scholarly journals Public Relations Management in Efforts to Improve School Image and Community Participation

2021 ◽  
Vol 4 (2) ◽  
pp. 3204-3212
Author(s):  
Daman Rasman Syarif Hidayat
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Qualitative Interviews ◽  
Educational Institution ◽  
Active Role ◽  
Living Environment ◽  
Educational Institutions ◽  
Community Environment ◽  
Member Checks

Schools and communities are living environment that cannot be separated. A school is a place of learning, while the community environment is a place for the implications of the education and teaching process in schools. In this study, the types of case studies are qualitative. Interviews and literary studies, field observations, and documentation were used for data collection techniques in this study. In this study, the analysis coincided with data collection on the ground. The investigator reduces data obtained in the field by analyzing the data, sorting each information by focusing on research, and drawing conclusions in each direction. Triangulation techniques (sources and methods/technics), observations and member checks are applied to check the validity of the data used in this study. From this research, it can be seen that good public relations or public relations in educational institutions are public relations that can implement the goals, visions and missions that have been set in real terms. The concept and mission are not merely a slogan but are used as the basis for carrying out these public relations duties properly. To make it happen, the vision and mission of public relations in educational institutions need to be supported and the active role of various components in the educational institution, both principals, teachers including all members of the school or educational institution. Finally, so that positive public opinion towards an educational institution can be realized, the development of the vision and mission of public relations in educational institutions based on customer satisfaction can be used as a choice for the achievement of the expected goals.

PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

scholarly journals KERANGKA KERJA MANAJEMEN HUBUNGAN MASYARAKAT DALAM MENCIPTAKAN MADRASAH UNGGUL

2019 ◽  
Vol 4 (2) ◽  
pp. 101-116
Author(s):  
Subairi Subairi
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Active Role ◽  
Community Relations ◽  
Educational Institutions ◽  
Communication Management ◽  
Good Communication ◽  
Education Outcomes ◽  
Communication Links ◽  
Education Personnel

The progress of a madrasa or educational institution needs to be supported jointly by all elements, small environment (family), madrasas (educational institutions), and the environment (community). These three elements must be combined, synergized, with the hope of producing results or good quality education outcomes. This expectation must of course be carried out / improved by the education provider (madrasa). in the sense that madrasas play an active role in establishing communication with elements of the environment (community), both with teachers, education personnel, student guardians, or with surrounding communities. in realizing this good relationship, the implementation of community relations management is needed. Madrasas in the current era really require an active role from the community in supporting its success, both in educating, providing great opportunities and giving birth to capable, independent sons of the nation. so that later, students can adapt to the environment, in establishing good communication. Management of public relations management is very important, so that communication links between educational institutions and the surrounding environment (community) generally encourage and participate in supporting the success of an educational institution.

Strategi Public Relations Mtsn (Madrasah Tsanawiyah Negeri) 3 Pamekasan Dalam Peningkatan Capacity Building

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Elok Hidayah Putri
Keyword(s):  
Public Relations ◽  
Capacity Building ◽  
Educational Institution ◽  
Qualitative Approach ◽  
Educational Institutions ◽  
The Public ◽  
The Media ◽  
Media Communications ◽  
Special Concern

