scholarly journals PENGARUH MODEL LATIHAN DAN KOORDINASI TERHADAP KETERAMPILAN EKSTRAKURIKULER BOLA BASKET SD NEGERI POKOH 2 NGEMPLAK

2015 ◽  
Vol 5 (2) ◽  
Author(s):  
Asep Ardiyanto
Keyword(s):  
Significant Interaction ◽  
Sampling Technique ◽  
Interaction Effects ◽  
Guided Discovery ◽  
Purposive Sampling ◽  
Training Models ◽  
Effect Difference ◽  
Hand Coordination ◽  
Model Training

This study aims to investigate: (1) the different effects of the guided discovery style model training and command style model training on basketball skills of students, (2) the different effects on basketball skills of students who have high and low coordination, and (3) the interaction effects between training models of guided discovery style and command style with coordination (high and low) on the basketball skills of students.This research was an experiment. The population comprised 43 basketball extracurricular students. A sample of 24 students was established using the purposive sampling technique. The instruments of this research were wall bounce pass test to measure eye-hand coordination and Sekolah Tinggi Olahraga (STO) test to measure the basketball skills. The data were analyzed using the two-way ANAVA analysis.The results of the study are as follows. (1) There is no different effect between guided discovery style model training and command style model training on the basketball skills of the students. (3) There is an effect difference on the basketball skills of the students who have high and low coordination. (4) There is no a significant interaction between model training and coordination on the basketball skills of students.

scholarly journals PENGARUH MODEL LATIHAN DAN KOORDINASI TERHADAP KETERAMPILAN SISWI EKSTRAKURIKULER BOLA BASKET SMPN I BANTUL

2015 ◽  
Vol 3 (1) ◽  
pp. 66-78
Author(s):  
Nurhidayah Nurhidayah ◽  
Pamuji Sukoco
Keyword(s):  
Junior High School ◽  
Significant Interaction ◽  
Sampling Technique ◽  
Training Model ◽  
Guided Discovery ◽  
Purposive Sampling ◽  
Training Models ◽  
Effect Difference ◽  
Hand Coordination ◽  
Model Training

Penelitian ini bertujuan untuk mengetahui (1) perbedaan pengaruh model latihan guided discovery style dan model latihan command style terhadap keterampilan bola basket siswi, (2) perbeda-an pengaruh siswi yang memiliki koordinasi tinggi dan koordinasi rendah terhadap keterampilan bola basket, dan (3) interaksi antara model latihan dengan koordinasi terhadap keterampilan bola basket siswi. Penelitian ini merupakan penelitian eksperimen. Populasi penelitian adalah seluruh siswi ekstrakurikuler bola basket yang berjumlah 43 orang. Sampel berjumlah 24 siswi ditentukan dengan teknik purposive sampling. Intrumen tes yang digunakan adalah tes Wall Bounce Pass untuk mengukur koordinasi mata-tangan dan tes Sekolah Tinggi Olahraga (STO) untuk mengukur keterampilan bola basket siswi. Teknik analisis data yang menggunakan ANAVA. Hasil penelitian adalah sebagai berikut: (1) Tidak terdapat perbedaan pengaruh antara model latihan guided discovery style dan model latihan command style terhadap keterampilan bola basket siswi. (2) Terdapat perbedaan pengaruh siswi yang memiliki koordinasi tinggi dan rendah terhadap keterampilan bola basket. (3) Tidak terdapat interaksi yang signifikan antara model latihan dan koordinasi terhadap keterampilan bola basket siswi.   THE EFFECT OF TRAINING MODEL AND COORDINATION ON THE BASKETBALL SKILLS OF EXTRACURRICULAR STUDENTS OF JUNIOR HIGH SCHOOL 1 BANTUL   Abstract This study aims to investigate: (1) the different effects of the guided discovery style model training and command style model training on basketball skills of students, (2) the different effects on basketball skills of students who have high and low coordination, and (3) the interaction effects between training models of guided discovery style and command style with coordination (high and low) on the basketball skills of students.This research was an experiment. The population comprised 43 basketball extracurricular students. A sample of 24 students was established using the purposive sampling technique. The instruments of this research were wall bounce pass test to measure eye-hand coordination and Sekolah Tinggi Olahraga (STO) test to measure the basketball skills. The data were analyzed using the two-way ANAVA  analysis.The results of the study are as follows. (1) There is no different effect between guided discovery style model training and command style model training on the basketball skills of the students. (3) There is an effect difference on the basketball skills of the students who have high and low coordination. (4) There is no a significant interaction between model training and coordination on the basketball skills of students. Key words: guided discovery style, command style, coordination, basketball skills

