scholarly journals MODELING OF THE CLUSTER ORGANIZATION OF DEVELOPMENT OF TOURIST AND RECREATIONAL BUSINESS ON THE BASIS OF MARKETING

Management ◽  
2021 ◽  
Vol 32 (2) ◽  
pp. 147-152
Author(s):  
Olena Gulina

Introduction. The model of cluster organization of tourism and recreational entrepreneurship development on the basis of marketing has been improved, built on the basis of economic and mathematical modeling methods.The hypothesis of scientific research is in substantiation of management of the cluster organization of development of tourist and recreational business on the basis of marketing.The purpose of the study is a substantiation of features of the cluster organization of development of tourist and recreational business on the basis of marketing.Research methodology there are general scientific and special research methods: dialectical – for analysis and understanding of the essence and content of the categorical series "tourist and recreational entrepreneurship", monographic – in highlighting the views of scientists on the research issues; strategic analysis – to determine the priority areas of intensification of cluster development of tourism and recreational entrepreneurship on the basis of marketing.Conclusions and prospects for further research. The novelty of the approaches is to create an integrated model for assessing the level of loyalty of tourist and recreational services from the standpoint of its perception by the client, which allows to assess the level of innovativeness of tourist and recreational services by key parameters, which will ultimately allow tourism and recreational enterprises to determine their management decisions. competitiveness. The proposed author's scientific and methodological approach to assessing the level of loyalty of tourist and recreational services will comprehensively assess the service, customer interface, system of tourist and recreational services technology, identify possible areas for improvement, accounting for which will allow tourism and recreation companies to determine a set of management decisions. competitiveness.

2020 ◽  
Vol 1 (12) ◽  
pp. 7-12
Author(s):  
D. S. MIRONOV ◽  

In this article, using general scientific methods, the existing approaches to making management decisions in the process of implementing one or another variant of the economic behavior of an industrial park are analyzed. The results of the system analysis revealed that most approaches do not fully take into account the peculiarities of the economic behavior of the industrial park, depending on the interests of residents and resource suppliers. The main interest groups and conceptual basis for choosing an option for such behavior are presented.


2020 ◽  
pp. 120-125
Author(s):  
Yuriy Naumov

The article proposes a new methodological approach to understanding corruption threats to economic security on a national-state scale, based on the formation of a model for the system of strategic analysis, management and prevention of risks in the sphere of socio-economic development of the state. Underestimation of diagnostics and monitoring of recognition of corruption threats to national economic security in the context of an economic crisis may negatively affect the level of life support of citizens.


Author(s):  
E. V. Yakovleva ◽  
◽  
A. R. Terentyeva ◽  

Ensuring the economic reliability of industrial enterprises in the modern conditions of technological dynamics is a necessary and indispensable condition for the successful development and functioning of the enterprise in the long term. The results of the study aimed at substantiating the methodological approach to the formation of the mechanism of economic reliability of technological development of industrial enterprises are presented, which determines the theoretical significance and novelty of the results are shown. The basis of the study is general scientific methods of classification, generalization, comparison, analysis


2021 ◽  
Vol 19 (4) ◽  
pp. 623-644
Author(s):  
Valentina V. NIKIFOROVA

Subject. This article deals with the issues related to the economy of the northern regions of the Russian Federation and the optimal spatial organization of productive forces. Objectives. The article aims to assess the feasibility of clustering of subsurface industries, taking into account the prospective economic zoning of the region. Methods. For the study, I used the integral method. Results. The article describes a methodological approach to the assessment of the cluster organization of basic subsurface industries' production and presents a composite index of the performance of subsurface regions by resource and production potential. Conclusions. The regional and sectoral clustering of mining industries will improve their competitiveness and contribute to the socio-economic development of both individual areas and the region as a whole.


2020 ◽  
Vol 54 (11) ◽  
pp. 2697-2721 ◽  
Author(s):  
Martina Hutton ◽  
Teresa Heath

Purpose This paper aims to provoke a conversation in marketing scholarship about the overlooked political nature of doing research, particularly for those who research issues of social (in)justice. It suggests a paradigmatic shift in how researchers might view and operationalise social justice work in marketing. Emancipatory praxis framework offers scholars an alternative way to think about the methodology, design and politics of researching issues of social relevance. Design/methodology/approach This is a conceptual paper drawing on critical theory to argue for a new methodological shift towards emancipatory praxis. Findings As social justice research involves a dialectical relationship between crises and critique, the concept of emancipation acts as a methodological catalyst for furthering debate about social (in)justice in marketing. This paper identifies a set of methodological troubles and challenges that may disrupt the boundaries of knowledge-making. A set of methodological responses to these issues illustrating how emancipatory research facilitates social action is outlined. Research limitations/implications Emancipatory praxis offers marketing scholars an alternative methodological direction in the hope that more impactful and useful ways of knowing can emerge. Practical implications The paper is intended to change the ways that researchers work in practical and concrete terms on issues of social (in)justice. Social implications Although this paper is theoretical, it argues for an alternative methodological approach to research that reorients researchers towards a politicised praxis with emancipatory relevancy. Originality/value Emancipatory praxis offers a new openly politicised methodological alternative for addressing problems of social relevance in marketing. As a continuous political and emancipatory task for researchers, social justice research involves empirical encounters with politics, advocacy and democratic participation, where equality is the methodological starting point for research design and decisions as much as it is the end goal.


