scholarly journals Inovasi Dan Pengembangan Produk Stik Kangkung Di Desa Dasan Tereng Kabupaten Lombok Barat

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Ni Wayan Sri Suliartini ◽  
Made Aditya Budastra ◽  
Alfan Azizurohman
Keyword(s):  
Community Service ◽  
Production System ◽  
Mass Production ◽  
Digital Marketing ◽  
Literature Study ◽  
Service Program ◽  
Product Packaging ◽  
Flat Shape ◽  
Product Sales ◽  
Program Creation

Kangkong can be processed into various types of snacks, one of which is kangkong sticks. Sticks are a type of pastry that has a long flat shape, has a savory taste, and has a crunchy texture. Kangkong sticks are one form of innovation for processed kangkong products. Kangkong sticks were once produced in Dasan Tereng Village, but are no longer produced. Based on the results of interviews and observations conducted by the P1000WB Entrepreneurship Community Service Program (Creation of 1000 New Entrepreneurs), several problems have been found in the kangkong stick product. These problems include; unvaried taste, unattractive packaging, narrow marketing scope, and mass production system. KKN Kewirausahaan made various efforts to re-elevate, as well as develop kangkong stick products into superior products in Dasan Tereng Village. The efforts that have been made are: (1) Providing innovation in the form of flavor variants, (2) Improvement of product packaging using standing pouches, designing, and giving logos, (3) Doing digital marketing and changing the production system to a purchased order (PO) system. The method used is observation, short interview, and literature study. This gives tangible results in the form of product sales which are quite high, exceeding the sales target, from 40 packs to 110 packs in one week.

scholarly journals Memaksimalkan Potensi Literasi Bahasa dan Budaya Jawa di Kecamatan Galur, Kabupaten Kulon Progo

Bakti Budaya ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175
Author(s):  
Daru Winarti
Keyword(s):  
Young People ◽  
Training Program ◽  
Community Service ◽  
Public Awareness ◽  
Traditional Culture ◽  
The Other ◽  
Literature Study ◽  
Service Program ◽  
Counseling Education ◽  
Real Action

Galur Subdistrict is an area that has abundant art and tradition potential and is in great demandby its people. Unfortunately, the art performances and traditions that are carried out only aim merelyto continue what have been done through generations. On the other hand, the influx of modernarts has become a threat to preserving traditional culture, especially among young people who aresupposed to be the guardians of the traditions. Tis encourages Javanese Literature Study Programto carry out a community service program consisting of a series of training program as the StudyProgram’s concern and real action for cultural preservation.The training program is carried out through mentoring in motivating, counseling, education,discussion, and consultation. By using such mentoring techniques, it is expected that the result of theprogram will be optimum, namely raising public awareness to increase language literacy, knowledgeof literature, and the knowledge of the art performances they have. In turn, they will be able tomanage the performances as a professional art performance organizer in the region.The outcomes of the community service program comprise the increasing ability of participants inreading and writing simple texts using Javanese alphabet, participants’ ability to compose macapatsongs and sing them, the participants’ ability to write Javanese poems with the rinengga language,the participants’ ability create a series of dances and nursery rhymes to be performed, and theparticipants’ ability to become masters of ceremonies. In addition, three versions of Folklore aboutK.R.T Kertinegara are also collected

scholarly journals Digital marketing to increase sales of salted fish products in Muara Badak Ilir village, Kutai Kartanegara

2021 ◽  
Vol 6 (12) ◽  
pp. 2253-2256
Author(s):  
Andi Nurhasanah ◽  
Muchamad Zainul Rohman
Keyword(s):  
Information Technology ◽  
Focus Group ◽  
Community Service ◽  
Group Discussion ◽  
Digital Marketing ◽  
Small Scale ◽  
Fish Products ◽  
Salted Fish ◽  
Product Sales ◽  
Program Show

