scholarly journals PROMOTION OF VINNITSA CITY TOURISM PRODUCT ON THE TOURIST MARKET OF UKRAINE

2018 ◽  
pp. 92-109
Author(s):  
Oleksandr Gladkey
Keyword(s):  
Information Technologies ◽  
Large Scale ◽  
Swot Analysis ◽  
Practical Significance ◽  
Tourist Destinations ◽  
Tourism Product ◽  
City Tourism ◽  
Regional Centers ◽  
Political Economic ◽  
The City

Goal. The purpose of this article is investigation of promotion of Vinnitsa city tourism product on the tourist market of Ukraine. Method. The methodological basis of the research is the basis of scientific dialectics. The main methods of research are statistical, analytical, comparative-geographical, graphic, formalization method, SWOT analysis, PEST analysis. Results. The features of Vinnitsa tourist products promotion on the Ukrainian tourism market are revealed. The tourist potential of Vinnitsa is analyzed. The most visited tourist destinations are highlighted. The monitoring of the tourist market of Vinnitsa is carried out. The main indicators of tourist activity in Vinnitsa city in comparison with similar regional centers of Ukraine are investigated. The competitive advantages and weaknesses of Vinnitsa among similar regional centers of Ukraine are determined. The prospective types of tourism of Vinnitsa are determined. These types are competitive on the domestic and international markets. The PEST analysis of tourism development in Vinnitsa as well as analysis of Vinnitsa tourist products promotion on the Ukrainian market is carried out. The opportunities and threats of development of city tourism in political, economic, social and technological fields are allocated. The wide application of innovative information technologies in the tourism field of Vinnitsa city is grounded. There are: usage of audio guides, information screens, interactive mapping, rental of vehicles and caressing, free printed guides and handbooks with city information. The models of development and implementation of the tourist cluster of Vinnitsa based on the innovative (“Roshen” fountain) and traditional historical and cultural (museum of M. Pirogov) tourist destinations are proposed. The main economic and social effects from the creation and development of the tourist cluster are outlined. The marketing measures of tourist activity development in Vinnitsa are analyzed also. The forecasting of main indicators transformation of tourist industry development in Vinnitsa city till 2020 is presented. The complex of measures, which will allow implementing the priorities of Vinnitsa tourist products promotion on the Ukrainian market based on above mentioned forecasts, is offered. The SWOT-analysis of Vinnitsa tourist product promotion on the Ukrainian market was carried out to determine the main strategic planning priorities in tourism field of the city. The strengths and weaknesses, opportunities and threats of Vinnitsa tourist products promotion on the Ukrainian market are highlighted. The suggestions on development and formation of the tourist brand of the city are presented. The priorities of tourist city market development as well as priorities of Vinnitsa tourist products promotion on the Ukrainian market are offered. Scientific novelty. Scientific novelty consists in the development of a strategy for promotion of Vinnitsa city tourism product on the tourist market of Ukraine in modern conditions. Practical significance. This study is the basis for a large-scale and comprehensive analysis of the promotion of Vinnitsa city tourism product on the tourist market of Ukraine using the results of the SWOT analysis and PEST analysis. These results will be the basis for further studies of the promotion of tourist product within other local tourist destinations, regions, and territorial and recreational complexes of Ukraine.

scholarly journals Developing Fishing Tourism Destination Based On “Anak Nagari” Concept In Padang City

2018 ◽  
Vol 34 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Haryani Haryani ◽  
Nurul Huda
Keyword(s):  
Swot Analysis ◽  
Community Empowerment ◽  
Tourist Destination ◽  
Fishing Village ◽  
Economic Problems ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Cultural Life ◽  
Qualitative Descriptive ◽  
The City

Spatial potentials and problems in coastal areas are complex, ranging from potential and economic problems, geographical vulnerability, social vulnerability to human resources and resources being managed less than optimal. This study aims to develop a fishing village based on the concept of “Anak Nagari” as a new tourist destination in the city of Padang with community empowerment. This research uses qualitative descriptive research method with scoring/weighting analysis and SWOT analysis (Strength, Weakness, Opportunity and Threat). The result obtained is the high potential of fishing village of Pasie Nan Tigo with its many attractions of fishing communities’ activities and original environment that can be developed as tourist destinations. Having high access of location close to the center of Padang City and Minangkabau International Airport as its strength and opportunity, Pasie Nan Tigo Fisherman Village is a fishing village which still holds a strong social and cultural life of “Anak Nagari”. It exists as cultural treasure in the middle of modern life, but at the same time can also be a threat for the development of fishing village. 

