scholarly journals Women footwears of Choice: A Correlation Analysis of Customer Attitudes toward Purchase Intention of Local Footwear Products

2020 ◽  
Author(s):  
Rani Dewi Nursilowati ◽  
Lidia Mayangsari
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Online Questionnaire ◽  
Comprehensive Description ◽  
Aesthetic Experiences ◽  
Global Brands ◽  
Convenience Sampling ◽  
Customer Attitude ◽  
Customer Attitudes

There are differences between the preference of women and men as consumers. Women are more emotionally unstable, and open to feelings and aesthetic experiences. In this intense competition between local and imported footwear which is global brands, it is challenging for local footwear products to survive in the industry. It is a requirement for the brands (in this research, local footwear brands) to understand the attitudes of the customers from time to time, especially women. Hence, the marketer needs to understand the factors influencing customer purchase intention for local footwear products. This research is a quantitative research that conducted to explore the objective of the study. The method used is surveying by questioning the respondents to gather information. The researcher has conducted the survey through an online questionnaire as a tool for data collection with the total of 242 respondents. The population of this study is consisted of women between age 15-54 years old that have ever been buying local footwear products. In this study, as part of convenience sampling, we select non-probability sampling which is a judgmental sampling. Then, the data are analyzed using validity, reliability, classical assumption, pearson, simple linear regression, and descriptive analysis. After the analysis sequence has been performed, the formulated comprehensive description of findings are presented. Keywords: women, local footwear product, customer attitude, purchase intention

What Matters to University Students when Looking for a Rental House?

2021 ◽  
Vol 8 ◽  
pp. 275-286
Author(s):  
Nor Adila Kedin ◽  
Izni Syamsina Saari ◽  
Hamidah Muhd Irpan ◽  
Ainon Syazana Ab Hamid ◽  
Noor Ibtisam Abdul Karim
Keyword(s):  
Higher Education ◽  
University Students ◽  
Research Design ◽  
Rapid Growth ◽  
Quantitative Research ◽  
Tertiary Education ◽  
Descriptive Analysis ◽  
Important Criterion ◽  
Online Questionnaire ◽  
Rental Unit

The rapid growth of higher education institutions in Malaysia is parallel with the growing demand of its population pursuing tertiary education. For such reason, universities and other tertiary education providers are constantly challenged in providing sufficient in-campus accommodation to help students living comfortably. Regardless of their continuous effort in improving their facilities, the issue of shortage of students’ accommodation persists; thus, boosting the demand for rental properties surrounding campus location. This opens the opportunity for homeowners who own rental units within proximity to a campus location to target students as their potential tenants. Therefore, it is worth the effort for homeowners to understand students’ preferences when searching for a rental unit. In line with the stipulated issue, this study aims to investigate university students’ perceived perception of five relevant criteria when searching for a rental house. This study employed a quantitative research design with a total of 150 respondents were successfully gathered via an online questionnaire. These respondents are off-campus students studying at Universiti Teknologi MARA (UiTM) Melaka campus. The result of the descriptive analysis revealed that many of the respondentsplaced rental agreement as to the utmost important criterion when deciding to rent a property. It was followed by the location of the property, the surrounding security, rental price, and finally utilities and amenities. From this study, it was suggested that the homeowner should emphasize all the mentioned criteria as it was relatively perceived as significant by potential tenants. It is recommended for future researchers to expand this study at other geographic locations in addition to examine other criteria focused on by tenants when searching for a rental house.

scholarly journals Hubungan Motivasi, Kegiatan dan Karakter Tempat Wisata Pada Pusaka Saujana Imogiri Yogyakarta

2020 ◽  
pp. 470
Author(s):  
Fitria Puspita Rani ◽  
Hanson E. Kusuma ◽  
Angela C. Tampubolon
Keyword(s):  
Quantitative Research ◽  
Cultural Landscape ◽  
Principal Component ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Multivariate Correlation ◽  
The Social ◽  
Convenience Sampling ◽  
Social Recreation ◽  
Active Recreation

