scholarly journals SEMIOTIC ANALYSIS ON SELECTED OPPO SMARTPHONE’S ADVERTISEMENTS

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Eka Margianti Sagimin ◽  
Anisa Linda Priyani
Keyword(s):  
Semiotic Analysis ◽  
Descriptive Information ◽  
Semiotic Approach ◽  
Result Analysis ◽  
Semiotic Process ◽  
Descriptive Qualitative

This study is attempted to explain and analyze the semiotic process and the messages implied on Oppo Smartphone’s advertisment. The semiotic approach is used to identify and to analyze the data which focuses on Representament, Object and Interpretant by using Triadic Semiosis Concept of C.S. Pierce’s theory. The objective of this study is to analyze how semiosis proses occurs and to interpret the messages conveyed by the sign in Oppo Smartphone’s Advertisement. The study employed descriptive qualitative as the data were collected in the form of written words which produce the descriptive information. Based on the result finding, there are five advertisments of Oppo’s selected advertisments; Oppo F1,F5,N1 Mini, R1 and R5. Those advertisments have hidden messages which make the viewers or customers unable to catch the messages properly. From the result analysis, it can be affirmed that all aspects in the advertisments have the same messages to persuade the readers to buy the product even though the sign in each advertisement is different.

scholarly journals SEMIOTIKA DALAM LIRIK LAGU ‘AL BARQ AL YAMANI’ OLEH NISSA SABYAN DAN ADAM ALI

2021 ◽  
Vol 10 (2) ◽  
pp. 59-73
Author(s):  
Adib Al-Falah ◽  
Singgih Kuswardono ◽  
Retno Purnama Irawati
Keyword(s):  
Qualitative Research ◽  
Matrix Model ◽  
Figurative Language ◽  
Semiotic Analysis ◽  
Literary Works ◽  
Semiotic Approach ◽  
Song Lyrics ◽  
Descriptive Qualitative

Song lyrics are basically part  of literary works, they belong to poetry type literary works because both have  similarities in their elements. So the analysis of the meaning of the lyrics of the song  Al Barq Al Yamani which was popularized by Nissa Sabyan and Adam Ali is carried  out using a semiotic analysis of Michael Riffaterre's model which focuses on poetry  analysis (song lyrics). This study aims to find the meaning ofsong lyrics Al Barq Al Yamani's by  describing (1) the unsustainability of the expression, (2) heuristic reading, (3)  hermeneutic reading, (4) matrix, model and variant, and (5) hypogram. This research  is a descriptive-qualitative research with a semiotic approach and the lyrics of the song  Al Barq Al Yamani as its corpus. The design used in this research is library research.The results of this study are as follows. (1) the continuity of expressions  includes: (a) displacing of meaning shown through the use of personified figurative  language, metaphor and synecdiction, (b) distorsing of meaning through ambiguity and  nonsense, (c) creating of meaning caused by rhyme, enjambement and typography (2)  The heuristic reading describes the longing and desires of a person (writer) for his  lover. (3) Hermeneutic reading describes the longing and desires of a person (writer)  for his lover, namely the Prophet Muhammad SAW. A depiction of longing to meet  and hope to be by his side. (4) Matrix: Prophet Muhammad SAW, model: longings and  desires, as well as variants that spread throughout the verse. (5) Hypogram consists of  potential and actual hypograms

scholarly journals Kode-Kode Budaya Dalam Sastra Lisan Biak Papua

ATAVISME ◽  
2015 ◽  
Vol 18 (1) ◽  
pp. 75-89
Author(s):  
Sriyono Sriyono ◽  
Siswanto Siswanto ◽  
Ummu Fatimah Ria Lestari
Keyword(s):  
Qualitative Research ◽  
Key Words ◽  
Oral Literature ◽  
Semiotic Analysis ◽  
Umberto Eco ◽  
Semantic System ◽  
Cultural Codes ◽  
Semiotic Approach ◽  
Way Of Thinking ◽  
Descriptive Qualitative

