scholarly journals Fungsi Dinas Kebersihan dan Ruang Terbuka Hijau Sebagai Komunikator dalam Membangun Destination Branding Kampung Wisata Genteng Candirejo di Surabaya

REPRESENTAMEN ◽  
2020 ◽  
Vol 6 (02) ◽  
Author(s):  
Anggriyan Permana ◽  
Noorshanti Sumarah ◽  
Mohammad Insan Romadhan
Keyword(s):  
Public Relations ◽  
Open Space ◽  
Community Empowerment ◽  
Social Image ◽  
Destination Branding ◽  
The Public ◽  
The Social ◽  
Tourist Village ◽  
Destination Brand ◽  
The Village

Abstract  The Sanitation and Green Open Space Department as a communicator, through the Community Empowerment Sub-Division, conveyed a message to the community with one of its messages, namely to build a branding destination in the tourist village of Genteng Candirejo. Interestingly, DKRTH does not have a public relations position in its organizational structure, which makes researchers interested in knowing the DKRTH's function as a communicator in building the destination branding of the Candirejo Tile Tourism Village in Surabaya. This study uses the concept of destination brand social image patterns in the study of tourism communication as a discussion analysis knife. This research resulted in a conclusion as a DKRTH communicator trying to give an impression to the public by becoming a facilitator of communication, media relations and program assistance so that the social image of the village destination branding is getting stronger Keywords : DKRTH Function, Public Relations Activities, Destination Brand Social Image Pattern

PEMBERDAYAAN MASYARAKAT DESA HENDROSARI MELALUI PENGEMBANGAN DESA WISATA LONTAR SEWU

Publika ◽  
2021 ◽  
pp. 323-334
Author(s):  
Rani Wahyuningsih ◽  
Galih Wahyu Pradana
Keyword(s):  
Community Empowerment ◽  
The Public ◽  
Village Community ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Tourist Village ◽  
The Government ◽  
In The Beginning ◽  
The Village

Sektor pariwisata yang saat ini sedang banyak diminati masyarakat adalah konsep pariwisata pedesaan, seperti desa wisata. Di Gresik sendiri terdapat banyak sekali wisata yang dikembangkan oleh Pemerintah melalui Badan Usaha Milik Desa atau BUMDes seperti Desa Wisata Lontar Sewu di Desa Hendrosari. Berawal dari potensi desa yang apabila dikembangkan secara optimal dapat meningkatkan pendapatan masyarakat sekitar sehingga mampu meningkatkan perekonomian masyakat Desa Hendrosari. Sebab itu perlu untuk dilakukan penelitian lebih jauh mengenai pentingnya pemberdayaan masyarakat. Sehingga penting untuk dilakukan pemberdayaan masyarakat dimana di Desa Hendrosari terdapat sumber daya alam yang mumpuni untuk dikelola sehingga jika dikelola lebih baik bisa untuk menambah pendapatan desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus penelitian menggunakan teori Pemberdayaan Masyarakat oleh Tim Delivery (Totok Mardikanto, 2013: 125-127). Karena pada awalnya dahulu desa hendrosari terkenal dengan desa penghasil minuman fermentasi sehingga konotasi dari Desa Hendrosari lebih ke arah negatif. Sehingga dengan adanya program kerja tersebut mampu mengubah image masyarakat tentang desa tersebut menjadi desa wisata. Masyarakat Desa Hendrosari mempunyai peran penting untuk melestarikan dan mengembangkan potensi yang ada seperti sumber daya alam dan sumber daya manusia. Sehingga mereka memiliki peran penting dalam tindakan pengambilan keputusan, mempengaruhi serta memberi manfaat bagi kondisi lingkungan yang ada disekitar. Pengelolaan yang baik menghasilkan tempat wisata yang dikenal dengan nama lontar sewu. Dengan adanya tempat wisata baru tersebut menghasilkan banyak pemberdayaan masyarakat melalui pengembangan desa wisata lontar sewu. Kata kunci :Lontar Sewu, Desa Hendrosari, Desa Wisata, Pemberdayaan Masyarakat,   The tourism sector which is currently in great demand by the public is the concept of rural tourism, such as a tourist village. In Gresik itself, there are lots of tours developed by the Government through Village-Owned Enterprises or BUMDes such as Lontar Sewu Tourism Village in Hendrosari Village. Starting from the potential of the village which, if developed optimally, can increase the income of the surrounding community so as to improve the economy of the Hendrosari Village community. Therefore it is necessary to conduct further research on the importance of community empowerment. So it is important to do community empowerment where in Hendrosari Village there are natural resources that are qualified to be managed so that if they are managed better they can increase village income. This study used a qualitative descriptive approach with a research focus using the theory of community empowerment by the delivery team (Totok Mardikanto, 2013: 125-127). Because in the beginning, Hendrosari Village was known as a village that produced fermented drinks, so the connotation of Hendrosari Village was more negative. So that the existence of this work program is able to change the image of the community about the village into a tourist village. The Hendrosari Village community has an important role to play in preserving and developing existing potentials such as natural and human resources. So that they have an important role in decision-making actions, influence and benefit the surrounding environmental conditions. Good management produces a tourist spot known as lontar sewu. With this new tourist spot, it has resulted in a lot of community empowerment through the development of the Lontar Sewu tourism village. Keywords :Lontar Sewu, Hendrosari Village, Tourism Village, Community Empowerment