scholarly journals PENGARUH METODE LATIHAN DAN TINGKAT KOORDINASI TERHADAP KETERAMPILAN PASSING BOLA VOLI ATLET YUNIOR PUTRI

2015 ◽  
Vol 3 (1) ◽  
pp. 79-90
Author(s):  
Rahmayati Rahmayati ◽  
Suharjana Suharjana
Keyword(s):  
Key Words ◽  
Significant Interaction ◽  
Female Athletes ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Effect Difference ◽  
High Coordination

Penelitian ini bertujuan untuk mengetahui: (1) perbedaan pengaruh antara metode latihan blok dan metode latihan acak terhadap keterampilan passing bola voli atlet yunior putri, (2) tingkat koordinasi antara koordinasi tinggi dan koordinasi rendah terhadap keterampilan passing bola voli atlet yunior putri, (3) interaksi antara metode latihan blok dan metode latihan acak dengan tingkat koordinasi tinggi dan rendah terhadap keterampilan passing bola voli atlet yunior putri. Populasi dalam penelitian ini adalah atlet yunior putri Klub Bola Voli Yuso Sleman dan Klub Bola Voli Yuso Gunadarma dengan jumlah keseluruhan 50 atlet. Sampel penelitian yang berjumlah 28 atlet ditentukan dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa: (1) ada perbedaan pengaruh antara metode latihan blok dan metode latihan acak, metode latihan blok memberikan hasil yang lebih baik daripada metode latihan acak terhadap keterampilan passing bola voli atlet yunior putri, (2) tingkat koordinasi tinggi lebih baik dibandingkan dengan tingkat koordinasi rendah terhadap keterampilan passing bola voli atlet yunior putri, (3) terdapat interaksi antara metode latihan blok dan metode latihan acak dengan tingkat koordinasi tinggi dan rendah terhadap keterampilan passing bola voli atlet yunior putri.   THE EFFECT OF EXERCISE METHOD AND COORDINATION ON THE VOLLY BALL PASSING SKILL OF JUNIOR FEMALE ATHLETES Abstract This study aims to reveal: (1) the effect differences between of block exercise and random exercise method on the increase of the passing skill of junior female athletes, (2) that the high coordination is more effective than low coordination on the increase of the passing skill of junior female athletes, and (3) the interaction between block exercise and random exercise method with high and low coordination on the increase of the passing skill of junior female athletes. The population of the research was 50 athletes from Volley Club Yuso Sleman and Volley Club Yuso Gunadarma. The research sample of 28 athletes was established using the purposive sampling technique. The results of the study show that: (1) there is a significant effect difference between the effects of block exercise and random exercise method; the block exercise method is more effective than the random exercise method on the improvement of the passing skill of junior female athletes; (2) the high coordination is more effective than low coordination on the increase of the passing skill of junior female athletes; and (3) there is a significant interaction between block exercise and random exercise method with high and low coordination on the increase of the passing skill of junior female athletes. Key words: block exercise method, random exercise method, coordination, passing of volley ball.

scholarly journals Pengaruh metode latihan dan koordinasi mata-tangan terhadap hasil keterampilan servis atas bola voli

2017 ◽  
Vol 5 (1) ◽  
pp. 100
Author(s):  
Yohana Bela Christian Sari ◽  
Guntur Guntur
Keyword(s):  
Sampling Technique ◽  
Training Methods ◽  
Training Method ◽  
Massed Practice ◽  
Purposive Sampling ◽  
Significant Difference ◽  
Research Population ◽  
Practice Method ◽  
Hand Coordination ◽  
The Difference