Imogiri is a cultural landscape located in Yogyakarta province that possesses both natural and cultural potency. This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors. The study applies quantitative research methods that are exploratory and explanatory. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The analysis result found that tourist motivation to visit Imogiri consists of four categories: novelty, restoration, social and actualization. Activities carried out in Imogiri are described in six categories: active recreation, cultural recreation, passive recreation, social recreation, educational recreation, and dating. Correlation between the three variables leads to two travel categories, they are nature recreation tourism and culture recreation tourism. In nature recreation tourism, people are motivated to look for novelty and tend to do recreational activities in natural environment. While the second type, culture recreation tourism, tourist travel by the social motivation and choose to do cultural activities in places with cultural characteristic. Keywords: Tourism, Cultural landscape, Imogiri, Motivation, Activity, Place characteristic

scholarly journals GAMBARAN KEJADIAN BODY SHAMING DAN KONSEP DIRI PADA REMAJA DI SMKN 1 KUOK

2021 ◽  
Vol 5 (2) ◽  
pp. 1170-1179
Author(s):  
Alini Alini ◽  
Langen Nidhana Meisyalla
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Univariate Analysis ◽  
Physical Appearance ◽  
Sampling Technique ◽  
Self Concept ◽  
Online Questionnaire ◽  
Physical Conditions ◽  
Analysis Design ◽  
The Individual

Adolescence is a period where there is a change or transition from children to adults that begins at the age of 12 years and will end in the early 20s. Physical condition can be one of the differentiator in teenagers. Physical conditions can make a teenager feel afraid in social relationships. The term body shaming is intended to mock those who have a physical appearance that is considered quite different from society in general.Body shaming is one type of bullying where the individual is seen as a negative side of his physical appearance by others. Body shaming can affect adolescent self-concept. Self-concept is the way an individual sees himself as a whole. In adolescence, self-concept is an important category to reveal about his identity. The purpose of the study was to find out the description of body shaming and self-concept in students at SMK Negeri 1 Kuok in 2021. The type of research was quantitative research with descriptive analysis design. The study was conducted on July 8, 2021 with a sample of 158 students at SMK Negeri 1 Kuok using a stratified random sampling technique. Data collection using an online questionnaire. Analysis of the data used is univariate analysis. The results of univariate analysis showed that 85 respondents (53.8%) experienced high body shaming and 89 respondents (56.6%) had low self-concept. Respondents are expected to be able to further improve their self-concept by starting to love themselves to stay happy, and for respondents who experience body shaming further increase their potential.

scholarly journals PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Good Communication

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>

scholarly journals Effect of Rational Advertisement Appeal on Online Branding in Pakistan

2018 ◽  
Vol 3 (1) ◽  
pp. 36
Author(s):  
Muhammad Shoukat Malik ◽  
Rabia Tanveer
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Test Results ◽  
Online Questionnaire ◽  
Online Branding ◽  
Convenience Sampling ◽  
Customer Attitude ◽  
The Relationship

The purpose of this study is to identify the effect of rational advertisement appeal on online branding within the context of Pakistan. Customer attitude is the moderator. The relationship between attitude of customers and online branding is also taken into consideration. Personal items and gadgets are two types of products considered in order to determine differences in purchases while being online. A quantitative survey based research design is used in this study. Nonprobability sampling technique of convenience sampling is used. Data were collected through an online questionnaire. 244 usable responses were obtained. Data was analyzed using SPSS 22. Factor analysis was performed followed by regression analysis and T-test. Results of data analysis revealed that a rational advertisement appeal is a significant predictor of online branding. Customer attitude did not moderate the relationship between rational advertisement appeal and online branding. However, customer attitude had a positive influence on online branding. There were some differences between the product types when consumers purchased online for personal items and gadgets. This study made an important contribution in the literature by investigation the effect of rational advertisement appeal on online branding.

scholarly journals Major Causes of Female Dropouts at Different Educational Levels in Karachi

2021 ◽  
Vol VI (I) ◽  
pp. 293-305
Author(s):  
Syeda Aliya Fatima ◽  
Syeda Tasneem Fatima ◽  
S. Khurram Khan Alwi
Keyword(s):  
Mixed Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Second Phase ◽  
Educational Levels ◽  
Phenomenological Research Method ◽  
Convenience Sampling ◽  
Quota Sampling ◽  
Qualitative Phase

