scholarly journals The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services

2019 ◽  
Vol 8 (1) ◽  
pp. 10-15
Author(s):  
Dwiki Yessi Farantika ◽  
Eri Witcahyo ◽  
Sri Utami

Abstract The hospital marketing mix is ​​a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, respectively 59,537, 53,720 and 47,699. This shows that patient loyalty is reduced. This study aimed to analyze the marketing mix association with the decision process of choosing outpatient health services at Dr. Abdoer Rahem Situbondo Regional General Hospital. The type of research used is analytic with cross-sectional design. Samples of 94 people were taken by systematic random sampling technique and analyzed using the contingency coefficient test with a confidence level of 95%. The results of this study were that type of employment, product mix, price mix, and promotion mix had weak association with the decision process of choosing outpatient health services. While variables that were not associated with the decision process of choosing outpatient health services were age, gender, education level, monthly income and place mix. The conclusion of this study was that the hospital can focus on improving product mix, price mix, and promotion mix.    Abstrak Bauran pemasaran rumah sakit merupakan seperangkat alat pemasaran yang digunakan rumah sakit dalam mempengaruhi dan mengetahui tanggapan pembeli pelayanan. RSUD dr. Abdoer Rahem mengalami penurunan  jumlah kunjungan pasien lama selama tiga tahun terakhir dari tahun 2014 hingga 2016 secara berturut turut 59.537, 53.720 dan 47.699. Hal ini menunjukkan loyalitas dari pasien berkurang. Penelitian ini bertujuan untuk menganalisis hubungan bauran pemasaran dengan proses keputusan memilih pelayanan kesehatan rawat jalan RSUD dr. Abdoer Rahem Situbondo. Jenis penelitian yang digunakan adalah analitik dengan design cross sectional yang. Sampel sebanyak 94 orang yang diambil dengan teknik systematic random sampling dan dianalisis menggunakan uji koefisien kontingensi dengan tingkat kepercayaan 95%. Hasil penelitian ini adalah ada hubungan yang lemah antara jenis pekerjaan, bauran produk, bauran harga, dan bauran promosi dengan proses keputusan memilih pelayanan kesehatan rawat jalan. Sedangkan variabel yang tidak berhubungan dengan proses keputusan memilih pelayanan kesehatan rawat jalan adalah umur, jenis kelamin, tingkat pendidikan, pendapatan per bulan dan bauran tempat. Kesimpulan penelitian ini adalah pihak rumah sakit dapat berfokus pada pembenahan bauran produk, bauran harga, dan bauran promosi.

2016 ◽  
Vol 6 (1) ◽  
pp. 995
Author(s):  
Oce Ridwanudin ◽  
Nugraha Adi Saputra

The attraction of tourists to use the tour affecting travel services until they feel the satisfaction or dissatisfaction as a result of the products and services provided to tourists by a company providing travel services. This research was conducted with the aim to describe the attraction of the tour at the TJP Seratour, tourist satisfaction and the influence of the attraction of the tour to tourist satisfaction. The population in this study is the tourists who use the services of a travel in Seratour TJP 100 respondents. The method used is descriptive and verification with research time of less than one year (cross-sectional method). The sampling technique used is systematic random sampling. The data analysis technique used is the technique of multiple regression analysis. Hasi This study shows that the highest impact on the attraction of the tour is the variable sub lowest access and influence is convenience. Simultaneously te attraction of the tour to have a significant impact on tourist satisfaction, the same thing happens to the partial test, which occurred a significant influence between the attraction of the tour to tourist satisfaction.


IKESMA ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 45
Author(s):  
Yuliasfa Sirrul Hayati ◽  
Christyana Sandra ◽  
Yennike Tri Herawati

Marketing mix in hospital is ​​a group of controllable variables that can be used by hospitals to influence the reaction of service buyers. The marketing mix consisting of 7P (Product, Price, Place, Promotion, Process, Person, and Physical Evidence) can affect patient loyalty. This study aims to analyze the relationship between marketing mix and patient loyalty. The study method used is analytic with cross sectional design. The sample of study is 90 respondents using systematic random sampling technique. The result showed that most respondents rated the product mix (82%), the price mix (81%), the place mix (72%), the process mix (79%), the mix (84%), and the physical evidence mix (82% ) is good. However, most respondents rated promotion mix (92%) classified as less good. Based on the results, it is concluded that there is no significant relation between place mix and physical proof mix with patient loyalty, and there is significant relation between product mix, price mix, promotion mix, and process mix with patient loyalty. To increase loyalty patients can improve or maintain product mix, price mix, promotion mix, process mix, and people mix.


