scholarly journals The Semiotic Analysis of Cosmetic Advertisements on Facebook

2021 ◽  
Vol 7 (12) ◽  
pp. 658-671
Author(s):  
Gulcin Ipek Kalender

The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.  

2018 ◽  
Vol 7 (2) ◽  
pp. 62-66
Author(s):  
Anita Tolnay ◽  
András Koris ◽  
Robert Magda

Abstract The main objective of the current study is to highlight sustainable development from the perspective of the cosmetics industry producing ‘eco-friendly’ products. In the last decades an enhancing interest is being experienced towards sustainable development among cosmetics manufacturing companies, scientific research and development (R & D) laboratories as well as green consumers in the need for natural products safer for health and less toxic for the environment. Several international studies show that cosmetic products formulated with natural ingredients developed by cosmetic industry has a higher annual market growth than for synthetic products. R & D puts special focus on new innovative technologies in green cosmetic products to meet the frequently updated requirements of regulations in compliance with the current legislation. Scientific laboratory market has an increasing importance to evaluate natural and organic raw materials. In this work the authors attempt to focus on the growing importance of research activities to sustainable cosmetics production in life cycle assessment methodology. Naturally, the conceptual scope and extent of this study do not permit all the possible issues to be examined from every aspects due to lack of data, thus it will be endeavored to point out merely the most relevant considerations in the field of cosmetic industry.


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
MSc. Kujtim Hameli

retail sector probably is the most important sector of economy because it has to do directly with consumer. It includes all stores, from kiosks and small groceries to supermarket chains and shopping malls that sell products and services to final consumer for personal and household use. The aim of this paper is to make an investigation of retail sector and its business type. To gather the data, second resources has been used. A deeply scanning of literature has been performed. According to the investigation, the retailing sector generally is organized in two main groups: the retailing within the store and retailing out of the store.Retailing within the store is classified according to different characteristics, but the most important types of classification are those based on the form of the ownership, merchandise and price. According to the ownership-based classification, the most important types are independent stores, chain stores, franchising and leased department stores. According to the merchandise-based classification the most important types of retailing are department stores, supermarkets, specialty stores, convenient stores, superstores and retailer services. According to the price-based classification, the most important types of retailing are discount stores, factory outlets, category killers, off-price stores, warehouse clubs and hypermarkets. According to the place-based classification the most important type of retailing are shopping centers. The most important types of retailing out of the store are direct selling, direct marketing and automatic vending machines selling.


Author(s):  
Shubhangi Karanje

 The concept of beauty and cosmetic is as old as mankind and civilization. Cosmetic product for females like sun scream, lipsticks, facial cream, nail paints, deodorants and sindoor are very popular in the market. They are generally the combination of various chemical compounds and some of them are derived from natural sources and others from synthetic method. In females regular external application of cosmetic products to improve beauty and appearance of a person which increases the self confidence. Most of the cosmetic products contains hazardous chemicals like talcum, parabens, coal, tar dye, phthalates, fragrance, tri ethanolamine and use of some heavy metals e.g. lead, mercury etc. Peoples are not aware of adverse effect of regular use of cosmetic products it accumulates in the body can cause contact dermatitis, skin disorders, allergies, hair loss and effect on nails etc. In Ayurveda cosmetic toxicity is compare to cumulative type of toxicity, so the cumulative type of toxicity is similar to Dushi Visha describes in Ayurveda.


2012 ◽  
Vol 29 (1) ◽  
pp. 45 ◽  
Author(s):  
Rachel Granatino ◽  
Diana L. Haytko

For years, we have all been aware of the medias portrayal of the ideal female as unreasonably thin. In recent years, portrayals of males as both thin and muscular have also appeared. While a myriad of research has shown that these images have negative effects on womens body image and self-confidence, few studies have examined what these images do to younger consumers, both female and male. This study examines these issues and also looks at the differences in influence by race. The results show that Hispanic females are the most likely to be influenced, followed by White females. Black females reported no influence. With respect to adolescent boys, only a few reported any influence at all.


2021 ◽  
pp. 44-55
Author(s):  
Iryna Kazakova ◽  
Viacheslav Lebedynets ◽  
Svitlana Kovalenko ◽  
Viktoriya Kazakova

The perfumery and cosmetic industry of Ukraine is distinguished by its dynamic development and makes a significant contribution to the country's economy. Several types of economic activities are involved in its functioning, including the development, research, production and sale of perfumery and cosmetic products, as well as the provision of cosmetic services to the population. The economic activity of each sector in the chain of creation, production and sale of cosmetic products / services determines both their individual success and the efficiency of the entire system as a whole. In this regard, the systematization and analysis of the indicators of economic activity of enterprises of each type of activity of the national cosmetic industry is an urgent task, the solution of which will reasonably determine the prospects for both the further development of this industry and the export potential of the Ukrainian economy as a whole. The aim of this work was to conduct a comprehensive study of the dynamics of the main indicators of Ukrainian enterprises of perfumery, cosmetic and related industries economic activity for the period 2010–2019 and determination of their development trends. The available data of the State Statistics Service of Ukraine, the Patent Office of Ukraine, as well as a database of scientific and professional publications publications were used as materials and methods. Retrospective, logical, research methods, as well as the method of content analysis were used. The results of a comparative analysis of the main indicators of the economic activity of business entities in the studied industry made it possible to establish trends in the development of this sector of the economy and substantiate the patterns observed at the present stage. Conclusions. The results of the study indicate that the production potential of the perfumery and cosmetic industry in Ukraine is promising, as well as significant opportunities for further development of the trade in these products and the provision of cosmetic services to the population.


