scholarly journals BUSINESS SUSTAINABILITY: HOW TO ENGAGE CUSTOMERS DURING THE PANDEMIC

2021 ◽  
Vol 5 (2) ◽  
pp. 249-256
Author(s):  
Devi Rachmasari
Keyword(s):  
Qualitative Study ◽  
Digital Marketing ◽  
Virus Spread ◽  
Long Distance ◽  
Business Sustainability ◽  
The Public ◽  
Corona Virus ◽  
The World ◽  
Descriptive Qualitative

It is a worldwide condition that corona virus spread at the end of 2019. The lockdown policy applied in most countries in the world as an effort to break the chain of spread of the virus, unfortunately, has a big impact on economics activities. The business must think hard in order to be able to sustain. Thus the writer wants to analyze a case in a language course in Surabaya to be able to survive and engage customers during the pandemic by using descriptive qualitative study with a case study. The strategy of new mindset and digital marketing is proved to be effective in making the course sustains during the pandemic of covid 19. The long distance and lockdown condition is no longer a matter since through digital marketing, the course is able to reach the public to be customers.

scholarly journals Perlindungan Hukum Terhadap Intervensi Pemberitaan dalam Kerangka Kemerdekaan Pers Nasional

2019 ◽  
Vol 3 (1) ◽  
pp. 75
Author(s):  
Fuqoha Fuqoha ◽  
Indrianti Azhar Firdausi ◽  
Arga Eka Sanjaya
Keyword(s):  
Qualitative Study ◽  
Code Of Ethics ◽  
Legal Protection ◽  
The Public ◽  
The Press ◽  
The World ◽  
A Priority ◽  
The Law ◽  
Journalistic Ethics ◽  
Descriptive Qualitative

Law protection for journalists has been guaranteed through legislation as outlined in law number 40 of 1999 concerning the press. Through the press law, the independence of the national press is a priority as a form of protection in the world of the press. In order to safeguard the independence of the national press, an independent body was formed which took care of and supervised the national press, the press council. Among the duties and functions of the press council is to enforce journalistic ethics through a journalistic code of ethics as a guide for journalists both journalists and press companies. The dynamics that occur, violations of the journalistic code of ethics sometimes create clashes with the public or the community who feel disadvantaged which results in conflict with the law. This research is a descriptive qualitative study with a normative juridical approach. From the analysis of this study shows that legal protection against violations of the journalistic code of ethics and the independence of the national press is adjusted to the main laws of the press against the intervention of parties who feel disadvantaged. The independence of the national press is directed at independence and without intervention in a story.

Van Gogh Museum: A Digitally Engaging Museum

2019 ◽  
Vol 23 (02) ◽  
pp. 273-287
Author(s):  
Diane Natassia ◽  
Ahmad Seiichi Ramadhan
Keyword(s):  
Decision Making ◽  
Digital Communication ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Decision Making Process ◽  
Van Gogh ◽  
The Public ◽  
Vincent Van Gogh ◽  
The World

Van Gogh Museum (VGM) wants to reach out to as many visitors and non-visitors as possible, enriching and inspiring people through their collection and knowledge on the famous painter, Vincent van Gogh. One of their strategies is through digital marketing approaches. However, VGM decides to reinstate its photography ban at roughly the same time the ‘selfie’ trend is booming all over the world, which might hinder the museum’s mission. This case study explores issues in a museum business that slightly differ, yet still holds high relevance to any regular business in terms of digital communication strategy. The aims of this case study are to exercise a decision-making process in which the visitors and the non-visitors of the VGM play a major role, and to initiate creativity in discovering ways to communicate and creating relationship with the public or targeted audience.

scholarly journals EDUKASI TENTANG PENERAPAN PROTOKOL KESEHATAN DALAM UPAYA PENCEGAHAN COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 60-63
Author(s):  
Irmayani Irmayani ◽  
Sri Melda Bangun ◽  
Anggi Isnani Parinduri ◽  
Raisha Octavariny
Keyword(s):  
Health Education ◽  
Fast Time ◽  
The Public ◽  
World Community ◽  
Corona Virus ◽  
The World ◽  
North Sumatra

The end of 2019 to be precise in December, the world community was shocked by the corona virus. The increasing number of cases which is increasing in such a fast time has caused COVID-19 to become a pandemic. This paper aims to provide education on the application of health protocols in efforts to prevent COVID-19 in Serdang Bedagai Regency, North Sumatra Province. The method of implementing this activity is through observation and providing health education on the application of health protocols in efforts to prevent COVID-19 to the public. From the results of the activities carried out, the community enthusiastically welcomed this activity. It is hoped that with this activity, people's behavior in implementing health protocols will increase.

scholarly journals Cybersecurity Threat Modelling: A Case Study of An Ecommerce Platform Migration to the Public Cloud

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Bamidele Ola ◽  
Iyobor Egho-Promise
Keyword(s):  
Information Technology ◽  
Public Cloud ◽  
The Public ◽  
Goods And Services ◽  
It Systems ◽  
The World ◽  
Modelling Techniques ◽  
Security Concerns ◽  
Threat Modelling

The emergence of ecommerce almost three decades ago has completely transformed the approach to purchasing goods and services across various countries in the world. Almost every country in the globe, now have some form of ecommerce operations, this has further been enhanced by the stay at home COVID-19 induced lockdowns. The value and volume of transactions has also increased in transactions. However, there has been security concerns impacting ecommerce operations, which has in part, led to increasing adoption of hosting ecommerce systems in the public cloud. Threat modelling offer mechanisms to enhance the security of information technology (IT) systems. In this paper, we apply different threat modelling techniques to decompose the migration of an on-premise hosted ecommerce system to the public cloud and also evaluate these threat modelling techniques.

