scholarly journals Pengaruh promosi, harga dan loyalitas pelanggan terhadap keputusan pembelian produk minyak gemuk di PT. Cipta Sarana Jaya Abadi

2021 ◽  
Vol 16 (4) ◽  
pp. 785-798
Author(s):  
Putri Yosevina Purba ◽  
Ninta Katharina ◽  
Ricky Govindo ◽  
Rico Gunawan
Keyword(s):  
Data Processing ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Reliability And Validity ◽  
Test Reliability ◽  
Purchasing Decisions ◽  
Scientific Methods ◽  
Validity Test ◽  
Research Instrument ◽  
Normality Test

This research has the background to achieve the author's goal, namely to study and then explain the effect of promotion, price, and customer loyalty on purchasing decisions of fat. Currently, the results obtained in seeking promotions and prices at the company are not maximal enough. Therefore, research is carried out using measurements using scientific methods. Determining the sample using the Slovin formula, then obtained i75 customers of PT. Cipta Sarana Jaya Abadi. The population to measure the research instrument test (reliability and validity test), classical assumption test (multicollinearity test, normality test, and heteroscedasticity test), and questionnaires using hypothesis testing using SPSS data processing. This study allegedly shows the effect of promotion, price, and customer loyalty that is positive and significant on purchasing decisions. So it can be concluded that purchases will increase if the company provides promotions and the best prices for customers and prospective customers and provides satisfactory service to increase customer loyalty to repeat or continuous purchases.

scholarly journals PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PELANGGAN LIMASAN KAFE KARAWANG

2019 ◽  
pp. 167
Author(s):  
Rido Setiawan ◽  
Kosasih Kosasih ◽  
Ajat Sudrajat
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Sampling Techniques ◽  
Direct Influence ◽  
Validity Test ◽  
Normality Test ◽  
The Relationship ◽  
Simultaneous Influence

Abstract: The Effect of Location and Facilities on Limasan Cafe Karawang CustomerSatisfaction. The problems of this study are (1) how big is the relationship between location andfacilities, (2) how big is the partial influence of location and facilities on customer satisfaction, (3)how big is the simultaneous influence of location and facilities on customer satisfaction.This research uses a descriptive, verification approach. Samples obtained were 343 respondentswho were consumers of Limasan Karawang cafes using incidental sampling techniques, dataanalysis used in this study was the validity test, reliability test, normality test, path analysis, andhypothesis testing.Based on the results of the study showed the criteria agreed on the location obtained an averageof 1319 and on the facilities obtained an average of 1272. While the Criteria agreed on customersatisfaction obtained an average of 1363. The results showed the location and facilities have astrong relationship, amounting to 0.773 . Location has a direct influence of 39.5% on customersatisfaction. As for the facility has a direct influence of 4% on customer satisfaction and bothindirect effects on customer satisfaction of 9.7%. So it can be explained that location variables aremore dominant in influencing customer satisfaction and Limasan Karawang cafes are advised topay more attention to facility variables for customer satisfaction convenience.

scholarly journals Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan Pada PT. Penerbit Erlangga Cabang Samarinda

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Muhtar Sehe ◽  
Syachrul Syachrul ◽  
Zalfiani Zalfiani
Keyword(s):  
Linear Regression ◽  
Data Processing ◽  
Job Training ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Reliability Test ◽  
Simple Linear Regression ◽  
Validity Test ◽  
Normality Test ◽  
Professional Resources

Employee performance is the results achieved and the achievements shown by employees that help the company achieve the goals it sets. One way that can be done to print these professional resources is to conduct or include employees in a training. This study aims to analyze the effect of job training on employee performance at PT. Publisher Erlangga Branch Samarinda. Data processing in this study used SPSS 17 for windows software, while for testing using a questionnaire in the validity test and reliability test before the study. The classic assumption test used is the normality test. The hypothesis test used is simple linear regression. After analyzing the data obtained from the respondents, the researcher concludes that job training has an effect on employee performance at PT. Erlangga Publisher, Samarinda Branch.

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

ANALISIS PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

2020 ◽  
Vol 9 (2) ◽  
pp. 132-144
Author(s):  
Davia Sri Astuti ◽  
Mohamad Lutfi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Test Reliability ◽  
Internet Service ◽  
Business World ◽  
Normality Test ◽  
Competitive Products

The business world is getting really competitive these days. Including in providing internet service business. The Supra Primatama Nusantara Inc. or known as Biznet, is one of the services company that runs in the field of providing internet service. Biznet has several products. The product which will be analysed is Biznet Home, a product provided for housing and for apartment that lots of them recently known in need of internet service. Although there are lots of similar competitive products, but Biznet is remain able to stand by doing several strategies. This research itself has the purpose to find out how far is the effect from the Service Quality (X1), the Customer Satisfaction (X2), towards Customer Loyalty (Y), of Biznet Home in Bali. The sample of this research is in amount of 90 respondents by doing the accidental sampling method with the whole population of Biznet Home customers in Bali. The method which is used in this research is quantitative with regression analysis method. There are examination steps such as validation test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, correlation test, determination coefficient test, simultaneously F test, and t statistic test.. This research results that independent variables of service quality (X1) and customer satisfaction (X2) have the significant positive relation towards dependent variable of customer loyalty (Y).