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

KETERTINDASAN MELAYU DALAM CERPEN “SUKU POMPONG” KARYA FEDLI AZIS DAN CERPEN “RUMAH DI UJUNG KAMPUNG” KARYA HANG KAFRAWI

2017 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Marlina Marlina
Keyword(s):  
Short Stories ◽  
Large Scale ◽  
Social Aspects ◽  
Land Conversion ◽  
The Public ◽  
Historical Reality ◽  
Sociological Approach ◽  
The Social ◽  
Imaginative Literature ◽  
The Village

Reading short stories “Suku Pompong” (Pompong Tribe) and “Rumah di Ujung Kampung” (House at the End of the Village) is like reading a historical reality that is happening on the ground of Riau Malay. The exploitation of forest resources on a large scale in recent decades in Riau Province has changed the land use of the area of intact forest into plantation area. The exploitation process causes friction in the community. The friction is eventually lead to conflict between communities and plantation companies. Their struggle to resolve conflicts and maintain their ancestral land, the strength of the company that has the license to the land and sadness when the public finally has always been on the losing side. This study objected to describe the objective reality of the Malay community in terms of land conversion, the communal land into plantations and reality of imaginative literature contained in the short stories “Suku Pompong” dan “Rumah di Ujung Kampung”. This study applied the sociology of literature approach, while the sociological approach to literature is a literary approach that specializes in reviewing literature by considering the social aspects. Based on these approaches, it can be concluded that short stories Suku Pompong and Rumah di Ujung Jalan are short stories that raised the reality of the Malay community.AbstrakMembaca cerpen “Suku Pompong” dan cerpen “Rumah di Ujung Kampung” seperti membaca sebuah realita sejarah yang terjadi di tanah Melayu Riau. Ekploitasi sumber daya hutan secara besar-besaran pada beberapa dekade terakhir di Provinsi Riau telah mengubah tata guna lahan dari kawasan hutan yang utuh menjadi kawasan perkebunan. Proses eksploitasi tersebut menimbulkan gesekan-gesekan dalam masyarakat. Gesekan-gesekan inilah yang akhirnya menimbulkan konflik antara masyarakat dengan pihak perusahaan perkebunan. Perjuangan masyarakat dalam menyelesaikan konflik dan mempertahankan tanah leluhur mereka, kekuatan pihak perusahaan yang memiliki surat izin atas tanah tersebut, dan kesedihan ketika masyarakat akhirnya selalu berada di pihak yang kalah. Penelitian ini bertujuan untuk mendeskripsikan realitas objektif masyarakat Melayu Riau dalam hal alih fungsi lahan, dari lahan tanah ulayat menjadi lahan perkebunan, dan realititas imajinatif sastra yang terdapat dalam cerpen “Suku Pompong” dan cerpen “Rumah di Ujung Kampung”. Penelitian ini menggunakan pendekatan sosiologi sastra, yaitu suatu pendekatan sastra yang mengkhususkan diri dalam menelaah karya sastra dengan mempertimbangkan segi-segi sosial kemasyarakatan. Dari pendekatan tersebut dapat diambil kesimpulan bahwa cerpen “Suku Pompong” dan cerpen “Rumah di Ujung Kampung” memang merupakan cerpen yang mengangkat realitas masyarakat Melayu Riau.

PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN DESA WISATA DI DESA JAMBU KECAMATAN KAYEN KIDUL KABUPATEN KEDIRI

Publika ◽  
2021 ◽  
pp. 109-120
Author(s):  
Novi Ekri Nurwahyuni ◽  
Muhammad Farid Ma'ruf
Keyword(s):  
Goat Milk ◽  
Descriptive Study ◽  
Community Empowerment ◽  
Fund Allocation ◽  
Village Community ◽  
Tourist Village ◽  
Village Communities ◽  
Village Government ◽  
The Village ◽  
Collection Methods

Desa Wisata Jambu berdiri sejak tahun 2018  berlokasi di Kecamatan Kayen Kidul Kabupaten Kediri yang meraih penghargaan  nominasi kategori desa wisata terbaik 2018 dan 2019 pada Penghargaan Anugerah Desa. Pada fase awal pembangunan desa wisata menggunakan modal anggaran yang berasal dari Alokasi Dana Desa (ADD) dengan tujuan untuk meningkatkan pemberdayaan masyarakat desa. Penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kualitatif, serta metode pengumpulan data dilakukan secara langsung turun ke lapangan dengan wawancara, observasi, dan dokumentasi. Focus penelitian ini adalah meneliti mengenai permasalahan yang diangkat yaitu sumber daya manusia yang kurang responsive terhadap pengelolaan desa wisata. Desa wisata jambu memiliki 17 spot wisata diantaranya yaitu  Kebun Bibit Kediri, Wisata Edukasi Wiwit Padi, Permainan Outbond, Wisata Tubing Niagara, Wisata Edukasi Menangkap Lele, Agrowisata Petik Kelengkeng, Agrowisata Petik Alpukat, Agrowisata Buah Lokal, Wisata Edukasi Menanam Padi, Agrowisata Okulasi dan Tabulampat, Wisata Edukasi Angon Kerbau, Edukasi Pengolakah Yogurt, Edukasi Perah Kambing Ettawa, Edukasi Pengolahan Limbah Kayu “Ask Craft”, Wisata Sungai Sejuta Ikan, Edukasi Karawitan, Pasar Papringan. Pemerintah Desa Jambu gencar mengupayakan tumbuhnya pemberdayaan masyarakat dengan mengelola desa wisata. Tujuan pemberdayaan masyarakat melalui pengelolaan desa wisata Jambu yaitu untuk meningkatkan perekonomian masyarakat desa serta mewujudkan masyarakat desa yang mampu berdaya saing dan mandiri. Dalam proses pengelolaan desa wisata terdapat kendala atau hambatan yang terjadi yaitu tanggapan masyarakat yang tidak responsive terhadap konsep spot wisata yang sudah disepakati. Selain itu kurangnya akses sarana dan prasarana spot wisata juga menjadikan kondisi desa wisata yang tidak kondusif sehingga akan menurunkan daya tarik wisatawan. Kata kunci : Desa Wisata, Alokasi Dana Desa,  Pemberdayaan Masyarakat   Jambu Tourism Village was founded in 2018, located in Kayen Kidul District, Kediri Regency, which won the nomination award for the best tourism village category 2018 and 2019 at the Village Award. In the early phase of tourism village development using budget capital from the Village Fund Allocation (ADD) with the aim of increasing the empowerment of village communities. This research is a descriptive study using a qualitative approach, and data collection methods are carried out directly in the field with interviews, observation, and documentation. The focus of this research is to examine the problems raised, namely human resources who are not responsive to the management of tourist villages. Guava tourism village has 18 tourist spots including Kediri Seed Garden, Wiwit Paddy Educational Tour, Outbound Games, Niagara Tubing Tour, Catfish Catching Educational Tour, Longan Picking Agro, Avocado Picking Agro, Local Fruit Agro Tourism, Paddy Planting Educational Tour, Grafting Agro tourism and Tabulampat, Education Tour for Buffalo Angon, Education for Yogurt Processing, Education for Ettawa Goat Milk, Education for Making Rengginang, Education for Wood Waste Processing “Ask Craft”, One Million Fish River Tour, Education for Karawitan, Papringan Market. The Jambu Village Government is aggressively seeking the growth of community empowerment by managing a tourist village. The purpose of community empowerment through the management of the Jambu tourism village is to improve the economy of the village community and create a village community that is able to be competitive and independent. In the process of managing a tourism village, there are obstacles or obstacles that occur, namely the response of the community that is not responsive to the agreed tourist spot concept. In addition, the lack of access to tourist spot facilities and infrastructure also makes the condition of the tourist village not conducive so that it will reduce the attractiveness of tourists. Keywords: Tourism Village, Village Fund Allocation, Community Empowerment

scholarly journals EVALUASI PELAKSANAAN PROGRAM NASIONAL PEMBERDAYAAN USAHA MASYARAKAT MANDIRI KELAUTAN DAN PERIKANAN PADA USAHA PENGOLAHAN IKAN: Studi Kasus di Kota Banda Aceh