The development of information technology has grown rapidly and has an impact on society in supporting various large and small-scale business activities. Digital Marketing is one of the means to sell that can help increase product sales compared to conventional sales. This community service aims to provide training and assistance to members of the Rukun Nelayan Toko Lima, Muara Badak Ilir Village, Kutai Kartanegara Regency in marketing tembang and anchovy salted fFish products as regional superior products. This program was carried out through a Focus Group Discussion (FGD) to explore problems in product marketing as well as training and assistance in website management, design and marketing of tembang and anchovy salted fish products. The results of the program show that members of the Rukun Nelayan Toko Lima can skillfully manage marketing through digital marketing and website.

scholarly journals PEMBERDAYAAN MASYARAKAT MELALUI PEMASARAN BERBASIS DIGITAL PADA UMKM “BAKUL CRAF” DI BANJAR PADANG TEGAL TENGAH UBUD-GIANYAR

2021 ◽  
Vol 6 (2) ◽  
pp. 110
Author(s):  
Ni Made Wisni Arie Pramuki ◽  
Ni Putu Ayu Kusumawati ◽  
Putu Cita Ayu ◽  
Putu Nuniek Hurnaleontina ◽  
Ni Putu Yeni Yuliantari
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Market Place ◽  
Service Program ◽  
Marketing Technology ◽  
Second Stage ◽  
The Third ◽  
Third Stage

<p><strong>Abstract</strong>. <em>This community service program is carried out at Bakul Craf, located in Banjar Padang Tegal Tengah Ubud. This program is implemented with the aim of providing knowledge about the use of digital marketing technology. Bakul Craf is a business engaged in the handicraft sector where the process is still manual. The marketing of these handicrafts is still relatively simple, which is only waiting for guests to visit the gallery. For this reason, more productive marketing is needed by utilizing technology, namely digital marketing technology that uses the internet network to improve its products. Providing training and outreach to partners related to the use of digital marketing technology is a method used by the team so that partners have an interest and desire to take advantage of technology. In the first stage, the team provided education related to the importance of using digital technology in marketing handicraft products. The second stage, the team helps partners create accounts in the market place by displaying their craft products. The third stage, the team provides training to partners in operating the menus in the market place. The hope of this activity is that partners can do online marketing and promotion so that their production results can be more widely known and can increase sales which will also have an impact on increasing the revenue of Craf's basket partners.</em></p><p> </p><p><strong><em> </em></strong><strong>Abstrak</strong>. Program pengabdian kepada masyarakat ini dilaksanakan di Bakul Craf yang berlokasi di Banjar Padang Tegal Tengah Ubud. Program ini dilaksanakan dengan tujuan memberikan pengetahuan mengenai manfaat penggunaan teknologi digital marketing. Bakul Craf merupakan usaha yang bergerak di bidang kerajinan dimana dalam proses pengerjaanya masih secara manual. Pemasaran hasil kerajinan ini tergolong masih sederhana, yaitu hanya menunggu tamu berkunjung kegaleri. Untuk itu diperlukan pemasaran yang lebih produktif dengan memanfaatkan kemajuan teknologi yaitu teknologi digital marketing yang memanfaatkan jaringan internet untuk mempromosikan produknya. Memberikan pelatihan dan penyuluhan terhadap mitra terkait dengan pemanfaatan teknologi digital marketing merupakan metode yang tim gunakan agar mitra memiliki minat dan keinginan untuk memanfaatkan teknologi. Pada tahap pertama, tim memberikan edukasi terkait dengan betapa pentingnya pemanfaatan teknologi digital didalam memasarkan produk hasil kerajinan. Tahap kedua tim membantu mitra membuatkan akun di market place dengan menampilkan produk-produk kerajinannya. Tahap ketiga tim memberikan pelatihan terhadap mitra dalam mengoperasikan menu-menu yang ada didalam market place tersebut. Harapan dari kegiatan ini adalah mitra dapat melakukan pemasaran dan promosi secara online sehingga hasil produksinya dapat dikenal lebih luas sehingga dapat meningkatkan penjualan yang juga akan berdampak pada peningkatan pendapatan mitra bakul craf.</p><p> </p><div id="gtx-trans" style="position: absolute; left: -54px; top: 519px;"> </div>

scholarly journals Literasi Produk Bersertifikasi Halal Dalam Rangka Meningkatkan Penjualan Pada UMKM