2018 ◽  
Vol 9 (02) ◽  
pp. 145
Author(s):  
Engkartini .

ABSTRAKLatar belakang : Diabetes Melitus (DM) merupakan masalah kesehatan nasional yang mengalami peningkatan setiap tahun. Data epidemologi diperkirakan pada tahun 2030 prevalensi DM di Indonesia mencapai 21,3 juta orang. Peningkatan penderita DM disebabkan berbagai faktor antara lain jenis kelamin, umur, riwayat keluarga, hipertensi, kolesterol dan tempat tinggal. Tujuan penelitian: untuk mengetahui karakteristik penderita DM tipe 2 di RSUD Cilacap tahun 2015 berdasarkan kadar kolesterol . Metode: Desain penelitian yang digunakan deskriptif kuantitatif. Metode penelitian menggunakan cross sectional.  Populasi semua penderita DM tipe 2 di RSUD Cilacap tahun 2015 dan sampel sebanyak 221 dari rekam medis penderita DM tipe 2 yang dirawat di RSUD Cilacap. Analisis data dengan menggunakan statistik deskriptif dan teknik pengambilan sampel dengan  random sampling. Hasil: Hasil penelitian menunjukan sebagian besar berjenis kelamin perempuan dengan kadar kolesterol tinggi sebanyak  58%, usia sebagian besar > 45 tahun sebanyak 56% dengan kolestorl tinggi dan tempat tinggal di kota sebanyak 59% dengan kadar kolesterol tinggiKata kunci: Diabetes Melitus, Usia, Jenis Kelamin, Kolesterol, Tempat Tinggal.CHARACTERISTICS OF TYPE 2 DIABETES MELITUS (DM)  PATIENTS IN THE GENERAL HOSPITAL (RSUD) CILACAP 2015 BASED ON KOLESTEROL RESEARCHABSTRACTBackground: Diabetes Meilitus (DM) is a national health problem that increase every year. Epidemiologi data are show approximately in 2030 the DM prevalence in Indonesia is 21.3 million patient. This increased of DM patient ls causes by many factors such as DM gender, age, family history, hypertension, cholesterol and residence. Objective: characteristics of type 2 DM patients in the general hospital (rsud) cilacap 2015 based on kolesterol research. Methods: Population of all patients with type 2 diabetes in RSUD Cilacap 2015 and 79 samples from medical records of patients with type 2 diabetes treated in RSUD Cilacap. Data analysis using descriptive statistics and sampling technique with random sampling.  Results: The results showed most of the female sex with high cholesterol levels as many as 58%, age most> 45 years as many as 56% with high kolestorl and residence in the city as much as 59% with high cholesterolKeywords: Diabetes Meilitus Age, Gender, Live