Penelitian ini bertujuan untuk mengetahui: (1) perbedaan pengaruh metode massed practice dan metode manipulasi jarak servis terhadap hasil keterampilan servis atas (top spin) bola voli (2) perbedaan hasil servis atas (top spin) bola voli yang memiliki koordinasi mata-tangan tinggi dan koordinasi mata-tangan rendah terhadap hasil keterampilan servis atas (top spin) bola voli, dan (3) interaksi antara metode latihan dan koordinasi mata-tangan terhadap hasil keterampilan servis atas (top spin) bola voli. Metode penelitian ini menggunakan eksperimen dengan rancangan faktorial 2 x 2.  Populasi penelitian ini adalah anak latih ekstrakurikuler SMP di Kalasan Sleman Yogyakarta, yang berjumlah 42 orang. Sampel penelitian ini 22 diambil dengan teknik purposive sampling. Instrumen penelitian menggunakan tes koordinasi mata-tangan dan servis atas bola voli dengan menggunakan tes russlle-lange volleyball serve test. Teknik analisis data menggunakan Anava. Hasil penelitian ini menunjukkan bahwa: (1) ada perbedaan pengaruh yang signifikan antara latihan servis atas dengan menggunakan metode latihan massed practice dan metode latihan manipulasi jarak  terhadap hasil servis atas (top spin) bola voli, (2) ada perbedaan yang signifikan hasil servis atas (top spin) bola voli antara anak latih yang memiliki koordinasi mata-tangan tinggi dan koordinasi mata-tangan rendah, dan (3) ada interaksi antara metode  latihan servis atas dan koordinasi mata-tangan terhadap hasil servis atas bola voli.Kata kunci: massed practice dan manipulasi jarak, koordinasi mata-tangan, hasil servis atas (top spin) bola voli. The Effects of Training Method and Eye-Hand Coordination on the Results of Volleyball Serving Skill AbstractThis study aims to investigate: (1) the difference of the effects of massed practice method and serving distance manipulation method on the results of volleyball topspin serving skill, (2) the difference of the effects of the volleyball topspin serving with high eye-hand coordination and low eye-hand coordination on the results of volleyball topspin serving skill, and (3) the interaction between the training method and eye-hand coordination on the results of volleyball topspin serving skill. The study employed experimental method with a 2 x 2 factorial design. The research population comprised students joining the extracurricular of volleyball at SMP Kalasan, Sleman, Yogyakarta, with a total of 42 students. The sample consisted of 22 students, selected by means of purposive sampling technique. All data obtained through this study to test and measure eye-hand coordination tests and results of volleyball topspin serving were measured by Russell-Lange volleyball serving test. The data were analyzed by ANOVA. The results of the study are as follows. (1) There is a significant difference of the effects of topspin serving training through the massed practice training method and the distance manipulation training method on the results of volleyball topspin serving. (2) There is a significant difference in the results of volleyball topspin serving between the students with high eye-hand coordination and those with low eye-hand coordination. (3) There is an interaction between the serving training methods and eye-hand coordination on the results of volleyball topspin serving.Keywords: massed practice and serving distance manipulation methods, eye-hand coordination, results of volleyball topspin serving 

scholarly journals The Effect of Shuttle Run and Zig-Zag Run Training On Dribbling Skills

2021 ◽  
Vol 5 (1) ◽  
pp. 113-125
Author(s):  
Rachmat Hidayat ◽  
A Heri Riswanto ◽  
M Iqbal Hasanuddin
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Training Models ◽  
Average Value ◽  
A Value ◽  
Quasi Experimental ◽  
Data Collection Technique ◽  
Shuttle Run

