Demographic Variables and Internet Shopping in Nigeria

2016 ◽  
Vol 3 (7) ◽  
pp. 54
Author(s):  
Chioma Dili Ifeanyichukwu
Keyword(s):  
Paradigm Shift ◽  
Consumer Satisfaction ◽  
Demographic Variables ◽  
Demographic Characteristics ◽  
The Internet ◽  
Internet Shopping ◽  
Chi Square ◽  
Commercial Activities ◽  
The World ◽  
Structured Questionnaire

The rapid advancement in technology has affected all commercial activities including retailing/shopping, thereby causing a paradigm shift in the way things are done. Internet shopping has become the next big thing in e-business/ e-commerce and is definitely the future of shopping in Nigeria and the world at large. More and more firms /retailers are launching platforms via the internet to facilitate the act of shopping. The knowledge of the demographic characteristics of consumers will to a large extent help these e-retailers in their efforts geared towards consumer satisfaction. However, 311 internet shoppers in Nigeria were randomly selected and used as respondents for the study and structured questionnaire was the major instrument for data collection. The hypotheses generated for the study were tested using crosstab Chi square. Findings revealed a relationship between the demographic variables and internet shopping.

Pregnant women readiness to use the Internet to access health information about pregnancy and childbirth: A cross-sectional study (Preprint)

2019 ◽  
Author(s):  
Leila Ahmadian ◽  
Reza Khajouei ◽  
Sudabeh Kamali ◽  
Moghaddameh Mirzaee ◽  
Arefeh Ameri
Keyword(s):  
Pregnant Women ◽  
Health Information ◽  
Demographic Characteristics ◽  
T Test ◽  
Descriptive Statistics ◽  
The Internet ◽  
Chi Square ◽  
Readiness Assessment ◽  
Pregnancy And Childbirth ◽  
Chi Square Test

BACKGROUND Today, the Internet may be a promising tool for interventions for pregnant women. However, these kinds of tools are only helpful if users are ready to use them. OBJECTIVE The present study was conducted with the aim of readiness assessment of pregnant women to use the Internet to access health information about pregnancy and childbirth. METHODS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. RESULTS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. CONCLUSIONS The use of the Internet by pregnant women depends on factors such as infrastructure, affordability, and skills readiness. This study showed that speed and the quality of the Internet, hardware and software availability, affordability of the Internet, and access to the Internet training were factors in measuring E-health readiness assessment. CLINICALTRIAL Not applicable

scholarly journals DAMPAK PERILAKU KONSUMEN TERHADAP PENGGUNAAN AKSES SITUS ON-LINE SHOP (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS PANCASAKTI TEGAL)

2018 ◽  
Vol 1 (2) ◽  
pp. 148
Author(s):  
Agnes Dwita Susilawati ◽  
Dewi Apriani Fr
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Human Life ◽  
The Internet ◽  
Chi Square ◽  
Cultural Economic ◽  
Good Communication ◽  
On Line ◽  
The Right

<p>ABSTRACT</p><p><br />The development of information technology has touched various joints of human life, especially the development of the internet. The development of the internet forms a new world where every individual has the right and ability to interact with other individuals indefinitely. The objectives of the research are (1) The influence of service quality on consumer satisfaction in accessing online shop website, (2) To know the influence of attitude and trust toward online shop shop user and (3) Influence of satisfaction to consumer loyalty online shop. Data analysis method used is included in the category of quantitative data analysis is a data analysis using statistical instruments. Statistical instruments used are Chi Square Test and performed using SPSS (Statistical Package For Social Science) software. The results of model fit testing showed that the four factors (cultural, economic, social and ethical) that have the most contigency coefficient on consumer behavior in accessing online shop site are Social variables. This means showing a group of people or individuals having a relationship between consumers with each other in choosing products through an online shop site and building good communication in choosing products and knowing the risks faced when buying products through online shop site.</p><p>Keywords: Consumer Behavior, Use of On-Line Website Access Shop</p>

scholarly journals Study of Various Sales Promotion Tools Implemented by “Big Bazaar” and Its Impact on Consumer Satisfaction

2019 ◽  
pp. 23-29
Author(s):  
Dr. Samir Dubey
Keyword(s):  
Consumer Satisfaction ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Primary Research ◽  
Descriptive Research ◽  
Tools And Techniques ◽  
The Impact ◽  
Mobile Telecom ◽  
Structured Questionnaire