Author(s):  
NAGALAKSHMI S ◽  
VAISHNAVI S ◽  
PAVITHRA G M

The cosmetics market is changing around the globe dramatically. The cosmetics safety, efficacy, regulatory framework, and marketing of cosmetic products are the important factors of the growth of the cosmetic industry. Cosmetic safety is regulated by diverse regulatory bodies of the globe, that is, the countries that have their own rules and regulations. The cosmetic market in India is Central Drug Standard Control Organization through the Drug and Cosmetic Act, 1940 and Rules 1945. India has stringent rules and regulations for cosmetic products. This manuscript describes the overall cosmetics scenario, requirements for registration of cosmetics import and manufacturing.


1973 ◽  
Vol 38 (3) ◽  
pp. 283-294 ◽  
Author(s):  
William H. Perkins

The replacement of stuttering with normal speech requires more than achievement of fluency. Additional components that appear necessary and sufficient to shape normal speech flow include rate, breathstream management, prosody, and self-confidence. These components are described and the rationale for their clinical management is discussed. The merits and limits of this behavioral approach are considered. Recognition is accorded the probability that different facets of stuttering can be treated effectively within different conceptual frameworks, but that no single framework can cope adequately with all aspects of the problem. The ideal program for adult stutterers is not likely to fit exclusively within operant concepts, motor-linguistic concepts, or psychotherapeutic concepts. More likely it involves all three if normal speech is to be shaped, generalized to everyday situations, and made permanent.


Cosmetics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 114
Author(s):  
Eduardo Guzmán ◽  
Alejandro Lucia

The current consumer demands together with the international regulations have pushed the cosmetic industry to seek new active ingredients from natural renewable sources for manufacturing more eco-sustainability and safe products, with botanical extract being an almost unlimited source of these new actives. Essential oils (EOs) emerge as very common natural ingredients in cosmetics and toiletries as a result of both their odorous character for the design and manufacturing of fragrances and perfumes, and the many beneficial properties of their individual components (EOCs), e.g., anti-inflammatory, antimicrobial and antioxidant properties, and, nowadays, the cosmetic industry includes EOs or different mixtures of their individual components (EOCs), either as active ingredients or as preservatives, in various product ranges (e.g., moisturizers, lotions and cleanser in skin care cosmetics; conditioners, masks or antidandruff products in hair care products; lipsticks, or fragrances in perfumery). However, the unique chemical profile of each individual essential oil is associated with different benefits, and hence it is difficult to generalize their potential applications in cosmetics and toiletries, which often require the effort of formulators in seeking suitable mixtures of EOs or EOCs for obtaining specific benefits in the final products. This work presents an updated review of the available literature related to the most recent advances in the application of EOs and EOCs in the manufacturing of cosmetic products. Furthermore, some specific aspects related to the safety of EOs and EOCs in cosmetics will be discussed. It is expected that the information contained in this comprehensive review can be exploited by formulators in the design and optimization of cosmetic formulations containing botanical extracts.


2021 ◽  
Vol 3 (1) ◽  
pp. 27-33
Author(s):  
Rozaq M. Yasin ◽  
Siti Norjanah

Ideally, a Muslim will easily decide to consume cosmetic product that have a halal label compared to cosmetic product that are not yet labeled halal. However, there are many people who switch use of product even though they are labeled halal. This study aims to analyze behavior patterns and factors that probability influence customers to switch away from halal cosmetic products. This study used primarly data with purposive sampling of 100 respondents in special region of Yogyakarta. Using logistic regression, the results show that the behavior pattern of customer switching for halal cosmetic products was dominated by the Millennial generation who have high curiosity and aggressiveness so that this generation's behavior tends to be disloyal, including consuming cosmetics with halal products. Pricing, sales promotion, reputation and sales ethics have probability to influence customer switching behavior of halal cosmetic products. The halal cosmetic industry needs to pay attention to the behavior patterns of millennial generation, especially in terms of factors that probability influence to switch from halal cosmetic products.


Author(s):  
Rahul Kumar Gupta ◽  
Pradeep Soni ◽  
Jitendra Shrivastava ◽  
Pawan Rajput ◽  
Shalini Parashar

Cosmeceuticals are cosmetic products intended to improve physical appearance, health, beauty and skin ailments. Drugs used to control acne, anti-wrinkle effects, protect from sun burn, improves complexation, delayed effect of ageing and improve skin textures, etc. are comes under category of cosmeceuticals. Cosmeceuticals may be synthetic, natural or hybrid depending upon their compositions. Herbal cosmeceuticals are gaining great attention now a day’s due to their wide range of availability and fewer side effects. There are enormous plants and natural ingredients available commercially as cosmeceuticals. Herbal cosmetics originated naturally from plants, sea, rock salt and soil, etc. Generally herbal cosmetics are free from harmful synthetic chemicals and considered safe to use. Many medicinal plants and herbs offers effect like cosmeceuticals and used extensively for same purpose globally. Natural herbs such as; Neem, Kapoor, Henna, Hirda, Behada, Amalaki, Bringaraj, Rosary Pea and Mandor, etc. are used in cosmetic industry for various purpose. This article presented a descriptive review on Herbal cosmeceuticals.


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