Trends in management practice for tourism destinations

10.12737/7939 ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 21-27 ◽  
Author(s):  
Татьяна Харитонова ◽  
Tatyana Kharitonova ◽  
Ольга Вапнярская ◽  
Olga Vapnyarskaya ◽  
Татьяна Кривошеева ◽  
...  
Keyword(s):  
Information Technologies ◽  
Management Practice ◽  
Tourism Industry ◽  
Navigation Systems ◽  
Tourist Destinations ◽  
Tourism Product ◽  
Related Development ◽  
Important Trend ◽  
The Subject

Management of tourist destinations abroad over many years is the subject of research and practical elaborations. The key aim of destination management is ensuring its competitiveness. To achieve this goal, experts offer a variety of approaches, methods, mechanisms. Based on the composition of the management system for tourist destinations, the article presents the trends in this field which are pertinent to Russia. First of all, to such trends can be related development of tourist resources as creation and promotion of conceptual tourist resources. A relatively new trend is the development of private and corporate museums. To Russian trends in destination management can be attributed integration of tourist sites in the tourism industry due to a more comprehensive utilization of tourist technologies in display and interpretation. Of course, an important trend is the development of information technologies in tourism, tourist navigation systems. To the list of trends should be added diversification of tourism products of destinations through the development of new types of tourism. The article shows the transition to the tourism product customization by offering tourists the opportunity to form desired tour packages. The article presents the results of the analysis of governance in the management of tourist destinations. The article substantiates the conclusion that tourist destinations are transformed from usual tourist regions into territorial structural units of the tourism industry, with extensive capabilities to meet diverse needs of tourism; resulting in: development of new types of tourism and forming conceptual tourism products; improvement of tourism infrastructure, including its information and service components; improving the quality of services provided. For businesses also uncover some opportunities in terms of entrepreneurial initiatives.

scholarly journals Analisis Potensi Kawasan Wisata Kuliner Dalam Mendukung Pariwisata Di Kota Tegal Jawa Tengah

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Juliana Juliana
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Support Service ◽  
City Government ◽  
Primary Data ◽  
Culinary Tourism ◽  
Central Java ◽  
City Tourism ◽  
The City

Abstract - Culinary diversity in the city of Central Java is storing great potential to be developed as a support service in developing the potential of culinary tourism. Culinary tourism is one alternative in addition to other types of tourism choices such as cultural tourism, nature tourism, and marine tourism, especially artificial tourism. formerly known by tourists who come to the city of Central Java. Tegal City actually stores abundant culinary wealth. However, these culinary items have not been packaged in such a way as to attract tourists. The potential of culinary tourism areas in supporting tourism in the city of Tegal aims to lift the image of food made from the city of Tegal so that it is popular with the community and able to compete with modern food. This study was conducted to analyze the potential of culinary tourism in Central Java and identify problems. problems faced in developing culinary tourism in supporting tourism in Central Java. This research is descriptive research using primary and secondary data. The method of data analysis is qualitative descriptive and SWOT Analysis. In conducting data analysis is done by collecting secondary data as well as primary data. Secondary data was obtained from the Tegal city government. Tegal City Tourism Office and Central Bureau of Statistics. Primary data is obtained by interviewing directly with traders or businessmen of typical culinary food stalls in Central Java. Tegal’s assets include natural tourism, artificial tourism, religious tourism, campsites and cultural parks, culinary tourism.Keyword : tourism culinary,Tegal cityAbstrak - Keanekaragaman kuliner di kota Tegal Jawa Tengah menyimpan potensi yang besar untuk dikembangkan sebagai jasa penunjang dalam pengembangan potensi wisata kuliner.Wisata kuliner menjadi salah satu alternatif di samping pilihan jenis wisata lainnya seperti wisata budaya, wisata alam, dan wisata bahari, wisata buatan yang sudah terlebih dahulu dikenal oleh wisatawan yang datang ke kota tegal jawa tengah.Kota tegal sebenarnya menyimpan kekayaan kuliner yang melimpah. Akan tetapi kuliner-kuliner tersebut belum dikemas sedemikian rupa untuk menarik minat wisatawan. Potensi kawasan wisata kuliner dalam mendukung pariwisata di kota tegal bertujuan untuk mengangkat citra makanan berbahan dasar pangan kota tegal sehingga banyak digemari oleh masyarakat dan mampu bersaing dengan makanan modern.Penelitian ini dilakukan untuk menganalisis potensi kawasan wisata kuliner di kota Tegal Jawa Tengah dan mengidentifkasi masalah-masalah yang dihadapi dalam mengembangkan wisata kuliner dalam menunjang pariwisata di kota Tegal Jawa Tengah. Penelitian ini bersifat penelitian deskriptif dengan menggunakan data primer dan sekunder. Metode analisa data adalah deskriptif kualitatif serta menggunakan analisis SWOT.  Dalam melakukan analisa data dilakukan dengan mengumpulkan data sekunder maupun data primer. Data sekunder diperoleh dari Pemerintah kota Tegal. Dinas Pariwisata Kota Tegal dan Biro Pusat Statistik. Data primer diperoleh dengan mewawancarai langsung dengan para pedagang atau pengusaha warung makanan kuliner khas di kota Tegal Jawa Tengah. Hasil penelitian didapatkan Kota Tegal memiliki banyak kuliner yang dapat dijadikan santapan baik wisatawan yang akan berkunjung ke Kota Tegal, terdapat 27 jenis kuliner yang terdapat di kota Tegal Aset yang dimiliki Tegal antara lain wisata alam, wisata buatan, wisata religi,bumi perkemahan dan taman budaya, wisata kuliner.Kata Kunci : tourism, culinary, kota tegal