Consumer Satisfaction is the measure of the degree that companies tend to match and surpass with relation to their expectations. Retail Industry is a consumer centric Industry with a direct connect with the consumers round the year in various segments like food, apparel, pharmacy, mobile telecom, jewellery and many more verticals. Big Bazaar was the first to turn the picture of Hypermarket India, which introduced and serviced all these segments under one roof. Innovations and Initiatives have been their differentiators. The paper attempts to assess and reveal the sales promotion tools and techniques of Big Bazaar. The study is based on descriptive research design with a structured questionnaire furnishing information regarding behavioural characteristic and demographic variables. A Primary research was conducted with 400 consumers visiting Big Bazaar, through specifically designed personal interview process and analyses the impact of these promotional tools on purchase intentions.

scholarly journals Customer Perception Towards Online Shopping in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 278-280
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Internet Shopping ◽  
Web Based ◽  
Effective Utilization ◽  
Customer Perception ◽  
The World ◽  
Online Stores ◽  
Chennai City ◽  
Number Of Individuals

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.

scholarly journals E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria

2021 ◽  
pp. 849-860 ◽  
Author(s):  
Banji Rildwan Olaleye ◽  
Olufemi Patrick Adeyeye ◽  
Alani Olusegun Efuntade ◽  
Bamidele Samuel Arije ◽  
Oluwaseun Niyi Anifowose
Keyword(s):  
Paradigm Shift ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Postgraduate Students ◽  
Online Purchases ◽  
The Social ◽  
The Impact ◽  
Structured Questionnaire

The purpose of the study is to analyze the impact of e-quality services on consumer satisfaction and loyalty in Nigeria. A cross-sectional research design was adopted using a well-structured questionnaire to elicit information for 408 postgraduate students currently studying in Nigerian universities. The research instrument was validated, while data collected were analyzed using the Statistical Package for the Social Science (SPSS) and Structural Equation Modeling (SEM) for hypotheses testing. The result revealed a statistically significant positive relationship among consumer satisfaction, loyalty, e-service quality and their dimensions while the findings established trust and satisfaction as prominent mediators for online purchases. This research contributes to the study of online shopping and e-loyalty by developing a model on the construct within the e-commerce context and suggesting possible factors that may influence quality service decisions.

scholarly journals Women Empowerment Perspective of Tourism Development at Idanre Hills, Ondo State, Nigeria

2020 ◽  
Vol 24 (7) ◽  
pp. 1181-1185
Author(s):  
F.C. Arowosafe ◽  
O.A. Tunde-Ajayi ◽  
O.S. Rafiu
Keyword(s):  
Rural Communities ◽  
Employment Status ◽  
Female Gender ◽  
Demographic Characteristics ◽  
Women Empowerment ◽  
Age Group ◽  
Chi Square ◽  
Community Data ◽  
Ondo State ◽  
Structured Questionnaire

Tourism has established new opportunities for the female gender through generating and propagating independence and income, particularly in developing countries and rural communities. This study identifies socio-demographic characteristics, employment status and women  empowerment initiatives at Idanre Hills, Ondo State, Nigeria. The study employed the use of structured questionnaire targeted randomly at 120 women residents of Idanre community. Data collected was analyzed using SPSS version 21 and results were presented descriptively; through charts, percentage tables and inferentially; through chi square. Results indicated that majority of the women are within age group of 36-45 years (36.7%) and have secondary education (50.8%). Also, highest percentage of the women are not employed by the ministry of tourism (89.2%) while majority of the women employed are cleaners (46.67%). The women are majorly basic food sellers (38.3%) at the tourism destination and this forms their role in tourism activities there. Furthermore, there is a significant relationship between employment status and socio-demographic characteristics of the women (p<0.05). Women are presently under-utilized and underempowered and should be involved more in core tourism activities at Idanre Hills. Keywords: Employment, Empowerment, Gender, Tourism, Women.

scholarly journals BARRIERS TO THE ADOPTION OF THE INTERNET AND SELECTION OF E-COMMERCE ACTIONS: INCIDENTAL MOTIVATIONS OF MICRO-ENTREPRENEURS

2019 ◽  
Vol 20 (0) ◽  
pp. 303-316
Author(s):  
Gustavo Barrera Verdugo
Keyword(s):  
Demographic Variables ◽  
The Internet ◽  
Chi Square ◽  
Private Companies ◽  
Family Tradition ◽  
Logistic Regressions ◽  
Entrepreneurial Motivations ◽  
Relationship Of ◽  
The Relationship ◽  
Selection Of