The shuttle run exercise is a form of exercise that can improve agility. The zigzag run exercise is a form of agility training that involves the use of bollards and stakes. UM Palopo futsal players must have good dribbling skills. The conditions experienced by UM Palopo futsal players still often make mistakes in their dribbling skills. The lack of skills possessed by UM Palopo futsal players is due to the lack of agility training models that can support the achievements of futsal players. This study aims to reveal the effect of shuttle run and zig-zag run training on dribbling skill. The method used is a quasi-experimental (quasi-experimental). The population is 20 people from UKM Futsal UM Palopo. The sampling technique is purposive sampling. The data collection technique used the dribbling skill instrument and was analyzed by using the sig level t test. = 0.05. The results of the analysis show that there is a significant effect of shuttle run  with a value of tcount value of 20,904 > ttable of 1,812 and pvalue that is 0.000 < 0.05. Zig-zag run with tcount value of 26,826 > ttable of 1,812 and pvalue that is 0.000 < 0.05. The improvement in shuttle run training with an average value of 17.55 and zig-zag run training with an average value of 15.61 and a significant value of 0.000 < 0.05. It can be concluded that the zig-zag run is more effective in improving dribbling skills.

scholarly journals PENERAPAN PEMBELAJARAN DISCOVERY TERBIMBING BERBASIS LEMBAR KERJA PESERTA DIDIK (LKPD) TERHADAP KETERAMPILAN PROSES SAINS

Vidya Karya ◽  
2018 ◽  
Vol 33 (1) ◽  
pp. 67
Author(s):  
Muh. Said L. ◽  
Syahriani Syahriani ◽  
Utami Rezki
Keyword(s):  
Experimental Study ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Average Score ◽  
Process Skills ◽  
Guided Discovery ◽  
Science Process Skills ◽  
Purposive Sampling ◽  
Minimum Score

Abstract.  This study aimed at determining students’ achievement on science process skills  after being taught using guided discovery instruction based on Student Worksheets (LKPD) and also at finding out the influence of the instruction used in this study to the students’ science process skills. This research is a pre-experimental study with a research design that is one shut case study. The population of this study were 123 people who were spread into 4 classes. The sample in this study were 30 people who obtained based on purposive sampling technique. Based on descriptive analysis, it is obtained an average score of student mastery of 83.30 which is greather than minimum score of student’s mastery (KKM) of 75. The hypothesis testing is done using binomial test. Therefore, based on these findings, it can be concluded that the implementation of guided discovery instruction based on student worksheets (LKPD) can affect science process skills.  Keywords: science process skills, guided discovery, student worksheets Abstrak. Penelitian ini bertujuan untuk mengetahui seberapa besar keterampilan proses sains peserta didik setelah diajar dengan menggunakan pembelajaran discovery terbimbing berbasis Lembar Kerja Peserta Didik (LKPD) dan untuk mengetahui adanya pengaruh keterampilan proses sains peserta didik setelah diajar dengan menggunakan metode pembelajaran discovery terbimbing berbasis lembar kerja peserta didik (LKPD). Penelitian ini merupakan penelitian pra-eksperimen dengan  desain penelitian  one shut case study. Populasi penelitian ini sebanyak 123 orang yang tersebar ke dalam 4 kelas. Sampel pada penelitian ini sebanyak 30 orang yang diperoleh berdasarkan teknik pengambilan purposive sampling. Berdasarkan analisis deskriptif diperoleh nilai rata-rata 83,30 yang mana lebih besar dari pada nilai kriteria ketuntasan minimal (KKM) yakni 75. Adapun pengujian hipotesis dilakukan dengan menggunakan uji binomial. Berdasarkan pengujian tersebut dapat disimpulkan bahwa dengan menggunakan metode pembelajaran discovery terbimbing berbasis lembar kerja peserta didik (LKPD) dapat berpengaruh terhadap keterampilan proses sains.  Kata kunci: keterampilan proses sains, penemuan terbimbing, Lembar kerja peserta didik

scholarly journals The Effect Of Massed Practice And Distributed Practice On The Ability In Dribbling In Football Game