2021 ◽  
Vol 1 (2) ◽  
pp. 104-112
Author(s):  
Siti Indah Purwaning Yuwana ◽  
Hikmatul Hasanah
Keyword(s):  
Community Service ◽  
Positive Impact ◽  
Public Confidence ◽  
Sales Volume ◽  
Service Program ◽  
Assistance Program ◽  
Certification Process ◽  
Product Certification ◽  
Product Sales ◽  
First Session

Many local products produced by SMEs in Jember circulating without halal labeling makes the authors compelled to do community service about literacy of halal certification products. Some MSME actors have made changes by managing the halal certification process for their products, so as to increase public confidence in making purchases, which has an impact on increasing product sales turnover. However, the number of business actors who carry out the certification is not comparable to the number of products produced by MSMEs circulating without halal certification. This paper describes the literacy assistance program carried out by the author in its function to provide understanding and knowledge related to halal certification in several MSMEs in Sumbersari District, Jember Regency. Our service program through literacy workshops carried out in two sessions, namely the first session providing theoretical exposure about the meaning of halal products and halal certification, then the next session providing stages of the process of obtaining halal product certification and examples of MSME actors who have implemented it. The results of this community service program have a positive impact on MSME actors, namely understanding the importance of obtaining halal certification and its effect on sales volume. In addition, MSME actors also understand how the stages of managing halal product certification are.

scholarly journals Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

2021 ◽  
Vol 18 (3) ◽  
pp. 308-328
Author(s):  
Aditya Andika ◽  
Jennifer Jennifer ◽  
Jesslyn C. Huang ◽  
Jeannette C. Sebastian
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Technologies ◽  
Cost Effective ◽  
Digital Marketing ◽  
Literature Study ◽  
Factors Affecting ◽  
Digital World ◽  
Medium Enterprises ◽  
Marketing Implementation

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the number of MSMEs that have adopted Digital Marketing is still low. Therefore, this study aims to find out what factors that affect Digital Marketing adoption and its benefits. This study will also analyze the implementation of Digital Marketing by MSMEs in Indonesia. This study uses literature study method. This study shows that there are various factors affecting Digital Marketing adoption. This study also shows that various research results have shown that Digital Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing implementation in Indonesia’s MSMEs, this study shows that training and mentoring activities by Centers for Research and Community Service of various Higher Education Institutions in Indonesia are very beneficial for MSMEs.

scholarly journals ASSISTANCE OF MSMES THROUGH PACKAGING AND MARKETING TRAINING BOTH ONLINE AND OFFLINE PEANUT PRODUCTS UMPET FLAVOR VARIANTS BECOME A COMPETITIVE PRODUCT IN SUKASARI VILLAGE

2021 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Ombi Romli ◽  
Arta Rusidarma Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Theory And Practice ◽  
Service Program ◽  
Product Packaging ◽  
Business Results ◽  
Training Stage ◽  
Service Activities ◽  
Training Activities ◽  
Competitive Product

One of the duties of a lecturer is to perform a tri dharma of universities by carrying out community service activities. Community service activities are actually to improve the ability of citizens in the management, especially in the process of product packaging and marketing of umkm products, especially bean umpets that have variants of flavor. 1) This training starts from the manufacture of packaging, packaging loga, to packing according to standards and not forgetting from the marketing side we train especially marketing by using social media as well as the participants are proficient in running it, (2) Improving the welfare of the para through the improvement of skills obtained in this training so that every economic actor can improve his business results through modern packaging and extensive marketing through social media. The achievement of the training objectives is done through lecture methods as a theory, then mentoring, demonstration, exercises (tutorials), and Q&A. After the training activities are carried out monitoring or evaluation by the committee (lecturers and students) to see the progress of their business progress or not. Based on the questionnaire results from some residents who were participants, the training of packaging and marketing of peanut products online and offline community service is running lancer by the expected target. This training program can provide skills in making competitive product packaging and do product marketing, especially online through social media, both Facebook media, what up, and others. Obstacles that arise at the training stage can be overcome well through mentoring methods. Criticism and suggestions can be submitted from the results of this community service program, for the participants are expected to have the spirit and motivation in developing the business of bean umpet. For education, practitioners are expected always to be able to help and accompany the participants who have a business of bean umpet in sukasari village both theory and practice so that the need continues to grow and develop. For lppm campus through community service (P2M) should always motivate and become a facilitator of the service program in order to continue to run and develop as it should