scholarly journals SYNERGY OF ACTIVE AND EDUCATIONAL TOURISM: OPPORTUNITIES FOR SMALL RUSSIAN CITIES

2017 ◽  
Vol 11 (3) ◽  
pp. 71-83
Author(s):  
Марина Шерешева ◽  
Marina Sheresheva ◽  
Игорь САВЕЛЬЕВ ◽  
Igor SAVELIYEV ◽  
Матвей Оборин ◽  
...  
Keyword(s):  
Small Towns ◽  
Russian Science ◽  
Tourist Destinations ◽  
Network Interaction ◽  
Tourism Product ◽  
Educational Tourism ◽  
Vladimir Region ◽  
Perm Krai ◽  
Regional Centers ◽  
Tourist Flow

The article explores the prospects for combining benefits of active and educational tourism with the aim to create an attractive tourism product, especially for young people. The example of Vladimir region and Perm Krai shows that the synergy of active and educational tourism makes it possible to open new opportunities for the development of small Russian cities. It is concluded that inclusion of educational programs with elements of active tourism in regional event calendars allows ensuring a steady and more evenly distributed tourist flow to regions, and also contributes to the growth of youth’s interest in Russian small towns as tourist destinations and places for living. The research was supported financially by Russian Science Foundation (project № 17-18-01324) «Sustainable economic development of territories on the basis of network interaction of small towns and regional centers».

scholarly journals Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya

2021 ◽  
Vol 5 (4) ◽  
pp. 361-371
Author(s):  
Yustinus Budi Hermanto ◽  
Citra Anggraini Tresyanto
Keyword(s):  
Communication Process ◽  
Marketing Communication ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
City Tourism ◽  
Educational Tourism ◽  
To Come ◽  
The City

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.  

scholarly journals Assessment of the potential of Varna City as a smart tourist destination

Tourism ◽  
2020 ◽  
Vol 68 (3) ◽  
pp. 308-321
Author(s):  
Katina Kostadinova Popova ◽  
Miroslava Malinova Malcheva
Keyword(s):  
Young People ◽  
Swot Analysis ◽  
Smart Cities ◽  
Young Person ◽  
Tourist Destinations ◽  
Advantages And Disadvantages ◽  
The City ◽  
Precise Assessment ◽  
Selection Of

In recent years digitalization became a mainstream factor for socio-economic development and improvement of quality of life. The concepts of “smart cities” and “smart tourist destinations” are real consequences of the global urbanization process. Nowadays, digitalization is a privilege for every destination oriented towards young people and innovation initiatives. Intelligent destinations require development of optimal urban management models bound by considerable investments. The current study examines the potential of the Sea capital of Bulgaria – Varna to become a smart tourism destination. The used methodology is based on the selection of three scientific tools – PESTEL analysis, SWOT analysis and Delphi method. The major findings showed that the need of digitalization will become an important feature of the tourist supply in Varna. The city is a fast-growing academic destination and an attractive center for many young people. The tendency to use innovative technologies before and during the stay in a destination, typical for every young person, creates numerous opportunities for Varna. The introduction of ICT in the modern life of the residents and the guests of the city should be done through a precise assessment of the advantages and disadvantages of the digitalization process

