scholarly journals ANALISIS PEMASARAN RUMPUT LAUT DI WILAYAH POTENSIAL DI INDONESIA

2017 ◽  
Vol 2 (2) ◽  
pp. 159
Author(s):  
Yayan Hikmayani ◽  
Tenny Aprilliani ◽  
Achmad Zamroni
Keyword(s):  
Market Structure ◽  
Structure Analysis ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Processing Industry ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Province Level

Riset tentang pemasaran rumput laut telah dilakukan pada tahun 2005. Tujuannya adalah mengetahui struktur pasar dan efisiensi pemasaran rumput laut di beberapa wilayah potensial di Indonesia. Metode yang digunakan dalam penelitian ini adalah metode survei. Data yang digunakan adalah data primer dan data sekunder. Data primer yang terdiri dari data harga jual dan beli rumput laut, lembaga pemasaran, biaya pemasaran, biaya produksi, lokasi pasar yang diperoleh dari hasil wawancara dengan responden. Data sekunder diperoleh dari data statistik perikanan, laporan tahunan Dinas Perikanan, data ekspor impor yang diperoleh dari instansi-instansi terkait. Pemilihan responden dilakukan secara purposive sampling, sehingga diperoleh dari tingkat pembudidaya, pedagang pengumpul, pedagang besar dan eksportir atau pabrik pengolahan rumput laut. Analisis data yang dilakukan adalah analisis saluran pemasaran, marjin pemasaran, struktur pasar serta efisiensi pemasaran rumput laut. Hasil analisis menunjukkan bahwa lembaga pemasaran yang terlibat dalam pemasaran rumput laut terdiri dari pedagang pengumpul baik di tingkat desa maupun kecamatan, pedagang besar yang berlokasi di kota kabupaten serta eksportir atau pabrik pengolahan yang berada di ibukota propinsi. Hasil analisis marjin pemasaran diketahui bahwa marjin terbesar pemasaran rumput laut di tingkat pedagang pengumpul yang terdapat di Kabupaten Sumenep yaitu mencapai Rp. 880/kg, selanjutnya Sumbawa dan Jeneponto. Marjin pemasaran di tingkat pedagang besar terdapat di Bima dan Sumenep. Hasil analisis struktur pasar menunjukkan bahwa struktur pasar rumput laut yang terbentuk adalah oligopoli baik yang terjadi di tingkat pedagang pengumpul, pedagang besar maupun eksportir. Hasil analisis efisiensi pasar rumput laut menunjukkan bahwa pasar rumput laut yang paling efisien terdapat di Karimun Jawa, kemudian diikuti oleh wilayah lain seperti Sumbawa, Badung, Jeneponto, Bima dan Sumenep. Tittle:Seaweed Marketing Analysis in Potential Regencies of in Indonesia. Research on seaweeds marketing has been done in 2005. The aim of the research was to study the market structure and seaweeds marketing efficiency at some potential regions in Indonesia. Method used in this research was a survey method. Respondents were fish farmers, traders, wholesalers, middlemen, and processing industries or exporters. Respondent was taken purposived. Analysis were done by using marketchain analysis, marketing margin, market structure and seaweeds marketing efficiency. Results showed that marketing institutions consist of middleman at village and sub district level, wholesaler at district andexporter or processing industry at province level. Based on marketing margin analysis showed that the middleman at Sumenep province has the maximum margin of seaweed marketing which is Rp 880 per kg,followed by Sumbawa and Jeneponto District. The highest marketing margin at the wholesaler level detected in Bima and Sumenep. The result of marketing structure analysis showed that seaweed marketing structure was oligopoly at the middleman level, wholesaler, and exporter/ processing industry. The result from marketing efficiency analysis of seaweed shows that tho most efficient seaweed market was Karimun Jawa, followed by Sumbawa, Badung, Jeneponto, Bima and Sumenep. 

scholarly journals Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

2016 ◽  
Vol 6 (2) ◽  
pp. 443-446
Author(s):  
Mahdalena Mahdalena
Keyword(s):  
Technical Efficiency ◽  
Economic Efficiency ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Analysis Method ◽  
Research Activity ◽  
Purposive Sampling ◽  
Marketing Efficiency

       This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

2018 ◽  
Vol 1 ◽  
pp. 246
Author(s):  
Bembi Akbar Serawai ◽  
Adly Adly
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

scholarly journals ANALISIS USAHATANI BROKOLI (Brassica oleracea L) DAN PEMASARANNYA DI DESA SUMBER URIP KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG

2016 ◽  
Vol 15 (2) ◽  
pp. 237-254
Author(s):  
Bembi Akbar Sarwai ◽  
. Sriyoto ◽  
Ellys Yuliarti
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli, Calculate its marketing margin and knowing marketing efficiency Broccoli in Sumber Urip village Sub-District Selupu Rejang District of Rejang Lebong. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total respondent marketing agencies are 25 respondents. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged  income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers à Countryside à Wholeseller à Town   Wholeseller à Retailers à Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Districts Traders 5.52, Town Wholeseller is 1,83 and Retailers 19,21. Keywords: broccoli, income, marketing channels, margin, efficiency 

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals ANALISIS NILAI TAMBAH AGROINDUSTRI PENGOLAHAN KOPI ARABIKA EKSPOR DI KABUPATEN ACEH TENGAH (STUDI KASUS PADA KSU SARA ATE)

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Peggi Epaga ◽  
Akhmad Baihaqi ◽  
Muji Burrahmad ◽  
Elly Susanti
Keyword(s):  
Value Added ◽  
Efficiency Analysis ◽  
Added Value ◽  
Green Bean ◽  
Analysis Method ◽  
Processing Industry ◽  
Arabica Coffee ◽  
Marketing Efficiency ◽  
Value Of Marketing

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar agroindustri pengolahan kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah dapat menciptakan nilai tambah untuk kopi dan untuk mengetahui apakah sudah efesien pemasaran kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah. Penentuan lokasi penelitian ini ditentukan secara sengaja (Purposive) dengan pertimbangan karena industri pengolahan kopi ini berproduksi secara berkesinambungan dan juga merupakan salah satu industri pengolahan kopi di Aceh Tengah. Metode analisis yang digunakan pada penelitian ini adalah metode analisis nilai tambah model hayami dan metode analisis efesiensi pemasaran. Hasil analisis menunjukkan nilai tambah kopi arabika ekspor green bean grade 1 (spesialty) pada KSU Sara Ate sedang, dan green bean grade 2 (premium) rendah. Berdasarkan nilai efesiensi pemasaran green bean grade 1 dan green bean grade 2  pada KSU Sara Ate pemasaran dinilai efesien. Nilai tersebut memenuhi syarat ketentuan dimana jika EP 0-50 % pemasaran dinilai efesien.AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee

scholarly journals Analisis Efisiensi Rantai Pemasaran Bawang Merah di Kota Banda Aceh dan Aceh Besar

2019 ◽  
Vol 6 (1) ◽  
pp. 13-21
Author(s):  
Wiena Alizza ◽  
Agustina Arida ◽  
Fajri Jakfar
Keyword(s):  
Marketing Channel ◽  
Survey Method ◽  
Marketing Efficiency ◽  
Result Show ◽  
Margin Analysis ◽  
Descriptive Method ◽  
Banda Aceh ◽  
Channel Type

Shallots price in Banda Aceh and Aceh Besar city have a fluctuation. The household complained when the price was so expensive and the farmers complained when the price so cheap. The aim of this research to know marketing efficiency, marketing channel type, marketing margin, marketing profit of shallots in Banda Aceh and Aceh Besar city. This research used survey method and anlysis method used descriptive method, margin analysis and marketing efficiency. The result show that shallots marketing channel involve farmer, collector, retailer and consumer; shallots marketing margin in Ulee Kareng market was Rp.1.975/kg, in Peunayong market was Rp.4.950/kg, and in Lambaro market was Rp. 2.625/kg; shallots marketing efficiency in Ulee Kareng market was  10,46% and in Peunayong market was 19,26 %, meanwhile in Lambaro market was 17,26 %.

scholarly journals Analysis of Batik Semarang Business Performance Using SCP (Structure-Conduct-Performance) Approach

2014 ◽  
Vol 3 (4) ◽  
pp. 225-233
Author(s):  
Ngatindriatun
Keyword(s):  
Performance Analysis ◽  
Market Structure ◽  
Structure Analysis ◽  
Business Performance ◽  
Regional Identity ◽  
Product Diversification ◽  
City Government ◽  
Survey Method ◽  
Market Conduct ◽  
Market Structure Analysis