2016 ◽  
Vol 10 (1) ◽  
pp. 61 ◽  
Author(s):  
Yayan Hikmayani ◽  
Riesti Triyanti
Keyword(s):  
Poverty Reduction ◽  
Business Development ◽  
Community Empowerment ◽  
National Program ◽  
Public Response ◽  
The Public ◽  
Cash Assistance ◽  
The Village ◽  
Banda Aceh

Program nasional pemberdayaan masyarakat mandiri kelautan dan perikanan pada sektor perikanan diwujudkan dalam bentuk pengembangan usaha mina pedesaan. Program penanggulangan kemiskinan melalui pemberdayaan masyarakat kelautan dan perikanan seringkali tidak tepat sasaran dan tidak memperhitungkan keberlanjutan program sehingga kemiskinan tidak berkurang bahkan semakin bertambah. Pengembangan Usaha Mina Perdesaan (PUMP) merupakan salah satu program Kementerian Kelautan dan Perikanan (KKP) ditujukan untuk menanggulangi kasus kemiskinan pada kelompok masyarakat tertentu. Tujuan penelitian ini adalah untuk menganalisis pelaksanaan Pengembangan Usaha Mina Perdesaan (PUMP) pada kelompok masyarakat pengolah dan pemasar hasil perikanan di Kota Banda Aceh, mengetahui respon masyarakat terhadap Pengembangan Usaha Mina Perdesaan Pengolahan dan Pemasaran Hasil Perikanan (PUMP P2HP), dan mengidentifikasi faktor-faktor yang mempengaruhi pelaksanaan program tersebut. Penelitian ini menggunakan pendekatan kualitatif dan pengumpulan data dilakukan melalui wawancara, observasi dan desk study. Pengambilan sampel ditentukan secara purposive dengan responden anggota kelompok pengolah dan pemasar hasil perikanan (POKLAHSAR) penerima program. Metode analisis data dilakukan secara deskriptif. Hasil penelitian menunjukkan bahwa pelaksanaan PUMP P2HP di setiap tahapannya secara normatif memang telah terlaksana dan terdapat kesesuaian antara ketentuan pedoman program dengan pelaksanaannya di masyarakat. Namun demikian, dalam hal pelaksanaannya sebagai sebuah program pemberdayaan, secara substansi masih jauh dari tujuan yang diharapkan. Hal ini didukung dengan analisis mengenai respon masyarakat terhadap pelaksanaan program, baik itu mengenai keberlanjutan program, keterlibatan dalam program, manfaat program, dan konflik selama pelaksanaan program. Faktor-faktor dominan yang dapat menghambat pelaksanaan program ini secara keseluruhan perlu dilakukan perubahan dan perbaikan. Faktor yang menjadi penghambat dan penunjang keberhasilan program yaitu kesesuaian lokasi, pemberian peralatan yang menunjang produksi, dan ketepatan calon penerima bantuan. Rekomendasi kebijakan untuk perbaikan pelaksanaan program bantuan langsung tunai (BLT) di masa depan yaitu (1) Penyederhanaan dalam prosedural kegiatan program, (2) Ketepatan pemilihan calon penerima, (3) Pelatihan dan pendampingan kepada para calon penerima maupun penerima bantuan, dan (4) Evaluasi terhadap program bantuan untuk pengembangan usaha dan kemandirian penerima bantuan secara berkelanjutan. (Implementation of The National Program for Marine and Fisheries Community Empowerment in The Fisheries Processing Business : A Case Study in Banda Aceh City)Fish business development in the village level is considered as the natural program for marine and fisheries community empowerment. Poverty reduction programs through marine and fisheries community empowerment are does not effective and take into account the sustainability of the program so that poverty can not be reduced even increasing. National program of marine and fisheries in the fish processing business are considered one of the MMAF program intended to eliminate poverty in a certain society. The aims of this study was to analyze implementation of PUMP P2HP, particularly in Banda Aceh City, identify the public response to the PUMP P2HP, and identify factors that affect the implementation of the program. This research used a qualitative approach and data collection through interview, observation and desk study. Sample was determined using purposive sampling with respondents “kelompok pengolah dan pemasar” (POKLAHSAR) members participating in the program. The method of data analysis was carried out descriptively. Results show that the implementation of PUMP P2HP in each stage have indeed been implemented as in the guidelines on the implementation of programs in the community. However, in terms of its implementation as a policy of empowerment, it is still far from the expected goals. This is supported by an analysis of the public response to the implementation of the program, in relation to the sustainability of program, the participation in program, the benefits of program, and conflict occurred during implementation of the program. The dominant factors that can support and prevent the implementation of the program as a whole, that the implementation procedures should be be changed and improved. Inhibitory and supporting factor for success of the program were namely the suitability of the location, provision of equipment to support the production, and the accuracy of the prospective beneficiaries. Policy recommendations to improve implementation of the programs of direct cash assistance (BLT) in the future were identified as follows: (1) simplification of the program process, (2) accuracy in selecting candidates (3) training and assistance to the recipients and beneficiaries, and (4) evaluation of the programs for business development and self-reliance of beneficiaries sustainable manner.