scholarly journals Pembinaan Pengelolaan Keuangan dan Pemasaran Digital pada pelaku UKM Kecamatan Ciomas Bogor

2021 ◽  
Vol 4 (2) ◽  
pp. 221
Author(s):  
Ardhiani Fadila ◽  
Dienni Ruhjatini Sholihah ◽  
Siwi Nugraheni
Keyword(s):  
Human Resources ◽  
Community Service ◽  
Financial Management ◽  
Digital Marketing ◽  
Service Program ◽  
Technical Guidance

AbstrakKegiatan Program Pengabdian Masyarakat dari UPN Veteran Jakarta Bersama dengan pelaku UKM di Bogor. Kegiatan ini dilaksanakan untuk memperkuat pelaku UKM di Kecamatan Ciomas dalam segi manajemen keuangan dan pemasaran di platfrom digital serta meningkatkan kapasitas sumberdaya para pelaku UKM. Metode yang dipakai dalam kegiatan ini melalui kegiatan ceramah, diskusi dan bimbingan teknis untuk pelaku UKM. Banyak UKM yang memiliki potensi namun masih memiliki ekndala dalam promosi dan penjualan yang dilakukan secara tradisiona. Hasil yang diperoleh dari kegiatan pengabdian masyarkat ini adalah para pelaku UKM memiliki wawasan dalam pengelolaan keuangan usahanya, penerapan dalam penggunaan aplikasi jual-beli e-commerce sehingga diharapkan bisa meningkatkan penjualan dan daya saing usaha.Kata Kunci: Manajemen Keuangan; Pemasaran digital; UKM AbstractThis activity is Community Service Program from UPN Veteran Jakarta in Collaboration with SMEs in Bogor. This activity was carried out to empower SMEs in Ciomas Sub-district in financial management and marketing in platform digital also improvement in human resources capacity. The method used in the training uses the method of mentoring, discussions, and technical guidance for SMEs. Potential SMEs are lack of promotion and sale of products that are still done traditionally. The results obtained from the implementation of community service is SMEs having insight in financial management for their business, applying e-commerce applications so they increase sales of their products so that their turnover increases as an effort to upgrade competitiveness for SMEs actors.Key Word: Financial Management; Digital Marketing; SMEs

scholarly journals Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

2022 ◽  
Vol 4 (2) ◽  
pp. 861-866
Author(s):  
Vidya Shania Devi ◽  
Kadek Devi Kalfika Anggria Wardani ◽  
Dewa Ayu Putu Adhiya Garini Putri
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Community Service ◽  
Fish Farming ◽  
Group Leader ◽  
Digital Marketing ◽  
Target Market ◽  
Literature Study ◽  
Last Stage ◽  
Implementation Method

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.

scholarly journals Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta

2021 ◽  
Vol 6 (2) ◽  
pp. 197-205
Author(s):  
Aqidah Asri Suwarsi ◽  
Julia Noermawati Eka Satyarini ◽  
Safaah Restuning Hayati ◽  
Aninta Gina Sharfina ◽  
Anisatun Anggraeni
Keyword(s):  
Social Media ◽  
Science And Technology ◽  
Digital Marketing ◽  
Digital Products ◽  
Product Packaging ◽  
Product Marketing ◽  
Village Government ◽  
Product Sales ◽  
The Village

