstract[Role Of Image Type, Hashtag, Number Of Likes And Pricing Information On Instagram Against Intensi Buying] This research is intended to investigate the influence of visual design of Instagram concerning picture type, hashtag, number of likes, and price information, on intention to buy. These elements are suggested to influence visual attention of the audience, and ultimately influence the intention to buy. Experiment design method is implemented to test the hypotheses using an eye tracker device to measure visual attention. An Instagram post from an SME offering pouch is used as a research object. Eight paired of dummy Instagram posts (the product picture and the consumer picture) are designed to test the research hypotheses, and a pair of existing Instagram post acts as a control stimulus. Forty participants are exposed to all of the stimuli using a within-subject design approach. Descriptive statistic analysis shows that participants like product picture more than consumer, and stimulus containing price information, hashtag, and many likes. Inferential statistic analysis shows that picture type and likes all influence visual attention and no significant relationship between visual attention and intention to buy.Keywords: Intention to buy; visual attention; statistic inferensia; desain eksperimen

scholarly journals A Multiple Strategy Framework Supporting Vocabulary Development for Students with Reading Comprehension Deficits

2010 ◽  
Vol 34 (2) ◽  
pp. 119-132 ◽  
Author(s):  
Gary Woolley
Keyword(s):  
Language Learning ◽  
Learning Strategies ◽  
Story Comprehension ◽  
Word Decoding ◽  
Decoding Skills ◽  
Learning Deficits ◽  
Poor Comprehenders ◽  
New Meanings ◽  
Good Word ◽  
Multiple Strategy

AbstractPoor comprehenders are generally students who have significant language-learning deficits. A particular problem for students with poor comprehension is that they have difficulty learning new vocabulary because they are inclined to read less, and are unable to apply new meanings to unfamiliar words. This leads to the situation where the gap widens between them and their more successful peers, resulting in more noticeable reading difficulties in later grades. They generally have good word decoding skills but have difficulty connecting meaning to unfamiliar words in context. This is often problematic because they have particular difficulties making inferences and forming a coherent mental model of what they have read. However, effective vocabulary instruction can be achieved by the incorporation of an intervention framework that balances the teaching of word-learning strategies with strategies fostering whole story integration. This article introduces a pedagogical construct based on a modified KWL framework using a combination of evidence-based visual and verbal instructional methods, in conjunction with the development of metacognitive and self-regulating strategies. The implication is that the cognitive load on working memory will be reduced and overall story comprehension will be improved when a well-constructed pedagogical framework is utilised to enhance the acquisition of new vocabulary during reading.

scholarly journals Visual Attention Patterns in Adults According to the Use of Things in Aided AAC VSDs: An Eye-tracking Study

2021 ◽  
Vol 26 (3) ◽  
pp. 718-726
Author(s):  
Jin Hui Lee ◽  
Ji Young Na ◽  
Su Hyang Lee ◽  
Bong Won Yi
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Target Object ◽  
Visual Scene ◽  
Partial Group ◽  
Area Of Interest ◽  
Total Fixation ◽  
Object Usage ◽  
The Difference ◽  
Tracking Technology

Objectives: This study aims to investigate patterns of visual attention on a target object in VSDs (Visual Scene Displays) when they are designed with/without an action of usage of the object. We used eye-tracking technology to evaluate how the action of usage of an object in still photographs influenced the visual attention of adults without disabilities. We tried to examine visual attention on the contents of visual scene displays (VSDs).Methods: 25 college students participated in the study. Eye-tracking technology recorded point-of-gaze while participants viewed 20 photographs. Data from eye-tracking provided information on where participants were visually fixated and paid more attention on the presented VSDs including a target object.Results: Both total fixation duration and average fixation count were statistically significant. Participants visually fixated on the target object longer and more often when the object was being used in the presented VSDs. For AOI (Area Of Interest) time of the first fixation, after analyzing only a partial group that had the data match due to the difference in gaze pattern per subject, the average AOI time of the first fixation was shown to be faster when using an object in 6 out of 10 objects.Conclusion: This study supports the inclusion of an action of an object usage in VSDs suggesting that the act of object usage can partially influence the visual attention pattern of a user.

scholarly journals Do Background Colors Have an Impact on Preferences and Catch the Attention of Users?

2021 ◽  
Vol 12 (1) ◽  
pp. 225
Author(s):  
Anna Lewandowska ◽  
Agnieszka Olejnik-Krugly
Keyword(s):  
Visual Attention ◽  
Cognitive Task ◽  
User Preferences ◽  
Background Color ◽  
Eye Tracker ◽  
The Unconscious ◽  
Daily Lives ◽  
First Impression ◽  
User Friendly ◽  
Color Composition

In recent years, our environment has become more invasive and stimulating than ever. People must choose carefully what to look for in their over-stimulated daily lives. One way to attract visual attention, which may even interrupt the cognitive task being performed, is color. However, a question arises: Does each color attract the attention of users in a similar way? In this paper, we attempt to answer this question. Our goal is to investigate whether there are colors that have a greater visual power than other colors and, thus, can capture the attention of users more strongly, independent of the background (e.g., color or image). We also discuss which mode of visual attention (divided or sustained) is particularly susceptible to such visual messages. For this purpose, a perceptual experiment was developed, in which user preferences concerning user-friendly and readable color compositions were acquired. At the same time, we measured the unconscious reactions of users related to their first impression, thus indicating the color composition which first (from a displayed pair of images) draws the attention of users. Reactions were measured using an eye tracker. As a result of this research, we found that the background color, in the case of some colors, does not have a significant impact on the perception of the visual message, even if it is intended to attract and maintain the attention of the user.

scholarly journals Eye-Tracker Study of Influence of Affective Disruptive Content on User’s Visual Attention and Emotional State

Sensors ◽  
2022 ◽  
Vol 22 (2) ◽  
pp. 547
Author(s):  
Anna Lewandowska ◽  
Izabela Rejer ◽  
Kamil Bortko ◽  
Jarosław Jankowski
Keyword(s):  
Visual Attention ◽  
Cognitive Processes ◽  
Cognitive Process ◽  
Emotional State ◽  
Negative Impact ◽  
Emotional Content ◽  
Eye Tracker ◽  
Text Reading ◽  
The Impact ◽  
Positive Content

When reading interesting content or searching for information on a website, the appearance of a pop-up advertisement in the middle of the screen is perceived as irritating by a recipient. Interrupted cognitive processes are considered unwanted by the user but desired by advertising providers. Diverting visual attention away from the main content is intended to focus the user on the appeared disruptive content. Is the attempt to reach the user by any means justified? In this study, we examined the impact of pop-up emotional content on user reactions. For this purpose, a cognitive experiment was designed where a text-reading task was interrupted by two types of affective pictures: positive and negative ones. To measure the changes in user reactions, an eye-tracker (for analysis of eye movements and changes in gaze points) and an iMotion Platform (for analysis of face muscles’ movements) were used. The results confirm the impact of the type of emotional content on users’ reactions during cognitive process interruptions and indicate that the negative impact of cognitive process interruptions on the user can be reduced. The negative content evoked lower cognitive load, narrower visual attention, and lower irritation compared to positive content. These results offer insight on how to provide more efficient Internet advertising.

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