This research revolves around the causes of female dropouts in Karachi at different educational levels, including primary, secondary, high school and university levels. In this research exploratory sequential mixed method has been used. After the literature review, the phenomenological research method for the qualitative phase of research has been adopted. In this regard, the interviews have been taken by different educationalists in Karachi on the basis of their experience and age via the convenience sampling method. All the hypotheses have been tested and accepted at this stage. Under the umbrella of results of the first phase, the questionnaire has been designed for quantitative research, i.e. the second phase of the research. The sample size for the second phase is 200; the data has been collected via quota sampling. The frequency of every element included in the quantitative phase has been detected separately by using descriptive analysis through SPSS. Finally, conclusions have been made on the basis of data analysis.

scholarly journals Kepuasan Siswa Terhadap Pembelajaran Fisika di Era New Normal Covid-19

2021 ◽  
Vol 4 (2) ◽  
pp. 162
Author(s):  
Ririn Novianti ◽  
Ahmad Syarkowi
Keyword(s):  
Student Satisfaction ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Physics Learning ◽  
New Normal ◽  
Normal Period ◽  
West Sumatra ◽  
Convenience Sampling ◽  
Data Collection Technique

ABSTRACTThe purpose of this study was to determine the level of student satisfaction with physics learning in the new normal era of Covid-19. This research is a quantitative research using survey method. The sample in this study was 518 students majoring in science class X, XI and XII taken from 9 high schools in Bengkulu and West Sumatra provinces. The sample used a convenience sampling determination technique. Convenience sampling is sampling based on the availability of respondents. The data collection technique is using a questionnaire or questionnaire developed by Palmer which is divided into the level of importance, level of satisfaction and agreement. Analysis of the data using descriptive analysis. Based on the results of the analysis of the questionnaire/questionnaire, it was found that the level of student satisfaction with learning physics in the new normal covid-19 period which was carried out completely online was 1% very dissatisfied, 7% dissatisfied, 15% doubtful, 36% satisfied and 41 % very satisfied. Thus it can be said that student satisfaction with physics learning has been achieved in other words students are satisfied with physics learning that is carried out boldly or distance learning in the new normal period of covid-19. Keywords: satisfaction, physics learning, online learning, covid-19 ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasan siswa terhadap pembelajaran fisika di era new normal Covid-19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survey. Sampel dalam penelitian ini adalah 518 siswa jurusan IPA kelas X, XI dan XII yang diambil dari 9 sekolah menengah atas di provinsi Bengkulu dan Sumatra Barat. Penentuan sampel menggunakan teknik convenience sampling. Convenience sampling adalah pengambilan sampel berdasarkan pada ketersediaan responden. Teknik pengumpulan data yaitu dengan menggunakan angket atau kuesioner yang dikembangkan oleh palmer yang terbagi atas tingkat kepentingan, tingkat kepuasan dan agremeent. Analisis datanya dengan menggunakan analisis deskriptif. Berdasarkan analisis hasil dari angket/kuesioner didapatkan hasil bahwa tingkat kepuasan siswa terhadap pembelajaran fisika di masa new normal covid-19 yang dilakukan sepenuhnya online sebesar 1% sangat tidak puas, 7% tidak puas, 15% ragu-ragu, 36% puas dan 41% sangat puas. Dengan demikian dapat disimpulkan bahwa kepuasan siswa terhadap pembelajaan fisika telah tercapai dengan kata lain siswa merasakan puas terhadap pembelajaran fisika yang dilakukan daring atau pembelajaran jarak jauh di masa new normal covid-19.Kata kunci: kepuasan, pembelajaran fisika, pembelajaran daring, covid-19

scholarly journals The Impact of Tourism on Village Society

2019 ◽  
Vol 3 (2) ◽  
pp. 178
Author(s):  
Purwanti Dyah Pramanik
Keyword(s):  
Quantitative Research ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Reliability Test ◽  
Test Frequency ◽  
Validity And Reliability ◽  
Convenience Sampling ◽  
The Impact ◽  
Village Society