2020 ◽  
Vol 4 (2) ◽  
pp. 171
Author(s):  
Rochana Tsaralatifah

Background: Stunting is a condition of a child’s growth disorder where the child's height does not match his age. Stunting is a problem caused by multifactorial. Children who grow stunting before the age of 6 months, will experience growth that is distrupted so that stunted more than severe by the age of two years. East Java province based on the result of Riskesdas in 2018 was recorded at 32,81% of toddelrs severe stunted and short. It is still a health problem because it still exceeds the standars set by WHO, where an area experiences acute nutritional problems if the prevalence of stunting babies is the same or more than 20%. While the percentage of  short babies in Indonesia is still more than 29% and is targeted to 19% in 2024. To reduce the number of stunting need to know what factors are associated with the incident. Such as the low frequency of maternal attendance at the neighborhood health services (Posyandu) which has an impact on the low level of maternal knowledge regarding child health. Objectives: To determine the relationship between family characteristics and the characteristics of respondents with the incidence of stunting in children under two years old in RW 06 Kelurahan Ampel Kota Surabaya.Methods: This research was conducted in RW 06 Ampel sub-district Semampir sub-district starting from December 2018-January 2019. This research was an observational analytic study with cross sectional study design and sampling using a simple random sampling technique. The population used in this study were all children under two years old living in RW 06, Ampel, Surabaya. Data collection methods were interview using structured questionnaire. Data was analyzed using the fisher exact test with a confidence level of 95% (α=0.05)Results: The results showed that the level of maternal knowledge (p=0.046) and the frequency of attendance at the neighborhood health services (Posyandu) (p=0.01) were factors related to stunting. While the variable family characteristics (number of family members, household income level, mother's education level) and respondent characteristics (gender, birth weight, birth length, birth history of exclusive breastfeeding) have no relationship with the incidence of stunting (p>0,05).Conclusions: Knowledge and frequency of attendance at the neighborhood health services (Posyandu) by Children Under Two Years Old mothers were related to stunting incidence. Therefore, health workers need to disseminate information to the public about the importance of PosyanduABSTRAKLatar Belakang: Stunting adalah kondisi pertumbuhan tinggi badan anak mengalami gangguan dimana tinggi badan tidak sesuai dengan usianya. Stunting merupakan permasalahan yang disebabkan karena multifaktor. Anak yang mengalami stunting sebelum usia 6 bulan, akan mengalami pertumbuhan yang terganggu sehingga terjadi kekerdilan lebih berat menjelang usia dua tahun. Data stunting di provinsi Jawa Timur berdasarkan hasil Riskesdas  tahun 2018 tercatat sebesar 32,81% balita dengan gizi sangat pendek dan pendek. Hal tersebut masih menjadi masalah kesehatan karena masih melebihi standar yang ditetapkan oleh WHO, dimana suatu wilayah dikatakan mengalami masalah gizi akut bila prevalensi bayi stunting sama atau lebih dari 20%. Sementara prosentase bayi pendek di Indonesia saat ini masih lebih dari 29% dan ditargetkan turun mencapai 19% pada tahun 2024. Untuk menurunkan angka stunting perlu diketahui faktor apa saja yang berhubungan dengan kejadian tersebut. Seperti rendahnya frekuensi kunjungan ibu ke posyandu yang berdampak pada rendahnya pengetahuan ibu terkait kesehatan anak.Tujuan: Mengetahui hubungan antara karakteristik keluarga dan karakteristik responden dengan kejadian stunting pada baduta di RW 06 kelurahan Ampel kota Surabaya.Metode: Penelitian ini dilakukan di RW 06 kelurahan Ampel kecamatan Semampir mulai dari bulan Desember 2019-Januari 2019. Penelitian ini menggunakan metode observasional analitik dengan desain studi cross sectional dan penarikan sampelnya menggunakan teknik simple random sampling. Populasi yang digunakan dalam penelitian ini adalah seluruh baduta yang bertempat tingggal di RW 06 kelurahan Ampel kota Surabaya. Metode pengumpulan data dengan melakukan pengukuran, wawancara dan analisis data menggunakan uji fisher exact dengan tingkat kepercayaan 95% (α=0,05)Hasil: Hasil penelitian menunjukkan bahwa tingkat pengetahuan ibu (p=0,046) dan frekuensi datang ke posyandu (p=0,01) merupakan faktor yang berhubungan dengan kejadian stunting. Sedangkan variabel karakteristik keluarga (jumlah anggota keluarga, tingkat pendapatan rumah tangga, tingkat pendidikan ibu) dan karakteristik responden(jenis kelamin, BB lahir, PB lahir, riwayat ASI eksklusif) tidak terdapat hubungan dengan kejadian stunting (p>0,05).Kesimpulan: : Hasil penelitian menunjukkan pengetahuan dan frekuensi kunjungan posyandu ibu baduta berhubungan dengan kejadian stunting sehingga petugas  kesehatan perlu melakukan sosialisasi kepada masyarakat tentang pentingnya kegiatan posyandu dengan adanya sosialisasi tersebut diharapkan dapat menambah pengetahuan ibu terkait kesehatan anak, sehingga dapat meningkatkan frekuensi kunjungan baduta keposyandu. 