Penelitian ini bertujuan mendeskripsikan kode-kode budaya yang terdapat dalam sastra lisan Biak di Papua. Penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan struktur dan semiotik Umberto Eco. Sumber data penelitian ini adalah sastra lisan Biak yang diambil di Kampung Opiaref, Distrik Biak Timur. Melalui analisis semiotik sistem sintaktik diperoleh kode­‐kode yang signifikan antara lain: latar darat dan laut, tokoh Manarmakeri dan Marmar, serta mitos sebagai penanda hak ulayat. Dari analisis semiotik sistem semantik diperoleh kode­‐kode yang signifikan seperti: nyambondi, tifa Aryam, farbuk idadwer, patrilokal, eksistensi anak laki­‐laki dalam kekerabatan patrilineal, ararem, abeyap srendi, munara, dan totem ikan sako. Makna dari kode­‐kode budaya tersebut mengomunikasikan tentang proyeksi berfikir mereka yang bermuara pada eksistensi dan gengsi keret. Abstract: This research aims to describe the cultural codes in oral literature of Biak in Papua. It is a descriptive qualitative research with structure and Umberto Eco’s semiotic approach. The main data of this research are the oral literature of Biak, exactly from Opiaref Village, East Biak District. Based on the semiotic analysis of syntactic system, there are some significant codes such as the setting of land and sea, the characters of Manarmakeri and Marmar, and myth as a claim of land possession. Based on the semiotic analysis of semantic system, there are some significant codes such as nyambondi, tifa Aryam, farbuk idadwer, patrilocal custom, the existence of a man in patrilineal clan, ararem, abeyap srendi, munara, and totem of sako fish. The significance of those cultural codes communicate their way of thinking, emphasizes on clan existence and prestige. Key Words: oral literature; cultural codes; meaning

scholarly journals Semiotics Analysis in Tupan Cafe Menus

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Eka Margianti Sagimin ◽  
Stefanus Brillian Wisesa
Keyword(s):  
Descriptive Information ◽  
Semiotic Process ◽  
Descriptive Qualitative

This study attempts to explain and describe the semiotic process and the message implied in Tupan Cafe menu. Semiotics approach from Pierce is applied to identify and analyze the data which focus on Representament, Object, and Interpretant. The method of this study is descriptive qualitative because the writer collected the data in the form of written words which produces descriptive information. There are six Tupan Cafe menus that were analyzed in this study. Those are the menus;Classic Orange Panacotta, Legendary Volcano & Pitbull, Trilogy Chicken ala Cordon Bleu, Crisp Fried John Dory Cheese, Coffee V60, and Bloody Jean. The writer is interested in analyzing them because those menus have hidden message that sometimes the viewers can not understand the message of menus well. The results of the study showed that all the menus have an aim to persuade the readers to know the meanings of the menus although the signs in each menu are different.

Revisiting Harold Pinter’s The Caretaker: a Semiotic Study of the Dramatis Personae

2019 ◽  
Vol 16 (1B) ◽  
Author(s):  
Khaled Besbes
Keyword(s):  
Present Article ◽  
Analytical Method ◽  
Comprehensive Analysis ◽  
Positive Outcomes ◽  
Semiotic Analysis ◽  
Sign Systems ◽  
Semiotic Approach ◽  
Stage Props

Abstract: The present article sought to offer a semiotic analysis of Pinter’s The Caretaker’s characters as signifers in their own right. The article also aimed at studying the play’s dramatis personae as loci of multi-coded expressions, with a focus on the various modes of signifcation associated with them. Using semiotics as an analytical method, the author explored the linguistic and paralinguistic features of the characters’ discourses as signs in relation to the play’s pivotal themes, their kinesic and body expressions as indexical signs, as well as their distinctive proxemic behavior(s) onstage. Some attention was also given to the characters’ handling of stage props and the special meanings attached to them as replicators of character personality. The results of the discussion showed that using a semiotic approach to analyze The Caretaker’s characters can yield positive outcomes in terms of comprehensive analysis and interpretation of the characters as dynamic unities of interrelated sign-systems. Keywords: Pinter, semiotics, dramatis personae, linguistic, kinesic, proxemic

THE MACROSIGNIFIED OF FORMATIVE MESOAMERICA: A SEMIOTIC APPROACH TO THE “OLMEC” STYLE

2021 ◽  
pp. 1-11
Author(s):  
Artur Seredin
Keyword(s):  
Complex Analysis ◽  
Semiotic Analysis ◽  
Cultural Meanings ◽  
Sign System ◽  
Semiotic Approach ◽  
The Creation

Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant traits of material archeological objects without distinction between stylistic and iconographic traits. In this context, the semiotic analysis of the Olmec style as a sign system shows that its particular signs, which can be defined as stylistic traits because of the lack of specific iconographic meanings, simultaneously participated in the creation and transformation of cultural meanings. This phenomenon reflected the “macrosignified” of Formative Mesoamerican cultures, associated with a structure that linked together various meanings throughout the culture.

scholarly journals AN ANALYSIS OF MULTIMODAL IN BEAUTY PRODUCT ADVERTISEMENTS

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Fauziyyah Amatullah ◽  
Rusdi Noor Rosa ◽  
Fitrawati Fitrawati
Keyword(s):  
Qualitative Method ◽  
Music Video ◽  
Multimodal Analysis ◽  
Visual Elements ◽  
Dominant Theme ◽  
Semiotic Approach ◽  
Semiotic Systems ◽  
Verbal Processes ◽  
Visual Element ◽  
Descriptive Qualitative

AbstractMulitimodal is a study that analyzes the meaning of text containing two or more semiotic systems; linguistic, visual, audio, gesture and place. Analyzing multimodal through semiotic approach has been used in the analysis of cover magazine (Gill, 2015), mascara advertisement (Baykal, 2016), cartoon movie (Wulan, 2017), and music video (Brady, 2015). Meanwhile, in this research the writer analyzes multimodal in beauty product advertisement especially lipstick product. This research is intended to, 1) investigate how verbal and visual elements conveyed meanings in both Wardah Lip Cream Matte Lipsticks and Purbasari Hi Matte Lip Cream advertisements. 2) find the comparison between verbal and visual elements used in Wardah Exclusive Matte Lip Cream and Purbasari Hi Matte Lip Cream advertisements. This research used descriptive qualitative method. Based on the data of analysis, it reveals that the visual and verbal processes of these advertisements are in harmony and they complement each other to give a complete message to the audience. The analysis also reveals the similarities of these two advertisements in the three level of metafunctions. In ideational metafunction the most dominant processes used are material and attributive processes, for interpersonal metafunction the most dominant mood used is declarative and for textual metafunction the most dominant theme used is unmarked topical theme.Keywords: Advertisement, beauty product, multimodal analysis, verbal element, visual element.

scholarly journals Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters

2021 ◽  
Vol 11 (2) ◽  
pp. 155-168
Author(s):  
Intan Siti Nugraha ◽  
Keyword(s):  
Qualitative Method ◽  
Social Stigma ◽  
Semiotic Analysis ◽  
Health Campaign ◽  
Sign Systems ◽  
Positive Attitudes ◽  
The Social ◽  
Semiotic Approach ◽  
Related Stigma ◽  
Visual Sign

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

scholarly journals سيميائية الخطاب السياسي، الشعر في الحجاز نهاية عهد الدولة العثمانية أنموذجاً / Political discourse semiotics: Hijaz poetry at the end of Othman empire

2018 ◽  
Vol 9 (1) ◽  
pp. 125-142
Author(s):  
Faisal Bin Salih Al Zahrani
Keyword(s):  
Descriptive Analysis ◽  
Arabic Literature ◽  
The Political ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Poetic Discourse ◽  
Semiotic Approach ◽  
Poetic Text ◽  
Poetic Texts ◽  
Definition Of