Abstrak: Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan merupakan salah satu lembaga pendidikan yang tetap eksis di Pulau Madura. Hal ini dibuktikan dengan banyaknya siswa yang mendaftar disana, juga prestasi-prestasi yang didapatkan oleh MTsN 3 Pamekasan menjadi perhatian tersendiri bagi para orang tua untuk menjadikan madrasah ini sebagai lembaga pendidikan rujukan yang digemari. Melihat fenomena ini peneliti merasa tertarik untuk mengkaji bagaimana peran public relations dan strategi public relations dalam peningkatan capacity building. Penelitian ini menggunakan pnedekatan kualitatif dekskrpitif. Prosedur pengumpulan data yang digunakan berupa wawancara dengan public relations MTsN 3 Pamekasan, kepala madrasah, guru-guru, dan masyarakat. Hasil penelitian ini menyebutkan peran public relations MTsN 3 Pamekasan adalah menjalin komunikasi dengan publik, pembentuk identitas dan mengenalkan madrasah. Adapun strategi public relations MTsN 3 Pamekasan dalam peningkatan capacity building yakni merealisasikan human communications (membangun komunikasi dengan public internal dan eksternal. Kemudian media communications seperti website resmi, media partner, aplikasi whatsapp, facebook dan twitter. Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan is one of the educational institutions that still exist on Madura island. This is evidenced by the large number of students who have registered there, as well as the achievements obtained by MTsN 3 Pamekasan which are a special concern for parents to make this madrasah a popular reference educational institution. Seeing this phenomenon, researchers are interested in examining the role of public relations and public relations strategies in increasing capacity building. This study uses a descriptive qualitative approach. Data collection procedures used in the form of interviews with public relations MTsN 3 Pamekasan, head of madrasah, teachers, and the community. The results of this study indicate the role of public relations at MTsN 3 Pamekasan is to establish communication with the public, form identity and introduce madrasah. The MTsN 3 Pamekasan public relations strategy is to increase capacity building, namely realizing human communications (building communication with the internal and external public. Then the media communications such as official websites, media partners, whatsapp applications, facebook and twitter.

scholarly journals MANAJEMEN PUBLIC RELATION DALAM MENINGKATKAN PUBLIC INTEREST PADALEMBAGA PENDIDIKAN ISLAM

2019 ◽  
Vol 2 (2) ◽  
pp. 84
Author(s):  
Muhammad Ilyas Junaidi Addahil
Keyword(s):  
Public Relations ◽  
Symbolic Interaction ◽  
Educational Institution ◽  
Educational Process ◽  
Community Relations ◽  
Educational Institutions ◽  
General Description ◽  
Positive Image

Schools and communities are two inseparable environments.School is a place for learning, and society is a place where the output of learning can be implemented. The community is expected to support and participate in developing the educational process in schools. In this case, a strategy or management is needed to involve the community in educational activities in schools. The effort to make it real is to build good relations between school managers and the community so that they work together together and comprehensively. An educational institution should try to create a positive image in the heart of the community, so that the community is able to make a decision to register their sons and daughters and participate actively in the development of these educational institutions. To realize this positive image, in addition to developing quality it also requires productive community relations activities based on clear functions, roles, and visions.The purpose of this study is to assess and obtain a general description of the role of public relations and strategies at Islamic universities in imaging institutions and the image of the institution. This study uses a case study with a qualitative approach, while the theory is symbolic interaction and organizational information.This paper offers an alternative to implementing effective public relations roles and functions and how to apply public relations vision and mission in educational institutions.

The place and role of analytical research of personnel training processes for the transport industry

2021 ◽  
pp. 94-101
Author(s):  
E. G. Shepilova ◽  
Keyword(s):  
Educational Institution ◽  
Training System ◽  
Process Models ◽  
Positive Development ◽  
Educational Institutions ◽  
Personnel Training ◽  
Educational Values ◽  
Transport Industry ◽  
Analytical Research

The defining role of analytical research of personnel training processes for the transport industry is indicated. In particular, the possibility of using the vicious Knall’s circles to identify problems in the development of transport education is investigated. The traditional functionality of the Knall’s circles has been expanded to the study of the mechanisms of positive development of the research object. Two types of models for describing these processes are proposed and analyzed, taking into account both additive and multiplicative effects of development. Using concrete examples, the methodology for constructing various types of process models, selecting the optimal type of model and predicting development is shown. A systematic approach to the study of transport education is also proposed to be implemented using the tools of cenological analysis, which takes into account all participants in the personnel training system in the industry. The scientific and educational values of transport education allow us to determine the completeness and stability of the educational system, the direction of development (degradation, positive development of the system), the role and place of an individual educational institution in the personnel training system. The cytological study is illustrated by the example of the analysis of the results of the activities of branch railway universities. Scientific and educational self-regulating organizations for training specialists for the regional transport system are considered as one of the mechanisms for managing transport education. It is proposed to create self-regulating organizations of personnel training that regulate the activities of educational institutions, both among themselves and with consumers of educational services.