For decades entrepreneurial motivations have been related to entrepreneurial behavior, in areas such as investments or formulation of strategies, however, its link with the adoption of e-commerce in microenterprises has not been explored. Likewise, most of the research on e-commerce has been focused on studying small and medium-sized companies. Consequently, this research aims to assess the relationship of motivations of micro-entrepreneurs when developing their businesses, with the barriers they perceive to adopt the Internet, and the types of e-commerce activities they implement in their companies. In addition, demographic variables are analysed in order to facilitate the categorization of these organizations. Logistic regressions and Chi-square statistics are developed, on data published in the Fifth Micro-Entrepreneurship Survey of Chile. The results obtained show that the motivation for entrepreneurship based on family tradition is related to less Internet adoption and uses for e-commerce; also, it is evidenced that necessity and opportunity-based motivations are positively associated with Internet use for relationship purposes with clients and suppliers. This information is considered relevant in practical terms, since it allows strengthening the use of e-commerce in microenterprises, through the implementation of programs to support microentrepreneurs with incident characteristics, under the financing of governmental entities or private companies.

scholarly journals Exploring Creative Thinking of Undergraduate Students through the Lens of Selected Demographic Variables

2018 ◽  
pp. 15-22
Author(s):  
Muhammad Nadeem Anwar Et al.,
Keyword(s):  
Undergraduate Students ◽  
Creative Thinking ◽  
Parental Education ◽  
Residential Area ◽  
Demographic Variables ◽  
Demographic Characteristics ◽  
Undergraduate University Students ◽  
The World ◽  
Academic Area ◽  
Area Of Study

Creativity is on top most agenda of the world today given its implication to literally every field of life. Demographic characteristics have been frequently and predictably related to creative thinking. The purpose of this study was to explore the perceptions of undergraduate university students about their creative thinking abilities and to assess the effect of some selected demographical variables on their perceived creative thinking abilities. A survey was administered to 200 undergraduate students who have been sampled purposively. The statistical analysis revealed that parental education contributes the highest, whereas the academic area of study has the lowest contribution to creative thinking. The gender and residential area also have a significant effect on perceived creative thinking abilities. Therefore it can be concluded that demographic variables of gender, parents’ education, residential location and academic area of study are good predictors of creative thinking.

Segmentation of wine consumers based on level of involvement: a case of Lebanon

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mehmet Haluk Koksal
Keyword(s):  
Information Sources ◽  
Middle Eastern ◽  
Principal Component ◽  
Demographic Characteristics ◽  
Chi Square ◽  
Content Type ◽  
Level Of Involvement ◽  
Purchasing Behaviour ◽  
Chi Square Analysis ◽  
Structured Questionnaire

PurposeThe purpose of this study is to segment Lebanese wine customers based on their level of involvement with wine. It also profiles them on the basis of wine drinking motivations, wine attributes and information sources, wine consumption and purchasing behaviour and socio-demographic characteristics.Design/methodology/approachThe data in the study was collected from the main supermarkets, hypermarkets and special liquor outlets as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Out of 700 people approached, only 498 surveys were collected. After splitting consumers into three different segments: high, moderate and low involvement, the study clearly profiles the groups by employing principal component analysis, ANOVA and chi-square analysis.FindingsAfter splitting consumers into three different groups based on involvement with wine; high, moderate and low, the study clearly identified the differences between groups regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics.Originality/valueAlthough there are plenty of studies on the examination of wine consumers in the literature from diverse countries, this is the first study investigating wine consumers based on wine involvement in a Middle Eastern country, Lebanon.

scholarly journals Study on the Usage of Mobile Banking Application during COVID-19 Pandemic

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 02) ◽  
pp. 190-207
Author(s):  
Akhil B Nair ◽  
Keerthana S Prabhu ◽  
B.R. Aditya ◽  
C.V. Durgalashmi ◽  
A. Sivadasa Prabhu
Keyword(s):  
Frequency Distribution ◽  
Primary Data ◽  
Mobile Banking ◽  
Microsoft Excel ◽  
Chi Square ◽  
Banking Services ◽  
Global Challenge ◽  
The World ◽  
Chi Square Test ◽  
Structured Questionnaire

COVID-19 outbreak has brought a global challenge in economy. It has affected badly on the financial sector all over the world. It created fear in the minds of people to use liquid cash and thus, has led to the adoption of mobile banking services. This study was conducted by collecting responses from the employed and student population from various parts of Kerala, who use mobile banking services. Primary data have been collected from 268 responses through a structured questionnaire prepared using Google forms. Percentage analysis with frequency distribution is used to summarize and infer the data along with pie charts. Chi-square test have been used to analyze the data using Microsoft Excel sheet to test the developed hypothesis and derive conclusions. It is concluded that mobile banking application have created a good impact during this pandemic to safeguard the lives and complete transactions at their fingertips without visiting banks physically.

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