scholarly journals Komunikasi Persuasif Pada Pelaksanaan Advokasi Public Relations

2019 ◽  
Vol 8 (2) ◽  
pp. 116-133
Author(s):  
Fathiya Nur Rahmi ◽  
Hanny Hafiar ◽  
Iriana Bakti
Keyword(s):  
Public Relations ◽  
Behavioral Change ◽  
Flow Analysis ◽  
Behavioral Changes ◽  
Persuasive Communication ◽  
Persons With Disabilities ◽  
Raising Awareness ◽  
Central Route ◽  
Analysis Models

AbstractThe awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low. Another problem faced by persons with disabilities is a negative stigma attached to them. This research was conducted to find out persuasive communication conducted on the Advocacy of LSM Saujana’s Public Relations, related to elements of communicators, messages, and audiences involved in persuasive communication. The research method used in this research is a case study with qualitative analysis techniques. Data collection techniques used in this study are interviews, observation, and documentation. Researchers conducted data analysis based on Flow Analysis Models. Based on the results, there were stages of persuasive communication undertaken including the preparation of communicators, delivery of messages, the use of online and offline media in delivering messages, the behavioral changes and evaluation. The LSM Saujana used the central route in persuasive communication that was appropriate to support advocacy. The findings suggest the institution focus on messages delivered to the target audience, starting with raising awareness and focusing on behavioral change.

scholarly journals Kampanye Tubuh Positif Perempuan “Real People Real Body” oleh @Nipplets_official

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 327
Author(s):  
Visakha Ratna Dewi ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Body Image ◽  
Public Relations ◽  
Public Relation ◽  
Persuasive Communication ◽  
Production Team ◽  
Real People ◽  
Research Outcome ◽  
Team Model

The general public is introduced to an image of woman’s body that is slender, tall with a spotless sleek skin through fashion, advertisement and motion pictures which later become a standard of an ideal body. One of many options to straighten out this social issue is through the agency of a public relation activity known as Public Relation (PR) Campaign. Therefore, Nipplets, an online based lingerie company is fascinated to held a campaign about positive body via one of the most popular social media, Instagram. The purpose of this research is to gain extensive insight knowledges regarding the campaign itself, from the search stage all the way to the evaluation. The theoretical basis of this research are as follow; Communication, Persuasive communication, Social Media, ‘PR’ Campaign, Body Image and Cyber PR. This research uses a descriptive qualitative approach with a case study method. Based on the research outcome, it is believed that the lack of lingerie vendor who provide plus size lingerie in Indonesia and body insecurities have been the major motivations for @nipplets_official to carry out the Positive Body Campaign.  The planning was involving numerous parties, including the production team, model, influencer and psychologist in order to deliver points of this campaign. The campaign is delivered through Instagram for approximately one month with Video marketing, Instagram Story and Photos which attired with words of wisdom as part of the strategy. The evaluation shows that the information is successfully delivered and can be utilized to complement the next campaign. Masyarakat diperkenalkan dengan citra dan standar tubuh perempuan yang langsing, tinggi, dan kulit yang halus nan bersih melalui fesyen, iklan, dan film. Salah satu cara untuk membantu menyelesaikan masalah sosial ini dengan lewat salah satu kegiatan public relations, yaitu kampanye PR. Maka dari itu Nipplets sebagai sebuah toko online yang menjual lingerie tertarik untuk mengadakan sebuah kampanye tubuh positif perempuan melalui media sosial Instagram. Penelitian ini bertujuan untuk mengetahui bagaimana kampanye Nipplets, mulai dari tahap research hingga evaluation. Landasan teori yang digunakan dalam penelitian ini antara lain; Komunikasi, Komunikasi Persuasif, Media Sosial, Kampanye PR, Body Image, dan Cyber PR. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dengan metode studi kasus. Hasil dari penelitian memperlihatkan kampanye tubuh positif yang dilakukan oleh @nipplets_official berlatarbelakangkan minimnya produsen lingerie untuk perempuan berukuran besar di Indonesia dan body insecurities. Perencanaan melibatkan berbagai pihak mulai dari production team, model, influencer, hingga psikolog untuk menyampaikan pesan dari kampanye ini. Kampanye ini dikomunikasikan melalui Instagram selama kurang lebih satu bulan dengan strategi video marketing, Instagram Story, dan unggahan foto bermuatan kata mutiara. Evaluasi yang didapat adalah pesan tersampaikan dengan baik dan menjadi masukan untuk kampanye berikutnya.

scholarly journals THE RELATIONSHIP BETWEEN AWARENESS AND BEHAVIORAL CHANGE IN THE CONTEXT OF THE ISSUE OF VIOLENCE AGAINST WOMEN FROM THE PERSPECTIVE OF DIGITAL PUBLIC RELATIONS AND ONLINE EVENTS

2021 ◽  
Vol 12 (2) ◽  
pp. 77-92
Author(s):  
Emel Tozlu Öztay
Keyword(s):  
Public Relations ◽  
Violence Against Women ◽  
Behavioral Change ◽  
Quantitative Research ◽  
Educational Background ◽  
Behavioral Changes ◽  
Test Reliability ◽  
Survey Method ◽  
Age Group ◽  
Research Findings