Netta Barzilai as an Israeli Symbolic Goods

2020 ◽  
Vol 65 (2) ◽  
pp. 67-92
Author(s):  
Galia Katz
Keyword(s):  
Role Model ◽  
Pierre Bourdieu ◽  
Women Empowerment ◽  
The Public ◽  
Social Stereotypes ◽  
The World ◽  
Self Acceptance

"This paper discusses Pierre Bourdieu’s term symbolic goods (1930-2002) through an Israeli case study, Netta Barzilai. An Israeli performer and songwriter, winner of the Eurovision 2018 with the song “TOY” which became the anthem of the Me-Too movement. Netta as a symbolic good was packaged, marketed and distributed to the public, and the Netta phenomenon has spread throughout the world. Based on interviews with Netta, through listening to the songs and watching the clips that came after “TOY”, “Bassa Sababa” (2019), “Nana Banana” (2019) and “Ricki Lake” (2020), I examine how and if Netta continues to maintain her status as a symbolic good, as an example and role model for many, and whether she continues to convey her message - self-love and self-acceptance - through shattering cultural and social stereotypes. It seems that Netta’s next three songs introduced a powerful big size Netta but also a vengeful, vicious, narcissistic and lazy Netta. The fresh message she carried at the beginning was swallowed up in an ocean of shallow commercial images. A trend that led Netta’s fans to lose interest and Netta to reinvent herself in her latest song, “Cuckoo” (2020). Through sincerity, directness and cleanliness of her message, Netta like a bird in a cage seeks to break free from the evil loop in which she was imprisoned and not only love herself but also love others and let others love her. Keywords: symbolic goods; Netta Barzilai; Me-too movement; Pierre Bourdieu; Women empowerment "

Dampak Wabah Corona Virus Disease Terhadap Budaya Ibadah Umat Muslim Dan Kebijakan Pemerintah

2020 ◽  
Vol 1 (2) ◽  
pp. 131-143
Author(s):  
Rif’at Ayu Wijdan Irham ◽  
A. Khawarizmi Siregar ◽  
Hasse Jubba
Keyword(s):  
Qualitative Study ◽  
Virus Disease ◽  
Religious Leaders ◽  
Corona Virus ◽  
Islamic Jurisprudence ◽  
The World ◽  
The Government

This paper aims to see how the response of Muslims and the government related to the Covid-19 pandemic that occurred throughout the world. This research is a qualitative study of document studies using sources consisting of publications. Muslims believe in this pandemic originating from Allah SWT, but Muslims are expected not to react to it too much and make this phenomenon to increase the capital of God for the Almighty God, Islamic jurisprudence can help find solutions to overcome it. Covid-19 Pandemic. The government as a leader in this country has implemented a policy related to the reduction of Covid-19. Many people who respond to the policies set by the government do not believe also because they oppose the government because of the lack of education by the government and Indonesian religious leaders.

E-Government's Role in Shifting the Paradigm of Performance in the Public Sector

2020 ◽  
pp. 497-514
Author(s):  
Lidia Noto
Keyword(s):  
Dynamic Simulation ◽  
Public Management ◽  
Structured Interviews ◽  
The Public ◽  
Government Services ◽  
The World ◽  
Critical Issues ◽  
Government Project ◽  
Feedback Structure

The emergence of e-government changed the world of the Public Administration (PA) and the discipline of Public Management dramatically. Through the presentation of a case- study of the municipality of Palermo, this article attempts to discuss the renewed need for assessing performance of e-government services in a local government and to disclose the main critical issues in accomplishing this evaluation. Palermo is experiencing the implementation of a second- generation e-government project that is embodied in the realization of a web portal. The conceptualization of a framework to assess the performance of the digital services appears to be crucial in order to improve the system and to avoid the errors of the first project. This work relies on a survey to the citizens and semi-structured interviews to managers in charge of the development of the project. System Dynamics, a particular kind of dynamic simulation, is used to provide the necessary feedback structure for identifying the determinants of the success of the portal.

Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

Case Study E-Tailing Health Services in India

2016 ◽  
pp. 292-308
Author(s):  
Bobby Kurian
Keyword(s):  
Health Care ◽  
Health Services ◽  
Health Professionals ◽  
Health Care Services ◽  
Information Dissemination ◽  
Health Providers ◽  
The Public ◽  
Care Services ◽  
The World

This case study has been developed to promote understanding the e-tailing of health services. E-health web portal provides a new medium for information dissemination, interaction and collaboration among institutions, health professionals, health providers and the public. This case study provides a founders perspective in setting up and running a medical website that offers online health care services to customers across the world. The case study discusses the challenges and issues faced by the founders and also the promoter's perspective on the lucrativeness of offering e-tailing services. Using this case study an attempt is made to stress the importance of a flexible e-tailing business model specific to the services offered and need of periodic assessments to ensure that the business runs profitable.

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