scholarly journals Analisis Pengaruh Memutuskan Menabung dengan Brand Image sebagai Variabel Mediasi

2021 ◽  
Vol 9 (1) ◽  
pp. 56-68
Author(s):  
Nur Huri Mustofa ◽  
Winna Widyo Wati
Keyword(s):  
Random Sampling ◽  
Brand Image ◽  
Shariah Governance

Tujuan dari penelitian ini mengetahui seberapa kuat “Pengaruh CSR, Shariah Governance, Dan Kualitas Pelayanan Terhadap Keputusan Menabung Dengan Brand Image Sebagai Variabel Intervening” pada Bank Rakyat Indonesia (BRI) Syariah KCP Ungaran. Dalam penelitian ini menggunakan metode kuantitatif. Metode pengumpulan data ini dilakukan melalui penyebaran kuesioner terhadap nasabah Bank BRI Syariah KCP Ungaran. Sampel yang diambil sebanyak 100 responden, dengan teknik random sampling. Hasil dari Uji Ttest menunjukan bahwa dalam penelitian ini variabel CSR, Shariah Governance, dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Menabung dan juga variabel CSR, Shariah Governance, dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Brand Image. Dan juga dari uji Ftest variabel CSR, Shariah Governance, dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Menabung dan terhadap Brand Image. Dari Uji Path dengan menggunakan Sobel Test bahwa variabel brand image juga mampu memediasi variabel CSR, Shariah Governance, dan Kualitas Pelayanan terhadap keputusan menabung.

scholarly journals Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction

2021 ◽  
Vol 11 (1) ◽  
pp. 78
Author(s):  
Enjang Sudarman ◽  
Harries Madiistriyatno ◽  
Ikbal Sudarman
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Brand Image ◽  
Research Result ◽  
Equation Model ◽  
Stratified Random Sampling

Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.

scholarly journals PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA

2020 ◽  
Vol 4 (3) ◽  
pp. 211-218
Author(s):  
Hastuti Habir ◽  
Zakiyah Zahara ◽  
Farid Farid
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Result ◽  
Descriptive Research ◽  
Sample Data ◽  
Significant Probability

This research aims to find out and analyze the effect of brand image and word of mouth, either simultaneously or partially on the decision of purchasing Yamaha motorcycle in Bungku Tengah of Morowali Regency. This was a descriptive research with population of consumers of yamaha motorcycle in Bungku Tengah of Morowali Regency. Sample used was random sampling, in which 91 people selected as the sample. Data collection was questionnaire and it was analyzed using multiple linear regression analysis.The research result reveals that significant probability value of brand image variable (0.002) < (0.05) so the brand image variable has a significant effect on the decision of purchasing, significant probability value of word of mouth (0.087) > (0.05) so the word of mouth variable has no effect on the decision of purchasing. It means the brand image variable partially has a significant effect on decision of purchasing; however, word of mouth variable partially has no effect on kdecision of purchasing. Penelitian ini bertujuan untuk mengetahui analisi pengaruh citra merek dan word of mouth, baik secara simultan maupun parsial terhadap keputusan pembelian sepeda Motor Yamaha di Bungku Tengah Kabupaten Morowali Kecamatan. Jenis penelitian ini adalah deskriptif, Populasi penelitian ini adalah konsumen pengguna Motor Yamaha di Bungku Tengah Kabupaten Morowali. Teknik pengambilan sampel yang digunakan adalah Random Sampling, dan dengan tehnik tersebut 91 orang sebagai sampel. Teknik pengumpulan data yang di gunakan adalah angket, dan Teknik analisis data yang di gunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa, angka probabilitas signifikan variabel Citra Merek (0,002) < (0,05) sehingga variabel Citra Merek memiliki pengaruh yang signifikan terhadap keputusan pembelian, angka probabilitas signifikan variabel Word of Mouth (0,087) > (0,05) sehingga variabel Word of Mouth tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Artinya variabel Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian, namun variabel Word of Mouth secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA DI UNIVERSITAS MUHAMMADIYAH TANGERANG

2019 ◽  
Vol 18 (2) ◽  
pp. 121-143
Author(s):  
Ade Indra Permana ◽  
Mulky Fauzan ◽  
Sugeng Lubar Prastowo
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Random Sampling ◽  
Brand Image ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Primary Data ◽  
Perceived Price ◽  
Students Satisfaction