2019 ◽  
Vol 4 (4) ◽  
Author(s):  
Muhammad Muhajirin ◽  
Sugeng Purwantu
Keyword(s):  
Random Sampling ◽  
Significant Interaction ◽  
Sampling Technique ◽  
Distributed Practice ◽  
Massed Practice ◽  
Football Game ◽  
Analysis Technique ◽  
Effect Difference ◽  
Practice Method ◽  
Better Than

This research aims to reveal: (1) effect differences between massed and distributed practice method on the ability in dribbling, (2) effect difference among players with high eye-foot coordination and low eye- foot coordination on the ability in dribbling, and (3) the significant interaction between the massed and distributed practice method as well as the eye-foot coordination on the ability in dribbling of the footballers of Green Boys FC Selengen ages 12-17 years. This research is an experiment with 2 x 2 factorial design. The population was 37 footballers of Green Boys FC Selengen ages 12-17 years. This research sample was 37 footballers estabilished using the random sampling technique. The instruments to measure eye-foot coordination was Mithcel Soccer Test and the test to measure dribbling ability was test of Nurhasan (2011). The data analysis technique used was two-way ANOVA at the level α = 0.05. The results are as follows. (1) There is a significantly different effect of massed and distributed practice method on the ability in dribbling in the game of football of footballers of Green Boys FC Selengen ages 12-17 years. The distributed practice method is better than massed practice method. (2) There is a significantly different effect of the ability of the eye-foot coordination and low eye-foot coordination on the ability in dribbling in the game of football of the footballers of Green Boys FC Selengen ages 12-17 years. The players with the high ability in high eye-foot coordination compared to those with the ability of the low eye-foot coordination. (3) There is a significant interaction between massed and distributed practice method with high eye-foot coordination and low eye- foot coordination on the ability in dribbling in the game of football of the footballers of Green Boys FC Selengen ages 12-17 years.

scholarly journals Different Effects of Live Demonstration and Video Demonstration Learning Models on the Performance of the Tennis Service Biomechanics Review from Eye-Hand Coordination

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Bilqis Maqbulatullah ◽  
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Homogeneity Test ◽  
Training Models ◽  
Live Demonstration ◽  
Hand Coordination ◽  
The Difference ◽  
Video Demonstration ◽  
Better Than ◽  
Court Tennis

This study aims to determine: (1) The difference in the effect of live demonstration and video demonstration exercise models on the biomechanics performance of court tennis service, (2) Differences in the performance of tennis service biomechanics between players who have high and low eye-hand coordination, (3) Effect of interaction between exercise model and eye-hand coordination on the performance of tennis service biomechanics. This study used an experimental method with a 2 x 2 factorial design. The population in this study were all 12 players of the male KKO SMPN 1 Surakarta. The sampling technique used is saturated sampling, the size of the sample taken is 12 players. The data analysis technique in this study used ANOVA. Before being tested with ANOVA, first using the prerequisite test of data analysis with sample normality test (Lilliefors test with = 0.05 %) and homogeneity test of variance (Bartlett test with = 0.05 %). Based on the results of the study, it can be concluded as follows: (1) there is a difference in the effect of live demonstration and video demonstration exercise models on the performance of tennis service biomechanics. The effect of the live demonstration exercise model is better than the video demonstration exercise model, (2) there are differences in the biomechanics performance of court tennis service between players who have high and low eye-hand coordination. The biomechanics performance of court tennis services on players who have high eye-hand coordination is better than players who have low eye-hand coordination, (3) there is an interaction between training models and eye-hand coordination on the biomechanics performance of court tennis services. Players who have high eye-hand coordination are more suitable if given a live demonstration exercise model. Players who have low eye-hand coordination are more suitable if given a video demonstration exercise model.

