scholarly journals STRATEGI MEMBIDIK KETERSEDIAAN AUDIENS DALAM INDUSTRI TELEVISI (Studi Deskriptif Tayangan Film India ANTV)

2018 ◽  
Vol 4 (01) ◽  
pp. 083
Author(s):  
Rubiyanto Rubiyanto

<p>ABSTRACT<br />The success of ANTV captured the attention of the audience through the Indian Movie show influenced ANTV's position to television in the first rank. The television, which used to be in the last number among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata, which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a great reception from the audience. This article aims to describe ANTV's strategy in the television industry through Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), when planning a program to be aired, the television managers should pay attention to the nine factors, namely (1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Inventory Program, and (9) Local Production Capabilities. The authors limit this study to the available audience and the scheme programing of ANTV. The research method used qualitative descriptive with data collection technique, consist of interview, observation, and documentation. Based on the results of research and data analysis can be concluded that the Indian movie impressions in accordance with the ANTV audience target, so this show succeeded in drawing the attention of the audience, and became the top program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division and the available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategy review to win the competition in the television industry opens up a new idea. In this research describe not only on-air programs but also strengthened by off-air program.<br /><strong>Keywords:</strong> Program, Indian Movie, ANTV, Available Audience</p><p><br />ABSTRAK<br />Keberhasilan ANTV merebut perhatian audiens melalui tayangan Film India memengaruhi posisi ANTV menjadi televisi di peringkat pertama. Televisi yang tadinya berada di nomor buncit di antara televisi saingan, mencoba kali pertama menayangkan film India berjudul Mahabharata, yang pernah sukses ditayangkan TPI tahun 1990-an. Versi terbaru film India ini mendapat sambutan luar biasa dari audiens. Artikel ini bertujuan mendeskripsikan strategi ANTV dalam industri televisi melalui tayangan film India untuk memenangkan persaingan. Menurut Pringle dan Starr (2006:123-125), ketika merencanakan sebuah program yang akan ditayangkan hendaknya pengelola televisi memperhatikan Sembilan faktor, yaitu: (1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Program Inventory, dan (9) Local Production Capabilities. Penulis membatasi kajian pada ketersediaan audiens (available audience) dikaitkan dengan daypart pada pola pemrograman ANTV. Metode penelitian menggunakan kualitatif deskriptif dengan teknik pengumpulan data, terdiri dari wawancara, observasi, dan dokumentasi. Berdasarkan hasil penelitian dan analisis data dapat disimpulkan bahwa tayangan film India sesuai dengan target audiens yang diusung ANTV, sehingga tayangan ini</p><p>berhasil menyedot perhatian penonton, dan menjadi program unggulan. Penjadwalan program acara di ANTV menggambarkan kesesuaian pembagian slot waktu siaran dan ketersediaan audiens. Kedua simpulan ini sesuai dengan pemikiran Pringle dan Starr. Kajian strategi ANTV untuk memenangkan persaingan dalam industri televisi ini membuka sebuah pemikiran baru, yaitu gambaran strategi yang tidak hanya terpaku pada tayangan on-air, namun juga diperkuat dengan kemasan program off-air.<br /><strong>Kata kunci:</strong> Program, Film India, ANTV, Ketersediaan Audiens</p>

2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Rubiyanto Rubiyanto

<p>The success of ANTV captured the attention of the audience through the Indian Movie show<br />influenced ANTV's position to television in the first rank. The television, which used to be in the last<br />number among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata,<br />which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a great<br />reception from the audience. This article aims to describe ANTV's strategy in the television industry<br />through Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), when<br />planning a program to be aired, the television managers should pay attention to the nine factors, namely<br />(1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience<br />Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Inventory<br />Program, and (9) Local Production Capabilities. The authors limit this study to the available audience<br />and the scheme programing of ANTV. The research method used qualitative descriptive with data<br />collection technique, consist of interview, observation, and documentation. Based on the results of<br />research and data analysis can be concluded that the Indian movie impressions in accordance with the<br />ANTV audience target, so this show succeeded in drawing the attention of the audience, and became the<br />top program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division and<br />the available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategy<br />review to win the competition in the television industry opens up a new idea. In this research describe not<br />only on-air programs but also strengthened by off-air program.<br />Keywords: Program, Indian Movie, ANTV, Available Audience</p>


Author(s):  
Youssef Ben-Naouar

This study aims to describe the culture and civilization in Morocco in the context of sociology. This research method is qualitative-descriptive. The research data were obtained from literature that describes the culture and civilization of the Moroccan state. The data collection technique is done with documentation. Meanwhile, data analysis was carried out by data reduction, data classification, and data interpretation. The results of the study found that the existence of civilization and culture in Morocco cannot be separated from the social, linguistic and religious context. In a social context, for example, Morocco has various kinds of cultures. This is motivated by the existence of heterogeneous tribes and communities. In the context of language, Morocco uses Arabic as the national language, but many people adopt Arabic 'Amiyah in their speech acts. Then in the context of religion, several religions in Morocco are found, such as Islam, Judaism, Christianity, and other religions.  