This study aims to analyze the influence of brand image, service quality, and perceived price and its implication towards student satisfaction in Universitas Muhammadiyah Tangerang (UMT). This research is quantitative in nature. Both primary and secondary data were obtained from various source such as journals. Primary data were gathered using questionnaire which were distributed to the target respondent. The population consists of active students from Faculty of Engineering and Faculty of Economy actively studying in 2017 using a purposive sampling. Total sample of 100 students were obtained. Data were analyzed using SPSS version 23. The research found that the brand image, service quality and perceived price are affecting students satisfaction of Universitas Muhammadiyah Tangerang. Researcher suggests UMT to improve their brand image, also to improve administration services and lecturer quality. In addition UMT shall adjust their tuition costing structure to win the competition in pricingPenelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Mahasiswa di Universitas Muhammadiyah Tangerang (UMT). Penelitian bersifat kuantitatif dan bersifat explanatory, sedangkan teknik pengumpulan data berdasarkan kuesioner dan dokumen. Populasi penelitian ini adalah mahasiswa dari fakultas teknik dan fakultas ekonomi yang aktif berkuliah pada tahun 2017. Metode pengambilan sample menggunakan metode probability sampling dan teknik pengambilan sampel dengan menggunakan simple random sampling. Penentuan ukuran sampel menggunakan rumus Slovin dengan tingkat kesalahan 10% berjumlah 100 mahasiswa yang diambil sebagai responden. Data yang terkumpul dianalisa menggunakan SPSS versi 23. Hasil penelitian ditemukan bahwa Citra Merek, Kualitas Layanan dan Persepsi Harga secara signifikan berpengaruh terhadap Kepuasan Mahasiswa di UMT. Peneliti menyarankan UMT perlu meningkatkan citra merek, dan juga melakukan peningkatan di kualitas staf administrasi dan pengajar. Selain itu UMT perlu meninjau kembali biaya perkuliahan yang dikenakan ke mahasiswa agar dapat meningkatkan daya saing

scholarly journals ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO

2020 ◽  
Vol 23 (1) ◽  
pp. 1-12
Author(s):  
Dian Rahmawaty ◽  
Adek Rilman Nur
Keyword(s):  
Logistic Regression ◽  
Product Quality ◽  
Random Sampling ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Binary Logistic Regression ◽  
Telecommunications Industry ◽  
Corporate Image ◽  
Decision Variable ◽  
Purchasing Decision

The study was backed by the telecommunications industry with a rapid growing became a mirror of tight and the high need for information which is easily accessible by the public. This research aims to know the influence of the brand image and product quality of Oppo smartphone product purchases. This research was conducted against students STIE Haji Agus Salim Bukittinggi majoring in management. After a review of the literature, and the preparation of the hypothesis, the data collected through questionnaire method deployed to 77 people respondents by using random sampling method. Analysis of the method used is descriptive analysis with logistic regression with binary using data processing using SPSS 16.0 for windows ver. Then conducted the analysis with the data using the test of validity, reliability, descriptive variable analysis (TCR), binary logistic regression test, wald test, ekspetasi test, G and nagelkerke so obtained by the equation Y-9.689 0, 292X1 0, 169X2. The results showed that the brand image and product quality positively and significantly to the influential buying decision either by partial and simultaneous. The most influential variables on the purchasing decision is a brand image with a percentage of that factor and 0.292 least affect the purchasing decision variable is the corporate image is by percentage of 0.169. Penelitian ini dilatarbelakangi dengan  tumbuh pesatnya industri telekomunikasi yang menjadi cermin dari ketat dan tingginya kebutuhan akan  infomasi yang mudah diakses oleh masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian produk smartphone Oppo. Penelitian ini dilakukan terhadap mahasiswa STIE Haji Agus Salim Bukittinggi Jurusan Manajemen. Setelah dilakukan tinjauan pustaka, dan penyusunan hipotesis, data dikumpulkan melalui metode kuesioner yang disebar kepada 77 orang responden dengan menggunakan metode random sampling. Metode analisis  yang digunakan  adalah  analisis  deskriptif dengan menggunakan binary logistic regression dengan  pengolahan  data  menggunakan  SPSS  ver.16.0  for  windows. Kemudian dilakukan analisis  dengan  data  yang  ada  menggunakan  uji  validitas,  reliabilitas,  analisis deskriptif variabel (TCR), binary logistic regression , uji wald, uji G, uji ekspetasi dan nagelkerke sehingga didapatkan persamaan Y = -9,689+0,292X1+0,169X2. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial dan simultan. Variabel  yang  paling  berpengaruh besar terhadap keputusan pembelian adalah citra merek dengan presentase sebesar 0,292 dan faktor yang paling kecil mempengaruhi keputusan pembelian adalah variabel kualitas produk adalah dengan presentase sebesar 0,169.

