scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA TERBIT KUNINGAN (SURVEY PADA KONSUMEN TOSERBA TERBIT KUNINGAN)

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Yessi Mariana Usti ◽  
Lili Karmela Fitriani
Keyword(s):  
Descriptive Analysis ◽  
Sample Selection ◽  
Study Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Selection Technique ◽  
Purchasing Decision ◽  
The Road ◽  
On The Road

This research arises the decline in sales during the period of last 5 years on Toserba Terbit who are on the road Sudirman No.02 Kuningan. Based on the results of previous studies, the consumer purchasing decision can be influenced by Store Atmosphere such Exterior, General Interior, Store Layout and Interior Display. But it turns out there is a contradiction with the condition that occurs in the field, namely the decline in consumer purchasing decisions on Toserba Terbit Kuningan. It can be shown by the decline in sales during the period of last 5 years. The purpose of this study was to determine the influence of variables such as Store Atmosphere Exterior, General Interior, Store Layout and Interior Display the consumer buying decision at Toserba Terbit Kuningan is conducted a survey on consumers of Toserba Terbit Kuningan. In this study, data was collected by using questionnaire tools. Its population is consumers of Toserba Terbit Kuningan. The method used in this research is descriptive analysis method with a sample size of 100 respondents. Sample selection technique uses accidental sampling. To Acquire variable data of X1 (Exterior), X2 (General Interior), X3 (Store Layout), X4 (Interior Display) and Y (Purchase Decision), the study uses the instrument test, the classical assumption test, coefficient determination test, multiple regression analysis, hypothesis testing through t test. The results show that Exterior, General Interior, Store Layout and Interior Display have positive and significant impact on the Consumer Purchasing Decision of Toserba Terbit Kuningan. Keywords: Exterior, General Interior, Store Layout, Interior Display and Consumer Purchase Decision

scholarly journals The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

2020 ◽  
Vol 18 (2) ◽  
pp. 11
Author(s):  
Henny Noviany
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Product Diversification ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Verification Method ◽  
Analysis Technique

This study aims to determine and analyze the Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study in Bandung State Polytechnic Students). The research method used in this research is a descriptive analysis and verification method with a population of 100 students by using accidental sampling technique by providing a link to fill out the questionnaire via Google Drive. The data analysis technique used is the Correlation Analysis Technique to determine the degree of closeness of the relationship between variables. The results showed that the direct effect of Product Diversification was 3.97. The indirect effect of the Purchasing Decision is 4.13. The test results are known to the constant value (a) of 2.537 and partially Product Diversification variable influences the Purchasing Decision variable. It was concluded that the effect of Product Diversification on Purchasing Decisions showed a positive regression coefficient of 0.468.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

scholarly journals Goat Production in Oyo State: A case study of Ogbomoso town

2021 ◽  
Vol 32 (1) ◽  
pp. 108-115
Author(s):  
S. M. Odeyinka ◽  
G. K. Okunade
Keyword(s):  
Crop Residues ◽  
Descriptive Analysis ◽  
Extension Agents ◽  
The Road ◽  
Seed Supply ◽  
West African Dwarf Goat ◽  
The Common ◽  
On The Road ◽  
Male Labour

The study was conducted in two Local Government areas (LGAS) of Oyo State: Ogbomoso North and Ogbomoso South L.G.A. The study was carried out through the use of structured questionnaires. A total of 90 questionnaires were administered randomly in the two LGAS. Questions were asked based on background, production system, constraints to goal production e.l.cof the respondents. The data were analyzed separately using descriptive analysis. The results showed that 95.2% of household owners of goat were females while the major farms emplored male labour. West African Dwarf goat was the common breed of goat raised in the two LGAS. Majurin of the household owners of goat practised free range system of production (86.7%) while u lurge percentage of the major farms practiced intensive system of production (80%). There were no specialized housing and feeding programmes, a larger percentage of both categories fed crop residues such as cassava peels, cornstarch meal residues, and cowpea husk to the goats. The household owners of goal seldom feed forage to their goats (20%) while all the major farms fed forage to the goats. The common diseases in the area were diarrhea, pneumonia and mange. Noform of control breeding was practiced among the categories of goat keepers. There is a lack of extension service in the areas because majority of both the household owners (98%) and major farms (60%) did not have access to extension agents. The constraints to goat production in the area include accidents on the road, seasonality of seed supply, diseases, theft, lack of capital and land.

scholarly journals The influence of trust on the online purchase decisions with buying interest on the social networking site Instagram: case study of online shop users on Instagram

2020 ◽  
Vol 9 (10) ◽  
pp. e8669109119
Author(s):  
Lidya Natalia Pasaribu ◽  
Kuras Purba
Keyword(s):  
Information Quality ◽  
Social Networking Site ◽  
Internet Technology ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Information ◽  
Purchasing Decision ◽  
Technology Improvement