Efektivitas Aroma Terapi Lemon untuk Menangani Emesis Gravidarum

2019 ◽  
Vol 11 (4) ◽  
pp. 277-284
Author(s):  
Vitrianingsih Vitrianingsih ◽  
Sitti Khadijah
Keyword(s):  
Pregnant Women ◽  
Sampling Technique ◽  
T Test ◽  
The Body ◽  
Nausea And Vomiting ◽  
P Value ◽  
Purposive Sampling ◽  
Body Tissues ◽  
Quasi Experimental ◽  
Paired T Test

Studi memperkirakan emesis gravidarum terjadi pada 50-90% kehamilan. Mual muntah pada kehamilan memberikan dampak yang signifikan bagi tubuh dimana ibu menjadi lemah, pucat dan cairan tubuh berkurang sehingga darah menjadi kental (hemokonsentrasi). Keadaan ini dapat memperlambat peredaran darah dan berakibat pada kurangnya suplay oksigen serta makanan ke jaringan sehingga dapat membahayakan kesehatan ibu dan janin. Salah satu terapi yang aman dan dapat dilakukan untuk mengurangi keluahan mual muntah pada ibu hamil adalah pemberian aromaterapi lemon. Penelitian bertujuan untuk mengetahui efektifitas aroma terapi lemon untuk menangani emesis gravidarum. Penelitian ini menggunakan rancangan Quasi experiment  dengan  one group pre-post test design. Populasi penelitian adalah ibu hamil yang mengalami emesis gravidarum di Kecamatan Berbah, Sleman. Jumlah sampel 20 ibu hamil trimester pertama yang diambil dengan teknik purposive sampling. Pengukuran mual muntah dilakukan debelum dan setelah  pemberian aromaterapi lemon menggunakan Indeks Rhodes. Analisa data menggunakan uji Paired t-test. Hasil penelitian didapatkan rata-rata skor mual muntah sebelum pemberian aromaterapi lemon berdasarkan Indeks Rhodes pada Ibu Hamil dengan emesis gravidarum yaitu 22,1 dan terjadi penurunan skor setelah pemberian aromaterapi lemon menjadi 19,8. Ada pengaruh pemberian aromaterapi lemon dengan pengurangan mual muntah pada ibu hamil (p-value = 0.017). Berdasarkan hasil penelitian dapat disimpulkan pemberian aromaterapi lemon efektif untuk mengurangi emesis gravidarum pada ibu hamil trimester pertama.  Kata kunci: aromaterapi lemon, emesis gravidarum THE EFFECTIVENESS OF LEMON AROMATHERAPY FOR HANDLING EMESIS GRAVIDARUM   ABSTRACT Studies estimate that nausea and vomiting (emesis gravidarum) occur in 50 – 90% of pregnancies. Nausea and vomiting of pregnancy have a significant impact on the body in which it makes a mother becomes weak, pale, and decreasing body fluid so that the blood becomes thick (hemoconcentration). This situation can slow down blood circulation and inflict the lack of oxygen and food supplies to the body tissues so that it can endanger the health of the mother and fetus. One of the therapies that is safe and can be conducted to reduce nausea and vomiting of pregnancy is by giving the lemon aromatherapy treatment. The research aims to determine the effectiveness of the aroma of lemon therapy to deal with emesis gravidarum. This study applied quasi-experimental research with one group pretest-posttest design. The population of this study was pregnant women who experienced emesis gravidarum. Furthermore, samples were 20 mothers from Berbah, Sleman taken by using a purposive sampling technique. Nausea and vomiting were assessed between before and after giving lemon aromatherapy using the Rhodes Index. The data were analyzed using the paired t-test. The mean score of nausea and vomiting before giving lemon aromatherapy on mother with emesis gravidarum based on the Rhodes Index was 22.1. However, it decreased after given lemon aromatherapy treatment to 19.8. Therefore, there was an effect on giving lemon aromatherapy treatment toward the decrease of nausea and vomiting for pregnant women (p-value = 0.017). Lemon aromatherapy is effective to reduce emesis gravidarum.  Keywords: lemon aromatherapy, emesis gravidarum

Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth

1970 ◽  
Vol 2 (3) ◽  
pp. 20-28
Author(s):  
Sabeen Khan ◽  
Ruhi Khalid
Keyword(s):  
Gender Differences ◽  
Personality Traits ◽  
Research Design ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Conspicuous Consumption ◽  
Purposive Sampling ◽  
The Relationship

The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

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