scholarly journals THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC

2020 ◽  
Vol 4 (2) ◽  
pp. 355
Author(s):  
Genoveva Genoveva ◽  
Nadira Noor Utami
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Research Study ◽  
Brand Image ◽  
Primary Data ◽  
P Value ◽  
Natural Knowledge ◽  
Independent Variables ◽  
Regression Techniques ◽  
Government Security

Kosmetik adalah elemen penting untuk kehidupan sehari-hari dan telah menjadi gaya hidup, terutama bagi wanita. Penggunaan kosmetik harus mematuhi peraturan keamanan pemerintah. Wardah adalah merek kosmetik yang dirancang dengan pengetahuan lokal dan berbahan alami. Wardah menerima Penghargaan Top Trademark Halal dalam kategori kosmetik, namun dari pra-survei terhadap Muslim milenial, terdapat 52,6% responden tidak mempertimbangkan label halal dalam pembelian produk kosmetik. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, label halal, dan kesadaran halal terhadap keputusan pembelian pelanggan Wardah. Penelitian ini menggunakan data primer yang diperoleh dari distribusi kuesioner. Teknik pengambilan sampel dalam penelitian ini menggunakan metode random sampling. Jumlah sampel yang diperoleh 140 respondent,  analisis data dalam penelitian ini menggunakan regresi linier berganda. Berdasarkan hasil penelitian penelitian ini, ditemukan bahwa salah satu variabel independen yaitu label halal yang ditandai oleh X2 tidak memiliki pengaruh signifikan terhadap variabel dependen, ditunjukkan oleh nilai-P> 0,05. Itu bisa terjadi karena distribusi data tidak dapat mewakili sampel populasi. Untuk melanjutkan penelitian, diperlukan untuk melakukan intervensi dengan menghapus variabel tidak signifikan. Akhirnya setelah intervensi dilakukan, model regresi baru dapat memenuhi semua tes, dan akhirnya penelitian ini telah membuktikan bahwa variabel X1 dan X3 dapat menjelaskan variabel Y sebesar 32,6% sedangkan 67,4% lainnya dipengaruhi oleh faktor lain.Cosmetics are an important element for everyday life and have become a lifestyle, especially for women. Cosmetics consumption must be complying with government security regulation. Wardah is a cosmetic brand that is designed by local and natural knowledge. Wardah received the Halal Top Trademark Award in the cosmetics category, however from the pre-survey 52.6% respondents did not consider halal labels in a cosmetics product.  The purpose of this research study was to analyses the effect of brand image, halal label, and halal awareness on Wardah’s customer purchasing decision.The research used a primary data obtained from the distribution of questionnaires. The technique of sampling in this research study is using random sampling method. The number of samples obtained by 140 people, data analysis in this research study is using multiple liner regression techniques.  Based on the this research study result, it was found that one of the independent variables which is halal label marked by X2 has insignificance effected the dependent variable, it was shown by the P-value > 0.05. That could happen because the distribution of the data cannot represent the sample of the the population. To continue the research it was required to conduct an intervention by removing the insignificant variable. Eventually after the intervention was conducted the new regression model were able to suit all the of the test, and eventually this research has proved that variable X1 and X3 could explaine the Y variable by 31.6 % while te other 68.4 % was effected by other factors.

scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

scholarly journals Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3

2020 ◽  
Vol 8 (3) ◽  
pp. 271-280
Author(s):  
Kurnia Yudha Anggara ◽  
Miguna Astuti ◽  
Lina Aryani
Keyword(s):  
Data Collection ◽  
Sample Size ◽  
Product Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Quality Product

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest

scholarly journals KAJIAN TAMPILAN FISIK, CITRA MEREK DAN PEMASAR DARI MULUT KE MULUT TERHADAP KEPUTUSAN PEMBELIAN PADA SALON NOONA BEAUTY KOREA KOTA BARABAI KABUPATEN HULU SUNGAI TENGAH

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Cici Asmawati ◽  
Riky Welli Saputra
Keyword(s):  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Physical Appearance ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Beauty Salon ◽  
Joint Influence