Batik Semarang is one of Indonesia’s national heritage, which once had disappered in Japan colonialism era. In 2006, the city government of Semarang started to redevelop Batik Semarang as a regional identity of Semarang, by conducting a preservation program of Batik Semarang. This research’s objective is to identify and analyze the business performance of Batik craftsmen or batik maker in Semarang focused on the study on production, distribution, and market aspects. The fact arose is the decreasing number of Batik craftsmen year by year. The research was conducted by using the survey method on 17 batik craftsman in Semarang city. The Analysis of Batik Semarang’s Business Performance uses SCP approach which covers market structure analysis, conduct analysis, and performance analysis. The industry level market is moderately concentrated over the study indicated by the CR4 75% and HHI 1889. The result of market structure analysis suggest an oligopolistic market structure. Performance analysis involves the elements of price conduct, product conduct, and market conduct. Price conduct shows that 76 % of respondents act as the price maker. Product conduct shows that 70 % of respondents have chosen to do product diversification. Market conduct shows that 56 percent of producers sell the products directly to the consumers.. Performance analysis is viewed from the element of Batik business profitability, which shows the average R/C ratio of 1.72 and the average ROA of 0.51. This indicates that Batik Semarang business is still profitable.

scholarly journals KAJIAN PEMASARAN IKAN LELE (Clarias Sp) DALAM MENDUKUNG INDUSTRI PERIKANAN BUDIDAYA (Studi Kasus di Kabupaten Boyolali, Jawa Tengah)

2017 ◽  
Vol 7 (2) ◽  
pp. 177
Author(s):  
Riesti Triyanti ◽  
Nensyana Shafitri
Keyword(s):  
Random Sampling ◽  
Value Added ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Snowball Sampling ◽  
Central Java ◽  
Marketing Analysis ◽  
Margin Analysis

Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat pola rantai pemasaran ikan lele dengan rantai yang panjang di saluran I dan II dan rantai terpendek di rantai III. Biaya dan keuntungan terbesar untuk penjualan lele hidup terdapat di saluran pemasaran I, sedangkan margin pemasaran terkecil untuk penjualan lele hidup terdapat di saluran pemasaran II. Ketiga saluran pemasaran lele hidup sudah efisien dengan nilai farmer’s share terbesar pada saluran II yaitu 87,34 %; sedangkan saluran IV memiliki nilai farmer’s share terkecil sebesar 8,95%. Hasil penelitian efisiensi saluran pemasaran lele diharapkan dapat dijadikan sebagai dasar pertimbangan peningkatan nilai tambah dan daya saing produk perikanan budidaya sehingga dapat meningkatkan pendapatan pembudidaya dan industri pengolahan.Title: Marketing Analysis Catfish of to Support Aquaculture Industry (Case Study on Boyolali District, Central Java)This study aimed to assess marketing channels of catfish in Boyolali district. Research was carried out to access costs, benefits, marketing margin and their efficiencies. The research employs survey method. Data were collected in April 2012 using interview techniques, recording and observation. Farmers samples technique used random sampling, whereas traders samples were selected by snowball sampling technique. Data were analyzed using cost margin analysis. Results of this study showed that there were four patterns of catfish marketing chain with the largest chain were in the channel I and II and the shortest chain was in the chain III. The biggest costs and benefits of selling live catfish were in marketing channel I, while the smallest ones was in the marketing channels catfish II. All the three live marketing chanel were efficient with the biggest and smallest value of farmer’s share of 87,34% (marketing chanel II) and 8,95 % (marketing chanel IV), respectively. Results of the study were expected to be used as a basis for increasing value added and competitiveness of fish cultured product so that fish farmers and fish processors income can be increased.

scholarly journals ANALISIS PEMASARAN SAPI POTONG

2020 ◽  
Vol 2 (2) ◽  
pp. 62-75
Author(s):  
Nur Afni Lasaharu ◽  
Yuriko Boekoesoe
Keyword(s):  
Data Collection ◽  
Beef Cattle ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Margins

The purpose of this study was to determine the marketing analysis of beef cattle in Taluditi Regency, Pohuwato Regency. Gorontalo. The research method uses the survey method. The data used in this study are primary data with data collection techniques conducted through observation, interviews, and documentation. Sampling is determined through stratification of Random Sampling, where the sample is based on the largest population. The number of samples produced was 72 respondents. Data were analyzed descriptively. The observed variables are marketing channels, marketing margins and marketing efficiency. The findings of this study are two beef cattle marketing channels in Taluditi District, Pohuwato Regency, namely: Channel I (Farmers - Collector Traders - Consumers), and Channel II are (Breeders - Collector Traders - Retailers Traders - Consumers). The average marketing margin in each marketing institution is Rp. 100,000 - Rp. 500,000. The level of marketing efficiency in each marketing institution is 0.26-3.1

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