scholarly journals PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

2020 ◽  
Vol 24 (2) ◽  
pp. 13-23
Author(s):  
EVA ROSDIANA ◽  
HADI SUHARNO ◽  
UMI KULSUM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Descriptive Analysis ◽  
Law Students ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Diversity Product

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

scholarly journals PENGARUH PEMANFAATAN SISTEM INFORMASI AKADEMIK (AIS) TERHADAP KINERJA INDIVIDUAL DENGAN KEMUDAHAN PENGGUNA SEBAGAI VARIABEL MODERATOR

ETIKONOMI ◽  
2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Rahmat Rizkiyanto
Keyword(s):  
Information Systems ◽  
Reliability And Validity ◽  
Ease Of Use ◽  
Significant Positive Effect ◽  
Validity Test ◽  
Absolute Value ◽  
Normality Test ◽  
The Individual ◽  
Difference Test ◽  
Positive Effect

This research purpose to determine whether the existing Information Systems (AIS), which in this case is a AIS affects individuals performance is moderated by the ease of use . Research instrument in this study is a questionnaire with variables measuring based on a Likert scale. Questionnaire was tested with reliability and validity test. Then the classical assumption test questionnaire covering normality test and Multicolinearity Test. Absolute value difference test was conducted to test the hypothesis. From the results of tests performed, showed that the variable of use of AIS give significant positive effect on the performance of the individual. The variable of ease of use did not moderate the effect of the use of the  AIS on the performance of the individual , so it can be said that ease of use is not a variable moderatingDOI: 10.15408/etk.v13i1.1880

KEPUTUSAN PEMBELIAN KONSUMEN PADA COFFEE SHOP SUGENG KOPI DITINJAU DARI MEDIA SOSIAL, VARIASI PRODUK, DAN EXPERIENTIAL MARKETING

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sindi Tissa Safira
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Variety ◽  
Test Reliability ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Experiential Marketing ◽  
Normality Test ◽  
Data Collection Technique

The purpose of this research is to determine whether consumer purchasing decisions affect social media, product variations, and experiential marketing at the Sugeng Kopi coffee shop. This type of research is quantitative. The data collection technique used multiple linear regression. The number of samples taken was 100 respondents. The data were R analyzed through the validity test, reliability test, normality test, heteroscedasticity test, multicolonearity test, multiple linear regression test, f test, t test, and determination coefficient test (R2). Based on the results of data analysis, it shows that the results of research on purchasing decisions have a positive and significant effect on social media. Purchasing decisions have a positive and significant effect on product variation. Purchasing decisions have a positive and significant effect on experiential marketing. This shows that consumer purchasing decisions simultaneously influence social media, product variations, and experiential marketing at the Sugeng Kopi coffee shop. Keywords: purchasing decisions; social media; product variety; experiential marketing

THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, WORK MOTIVATION, AND JOB SATISFACTION ON EMPLOYEES’ PERFORMANCE

2020 ◽  
Vol 1 (1) ◽  
pp. 49-61
Author(s):  
Ajeng Kartika Ayu Anindya ◽  
Tohir ◽  
Eling Purwanto Jati
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Work Motivation ◽  
Test Reliability ◽  
Survey Method ◽  
Reliability Test ◽  
Validity Test ◽  
Calculation Data

This study aims to determine the effect of transformational leadership, work motivation, and job satisfaction on employees performance in PDAM Brebes Regency office. The method used in this study is survey method that involved 116 respondents. The data gained were analyzed using validity test, reliability test, path analysis, and hypothesis testing. The results of this study and calculation data from Path Analysis show that transformational leadership, work motivation, job satisfaction affect employees’ performance.

scholarly journals Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

2021 ◽  
Vol 1 (3) ◽  
pp. 117-125
Author(s):  
Eva Margareth Sarah ◽  
Wennita Tumanggor
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Data Analysis Method ◽  
Data Analysis Methods

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

scholarly journals Pengaruh Komunikasi Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan di 7-Eleven Buaran

2013 ◽  
Vol 4 (2) ◽  
pp. 886-896
Author(s):  
Jerry Marcellinus Logahan ◽  
Yohana Tiara Eka Putri
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Quantitative Method ◽  
Test Reliability ◽  
Validity Test ◽  
Low Level

This research was motivated by low communication in the business retail in terms of service from employees to customers. It influences the decline in customer satisfaction and leads to customer loyalty at a very low level. This study aims to identify and analyze the significance of the influence of customer service (X1) and customer satisfaction (X2) on customer loyalty (Y). Research was conducted in February - May 2013 held at 7-Eleven Buaran Jakarta. Research used quantitative method by using questionnaires filled directly by the visitors of 7-Eleven Buaran with a population of 19.920 people and a sample of 100 people, calculated using the Slovin formula. Validity test, reliability, normality, correlation, regression, hypothesis, and the determination carried out in this study using the data processed using SPSS (Statistical Product and Service Solutions) version 16.0. Results indicated that customer service has significant influence by 14.6% on customer loyalty, customer satisfaction has a significant effect of 8.5% on customer loyalty, and customer service and customer satisfaction have significant influence amounted to 15,2%. Thus, this study showed that customer service and customer satisfaction have a significant effect on customer loyalty in 7-eleven Buaran Jakarta.

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