scholarly journals Pengaruh Faktor-Faktor Kemasan Produk terhadap Keputusan Pembelian Konsumen Pop Mie di Supermarket Giant Wiyung

2018 ◽  
Vol 3 (2) ◽  
pp. 157
Author(s):  
YESSY ARTANTI ◽  
YUSDIA PUSPARINI
Keyword(s):  
Significant Influence ◽  
Influence Factors ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Product Packaging ◽  
Significance Level ◽  
Emotional Appeal ◽  
Level Of Significance ◽  
Information Variable

This study aimed to investigate the influence factors of product packaging to Pop Mie consumer purchase decision at Wiyung Giant Supermarket. Product packaging factors in this case includes visibility, information, emotional appeal, and power/ ability to do (workability). The population used in this study is to visitors of the Wiyung Giant Supermarket who was buying Pop Mie. Technique to determine the members of the sample in this study is using accidental sampling technique. The number of samples is 105 respondents. This research notes that the results of hypothesis testing through F test states that the visibility, information, emotional appeal, and power/ ability to do (workability) have significant influence simultaneously to the consumer purchases decision(Y). This conclusion is based on the results of the analysis that shows calculated F value of 28.199 with an error rate prediction / forecast of 0.000 with a value smaller than 0.05 or 5%. Based on t test, it can be known that all the free variables which consist of visibility, information, emotional appeal, and power/ ability to do (workability) partially have a significant influence on the dependent variable, the consumer purchase decision. This was proved by the level of significance for each independent variable is smaller than at 0.05 or 5%. The result of T test shows that information variable has regression coefficient = 0.742 and calculated t = 9.202 with a significance level of 0.000. So that, information variable has the most influence to consumer purchase decisions of Pop Mie at Wiyung Giant Supermarket.

scholarly journals PENGARUH KOMPENSASI, STRES KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT BANK RAKYAT INDONESIA CABANG PUWOKERTO

Media Ekonomi ◽  
2016 ◽  
Vol 16 (2) ◽  
pp. 220
Author(s):  
Lynawati Lynawati
Keyword(s):  
Path Analysis ◽  
Work Stress ◽  
Significant Influence ◽  
Research Method ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
F Test ◽  
Communication Performance ◽  
Level Of Significance

This research aimed to know the influence of compensation, work stress, and communication towards employees performance and which variable among compensation, work stress, and communication have biggest influence towards employees performance. The hypothesis proposed is : 1) Compensation, work stress, and communication have significant influence towards employees performance of BRI Purwokerto Branch. 2) Compensation has biggest influence towards employees performance of BRI Purwokerto Branch compared by work stress and communication. This research was conducted at BRI Purwokerto Branch with the target is employees at its bank. Research method used survey. Data collecting method used questionnare, observation and documentation. Sampling technique used total sampling. Data analyzed method used path analysis. The first hypothesis test used F-test and t-test, while second hypothesis test used proportionate influence. Results of research showed that compensation, work stress, and communication both of partially and simultantly, have significant influence towards employees performance. It was proved by value of F-test and t-test bigger than F-table and t-table in level of significance 95%. Based from the result, so the first hypothesis was accepted. Compensation have biggest influence towards employees performance compared by work stress and communication. It was proved by value of proportionate influence is on variable of compensation. Based from that result, so the second hypothesis was accepted. Keywords: Compensation, Work stress, Communication, Performance

Pengaruh Lokasi dan Kualitas Pelayanan terhadap Keputusan Nasabah untuk Menabung di BMT Sumber Mulia Tuntang

2012 ◽  
Vol 3 (2) ◽  
pp. 277
Author(s):  
Rizqa Ramadhaning Tyas ◽  
Ari Setiawan
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Test Results ◽  
Validity And Reliability ◽  
Significance Level ◽  
A Value ◽  
Saving Decisions

This study discusses the influence of the quality of services consisting ofreliability, responsiveness, assurance, empathy and tangibles as well as thelocation of BMT and variables are the most significant influence on thecustomer’s decision to save in BMT Sumber Mulia. The method used in thisstudy is a quantitative approach, with the amount of the sample was 30respondents. The sampling technique used accidential sampling by applyingis linear regression analysis, which previously conducted validity and reliability. Based on these results, we can conclude. First, there was a significant effect of the quality of service which consists of reliability, responsiveness, assurance, empathy, and tangibles on saving decisions. This is evident from the results of the t test with a value of t count > t table at the 5% significance level reliability (3.838 > 1.7011), responsiveness (2.121 > 1.7011), assurance (3.062 > 1.7011), empathy (4.760 > 1.7011), and tangibles (3.290 > 1.7011). There is a significant influence on the customer decision to save their money in BMT. Based on it location as the t test results are t count > t table (3.480 > 1.7011), with a significance level of 5%. Third, empathy variables are variables that provide the dominant influence on the customer’s decision to saving. It can be seen from the significance value (0.000) is more significant than other variables. Then proceed with the reliability variables with a significance value (0.001), the variable of location (0,002), tangibles (.003), assurance (0.005) and responsiveness with a significance value (0.043). This means that the willingness of employees and managers are more concerned with to draw customer attention on saving their money 