Aim: Since Covid 19 – social isolation process started, 131 femicides and 95 suspicious deaths occurred from April to August 2020 in Turkey. In this context, it can be construed that digital public relations and online event managements have become increasingly crucial in terms of improved social awareness. The research objective is to implement a scale, which has been developed for digital public relations, online events and awareness concepts, on persons who participated in 7 different Webinars themed on women and violence, hence to put forward the power of creating any behavioral change in awareness extent of online events in the scope of digital public relations. Methods: For this research study, a scale has been devised based on the online event model designed as per digital public relations. In this context, the survey method, one of the quantitative research method, has been used. The Cronbach Alpha measure and the Kaiser-Meyer-Olkin statistic have been used in order to test reliability and adequacy of the survey, respectively, thus the reliability-adequacy measures have been determined. Results: Research findings reveal that the higher online event driven awareness is the more behavioral changes are in digital public relations; that women, when compared to men, are more responsive to digital public relations applications, and have a better level of awareness by comparison; that 18-25 age group is more responsive with better level of awareness to digital public relations applications when compared to 26-33 age group; and that parents’ educational background makes no difference in this. Conclusions: In light of the research findings, it can be seen that digital public relations applications help to create awareness in terms of online events, and also pave the way for behavioral changes. In this context, it needs highlighting that digital public relations applications should be further improved in particular matters such as violence against women in which creating awareness is crucial.

scholarly journals STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo)

2020 ◽  
Vol 4 (1) ◽  
pp. 13-23
Author(s):  
Viki Amalia
Keyword(s):  
Public Relations ◽  
Public Trust ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Data Display ◽  
The Public ◽  
Effective Strategies ◽  
Islamic Values

This study aims to analyze and understand the public relations communication strategy in increasing public trust in Nurul Jadid University, Paiton, Probolinggo, East Java. Public trust as the end of public relations communication activities, is very interesting to study, considering the trust will be built if universities have appropriate and effective strategies in carrying out public relations communication activities. This research uses a qualitative approach with case study. Informants in this study consisted of leaders, lecturers, and employees. Data collection techniques are done through interviews, observation and documentation. Data analysis was conducted circularly through stages of data display, data reduction, drawing conclusions. The results showed that; public relations communication strategy in increasing public trust at Nurul Jadid University is done through; Persuasive communication, assertive communication, paradigmatic communication. The implication of this research shows that communication built with the principle of mutual relationship and Islamic values will be able to minimize the miscommunication and misunderstanding between the institution and its people.

Supervision: A Case Study

1977 ◽  
Vol 8 (4) ◽  
pp. 256-263
Author(s):  
Roberta Chapey ◽  
Geraldine Chapey
Keyword(s):  
Organizational Communication ◽  
Behavioral Changes ◽  
Personal Problems ◽  
Clinically Significant

Occasionally, it is the responsibility of a supervisor to help a staff speech clinician resolve professional and or personal problems that interfere with the delivery of quality services. To deal with this situation, the supervisor must be equipped with the techniques and procedures for effective organizational communication. This article presents a case study in which a speech clinician demonstrated irresponsibility in various job areas. The supervisor’s philosophy and the procedures used in managing these problems are presented. The behavioral changes suggest that the supervisor’s interventive procedures were clinically significant and warrant further investigation.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

Edukasi dan Peningkatan Kualitas Pengelolaan Obat di Rumah Tangga: Studi Kasus di Dusun Sidasari Wetan Desa Kubangkangkung Kawunganten Cilacap (Education and Quality Improvement of Drug Management in Family: A Case Study at Dusun Sidasari Wetan, Kubang

2018 ◽  
Vol 2 (2) ◽  
pp. 93
Author(s):  
Hendri Wasito ◽  
Hening Pratiwi ◽  
Adi Wibowo ◽  
Nia Kurnia Solihat
Keyword(s):  
Quality Improvement ◽  
Home Visit ◽  
Behavioral Changes ◽  
Drug Management ◽  
Educational Effort ◽  
The Family ◽  
Service Activity ◽  
Knowledge And Attitude

Drugs are an important component of health services that are the needs of the community. There is still a lack ofcommunity knowledge of medicines and management especially for family members, hence an educational effort as well asimprovement of quality of drug management in family through training program and mentoring by pharmacist. Thiscommunity service activity aims to determine the knowledge and attitude of the community in managing drugs in the familyand improve the quality of drug management by the community in the family. The activity was conducted in SidasariWetanKubangkangkung Village Kawunganten Cilacap. The workshop on drug management in family was conducted by pharmaciststo the 33 participants. Data collection was done by using questionnaire and observation through home visit. The result of theactivity shows that the increase of knowledge and attitude of the society in managing drugs in the familywere 10% and 7%,respectively. Workshop activities and mentoring by pharmacists can provide benefits and behavioral changes in family drugsmanagement.

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

scholarly journals Resituating the political in cultural intermediary work: Charity sector public relations and communication

2021 ◽  
pp. 136754942199423
Author(s):  
Anne M Cronin ◽  
Lee Edwards
Keyword(s):  
Public Relations ◽  
Power Relations ◽  
Party Politics ◽  
The Political ◽  
Depth Analysis ◽  
Cultural Intermediary ◽  
Cultural Intermediaries ◽  
The Uk ◽  
The Relationship

Drawing on a case study of public relations in the UK charity sector, this article argues that cultural intermediary research urgently requires a more sustained focus on politics and the political understood as power relations, party politics and political projects such as marketization and neoliberalism. While wide-ranging research has analysed how cultural intermediaries mediate the relationship between culture and economy, this has been at the expense of an in-depth analysis of the political. Using our case study as a prompt, we highlight the diversity of ways that the political impacts cultural intermediary work and that cultural intermediary work may impact the political. We reveal the tensions that underpin practice as a result of the interactions between culture, the economy and politics, and show that the tighter the engagement of cultural intermediation with the political sphere, the more tensions must be negotiated and the more compromised practitioners may feel.

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