2019 ◽  
Vol 6 (1) ◽  
pp. 47
Author(s):  
Anak Agung Gede Rudhi Arsana ◽  
Made Pasek Kardiwinata ◽  
I Made Sutarga

ABSTRAK Campak merupakan salah satu dari penyakit menular yang dapat dicegah dengan imunisasi. Pada tahun 2016, diketemukan KLB campak di Pulau Nusa Penida, Kabupaten Klungkung. Secara geografis wilayah pulau Nusa Penida sendiri merupakan wilayah dengan daratan yang terpisah dengan pulau Bali, sehingga jika terjadi suatu kasus maka akan lebih mudah menyebar karena interaksi penduduk hanya sekitaran wilayah pulau tersebut. Padahal cakupan imunisasi dasar campak diwilayah tersebut pada tahun 2015 dan 2016 sudah melebihi target cakupan Nasional, yaitu 90%. Imunisasi campak seharusnya dapat memberikan kekebalan seumur terhadap serangan penyakit campak sehingga tidak menimbulkan KLB pada suatu wilayah. Tujuan penelitian ini untuk melihat gambaran status imunisasi, ketepatan pemberian imunisasi campak dan kejadian campak pada anak balita didaerah yang pernah mengalami KLB. Desain penelitian ini menggunakan rancangan deskriptif Cross Sectional. Sampel dalam penelitian ini adalah Anak Balita, dan yang menjadi responden adalah Ibu, dengan jumlah 70 sampel. Teknik pengambilan sampel pada penelitian ini yaitu Systematic Random Sampling. Hasil penelitian pada anak balita di daerah yang pernah mengalami KLB campak Nusa Penida, Kabupaten Klungkung menunjukkan bahwa 17,14% anak balita di daerah tersebut pernah mengalami campak. Berdasarkan status imunisasi, sebagian besar anak balita telah mendapatkan imunisasi dasar campak 74,29%, namun masih terdapat anak yang mengalami kejadian campak klinis dengan proporsi 3,85%. Sedangkan untuk ketepatan pemberian imunisasi, sebagian besar anak balita telah diberikan imunisasi dasar campak dengan tepat waktu yaitu usia 9-11 bulan 68,57%, namun masih terdapat anak balita yang mengalami kejadian campak klinis dengan proporsi 2,08%. Kejadian campak klinis pada anak balita lumayan tinggi, sangat perlu dilakukan konfirmasi uji laboratorium untuk memastikan kasus tersebut sehingga tepat dalam pengobatannya. Perlu adanya sosialisasi kepada masyarakat akan informasi mengenai pentingnya pemberian imunisasi yang harus diberikan tepat pada waktunya untuk mencegah terjadinya campak. Kata kunci: Status Imunisasi, Ketepatan Pemberian Imunisasi, Campak   ABSTRACT One of the infectious diseases that can be prevented by immunization. In 2016, a measles outbreak was discovered on Nusa Penida Island, Klungkung Regency. Geographically, the island of Nusa Penida is an area with land separated from the island of Bali, so that if a case occurs it will be easier to spread because it deals with residents only around the island. Meanwhile, basic immunization seen in the region in 2015 and 2016 has exceeded the National achievement target of 90%. Immunization seems to provide immunity against disease that seems to affect outbreaks in a region. The purpose of this study was to see an overview of immunization status, accuracy of immunization and measles events in children under five years old who have experienced outbreaks. The design of this study used a cross sectional descriptive design. The sample in this study were toddlers, and the respondents were mothers, with a total of 70 samples. The sampling technique in this study is Systematic Random Sampling. The results of research on toddlers in areas that have used outbreaks of measles Nusa Penida, Klungkung Regency show that 17.14% of children under five in this area have experienced measles. Based on immunization status, most children under five have received basic measles immunization 74.29%, but still are children who have experienced clinical measles with a contribution of 3.85%. As for the accuracy of immunization, most children under five have been given basic immunization that looks right at the age of 9-11 months 68.57%, but still contains children under five who have clinical measles events with a proportion of 2.08%. Clinical incidence in children under five is high, it is necessary to conduct laboratory tests to ensure the case is right for treatment. There is a need for information dissemination to the public about the importance of immunization that must be given exactly when it has to be approved for release. Keywords: Immunization Status, Accuracy in Providing Immunizations, Measles