The purpose of this study was to analyze the physical appearance, brand image and marketer's word of mouth either partially or simultaneously influence the purchasing decision at Noona Beauty Korea salon in Barabai, Hulu Sungai Tengah Regency.The population in this study were all customers or consumers of the Noona Beuty Korea salon in Barabai, Hulu Sungai Tengah Regency. The number of samples is 100 respondents. The sampling technique in this study used a random sampling technique, or random sampling. The data in this research were obtained directly from interviews by distributing questionnaires. The analytical tool used is the research instrument test, classical assumption test, multiple linear regression, t test, F test and R2 testThe results showed that there was an effect of Physical Appearance on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is an influence of Brand Image on Purchase Decision at Salon Noona Beauty Korea Barabai, Hulu Sungai Tengah Regency. There is the influence of marketers by word of mouth on purchasing decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is a joint influence between the variables of Physical Appearance, Brand Image, and Word of mouth Marketers on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency.

scholarly journals Pengaruh Service Scape dan Brand Image Terhadap Kepuasan Konsumen di SK Coffee Lab Kota Kediri

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Djunaidi Djunaidi ◽  
Heri Subagyo
Keyword(s):  
Analytical Methods ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Field Studies ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Coffee Shops

This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in SK Coffee Lab. Kediri City. The reason for this research is because there are more and more coffee shops offering product variants, both local and outside coffee, bearing in mind that coffee is currently popular with all people, young and old. The population in this study is not known with certainty so that a sample of 100 respondents was taken with a simple random sampling method. In collecting data used questionnaires, literature and field studies. The analytical methods used in data processing include the validity and reliability of the questionnaire, hypothesis testing and the coefficient of determination. From the results of testing all hypotheses are accepted. The coefficient of determination is quite high and the value of the influence of a brand image that is higher than servicescape on consumer satisfaction proves that the better the brand image of the place, the higher the customer satisfaction.Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan brand image terhadap Kepuasan Konsumen di SK Coffee Lab. Kota Kediri. Alasan penelitian ini dilakukan karena semakin banyak dan marak tempat kopi yang menawarkan varian produk baik kopi lokal maupun luar daerah mengingat saat ini kopi digemari oleh seluruh kalangan baik tua maupun muda. Populasi dalam penelitian ini tidak diketahui secara pasti sehingga diambil sampel sebanyak 100 responden dengan metode simple random sampling. Dalam mengumpulkan data digunakan kuesioner, studi pustaka dan lapangan. Metode analisis yang digunakan dalam pengolahan data meliputi validitas dan reliabilitas kuesioner, uji hipotesis serta koefisien determinasi. Dari hasil pengujian seluruh hipotesis diterima. Nilai koefisien determinasi yang cukup tinggi serta nilai pengaruh brand image yang lebih tinggi daripada servicescape terhadap kepuasan konsumen membuktikan bahwa semakin baik brand image tempat tersebut, semakin tinggi pula kepuasan konsumen.  

scholarly journals PENGARUH PERSEPSI SISWA TENTANG BRAND IMAGE KAMPUS, KONDISI SOSIAL EKONOMI ORANG TUA DAN TINGKAT KEMAMPUAN AKADEMIK SISWA TERHADAP MINAT MELANJUTKAN KE PERGURUAN TINGGI

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Yasrul Adi Firmansyah ◽  
Rusno Rusno ◽  
Riril Mardiana Firdaus
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Brand Image ◽  
Academic Ability ◽  
Quantitative Approach ◽  
Economic Conditions ◽  
Socioeconomic Condition ◽  
Research Type

The purpose of the research is to reveal the influence of students' perception about the campus brand image, the socioeconomic condition of the parents and the level of academic ability on the interest of continuing to university. The research used quantitative approach with explanatory research type. The population numbered 273 students in MAN Gondanglegi. The sample of 83 students is determined using proportional random sampling. Data collection techniques used questionnaires and documentation. Based on the results of the analysis can be drawn some conclusions include: there is the influence of brand image on the interest of continuing to college, there is influence of socio-economic conditions of parents on the interest of continuing to college, there is influence of students' academic ability on the interest to continue to college, simultaneous brand image of campus, condition of socio-economic of parents and level of academic ability to interest to continue to university and value of R2 equal to 0,955 which means brand image of campus, condition of socio-economic of parents and level of academic ability influence 95,5% to interest to continue to college grade XII in MAN Gondanglegi.

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