scholarly journals Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

2016 ◽  
Vol 6 (2) ◽  
pp. 443-446
Author(s):  
Mahdalena Mahdalena
Keyword(s):  
Technical Efficiency ◽  
Economic Efficiency ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Analysis Method ◽  
Research Activity ◽  
Purposive Sampling ◽  
Marketing Efficiency

       This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals ANALISIS PEMASARAN RUMPUT LAUT DI WILAYAH POTENSIAL DI INDONESIA

2017 ◽  
Vol 2 (2) ◽  
pp. 159
Author(s):  
Yayan Hikmayani ◽  
Tenny Aprilliani ◽  
Achmad Zamroni
Keyword(s):  
Market Structure ◽  
Structure Analysis ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Processing Industry ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Province Level

Riset tentang pemasaran rumput laut telah dilakukan pada tahun 2005. Tujuannya adalah mengetahui struktur pasar dan efisiensi pemasaran rumput laut di beberapa wilayah potensial di Indonesia. Metode yang digunakan dalam penelitian ini adalah metode survei. Data yang digunakan adalah data primer dan data sekunder. Data primer yang terdiri dari data harga jual dan beli rumput laut, lembaga pemasaran, biaya pemasaran, biaya produksi, lokasi pasar yang diperoleh dari hasil wawancara dengan responden. Data sekunder diperoleh dari data statistik perikanan, laporan tahunan Dinas Perikanan, data ekspor impor yang diperoleh dari instansi-instansi terkait. Pemilihan responden dilakukan secara purposive sampling, sehingga diperoleh dari tingkat pembudidaya, pedagang pengumpul, pedagang besar dan eksportir atau pabrik pengolahan rumput laut. Analisis data yang dilakukan adalah analisis saluran pemasaran, marjin pemasaran, struktur pasar serta efisiensi pemasaran rumput laut. Hasil analisis menunjukkan bahwa lembaga pemasaran yang terlibat dalam pemasaran rumput laut terdiri dari pedagang pengumpul baik di tingkat desa maupun kecamatan, pedagang besar yang berlokasi di kota kabupaten serta eksportir atau pabrik pengolahan yang berada di ibukota propinsi. Hasil analisis marjin pemasaran diketahui bahwa marjin terbesar pemasaran rumput laut di tingkat pedagang pengumpul yang terdapat di Kabupaten Sumenep yaitu mencapai Rp. 880/kg, selanjutnya Sumbawa dan Jeneponto. Marjin pemasaran di tingkat pedagang besar terdapat di Bima dan Sumenep. Hasil analisis struktur pasar menunjukkan bahwa struktur pasar rumput laut yang terbentuk adalah oligopoli baik yang terjadi di tingkat pedagang pengumpul, pedagang besar maupun eksportir. Hasil analisis efisiensi pasar rumput laut menunjukkan bahwa pasar rumput laut yang paling efisien terdapat di Karimun Jawa, kemudian diikuti oleh wilayah lain seperti Sumbawa, Badung, Jeneponto, Bima dan Sumenep. Tittle:Seaweed Marketing Analysis in Potential Regencies of in Indonesia. Research on seaweeds marketing has been done in 2005. The aim of the research was to study the market structure and seaweeds marketing efficiency at some potential regions in Indonesia. Method used in this research was a survey method. Respondents were fish farmers, traders, wholesalers, middlemen, and processing industries or exporters. Respondent was taken purposived. Analysis were done by using marketchain analysis, marketing margin, market structure and seaweeds marketing efficiency. Results showed that marketing institutions consist of middleman at village and sub district level, wholesaler at district andexporter or processing industry at province level. Based on marketing margin analysis showed that the middleman at Sumenep province has the maximum margin of seaweed marketing which is Rp 880 per kg,followed by Sumbawa and Jeneponto District. The highest marketing margin at the wholesaler level detected in Bima and Sumenep. The result of marketing structure analysis showed that seaweed marketing structure was oligopoly at the middleman level, wholesaler, and exporter/ processing industry. The result from marketing efficiency analysis of seaweed shows that tho most efficient seaweed market was Karimun Jawa, followed by Sumbawa, Badung, Jeneponto, Bima and Sumenep. 

ESTIMATION OF TECHNICAL, SPECIALIZED AND ECONOMIC EFFICIENCY OF CULTIVATED POTATO VARIETIES USING DATA ENVELOPE ANALYSIS METHOD (DEA) IN IRAQ FOR SPRING LUG 2018

2020 ◽  
pp. 119-131
Keyword(s):  
Technical Efficiency ◽  
Economic Efficiency ◽  
Potato Crop ◽  
Economic Status ◽  
Analysis Method ◽  
Envelope Analysis ◽  
Variable Capacity ◽  
Data Envelope Analysis ◽  
Using Data ◽  
The Stability

Research highlights the importance of potato crop, which occupies a prominent food and economic status in food security besides rice, wheat and corn at the local and global level. Despite the expansion of the cultivation of potato crop in Iraq in general and Ameriyah district in particular However, potato productivity remains substandard, this may be due to a lack of knowledge of the most efficient varieties and not to use productive resources at the levels at which technical, specialized and economic efficiency is achieved. Therefore, the aim of the research is to determine the technical, specialized and economic efficiency according to the cultivated seed category. The data envelope analysis (DEA) method was used to estimate technical, specialized and economic efficiency, assuming constant and variable capacity returns. As a result of the study, the Safrana variety achieved the highest average technical efficiency according to the stability of the yield and capacity efficiency in addition to achieving the highest average specialized and economic efficiency, The Lapadia variety achieved the highest average technical efficiency, assuming that capacity returns have changed. Therefore, we recommend the adoption of items that achieve higher efficiency and the need to redistribute the elements of production better and Achieving the optimum levels at which technical, specialized and economic efficiency is achieved and saving what has been wasted.

scholarly journals ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi)

2019 ◽  
Vol 1 (2) ◽  
pp. 36
Author(s):  
Ester Megawati Boang Manalu ◽  
Khairul Saleh ◽  
Faoeza Hafiz Saragih
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Clear Picture ◽  
Stratified Random Sampling ◽  
Arabica Coffee ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
The Village ◽  
Final Consumer

<p><strong><em> </em></strong></p><pre>ABSTRACT</pre><pre>               Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%.</pre><p> </p>

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

scholarly journals ANALISIS EFISIENSI PEMASARAN PRODUKSI JAGUNG DI KECAMATAN BANDAR SRIBHAWONO KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 235
Author(s):  
Asih Titiana ◽  
Ktut Murniati ◽  
Eka Kasymir
Keyword(s):  
Data Collection ◽  
Market Structure ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Performance Model ◽  
Survey Method ◽  
Flow Data ◽  
Analysis Method ◽  
Marketing Agency

This study aims to analyze the efficiency of corn marketing. The research method used is a survey method. Data collection was carried out in Bandar Sribhawono District of East Lampung Regency in January - March 2019. Farmer respondents were chosen randomly and marketing agency respondents were taken by following the marketing flow. Data used are primary and secondary data. The analysis method used is the S-C-P (Structure, Conduct, Performance) model. The results showed that the corn marketing system in Bandar Sribhawono Sub-district has not been efficient, because the market structure faced by farmers was the oligopsonistic market structure, market behavior shows that farmers are still disadvantaged and act as price takers, there was one marketing channel with producer share (PS) below 55%, high marketing margin and profit margin ratio (RPM) does not spread evenly.  Key words: corn, efficiency, marketing

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