2019 ◽  
Vol 14 (2) ◽  
pp. 160
Author(s):  
Kidhung Piranti

Community Satisfaction Index (CSI) in Inpatient Installation of Surabaya Hajj Hospital increased during 2012-2016, but it has not reached the standard determined by the hospital, that is 85%. This study aims to analyze the patient satisfaction in the Inpatient Installation of Surabaya Hajj Hospital based on Dabholkar Dimension. This study is descriptive observational analysis by using cross-sectional approach with systematic random sampling technique. The samples obtained  were 142 respondents. This research analyzes patientsatisfaction in the Inpatient Installation by categorizing patient satisfaction in each element based on Dabholkar Dimension. The element with a compositemean ≥ the aggregate of composite average means satisfied and not becoming an issue, while the element with composite mean< the aggregate of composite average means unsatisfied and becomming an issue. Quality service issue can be a problem hence it needs to be resolved as soon as possible. The results of this study can be used to prepare the recommendationof health service improvementto increase patient satisfaction.


2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Trimo Trimo ◽  
Sandu Siyoto ◽  
Siti Farida

Good service will increase the utilization of hospitalization (Utility rate) in Hospital, the factors that influence the utilization of service are procedure of service, service of doctor and nurse as well as facilities and infrastructure that exist in Hospital. The purpose of this study is to internal analysis of factors that affect the utilization of inpatient beds (Utility rate) in Caruban Hospital Madiun District. This research design using descriptive quantitative with Cross Sectional approach. The sample in this study amounted to 133 respondents. Random sampling sampling technique. The research instrument used questionnaire with Ordinal regression statistic test with α = 0,05. As many as 60.2% (80 respondents) stated that the service procedure is in good category. 50.4% (67 respondents) stated that the Doctor Service at Caruban Hospital of Madiun Regency is good. 81.2% (108 respondents) stated that Nurse Service is in good category. 45.9% (61 respondents) stated that the facilities and infrastructure in the category is quite good. 60.2% (80 respondents) stated that the utilization of the bed at Caruban Hospital of Madiun Regency is good. There is no influence of service procedure, there is influence of doctor service, nurse service and facility and infrastructure with utilization of inpatient bed (Utility rate) at RSUD Caruban Regency of Madiun. With good service from doctors and nurses as well as facilities that support the patient will provide information to families, relatives and others to take advantage of existing health services in hospitals Caruban Madiun District


2021 ◽  
Vol 3 (4) ◽  
pp. 305
Author(s):  
Arisca Arisca ◽  
Pudji Lestari ◽  
Nila Kurniasari

Abstrak Latar Belakang: Kanker serviks merupakan salah satu penyakit kanker yang menyerang wanita dan menduduki urutan kedua setelah kanker payudara di Indonesia. Salah satu pencegahan yang dapat dilakukan adalah dengan melakukan pemeriksaan deteksi dini kanker serviks metode IVA. Keinginan melakukan pemeriksaan IVA dipengaruhi beberapa faktor, diantaranya pengetahuan, kesadaran, keternagkauan jarak, keterjangkauan biaya, serta persepsi Ibu. Penelitian ini bertujuan untuk menganalisis faktor aksesibilitas pelayanan kesehatan dan persepsi ibu terhadap pemeriksan IVA di Puskesmas Benculuk Kabupaten Banyuwangi. Metode: Penelitian ini merupakan penelitian observasional deskriptif dengan desain cross sectional. Pengambilan sampel menggunakan teknik random sampling sejumlah 60 responden dengan instrument penelitian kuisioner. Variabel penelitian terdiri dari pengetahuan, kesadaran, keterjangkauan jarak, keterjangkauan biaya, dan persepsi Ibu. Hasil: Hasil penelitian didapatkan bahwa 93,3% belum pernah melakukan pemeriksaan IVA, 90% WUS memiliki pengetahuan baik, 70% memiliki keterjangkauan jarak yang jauh dengan tempat pelayanan kesehatan, 100% mampu dalam pembiayaan pemeriksaan IVA, sebagian besar WUS memiliki persepsi yang baik terkait kanker serviks dan pemeriksaan IVA. Kesimpulan: Faktor aksesibilitas pelayanan kesehatan dan persepsi Ibu terhadap pemeriksaan IVA termasuk dalam golongan baik, namun dari 60 responden hanya 4 responden yang sudah pernah melakukan pemeriksaan IVA. Beberapa alasan mengapa WUS belum melakukan pemeriksaan  diantaranya karena rasa malu dan takut kepada petugas kesehatan, rasa takut apabila terdeteksi adanya penyakit kanker serviks, serta merasa belum membutuhkan pemeriksaan IVA karena belum merasakan adanya gejala yang mengarah pada penyakit kanker serviks.Abstract Background: Cervical is a cancer that involves women. Cervical cancer rank’s is the second after breast cancer in Indonesia. Prevention that can be done is by conducting an examination of the early detection of cervical cancer VIA method. The desire to conduct VIA test is influenced by several factors, including knowledge, awareness, distance awareness, cost affordability, and mother's perception. This study aims to analyze the accessibility factors of health services and maternal perceptions of VIA test at the Puskesmas Benculuk Kabupaten Banyuwangi. Methods: This study was a descriptive observational study with a cross sectional design. Sampling used a random sampling technique of 60 respondents with questionnaire research instruments. The research variables consisted of knowledge, awareness, affordability, affordability, and women's perception. Results: The results showed that 93.3% had never done VIA examination, 90% of women of childbearing age had good knowledge, 70% had far-reaching affordability with health care facilities, 100% were able to finance IVA examinations, most women of childbearing age had a good perception of cancer cervix and VIA test. Conclusion: Accessibility factors for health services and maternal perceptions of IVA examination are included in the good category, but from 60 respondents only 4 respondents have already conducted IVA examinations. Some of the reasons why women of childbearing age has not conducted an examination include the feeling of shame and fear of health workers, fear of cervical cancer being detected, and feeling that they have not needed an IVA examination because they have not felt any symptoms that lead to cervical cancer.