scholarly journals Kepemimpinan Pemuda Dalam Program Pemberdayaan Masyarakat Untuk Meningkatkan Ketahanan Ekonomi Keluarga (Studi Kepemimpinan Wawan Yuanda di Desa Tumiyang, Kecamatan Kebasen, Kabupaten Banyumas, Provinsi Jawa Tengah)

2017 ◽  
Vol 23 (1) ◽  
pp. 17
Author(s):  
Helmy Shoim Pramudyarto ◽  
Armaidy Armawi ◽  
Bagus Riyono
Keyword(s):  
Family Business ◽  
Mixed Method ◽  
Community Empowerment ◽  
Development Programs ◽  
Economic Resilience ◽  
Descriptive Model ◽  
The Social ◽  
The Family ◽  
The Village ◽  
Empowerment Program

ABSTRACTThe purpose of this study was to determined the leadership of Wawan Yuanda as a village chief in the community empowerment program through brick-making business and its implications for the the family economic resilience and to knew the obstacles faced in implementing community development programs such. This research was a descriptive model of mixed methods or mixed method using concurrent transformative strategies by collecting data at one stage / phase of the study and at the same time to got a description or picture of the social realities that existed in the community which was then used to analyzed the Village Chief of leadership in the community empowerment program and its implications on family economic resilience.The results showed that Wawan Yuanda as the village chief of Tumiyang Village had been successfully doing community empowerment program through making bricks. The success also had implications for villagers revenue thus increasing the economic resilience of the communities involved in the family business of making bricks.ABSTRAKTujuan dari penelitian ini yaitu untuk mengetahui kepemimpinan Wawan Yuanda sebagai kepala desa dalam program pemberdayaan masyarakat melalui usaha pembuatan batu bata serta implikasinya terhadap ketahanan ekonomi keluarga dan untuk mengetahui hambatan yang dihadapi dalam melaksanakan program pemberdayaan masyarakat tersebut..Penelitian ini merupakan penelitian deskriptif dengan pendekatan model metode campuran atau mixed method dengan menggunakan Strategi Transformatif Konkuren dengan mengumpulkan data pada satu tahap/fase penelitian dan pada waktu yang sama untuk mendapatkan deskripsi atau gambaran dari realitas sosial yang ada di masyarakat yang kemudian untuk mengungkap tentang kepemimpinan Kepala Desa dalam program pemberdayaan masyarakat dan implikasinya terhadap ketahanan ekonomi keluarga. Hasil penelitian menunjukkan bahwa Wawan Yuanda selaku Kepala Desa Tumiyang telah berhasil melakukan program pemberdayaan masyarakat melalui usaha batu bata. Keberhasilan tersebut juga berimplikasi terhadap pendapatan masyarakat sehingga meningkatkan ketahanan ekonomi keluarga masyarakat yang terlibat dalam usaha pembuatan batu bata

The Mechanism for Imposing Punishment as a Tool for Implementing the Principle of Justice

2020 ◽  
pp. 32-37
Author(s):  
Vadim D. Filimonov ◽  
Keyword(s):  
Public Relations ◽  
Personality Traits ◽  
Antisocial Behavior ◽  
Criminal Law ◽  
Criminal Behavior ◽  
The State ◽  
Social Phenomenon ◽  
The Public ◽  
The Social ◽  
Principle Of Justice