The research aimed to analyze “The Impact of Tourism on Village Society”. The methodology of the study was quantitative research and descriptive analysis.  The research was located in Sumurugul village.  Respondents of this research were 92 residents.  The data was collected by using convenience sampling.  The data was analyzed by using validity and reliability test, frequency, and descriptive (mean) analysis. The study found that there is the positive impact of tourism on village society in Sumurugul in the point of economics, social, and environment aspect. The implication of this study showed that tourism should be one of the alternatives to develop a village. 

scholarly journals Pengaruh Kepercayaan, Popularitas, Dan Citra Merek Terhadap Minat Beli Produk Kamera Sony

2021 ◽  
Vol 3 (4) ◽  
pp. 953
Author(s):  
Dheeran Nathani ◽  
Herlina Budiono
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Research Data ◽  
Online Questionnaire ◽  
Convenience Sampling

The purpose of the research is to 1) find out the influence of Trust on Purchase Intention 2) find out the influence of Popularity on Purchase Intention 3) find out the influence of Brand Image on Purchase Intention.  The method used in this study is convenience sampling. Data was taken using an online questionnaire distribution with Google Form as a media of collecting the data. With a total of 115 respondents, research data was processed using smart pls. The results of this study are 1) Trust does not affect Purchase Interest positively and significantly. 2) Popularity does not affect Buying Interest positively and significantly. 3) Brand Image can influence Buying Interest in a positive and significant way. Tujuan dari penelitian yang dibuat adalah untuk 1) Mengetahui pengaruh Kepercayaan terhadap Minat Beli 2) Mengetahui pengaruh Popularitas terhadap Minat Beli 3) Mengetahui pengaruh Citra Merek terhadap Minat Beli. Metode yang digunakan dalam penelitian ini adalah convenience sampling. Pengambilan data menggunakan penyebaran kuesioner online dengan Google Form sebagai media pengumpulan data.. Dengan jumlah responden sebanyak 115 responden. Pengolahan data penelitian menggunakan Smart PLS. Hasil dari penelitian ini yaitu 1) Kepercayaan tidak mempengaruhi Minat Beli secara positif dan signifikan. 2) Popularitas tidak mempengaruhi Minat Beli secara positif dan signifikan. 3) Citra Merek dapat mempengaruhi Minat Beli secara positif dan signifikan.

scholarly journals Pengaruh Interaksi Parasosial Terhadap Hubungan Parasosial, Kredibilitas Endorser Dan Niat Beli Penggemar Syahrini Terhadap Produk Kosmetik Di Media Instagram

2019 ◽  
Vol 21 (2) ◽  
pp. 124-134
Author(s):  
Yurike Anindyasari ◽  
Sony Kusumasondjaya
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Strong Relationship ◽  
Parasocial Interaction ◽  
Online Questionnaire ◽  
Daily Lives ◽  
Parasocial Relationship ◽  
Short Video ◽  
Endorser Credibility

The number of Instagram users continue to grow from year to year and so parasocial concept does. Parasocial concept itself is getting popular to those who study media. Nowdays, parasocial concept is used a lot more in daily lives by marketeers.  Marketeers compete to pick the most influencial person who has the ability to attract others in order to promote special products/brands. This study was aimed at examining the influences of parasocial interaction, parasocial relationship, endorser credibility, and  purchase intention of Syahrini’s fans on a make-up product. This research was a quantitative research using online questionnaire. Data were collected through online questionnaire and filled by Syahrini’s  fan base on Instagram. The sample of this study used Syahrini’s women fans who never have bought a typical of make-up product (Lakme make-up) before.  Later on, respondents were required to watch a short video about Syahrini before they finally filled the online questionnaire. A significant influence between parasocial interaction and parasocial relationship; a significant influence between parasocial relationship and endorser credibility; a significant influence between parasocial relationship and purchase intention; and a non significant influence between endorser credibility and purchase intention. The implication practice of this study is marketeers should choose the most ideal public figure, especially the one who could build such a strong relationship with fans. Also marketeers should be more innovative in creating new ways of communicating between fans and their idols.

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