Author(s):  
Алексей Боев

Статья посвящена формированию методологии разработки и реализации стратегии институциональных преобразований промышленных комплексов в условиях цифровой экономики. Предложены авторские определение и структурно- содержательная схема методологии. Сформирована методологическая матрица, систематизирующая категориальный аппарат, принципы, подходы, методики, методы и модели построения стратегии по уровням научного знания. Разработан алгоритмизированный методологический подход к созданию и реализации стратегии институциональной трансформации промышленного комплекса в цифровой среде. The paper is devoted to creating the methodology and to the topical issues of developing and implementing the strategy for the industrial complexes institutional transformations under the conditions of the digital economy. The paper investigates general scientific and economic understanding of the methodology notion, shows its specific characteristics. The definition of the methodology for developing and implementing the strategy for the industrial complex transformations was proposed. It is an integrated set of principles, approaches and tools, united by a common logic of construction and the relevant categorical apparatus, that allows to solve theoretical and conceptual, organizational, economic, managerial and other issues of institutional strategy, digital innovations and enterprise transformation. The methodological matrix, which systematizes categorical apparatus, principles, approaches, methods and models of the strategy development according to the levels of scientific knowledge was generated. The structural scheme of the methodology and algorithm-based methodological approach to the development and implementation of the strategy for the industrial complex institutional transformation in the digital environment were developed. The content of each stage of the methodological approach was substantiated. The means of the investigation included the general-scientific and special methods: analysis, synthesis, structuring and description, systems and process approaches. The results of the investigation can be used as a theoretical and methodological basis for the formation and implementation of the strategy for the industrial complex transformation in the digital economy.


2021 ◽  
Author(s):  
Natalia Maslii ◽  
◽  
Valerijs Skribans ◽  

An important consequence of development of transport complex of country is a growth of economic and social well-being of population. Focus on optimally functioning transport should be considered as an important factor in sustainable economic development, and deviations from optimal values as an indicator of additional reserves for growth. Defining national economic interests is one of the main tasks of Ukraine's development. In order to develop independently, and at the same time on the basis of partnership and cooperation, it is necessary to develop transport provision for the regions and interregional integration to form a whole transport space. The author's approach in considering this problem using general scientific and special methods of scientific research made it possible to investigate these processes. The article describes a methodological approach to the study of the transportation in the regions of Ukraine on the basis of intermodality and multimodality using forms of scientific - technical and static analysis, which will contribute to the implementation of the state policy of interregional integration, taking into account freight transportation using various types of transport. A scientific and applied approach has been proposed for determining the interdependence of the gross regional product per person on the freight turnover by kind of transport by using the methodological tools of the system analysis theory in order to identify transport regions and efficiently locate multimodal terminals (transport hubs), which will contribute to the implementation of effective instruments to promote interregional integration and regional economic integration, information, education spaces into a single transport space, overcoming interregional alienation and the introduction of effective instruments of state support for interregional integration, will contribute to the implementation of interregional programs and projects.


Author(s):  
Zoryana Dvulit ◽  
◽  
Nadia Seliuchenko ◽  

A methodical approach to the formation of indicators of the information base of management decisions on the development of freight JSC “Ukrzaliznytsia”, which consists in calculating the taxonomy of the level of development of freight by substantiating systems and its elements: eighteen static systems, elements of which are six regional railways; seven dynamic systems – regional branches and in general JSC “Ukrzaliznytsia”. A spatial and temporal comparison of the development of freight transportation of selected systems is carried out. The taxonomy index is calculated on the basis of five indicators of freight traffic for the period 2002-2019. The analysis of static systems made it possible to identify the uneven development of freight transportation of regional branches of JSC “Ukrzaliznytsia” for the studied 18 years. The temporal comparison of the levels of development of freight traffic by each railway in particular also showed their instability. Fluctuations are observed in the last three years of the study period. In 2018, JSC “Ukrzaliznytsia” demonstrated the lowest level of freight transportation development for the entire analyzed year 2002-2019. It was established that both external and internal factors caused the negative impact on rail transportation, in particular: the economic crisis of 2014-2015; military action in eastern Ukraine; ineffective management at different levels of government. The introduction of quarantine measures due to the COVID-19 pandemic caused unprofitable and deteriorating financial and economic performance of JSC Ukrzaliznytsia, and its six regional branches in 2020, in particular, revenues from freight transportation decreased by 10.3% compared to 2019, and net loss amounted to UAH 11.9 billion. Implementing the anti-crisis plan by the management of JSC Ukrzaliznytsia and the improvement of operational work in the freight segment has yielded some positive results. However, for the effective planning and management decisions in the field of freight transportation an important component is the proper formation of an information base. The proposed methodological approach will serve as an effective tool not only in the management of the freight segment of individual regional branches or enterprises in particular, but also the economic development of JSC “Ukrzaliznytsia” in general and can be used by other large companies.


2020 ◽  
Vol 12 (14) ◽  
pp. 5586
Author(s):  
Margherita Del Prete ◽  
Antonella Samoggia

Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses. In order to fulfil this aim, the current study presents a systematic literature review of consumers’ consumption and purchasing behaviour towards cocoa and chocolate. Two databases have been used to collect the literature: Scopus and Web of Science. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow diagram was used to identify the articles through the process of data screening and extractions. A total of sixty-four scientific articles have been selected. Research topics, methodological approach and data collection method were identified for each article selected. Then, the identified topics were grouped into four categories in order to obtain a model of major determinants in chocolate consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are under-investigated issues. This research represents a valuable tool, especially from a marketing point of view, by creating new channels and new sales opportunities for chocolate products.


Sign in / Sign up

Export Citation Format

Share Document