The article examines justice as a principle of law and as criminal principle of justice as a principle of compensated justice. The measure of justice in punishment is mainly the correspondence of the punishment to the public danger of the committed crime, i.e. a certain equality of harm caused by criminals to other persons, society or the state, and the severity of the punishment imposed on them. The author argues that a court that follows the principle of justice in imposing punishments has to establish two types of genetic correspondence. The first type is the correspondence of the criminal behavior, circumstances of the crime and the culprit’s personality to the public danger of the criminal’s personality as a criminological basis for imposing punishment. This correspondence employs the genesis of criminal behavior to substantiate the imposed punishment. The rejection of this correspondence could lead to a misconception about the nature and degree of social danger of the perpetrator’s personality as well as an unreasonable type and amount of punishment for the committed crime. The second type consists in the compliance of the type and amount of punishment with the grounds for its imposition ˗the social need to oppose antisocial behavior and personality traits of the guilty person with such a punishment that meets the interests of law-abiding citizens, society, and the state, that is, a social phenomenon that embodies the genesis of criminal law regulation of public relations. The author claims that that it is necessary to identify not only the above-mentioned types of genetic and other correspondences in the mechanism of imposing a punishment, but also take into account the correspondence in terms of proportionality, especially when it comes to the compliance of the punishment with the gravity of the crime committed. Having analyzed all types of correspondences in the mechanism of punishment imposition, the author concludes that since the indicated types of orrespondences in the system of punishment imposition determine the activity of the court, insofar they act as its regulators. The ability to regulate the activities of the court turns their entire set into an instrument for introducing the principle of justice into punishment. Therefore, the mechanism for imposing punishment manifests itself in the process of regulating criminal law relations as a legal instrument for implementing the principle of justice in punishment.

Impact of Advertising and Public Relations on Tourism Development in Da Nang, Vietnam

2017 ◽  
pp. 1-16
Author(s):  
Xuan Tran ◽  
Minh Nguyen ◽  
Ha Kieu Tan Luu ◽  
Ny Ngo ◽  
My Tran ◽  
...  
Keyword(s):  
New York ◽  
Public Relations ◽  
Social Norms ◽  
Equation Modeling ◽  
Tourist Destinations ◽  
Structure Equation Modeling ◽  
The Social ◽  
Destination Brand ◽  
And Control ◽  
The Impact

An exploratory study was conducted to determine the impact of advertising and public relations on the visit intention of tourists in Da Nang, Vietnam. In 2015, Trip Advisor and New York Times selected Da Nang, Vietnam as one of the top Asia tourist destinations. This study sought to address the relationship between advertising or public relations and tourists' intention to visit based on the theory of planned behavior. Structure Equation Modeling was conducted to predict the impact of advertising and public relations on the visit intention of tourists in Da Nang. Findings indicate that an increased favorable attitude and control of advertising would increase tourist arrivals. Surprisingly, an increased positive attitude and control of public relations did not significantly affect tourists' intention to visit. Instead, the social norms of public relations were effective in driving the decision to visit but the social norms of advertising were not. The findings have contributed to destination brand through advertising and public relations. Implications are discussed.

scholarly journals PEMANFAATAN SAMPAH MENJADI DEKORASI BUNGA GUNA UNTUK MEMINIMALISIR SAMPAH DAN MENINGKATKAN PENDAPATAN EKONOMI SAMPINGAN PADA IBU-IBU PKK DI DUSUN PAELOAN DESA SUMBERBARU

2020 ◽  
Vol 2 (2) ◽  
pp. 331-356
Author(s):  
Lilit Biati ◽  
Ridwan ◽  
Arif Hariyanto
Keyword(s):  
Social Change ◽  
Plastic Waste ◽  
Inorganic Materials ◽  
Selling Price ◽  
Participatory Action ◽  
The Public ◽  
The Social ◽  
The Subject ◽  
The Government ◽  
The Village

the use of plastics can provide convenience and practicality, plastic also has a particularly bad impact on the environment. Plastics contain artificial inorganic materials which are composed of chemicals that are dangerous enough for the environment. This waste of plastic is very difficult to decompose naturally. To decompose plastic waste itself, it takes approximately 80 years to completely degrade. Currently the government is increasingly active in providing awareness to the public to reduce the use of plastics in life, then providing teaching on how to treat plastic waste into goods that are beneficial to life. Participatory action research has three word elements, all of which have a connection between Participation, Action and Research. In the process of carrying out social change for the better, it must involve all levels of society who are the object or target as well as the subject where the social change must be carried out. utilization of organic waste which can be used as various kinds of valuable creativity and has a selling price that can improve the community's economy, and also make the environment clean and healthy. Making society in a harmonious and peaceful environment. There won't be any problems. The village will be safe and secure.