Analysing of Erzurum Winter Tourism in the European Perspective

2020 ◽  
pp. 88-107
Author(s):  
Mahshid Mikaeili ◽  
H. Kutay Aytuğ
Keyword(s):  
Swot Analysis ◽  
Winter Season ◽  
European Perspective ◽  
Open Spaces ◽  
Winter Tourism ◽  
City Tourism ◽  
New Business ◽  
Tourism Potential ◽  
Solar Access ◽  
The City

Erzurum is the biggest city in the Eastern Anatolian Region of Turkey. The city has gained great importance in winter tourism during recent years. Accessing to the sustainable winter city requires an innovative approach to these cities' problems in order to enhance the advantages, opportunities, and beauty of the winter season. Winter tourism is one of the good examples that provides benefits to the residents and reinforces the community's ability to attract new business. In this chapter, the conceptual framework of the topic is drawn by putting forth the concept of winter city tourism. Subsequently, EU tourism policy, its political framework, and priorities are summarised. In the next chapter, Erzurum is examined to demonstrate its potential for winter city tourism. Finally, the winter city tourism potential of Erzurum is evaluated by SWOT analysis and brought some suggestions compatible with EU Tourism Policies at five categories such as preserving solar access, designing streets, planting, parks and open spaces, colour, materials and lighting.

VARIANTS OF THE DEVELOPMENT OF THE DISTURBED TERRITORY OF THE NAGATINSKAYA FLOODPLAIN OF MOSCOW - HISTORY, COMPARISON, ANALYSIS

2019 ◽  
pp. 74-84
Author(s):  
Darya Lapteva ◽  
Marina Afonina
Keyword(s):  
Large Scale ◽  
Swot Analysis ◽  
Objective Assessment ◽  
Administrative District ◽  
Modern Development ◽  
Close Proximity ◽  
The Status ◽  
Social Components ◽  
The Relationship ◽  
The City

Modern development contributes to the need to transform inefficiently used spaces that have a promis-ing location in the structure of cities. For the implementation of ambitious projects, the territory of the Na-gatinskaya floodplain (about 100 hectares) in the Southern Administrative District of Moscow is considered. The favorable location is near the center with the center of the capital, on the territory of the artificial penin-sula, in close proximity to the natural territories of the south of the capital, which are in contact with a part of the former industrial zone of the I.A. Likhachev (ZIL). It took almost three decades to find solutions related to the arrangement of the territory. The long period of choice of options due to the scale of the proposals, subjective reasons and even a change in the status of the territory. In the implementation of ambitious projects using the Nagatinskaya floodplain took part: Hermann Tilke (project of the route for Formula 1, 2000), Normann Forster (the largest building in the world, 2007), Russian and international companies: Soyuzmultfilm, DreamWorks, GK "Regions" and many others. However, despite the attractiveness of the territory, its size and position in the city, interesting and necessary projects were not implemented. All the proposed options for arranging combine recreational and sports orientation, water use, environmental and social components. The information collected as a result of the work allowed us to obtain data for an objective assessment of the Dream Island project. The authors pro-posed to use the SWOT-analysis for structuring urban information and assessing the prospects of construc-tion. The weight of the main factors of the method was determined: Strength (strength) -27%, Weakness -10%, Opportunities (possibilities) -37%, Troubles (problem, ie possible threats) - 26%, which fully explains the difficulties with the implementation of this large-scale project of use of disturbed territory The revealed val-ues explain the relationship between the theoretical justification and the real situation.

scholarly journals PERPADUAN WISATA SEJARAH DENGAN WISATA AIR DI KAWASAN BENTENG VASTENBURG SURAKARTA

2021 ◽  
Vol 26 (2) ◽  
pp. 18-28
Author(s):  
Ismadi ◽  
Bamban Yuuwono
Keyword(s):  
Swimming Pool ◽  
Dutch Government ◽  
Swimming Pools ◽  
City Center ◽  
Colonial Era ◽  
Tourist Destinations ◽  
City Tourism ◽  
The City ◽  
Dutch Colonial