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

2018 ◽  
Vol 3 (1) ◽  
pp. 11-18
Author(s):  
Rizky Desty Wulandari ◽  
Donant Alananto Iskandar
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Cosmetic Products ◽  
Purposive Sampling

This research aimed to determine whether there is the influence of  brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples.  Method of completion of data used in this research were a questionare  and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

scholarly journals The Effect of Talking Chips Towards Students’ Self-Assurance in Speaking Skill

2020 ◽  
Vol 7 (4) ◽  
pp. 348
Author(s):  
Sudirman Sudirman ◽  
Tya Putri Rahmadani
Keyword(s):  
Sampling Technique ◽  
T Test ◽  
Second Grade ◽  
Control Group ◽  
Significance Level ◽  
Second Grade Students ◽  
Post Test ◽  
Speaking Skill ◽  
Level Of Significance ◽  
Positive Effect

This research is aimed to find out whether Talking Chips has positive effect or not toward students’ self-assurance in speaking of the second grade students at SMAN 4 Mataram. The research was experimental research and the design used was Pre Experimental with one group without control group and used one group pre-test post-test design only. The population of the study was the second grade students of SMAN 4 Mataram which consisted of one class (19 students). One class was chosen by using accidental sampling technique and the result was XI IPS 1. In collecting the data pre-test and post-test were done. And then, the data analyzed by using SPSS. The result of data analysis showed that t-test was 3.457 and t-table was 2.109, it means that t-test was higher than t-table as the level of significance level 0,05. It can be concluded that teaching self-assurance in speaking skill at SMAN 4 Mataram using talking chips produce much greater change in the students’ self-assurance in speaking. On the other words, talking chips technique is effective in teaching self-assurance in speaking at SMAN 4 Mataram.

scholarly journals ANALISIS PENGARUH ATRIBUT PRODUK DAN ATRIBUT IKLAN TERHADAP MOTIVASI PEMBELIAN SEPEDA MOTOR HONDA VARIO

2013 ◽  
Vol 3 (1) ◽  
pp. 26
Author(s):  
Nur Fitri Luthfiah ◽  
Salamatun Asakdiyah
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
T Test ◽  
Product Attributes ◽  
Product Attribute ◽  
Significance Level ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Two Independent Variables

The purpose of this study was to find out product attributes effect and attribute motivation to purchase ads on Honda Vario. The population in this study are all citizens of district Pandak ever bought and used Honda Vario. Sampling technique using purposive sampling. Characteristics of sampled respondents who are residents of districts Pandak ever bought and used Honda Vario motorcycles 17 year old and over. The data was collected by distributing questionaires to a sample of the 100 people. Based on the analysis by t-test of the product attribute variables (X1) obtained the result of probability (0.007), and attribute variables (X2) obtained the probability (0.0001) with significantly the level of 5% (0.05). the probability of two independent variables are smaller than the significance level of 0.05. So based on that analysis can be concluded that the product attributes and attribute partially ads have a significant influence on purchase motivation Honda Vario.

scholarly journals THE INFLUENCE OF STORE ATMOSPHERE AND LOCATION ON PURCHASE DECISION AT PUSRI MART SEMARANG AREA

2019 ◽  
Vol 20 (1) ◽  
pp. 61
Author(s):  
Ayu Sa’idah ◽  
Suryadi Poerbo ◽  
Fatchun Hasyim
Keyword(s):  
Significant Influence ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Model ◽  
Literature Study ◽  
Data Collection Technique ◽  
Feasibility Test