2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.


Author(s):  
Aditya - Permana ◽  
- - Arjulayana ◽  
M. Abduh Al-Manar

Speaking skill becomes one of the most fundamental skills in this era; however English learners need to develop their capability to show their language skill through speaking practice. This research aims to investigate students speaking fluency level toward speaking practice. The qualitative descriptive method is used to describe data analysis. The sample of this research is single sample, English language program students at semester 5.  The video record towards speaking practice and professional feedback are became the data collection technique. The video records duration is about 10 minutes and during that presentation, researcher tried to analysis based on the vocabulary used, voice, and speech fluency. The result of the research showed that student’s speaking fluency level is still low, and it needed to treat and drill more, could be through watching a YouTube or practice among English learners.


2020 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Qurrotul Ainin Sholikhah ◽  
Himatul Aliyah

Abstract. This research was conducted to determine the urgency of Dawud fasting for women from a physio-psychological perspective. This research is a type of qualitative descriptive research, by making direct observations or observations. The target of this study is to determine the urgency of Dawud fasting in women from the perspective of physio-psychology and Sufism for students of the Jagad Alimussirry Islamic boarding school. The data collection technique was carried out by means of interview and literature review. Meanwhile, for data analysis, the  researcher used an interactive model from Miles and Huberman and to test the validity of the data,the researcher  used Triangulation technique. The results obtained that the habit of Dawud Sunnah fasting for women could make them accustomed to be able to introspect (muhasabah) their own mistakes, be patient and sincere, motivate oneself to think positively and optimistically, be empathetic towards others and adapt well to the environment. Dawud fasting is very important and suitable for the fair sex. By not leaving Lillahita'ala's intention to worship, it will automatically train a variety of things that can guide a women in facing every problems in their life as well as making a women special not only physically but also psychologically and spiritually.


Author(s):  
Lisna Sandora

The people of Tilatang Kamang, Agam Regency, West Sumatra have a tradition, namely the tradition of khatam Qur'an children. This tradition is a celebration / gratitude for the success of children in completing their recitation of the Koran (khatam). Usually this activity is held once a year, to be precise during school holidays. This tradition is a tradition that is ingrained in the life of the Tilatang Kamang community. This Quranic tradition of khatam is also found in several other areas in Minangkabau, but each region has its own uniqueness. In Tilatang Kamang this ceremony is enlivened by barracks around the village, the aim is to inform the crowd that there are several children in this area who have successfully finished reading the Qur'an (finished their studies) and can read the Koran properly and correctly. . The ceremony ended with the announcement of the winners of the khatam participants in the recitation of the Qur'an. The research method used is descriptive qualitative with an ethnographic approach. The data collection technique was done by interview and observation, while the data analysis technique used data reduction, reflection, and conclusion. The results of this study illustrate that the Khatam Qur'an ceremony has become a tradition for the Tilatang Kamang community of the Agam Regency for children who have completed their studies and also as one of the requirements for children to continue their education to a higher level.


2019 ◽  
Vol 6 (2) ◽  
pp. 217
Author(s):  
I Gusti Ayu Widyarini ◽  
I Nyoman Sunarta

tourism facilities then the interest of visitors to travel will increase. Angseri nature hot water is located in Tabanan District, while in the field of existing tourism facilities are considered good enough, although there are still some facilities that have not received attention from the manager such as waiting queue and park for children. This type of research is qualilative and quantitative research, the research method used in this research method of interview, observation, and documentation, the techniques of determining informants used are snowball procedures, and data analysis using qualitative descriptive analysis. The results obtained in this study is that tourism facilities available in the field can be good enough, although there are still some facilities that have not met the standards, when the development of tourism facilities conducted by the Angseri hot water tourism management proved to have a good influence on the increasing number of visitors who each month increased Keywords: Development Impact, Tourism Facility, Number of Visitors