Penerapan Kurikulum 2013 Dalam Peningkatan Kemampuan Belajar Aqidah Akhlak Siswa Kelas Vii

2019 ◽  
Vol 1 (2) ◽  
pp. 129-139
Author(s):  
Fatimah Ahmad ◽  
Zaifatur Ridha
Keyword(s):  
Data Collection ◽  
Student Involvement ◽  
Life Skills ◽  
Qualitative Data ◽  
Active Role ◽  
Religious Values ◽  
Learning Methods ◽  
Data Collection Process ◽  
Long Time

The purpose of this study was to obtain data on the implementation of the 2013 curriculum, whether it has been implemented well enough and has been applied for a long time at Al-Jamilah Sei Mati Private MTs Padang Tualang by involving students actively in learning and applying various learning methods. Teachers always try to innovate in managing learning by applying interesting methods and positioning themselves as facilitators according to the mandate of the 2013 curriculum. The principle of learning is to humanize humans (humanism), by nurturing children to grow cognitive, affective, psychomotor, life skills. social and spiritual. This research uses research with qualitative data approach in the data collection process and is described by describing the data obtained at the research location to the conclusion. As for the results of the research on educating with the ngemong system which is a form of guidance carried out by teachers to their students which is applied in madrasas. The students' ability to learn aqidah akhlaq has improved quite well with the implementation of the 2013 Curriculum, which can be seen from the active role of students when learning and student involvement during class discussions. Students' understanding of learning also increases which can be seen from the fairly good student scores and the application of religious values ​​that have been studied, especially in students of aqidah akhlaq. Students show good morals in the Madrasa environment both to teachers and to fellow friends.

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Pengembangan Pondok Pesantren

2017 ◽  
Vol 1 (1) ◽  
pp. 43
Author(s):  
Rahmat Arofah Hari Cahyadi
Keyword(s):  
Educational Institution ◽  
Social Institutions ◽  
Boarding School ◽  
Boarding Schools ◽  
Development Plan ◽  
Educational Institutions ◽  
Economic Institutions ◽  
The Times

The development plan of the Islamic Boarding School in the middle of the times it is not impossible to do. As the oldest educational institutions in Indonesia, Islamic Boarding School is an educational institution that is civilized. The development of Islamic boarding school can be done through two aspects; boarding school as an educational unit and boarding school as a place of education units. Islamic Boarding School as an educational unit in the form of Muaddalah Islamic Boarding School while boarding school as a place of education unit is a main unit of doing other educational institutions. Development of the Islamic Boarding School can also be developed through the role of Islamic Boarding Schools that do not merely act as an educational institution, but also serves as a social institutions and economic institutions of society.

Ecological Effect of Typical Plants for Releasing Oxygen and Declining Temperature in Anshun City

2013 ◽  
Vol 864-867 ◽  
pp. 328-332
Author(s):  
Lai Zhang
Keyword(s):  
Sustainable Development ◽  
Urban Ecosystems ◽  
Active Role ◽  
Living Environment ◽  
Ecological Effect ◽  
Species Evenness ◽  
Ecological Construction ◽  
Ecologically Sustainable ◽  
Ecologically Sustainable Development

In the urban ecosystems , the greening as a subsystem in the beautiful urban environment , it plays an active role of maintaining urban ecological balance and sustainable development. On the basis of surveying the greening in Anshun city of Guizhou, the ccological effect of 16 typical plants of them, releasing oxygen and declining temperature were studied. The results showed that the species less, structure only, species evenness low; the ability of releasing oxygen is different for different plants in different months, but the similar law is rising in June and August, declining in July and September; in August, the law of declining temperature is consistent with releasing oxygen, but the most obvious were Platanas acerifolia (0.32°C), Ligusttrum quiuoni (0.26°C), Parthenocissus trcuspidata (0.46°C) in arbors, shrubs and climbing plants. The results provide some basis informations and valuable suggestions for Anshun city ecological construction, improving the living environment and ecologically sustainable development.

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