Panjangrejo is one of the Tourism Villages located in the east of Bantul Regency. Geographically, the location of this Tourism Village is very strategic because this Pottery Tourism Village is on one of the Parangtritis beach tourist routes, which is very crowded by tourists. Due to a lack of attention and support from the village government, the pottery craft of the Panjamgrejo tourism village is not as popular as the Kasongan village. The main problems faced by craftsmen include the stiff competition between pottery artisans, the lack of demand from outside the region due to limitations in marketing digital products (digital marketing), and the fulfillment of safe and attractive packaging. The method used in this service is the method of training and substitution of science and technology. The solution of product packaging that is still simple is overcome by procuring durable and attractive packaging boxes to increase product sales power and minimize product breakage. Also, the promotion of products that have not been run optimally is overcome by digital marketing training both through social media Instagram to Facebook ads with better internet signal support due to the availability of modems to facilitate online product marketing.

scholarly journals UPAYA OPTIMALISASI PRAKTIK DIGITAL MARKETING UNTUK MENINGKATKAN HASIL PENJUALAN PRODUK WARGA BINAAN LEMBAGA PEMASYARAKATAN

2020 ◽  
Vol 4 (2) ◽  
pp. 155
Author(s):  
Inaya Sari Melati ◽  
Margunani Margunani ◽  
Saringatun Mudrikah ◽  
Lola Kurnia Pitaloka
Keyword(s):  
Community Service ◽  
Animal Husbandry ◽  
Digital Marketing ◽  
Improve Product ◽  
Central Java ◽  
Productive Activities ◽  
Conventional Manner ◽  
Product Sales ◽  
Marketing Implementation

Optimization of Digital Marketing Practices to Improve Product Sales of Inamtes in the Productive PrisonAbstract. Productive prisons are prisons that are not only a place for guiding inmates (prisoners) in a conventional manner, but can also be a means to encourage the production of a good quality products, therefore productive activities in prisons can be a support for fostering prisoners. In productive prisons, inmates are taught to grow crops, raise livestock to gardening. Lapas Terbuka Kendal, one of productive prisons in Central Java, is currently only filled with 23 inmates who are fostered by the independence of various production activities, namely the agriculture, fisheries and animal husbandry sectors. The results of Lapas Terbuka Kendal production activities can be said to be quite good. Even marketing has been done well, one of them through the website. But unfortunately the existing marketing did not produce maximum results in sales. This is evaluated and resolved in the community service performed. The digital marketing training is a solution given. All officers were enthusiastic in actively participating during the training. By this training, it is expected they could maximize the digital marketing implementation to boost the sales.Keyword: Digital marketing, productive prison, prisoners, production activities, sales.Abstrak. Lembaga pemasyarakatan (Lapas) produktif merupakan Lapas yang tidak hanya menjadi tempat pembinaan narapidana (warga binaan) secara konvensional, tetapi juga dapat menjadi salah satu sarana untuk mendorong dihasilkannya produk-produk berkualitas, oleh karenanya kegiatan produktif di lapas bisa menjadi penunjang bagi pembinaan terhadap warga Warga Binaan Pemasyarakatan (WBP). WBP diajarkan bercocok tanam, beternak hingga berkebun di Lapas Terbuka. Lapas Terbuka Kendal, salah satu Lapas Produktif di Jawa Tengah, saat ini terisi sebanyak 23 warga binaan yang dibina kemandirian berbagai macam kegiatan produksi yaitu sektor pertanian, perikanan dan peternakan. Hasil kegiatan menunjukkan produksi Lapas Terbuka Kendal dapat dikatakan cukup bagus. Bahkan pemasaran pun sudah dilakukan dengan baik, salah satunya melalui website. Namun sayangnya pemasaran yang ada ternyata tidak membuahkan hasil yang maksimal dalam penjualan. Hal tersebut yang dievaluasi dan dipecahkan pada pengabdian yang dilakukan. Pelatihan pemasaran digital menjadi solusi yang diberikan pada pengabdian ini. Pelaksanaan kegiatan berjalan lancar, seluruh petugas Lapas antusias dalam mengikuti pelatihan. Kegiatan ini diharapkan mereka mampu memaksimalkan fungsi pemasaran digital untuk meningkatkan penjualan.Kata Kunci: Digitalisasi, pemasaran, kegiatan produksi, peningkatan penjualan.

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