Abstrak Taman benteng Vastenburg merupakan bagian tak terpisahkan dari destinasi wisata sejarah di kota Surakarta. Salah satu bagian terpenting taman benteng Vastenburg adalah keberadaan Parit/Selokan yang berbentuk melingkar. Fungsi Parit yang sebenarnya pada jaman kolonial belanda dulu adalah untuk pengamanan Pemerintahan Belanda dari serangan musuh. Fungsi itu saat ini sudah tidak ada lagi seiring tidak berfungsinya benteng sebagai bangunan pertahanan. Kondisi parit saat ini sudah tidak terpelihara lagi, talut banyak yang rusak, dasar parit sudah kering ,tidak berair, banyak sampah, dan ditumbuhi semak. Lokasi Benteng yang berada di pusat kota (pusat perkantoran dan perdagangan)  sangat strategis untuk dikembangkan menjadi pusat wisata kota. Disamping wisata sejarah, komplek benteng Vastenburg bisa juga dikolaborasikan dengan wisata yang moderen, salah satunya ialah  wisata air. Wisata air banyak macamnya, diantaranya adalah wisata perahu, pasar apung, kolam pancing, kolam renang, dan kolam luncur. Untuk lokasi parit benteng vastenburg yang paling cocok adalah wisata perahu. Wisata perahu ini bisa digabung dengan wisata kolam renang dan kolam luncur yang bisa dibangun disekitar bangunan benteng. Dengan dihidupkannya wisata sejarah benteng dengan wisata air dan sekaligus didukung oleh fasilitas perdagangan dan perkantoran di sekelilingnya, komplek benteng vastenburg akan bisa menjadi pusat rekreasi kota yang hidup dan ramai pengunjung. Kata kunci: kolaborasi, wisata sejarah,  wisata air   Abstract               Vastenburg Fort Park is an integral part of historical tourist destinations in the city of Surakarta. One of the most important parts of the Vastenburg Fort Park is the existence of the Moat / Gutter which is circular in shape. The actual function of the Trench in the Dutch colonial era was to protect the Dutch Government from enemy attacks. This function is now no longer in existence due to the dysfunction of the fort as a defensive building. The condition of the ditch is no longer maintained, the gutters are damaged, the bottom of the trench is dry, no water, lots of garbage, and overgrown with shrubs. The location of the fort, which is in the city center (the center of offices and trade), is very strategic to be developed into a city tourism center. Besides historical tourism, the Vastenburg Fort complex can also be collaborated with modern tours, one of which is water tourism. There are many kinds of water tourism, including boat tours, floating markets, fishing ponds, swimming pools, and sliding pools. For the location of the vastenburg fort moat it is most suitable for a boat tour. This boat tour can be combined with a swimming pool tour and a slide that can be built around the fort. With the historical fortifications turned on with water tours and at the same time supported by the surrounding trade and office facilities, the vastenburg fort complex will become the center of the city's vibrant recreation and bustling with visitors.   Keywords: collaboration, historical tourism, water tours

scholarly journals Management and Prospects for the Development of Cultural Tourism in the Sea of Azov Region

2021 ◽  
pp. 50-60
Author(s):  
Anna ROMANOVA
Keyword(s):  
Large Scale ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Cultural Resources ◽  
Sea Of Azov ◽  
The Sea Of Azov ◽  
Tourism Product ◽  
Azov Region ◽  
Inferiority Complex ◽  
Methodological Guidelines

The cultural potential of the Sea of Azov region for the development of cultural tourism is analysed. There are three groups of cultural resources of the region: 1) objects of cultural material heritage and museum resources; 2) objects of intangible cultural heritage; 3) festival and event resources. The institutional capacity and attendance of the museum cluster of the Azov region are illustrated. A SWOT-analysis of the resources for the development of cultural tourism in the Azov region is conducted. The main problems and challenges of development of the tourist sector of the Sea of Azov region are identified: short tourism season; lack of information about the cultural potential of the Azov Sea region; unused cultural and historical resource; focus on budget beach holidays; non-perception by the inhabitants of the Azov region as a cultural center («inferiority complex»); low level of hospitality and service; unformed cultural tourism product; lack of tourist information centers, as well as authentic souvenirs, guides, navigation and pointers to cultural sites; unformed museum network and museum infrastructure; lack of conference seats to meet the needs of the industrial region; lack of quality unique festivals and large-scale interesting events for tourists, etc. The need to use significant cultural resources of the Sea of Azov region to increase the tourism attractiveness of the region is substantiated. Variants of cultural products of the Sea of Azov region are given: 1) event product (festivals; religious holidays and ceremonies, MICE-products); 2) art product (art tours, art vacations, photo tours); 3) film tourism (filming and tours of the filming locations); 4) cultural and cognitive tourism (city tours, industrial tours, sentimental tours, sacred tours). Methodological guidelines for creation and promotion of cultural tourism products in the region, in particular, recommendation of targeting priority of target audiences, conducting a large-scale marketing campaign to promote cultural tourism products for target audiences, organizing information tours for tour operators, bloggers and media, using digital marketing and online platforms are improved.

Sign in / Sign up

Export Citation Format

Share Document