<em><span lang="EN-US">The purpose of this study areanalize the influence of store atmosphere and location on purchase decision at Pusri Mart area Semarang. The data collection technique are questionnaires, interview, observation, and literature study method. The number of samples in this study were 75 respondents and it was selected by incidental sampling technique. The data analysis technique is carried out by using classic assumption test (Normality test, Multicolinearity test, and Heteroscedasticity test),  multiple linear regression analysis, model feasibility test, hypothesis test, Coefficient Correlation R, and Multiple Determination Coefficient (R2). The result of the research shows that: (1) store atmosphere (X<sub>1</sub>) has significant influence to the purchase decision on Pusri Mart area Semarang; (2) Location (X<sub>2</sub>) has significant influence to the purchasie decision on Pusri Mart area Semarang; (3) Store atmosphere is the variable which has the most dominant influence to the purchase decision on Pusri Mart area Semarang</span></em>

scholarly journals Pengaruh modifikasi menu makanan lunak terhadap tingkat kepuasan pasien dan sisa makanan di Rumah Sakit Umum Daerah Meuraxa Banda Aceh

2020 ◽  
Vol 1 (2) ◽  
pp. 152
Author(s):  
Rachmawati Rachmawati
Keyword(s):  
Patient Satisfaction ◽  
General Hospital ◽  
Food Waste ◽  
Significant Influence ◽  
Statistical Tests ◽  
Sampling Technique ◽  
District General Hospital ◽  
T Test ◽  
Before And After ◽  
Banda Aceh

Background: Soft foods are foods with a texture that is easy to chew, swallow, digest than regular food. The purpose of administration is to be easily swallowed and digested according to nutritional needs and disease conditions. Modification of recipes is very important to improve the appearance in shape, taste, color, aroma, and temperature of food so that it can be well received by patients.Objectives: The aim was to determine the effect of soft food modification on the level of patient satisfaction and food waste at the Meuraxa General Hospital in Banda Aceh City.Methods: Quasi-experimental research design. This research was conducted at Meuraxa Public Hospital in Banda Aceh City. Which will be carried out from November to December 2018. The population in this study is all inpatients at the Meuraxa general hospital in Banda Aceh city from November to December receiving soft diets. The sample in this study was carried out using the purposive sampling technique in which the sample taken in the Arrahman Room and Arafat Room. Quantitative data analysis with an independent sample t-test was performed to compare food scraps before modification and after modifications to the soft food menu, the data presentation was presented in tabular and narrative form.Results: The rest of the food on the 3rd menu after statistical tests using the t-test can be concluded that there is a significant influence between the remaining rice on the modification of soft foods before and after modification (p < 0.05). Soft food scraps on the 4th menu showed a significant effect between vegetable residues on modified soft foods before and after they were modified (p < 0.05). Soft food residues on the 5th menu before and after modification also showed a significant effect between vegetable residues on modification of soft foods before and after modification (p < 0.05).Conclusion: Modifications to the menu on soft foods showed a significant influence on the level of patient satisfaction and food waste at the Meuraxa District General Hospital in Banda Aceh. Suggestions, modification of soft food menu can be used as an alternative dish that can be served to inpatients.

scholarly journals PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Quality Perception ◽  
Purposive Sampling ◽  
Brand Association

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.

PENGARUH PENGAWASAN, KOMUNIKASI DAN KOMITMEN ORGANISASI TERHADAP PRESTASI KERJA KARYAWAN PADA PDAM TIRTANADI CABANG PADANG BULAN SUMATERA UTARA

2020 ◽  
pp. 1-9
Author(s):  
Sinar Ritonga
Keyword(s):  
Organizational Commitment ◽  
Work Performance ◽  
Sampling Method ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Testing Technique ◽  
Significance Level ◽  
Level Of Significance

The purpose of this research is to examine and analyze the effect of supervison, communication and organizational commitment for employee performance on PDAM Tirtanadi branch Padang Bulan North Sumatera. The data collection was carried out through questionnaires conducted on 43 employees on PDAM Tirtanadi branch Padang Bulan North Sumatera. Data analysis in this study uses SPSS version 22. The sampling technique used is the saturation sampling method and data testing technique used in this study includes the validity test and reliability test. Multiple linear regression analysis and hypothesis testing is also conducted to test and to prove the hypothesis in research. Partial tes results (t test) showed t count (1,721) > t table (1,682) and the significance level was 0,043 < 0,05 proved that supervision had a positive and significant effect on work performance, t count (5,578) > t table (1,682) and the level of significance was 0,000 < 0,05 proved that communication had a positive significant effect on work performance, t count (2,610) > t table (1,682)and the level of significance was 0,013 < 0,05 proved that organizational commitment had a positive and significant effect on achievement work. F test showed that F count > F table was 73,726 > 2,85 and the level of significance (0,000

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

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