Author(s):  
Della Dwi Ayu ◽  
Fajar Ariyanti

One of the SDGs targets in achieving UHC is increasing access to quality essential health services. Puskesmas is the front line in providing essential health services in the community. However, several complaints were still found in the health services provided, which also decreased public access to the Puskesmas. This study aims to determine the quality of outpatient health services at the UPT Puskesmas Ciputat Timur in 2019. This research is an evaluation study using a descriptive-analytical survey method with a quantitative approach with a cross-sectional study design. The sample determination was based on the Probability Proportionate to Size sampling technique with a total sample of 341 samples according to the sample table from Krejcie and Morgan. Data were collected using a questionnaire with two methods of measuring service quality, namely Servqual and Community Satisfaction Index, and using univariate data analysis. The results of this study stated that outpatient satisfaction at the UPT Puskesmas Ciputat Timur was 2.16 (satisfactory) based on the servqual concept and 76.47 (good) based on the concept of community satisfaction index. This study concludes that the quality of outpatient health services at the UPT Puskesmas Ciputat Timur is good, although several items still need to be improved. Suggestions are needed to make information boards for patient registration requirements, increase discipline in-service time, make persuasive stickers or posters, add RM distribution officers, publish IKM results annually through the website and add waiting room seats for patients and their families.


2016 ◽  
Vol 3 (2) ◽  
pp. 649
Author(s):  
Merliyani Mardhatillah ◽  
Hari Mulyadi ◽  
Marceilla Hidayat

Indonesia is an archipelagic state which are rich in natural wealth as flora and fauna and cultural variety that is a potential tourist destinations capable of interesting motivation tourists to perform the activities in Indonesia, and especially in Daerah Istimewa Yogyakarta. Yogyakarta city is the big cultural area in Indonesia that is a potential in terms of development cultural tour through the museum. But now a lot of people remain to regard that museum is just the place for keeping and maintaining historic and cultural fosils. The low appreciation of the society can be seem from the data of visitors attendance Museum Sonobudoyo Yogyakarta which shows a low number from years 2009 – 2010. Museum Sonobudoyo Yogyakarta conduct various attempts to increase the visits. One of the ways is through expanded marketing mix, which consists is people, physical evidence, and process. Expanded marketing mix in Museum Sonobudoyo Yogyakarta is expected to help increase tourist visits and for society awareness about cultural which has existed since long ago by the presence of museum. The independent variable (X) is expanded marketing mix which consists of three dimensions which are People, Physical evidence, and Process. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive and verificative, and the method used was survey systematic random sampling technique, so it obtains 90 respondents of samples. Techniques of data analysis and hypothesis test used was multiple regression. Based on the research hypothesis, expanded marketing mix has a significant influence amounted to 48,5% towards visiting decision.


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