ملخص البحث:   يعد الأدب العربي في إقليم الحجاز جزءاً من أدب الأمة العربية الجميل؛ لكن الدراسات الأدبية لا تزال غير كافية على الرغم من بذل بعض الباحثين جهوداً لجمع مادته الأدبية التي لا يزال كثير منها مخطوطاً أو مفقوداً أو مخفياً لأسباب متعددة. يبحث المنهج السيميائي عن المعنى من خلال البحث عن الاختلاف الداخلي للمعاني عبر المنهج السيميائي لتحليل الخطاب الشعري؛ وذلك من منطلق المنهج السيميائي في دراسة النصوص الشعرية والتي تؤكد أنها تتكون من نظام لغوي يعطي مجموعة من المعطيات الخاصة، وهذه الرؤية أسقطها المنهج السيميائي على أغلب النصوص الإبداعية، مع تميز النص الشعري بقدرته على اختزال المعنى، وتسعى هذه الدراسة إلى تتبع الشعر السياسي في الحجاز والوقوف على الدلالات التي يبرزها التحليل السيميائي من خلال المعنى الشعري، وذلك باتباع المنهج الوصفي التحليلي؛ حيث تبدأ بمقدمة تعرف ببعض المصطلحات الهامة مثل: إقليم الحجاز، السيميائية، الشعر السياسي، وستقوم عناصر التحليل لعدة مستوايات: تبدأ الخطاب العام، والمستوى المعجمي، والمستوى التركيبي، ثم المستوى التركيبي. الكلمات المفتاحية: الشعر السياسي - السيميائية - الخطاب العام - المستوى المعجمي- المستوى التركيبي. Abstract Arabic literature in Hijaz area is a part of magnificent Arabic literature. Much of literary works are still missing for many reasons despite the effort of some researchers in collecting and recording them. The semiotic approach looks into meaning by examining its internal differences through semiotic method to analyze poetic discourse. The semiotic approach helps in studying the poetic texts that reveal that it contains a language system that implies certain inputs. This very method helps to reveal such a perception on most of creative texts, with the distinction of the poetic text as having the ability to compress meaning. This paper aims at tracking the political poems in Hijaz and dwell on the meaning revealed by the semiotic analysis through the poetic meaning. The study makes use of the descriptive analysis method. It begins with the definition of some significant terms such as: Hijaz, semiotics, political poems; the analysis is based on certain levels: it begins with the general discourse, lexical and phrasal levels.   Keywords: Political poems, semiotics, general discourse, lexical level, phrasal level.     Abstrak Satera Arab di Hijaz adalah sebahagian daripada kesusasteraan yang gemilang. Namun masih banyak karya-karya yang masih hilang disebabkan banyak faktor walaupun usaha-usaha para pengkaji dalam mengumpul dan merekodkannya. Pendekatan semiotik ini melihat aspek makna dengan melihat perbezaan dalaman melalui metod semiotik untuk menganalisa wacana syair. Pendekatan ini juga menolong menyingkap sistem bahasa tertentu yang menandakan input tertentu. Ia juga menolong menyingkap untuk menyerlahkan persepsi tertentu tentang kebanyakan teks kreatif, terutamanya kelebihan teks puitis untuk memampatkan makna. Kajian ini bertujuan untuk mengesan syair-syair politik di Hijaz dan mengkaji makna yang diserlahkan melalui analisa maksud puitis. Kajian ini menggunakan metod analisa deskriptif. Ia dimulakan dengan definisi beberapa terma penting seperti: Hijaz, semiotic, syair politik; analisa yang dibuat adalah berdasarkan kepada beberapa tahap: ia bermula dengan wacana umum seterusnya tahap-tahap leksikal dan phrasa.    Kata kunci: Syair politik, semiotic, wacana umum, tahap leksikal, tahap frasa

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

ICONOLOGICAL METHOD IN SEMIOTIC ANALYSIS OF ARTWORKS

2021 ◽  
Vol 1 (4) ◽  
pp. 92-99
Author(s):  
А. А. Gruzdev ◽  
Keyword(s):  
Art Criticism ◽  
Historical Study ◽  
Semiotic Analysis ◽  
Wide Range ◽  
Semiotic Approach ◽  
History Of ◽  
Erwin Panofsky ◽  
Symbolic Content ◽  
Structural Mechanisms ◽  
First Time

The history of art is marked by many experiments in expanding and contrasting different methods and concepts. Nevertheless, in recent years there have been increasing attempts to draw parallels between iconology and semiotics. Of particular interest is the so-called Erwin Panofsky method, which forms the basis of modern iconology. The article discusses various aspects of the use of the iconological method in connection with the semiotic analysis of artistic works. Both general questions of the formation of iconology and special questions of its application and synthesis in the context of semiotic analysis are highlighted. A brief overview of the main iconological principles in revealing the figurative and symbolic content of the work is given, and the main features of the structural mechanisms underlying the semiotic approach are summarized. The scientific novelty of the work is determined primarily by the fact that for the first time the peculiarities of the application of the iconological method as one of the tools of semiotic analysis are investigated. Semiotics and iconology have a wide range of application in the study of culture-specific relations, since in contemporary art criticism, there is a great scientific interest in understanding the artwork as a carrier of national-cultural information. All this increases the methodological possibilities for studying the artwork, and thus expands the boundaries of the historical study of fine art.

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