Background of this study is the internet technology improvement through social media Instagram which has huge potential on online selling. It found the fraud case that occurs through Instagram it is causes purchasing decreases. Price, information quality and purchase interest as the main factors which causes someone to shopping via online. The research cases study implementing to an online shop which is engaged in the food sector. This research used 5 variables such as consumer trust, price, information quality as an independent variable, online purchasing decisions as a dependent variable, with purchasing interest as variable intervening. This research used SmartPLS 3.0. The research method that used is qualitative approach, the associative type research, data collection technique used questionnaire, and the type of data that used is primary data which obtained of 95 respondents which already shopping via online in Instagram. The result showed that consumer trust, price, and information quality on purchasing interest with consumer trust and purchasing interest on the purchasing decision which has positive effect and significant, while price and information quality has no effect on the purchasing decision. Purchase interest is able to mediate between consumer confidence in purchasing decisions, the price of the purchase decision, and the intention of buying is not able to mediate the quality of the information on the purchase decision.

scholarly journals Fakultas Ekonomi dan Bisnis, Universitas Mercubuana, Indonesia

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Arifin Sitio ◽  
Beni Rasjid
Keyword(s):  
Random Sampling ◽  
Survey Methods ◽  
Simple Random Sampling ◽  
Study Data ◽  
Quality Of Services ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Service Purchasing

This study aims to find out the influence of the quality of services, people, processes and physical evidence on the decision to purchase mining services by PT Berau Coal to PT BUMA. In this study, data collection was carried out through survey methods by distributing questionnaires to respondents within the company organization PT Berau Coal starting from the position of supervisor /engineer to general manager. The number of samples taken in this study was 50 people. Thetechnique sampling used in this study is Simple Random Sampling. Data analysis method uses multiple regression analysis with SPSS 23.0. The results of data processing show that the variable quality of services, people, processes and physical evidence affect the decision to purchase mining services. Parameters for testing the effect of service quality on service purchasing decisions show a t value of 3.191 (sig = 0.003), the influence of people on the decision to purchase services shows a t value of 2.341 (sig = 0.024), the effect of the process on the decision to purchase services shows a t value of 2.400 ( sig = 0.021), and the effect of physical evidence on the decision to purchase services shows a t value of 2.797 (sig = 0.008).

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals Application Of Integrated Electronic Licensing (Online Single Submission) In Pekalongan City

2020 ◽  
Vol 3 (1) ◽  
pp. 245
Author(s):  
Aynun Nurmayanti ◽  
Widayati Widayati
Keyword(s):  
Data Analysis ◽  
Digital Signature ◽  
Government Regulation ◽  
Transition Period ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Study Data ◽  
Primary Data ◽  
Analysis Method ◽  
Literature Study

This study aims to determine and analyze licensing arrangements that seek to be integrated electronically (Online Single Submission-OSS) in legislation, the application of OSS in Pekalongan City, and to know and analyze the constraints of OSS implementation in Pekalongan City and its solutions. This study uses a sociological juridical approach with descriptive analysis research specifications. The data used are primary data and secondary data obtained through interviews and literature study. Data analysis method used is qualitative analysis. Furthermore, based on the results of the study it can be concluded: that 1) Government Regulation Number 24 of 2018 On Electronically Integrated Business Licensing seeks to regulate all licenses in Indonesia, but in practice the implementation can only reach a portion of licensing in Indonesia; 2) The issuance of PP 24/2018 does not regulate the transition period of its enactment, the OSS system is not ready, the NSPK has passed the stipulation 15 (fifteen) days since the issuance of the PP, the OSS system has not used Digital Signature, and the weak aspects of supervision, and inefficiency in obtaining permits.Keywords: OSS; Integrated Business Licensing; PP; NSPK.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP PEMBELIAN BERAS ORGANIK (Studi kasus di Kecamatan Selopuro Kabupaten Blitar)

2021 ◽  
Vol 15 (2) ◽  
pp. 49-57
Author(s):  
Yuhanin Zamrodah
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Research Activity ◽  
Independent Variables ◽  
Organic Rice ◽  
Consumer Tastes

The purpose of this study was to determine the characteristics of consumers of organic rice and to identify the factors that influence consumers to purchase organic rice in Selopuro District. The implementation of this research activity will be carried out in April 2021 - June 2021 in Selopuro District, Blitar Regency. The data analysis method used in this research is descriptive analysis and multiple linear regression analysis. The independent variables in this study include the price of organic rice, the price of non-organic rice, income, education, employment status, consumer tastes, consumer lifestyle, health and access to buy organic rice. While the dependent variable in this study is the number of consumer demand for organic rice. The results of data analysis found that the X2 (non-organic rice) variable was 0.042, X4 (Education) was 0.054, X7 (lifestyle) was 0.042 and X8 (health) was 0.038 very influential on the purchase of organic rice. The results of the t test show that some variables have positive numbers and some variables have negative numbers, while the F test simultaneously shows that the calculated F value is 2,951 which is greater than the F table of 2,420. This indicates that the independent variables have a significant influence on purchasing decisions.

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