2019 ◽  
Vol 4 (2) ◽  
pp. 41
Author(s):  
Rahmawati Rahmawati

Abstrak: Ungkapan kata interjeksi tidak mudah dimengerti. Kadang seorang pembaca belum paham apa yang disampaikan oleh pengarang tentang isi novel, sehingga hal ini yang membuat peneliti tentang interjeksi dalam naskah drama dan memberikan pengetahuan tentang apa itu interjeksi. Jadi, interjeksi adalah kata yang digunakan untuk  mengungkapkan perasaan seseorang maupun dalam bentuk senang, sedih, kecewa, jijik,marah,kaget,kangen dan sebagainya. Misalkanya, (wah, ngono kuwi, hah, heh, alhamdulillah dan astagfirullahalazim) yang memiliki arti yang berbeda-beda dalam setiap konteks tuturannya.. penelitian ini bertujuan yaitu untuk mengetahui bentuk-bentuk dan fungsi interjeksi yang terdapat dalam naskah drama “pesta para pencuri” karya jean Annoulih Saduran Rachman Sabur. Metode penelitian adalah deskriftif kualitatif dengan metode pengumpulan data yaitu dokumentasi dan telaan, sedangkan metode analisis data adalah identifikasi, klarifikasi, dan interpretasi.Hasil penelitian ini adalah bentuk interjeksi dalam naskah drama “pesta para pencuri” yang sudah ditemukan melalui penelitian sebanyak 9 bentuk interjeksi yaitu: Oh, hah, oh ya, ya, ah, hah,aah,ssst, dan he he he dan ungsi interjeksi ditemukan 7 fungsi interjeksi yaitu: kekecewaan, harapan, kesyukuran, keheranan, kekagetan, panggilan, dan marah atau makian. Abstract : The expression interjection is not easy to understand. Sometimes a reader does not understand what is conveyed by the author about the contents of the novel, so this is what makes researchers about the interjection in the play an provide knowledge about what is interjection. So, interjection is a word used to express someone’s feelings and in the form of happy, sad, disappointed, disgusted, angry, shocked, missed, and so on. For example, (Wow, Ngono Kuwi, Hah, Heh, Alhamdulillah and Astagfirullahalazim) which have different meanings in each context of the speech. This research aims to find out the formsand functions of the interjection contained in the drama script “party of thieves”. The work Jean Annoulih Saduran Rachman Sabur. The research method is qualitative descriptive with data collection methods, namely documentation and research, while the data analysis method is indentification, clarification, and interpretation. The result of this study are forms of interjection in the drama script “party of thieves” which have been found through research as many as 9 forms of interjection, Oh, Hah, Oh yes, Yes, Ah, Hah, Aah, Stt, and He he he and interjection function found 7 interjection functions, namely: disappointment, hope, gratitude, astonishment, shock, call, and anger or curse.


2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Amanda Rizky Amalia ◽  
Antika Suri Tauladan ◽  
Fani Aulia Sari

Language has an important role in everyday human life in society. Jargon is a kind of language that is only used by certain communities as daily communication among its members. The jargon used by the transgender community is very interesting to understand because the jargon has its own form and meaning in its disclosure and can find out how the variety of jargon-shaped language used by transgenders in hiding their secrets so as not to be known by the public. It is evident that not all users of other languages understand the jargon. In this study, the researchers analyzed the jargon used by the waria community in the salon. This study aims to determine the jargon and describe and understand the meaning of the jargon used by the transgender community in interacting orally. The source of the research data was obtained from the subject, namely the transgender women who worked at the Retah salon in Pamulang, who used jargon in their daily communication with transgender women and sometimes with their customers. The method used in this study is a qualitative descriptive method, which describes and conveys data objectively. Describe the jargon terms of transgender language as the object of research. The data collection technique used is observation or see and note. The result of this research is the jargon used by waria in the form of transgender language vocabulary. Based on the results of the data analysis, it was found that 20 pieces of jargon used by transgender women in the salon were akika, rapose, capcus, endang gurindang, ink, sekong, belenjong, cucok, metong, hamidah, lekong, sapose, capcay, begindang, bala-bala, sindang. , lambreta, grasshopper, mesong, and mursida.Keywords: Waria, Jargon, Vocabulary


2019 ◽  
Vol 15 (1) ◽  
pp. 79-87
Author(s):  
Oktaviani Saputri

The Purpose of this study is to describe the use of directive speech acts of prohibition in the Spirited Away movie which are based on the pattern of prohibitions in Japanese. It also aims to find out the factors that influence the prohibition of speech based on the context of the conversation and categorized them into direct or indirect speech. The data of this research were taken from the utterance of the characters containing the directive speech acts of prohibition. The use of prohibition directive speech acts is analyzed based on the prohibition pattern in Japanese in accordance with the theory of Namatame. This type of research uses the qualitative descriptive research method with a pragmatic approach. From the results of data analysis it was found that the use of illocutionary speech forms directly prohibits,which are: the patterns of  ~ V ru na, ~ te wa ikenai, ~ naide, ~ dame, and ~ janai. Ilocutionary forms are directly used by people who have strong authority over their partners. With his authority the speaker does not need to use indirect speech which usually emphasizes modesty.


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