scholarly journals PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI APLIKASI TEKNOLOGI PENGOLAHAN DODOL NANGKA DAN SUSU BIJI NANGKA DI KABUPATEN LOMBOK BARAT

2020 ◽  
Vol 4 (1) ◽  
pp. 522
Author(s):  
Nurhayati Nurhayati ◽  
Asmawati Asmawati ◽  
Syirril Ihromi ◽  
Marianah Marianah ◽  
Adi Saputrayadi
Keyword(s):  
Young Women ◽  
Family Income ◽  
Community Empowerment ◽  
Public Knowledge ◽  
Selling Price ◽  
The Public ◽  
Milk Processing ◽  
Service Activity ◽  
Family Nutrition ◽  
The Village

ABSTRAKDesa kekeri merupakan salah satu desa sentra produksi nangka di Kabupaten Lombok Barat. Produksi buah nangka di desa tersebut melimpah namun tidak diikuti dengan harga jual yang tinggi. Ketika musim buah nangka tiba, harga jual nangka tidak memiliki nilai sedikitpun karena penjualan buah nangka dalam keadaan segar tanpa adanya proses pengolahan lebih lanjut. Berdasarkan kenyataan tersebut, dilakukan kegiatan pengabdian yang bertujuan untuk : (1) Memberikan pemahaman dan pengetahuan kepada masyarakat tentang nutrisi, manfaat dan olahan buah nangka (2) Menjelaskan dan memberikan percontohan kepada ibu – ibu rumah tangga dan remaja putri tentang aplikasi teknologi pengolahan dodol nangka dan susu biji nangka. (3) Memberikan ketrampilan kepada kelompok masyarakat khususnya ibu – ibu dan remaja putri tentang bagaimana cara meningkatkan pendapatan rumah tangga serta pemenuhan gizi keluarga melalui aplikasi teknologi pengolahan dodol nangka dan susu biji nangka. Pelaksanaan kegiatan ini berlangsung dengan sukses dan lancar sesuai dengan rencana. Kegiatan pengabdian pada masyarakat ini mampu meningkatkan pengetahuan masyarakat tentang nutrisi, manfaat dan olahan nangka. Selain itu juga mampu meningkatkan keterampilan peserta penyuluhan untuk mengolah dodol nangka dan susu biji nangka. Diharapkan kegiatan pengabdian ini dapat bermanfaat bagi peserta kegiatan untuk menjadi ide rintisan usaha dodol nangka meningkatkan pendapatan keluarganya serta dapat memenuhi gizi keluarga melalui aplikasi teknologi pengolahan susu biji nangka. Kata kunci: pemberdayaan masyarakat; dodol nangka; susu biji nangka; kekeri. ABSTRACTKekeri village is one of the centers for jackfruit production in West Lombok Regency. The production of jackfruit in the village is abundant but not accompanied by a high selling price. When the jackfruit season arrives, jackfruit's selling price is meager because the sale of jackfruit is fresh without further processing. Based on this fact, service activities were carried out aimed at: (1) Providing understanding and knowledge to the public about nutrition, benefits, and processed jackfruit (2) Explaining and giving examples to housewives and young women about the application of jackfruit dodol and jackfruit seeds milk processing. (3) Providing skills to community groups, especially mothers and young women, on increasing household income and fulfilling family nutrition by applying jackfruit lunkhead and jackfruit seed milk processing. This activity was carried out successfully and smoothly according to plan. This community service activity can increase public knowledge about nutrition, benefits, and processed jackfruit. Besides, it can also improve the extension participants' skills to process jackfruit lunkhead and jackfruit seed milk. It is hoped that this service activity can be useful for activity participants to become a pilot idea for dodol jackfruit business to increase family income and fulfill family nutrition by applying jackfruit seed milk processing. Keywords: community empowerment; jackfruit dodol; jackfruit seed milk; kekeri

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