scholarly journals AKTIVITAS PEMASARAN PRODUK TABUNGAN PADA PT. BPR RANGKIANG DENAI PAYAKUMBUH BARAT

2019 ◽  
Author(s):  
Ratna Widayati ◽  
Muhamad Rahman
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Mix ◽  
Significant Decline ◽  
Price Promotion ◽  
Product Price ◽  
Marketing Activities ◽  
Product Marketing ◽  
Number Of Customers

This study aims to determine how the savings product marketing activities undertaken by PT. BPR Rangkiang Denai, and the development of savings products at PT. BPR Rangkiang Denai. This research method is based on primary and secondary data. while the data collection techniques by observation, interviews, and based on the literature. So we can conclude marketing efforts conducted BPR Rangkiang Denai to increase the number of customers, by way of the marketing mix: Product, Price, Promotion, Place, People, Processes, Services and development of savings products at PT. RB Rangkiang Denai experienced a significant decline, it is because in contemporary times, RB is less interested in the community because in the era of globalization people prefer banks that provide services in payment traffic, such as remittances, and ATM facilities to facilitate the transaction.

scholarly journals Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun

2020 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Priscila Triviana Dewi
Keyword(s):  
Data Collection ◽  
Marketing Mix ◽  
Product Price ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Hotel Service ◽  
Consumer Perspective ◽  
Marketing Activities ◽  
Conference Center ◽  
Hotel Marketing

This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.

PROFITABILITY ANALYSIS OF TERUBUK FARMING (SACCHARUM EDULE HASSKARL) IN SUBDISTRICT TOSA DISTRICT OF EAST TIDORE OF TIDORE ISLAND

2018 ◽  
Author(s):  
Suwandi S. Sangadji
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Quantitative Method ◽  
Secondary Data ◽  
Primary Data ◽  
Profitability Analysis ◽  
Sample Method ◽  
Document Review ◽  
Revenue Production

The purpose of this researchment is to ascertain how wide the farming of species Saccharun Edule Hasskarl (terubuk) in sub district Tosa, district of East Tidore of Tidore Island through the indicator of the value revenue, production and selling prices so that the farmers will achieve The Break Event Point (BEP). The research method was used a quantitative method with the number of samples of 30 people. The determination of the sample method is using the census method or involving all members of the population into a sample of researchment. The secondary data collection was done by using library literature in the form of document review and relevant references to research object while primary data collection was done by using questionnaire. The data is using equation R /C Ratio, BEP Revenue, BEP Price, and BEP Production. Therefore from the results of the researchment it can be explained that the two of the thirty farmers come through the break event point, while the other twenty-eight farmers declared having a business that worth to be develop or experiencing profit, because the R/C ratio is above 1.0 with average profit reach Rp. 989.000, - per production / farmer.

scholarly journals Implementation of Immigration Supervision Refugees at Community House In Under Control Supervision of Immigration Detention House Jakarta

2019 ◽  
Vol 1 (1) ◽  
pp. 13-33
Author(s):  
Asto Yudho Kartiko ◽  
Jennifer Cecilia Telaumbanua ◽  
Tsaltsa Syah Putri
Keyword(s):  
Data Collection ◽  
Special Needs ◽  
Research Method ◽  
Government Regulation ◽  
Secondary Data ◽  
Health Condition ◽  
Poor Health ◽  
Immigration Detention ◽  
Legal Norms ◽  
Immigration Control

Indonesia is one of the countries that has not ratified the 1951 Convention on refugees but that does not prohibit refugees from coming and getting protection in Indonesia because based on the prevailing constitution, Indonesia has the responsibility to handle refugees and carry out immigration control over them. With the existence of Government Regulation Number 125 of 2016 concerning Handling of Refugees from Abroad, immigration plays a role in collecting data, placing, monitoring, and returning refugees to their home countries or third countries. Supervision is an important action taken in dealing with refugees while in Indonesia. Refugees who have received approval from UNHCR and have special needs will be placed in the Community House. The formulation of the problem in this study is how to implement immigration control for refugees in the Jakarta Community House and what obstacles are found in conducting surveillance. The purpose of this research is to find out how the implementation of immigration control carried out on refugees in Community House Jakarta. The research method used is normative empiris, using primary and secondary data, studying and evaluating phenomena about refugees and legal norms related to refugees and immigration control obtained from literature and law, then analyzed to get conclusions. So it can be explained that the implementation of immigration control of refugees at the Jakarta Community House is carried out by means of attendance and data collection on refugee identification cards and stamps and signatures of Jakarta Rudenim officers. The obstacle to monitoring at the Community House is that there is still conflict between the refugees and the refugee's poor health condition.  

scholarly journals Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix

2021 ◽  
Vol 5 (2) ◽  
pp. 71
Author(s):  
Valentino Rahman
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Study Program ◽  
Education Services ◽  
Distribution Study ◽  
The World ◽  
Marketing Mix Strategy ◽  
The Impact ◽  
Product Dimension

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

scholarly journals Persepsi Kenyamanan Pejalan Kaki pada Jalur Pedestrian Jalan Gajah Mada Denpasar

2021 ◽  
pp. 243
Author(s):  
I Made Oddie Gupta Wardana ◽  
Cokorda Gede Alit Semarajaya ◽  
Ni Nyoman Ari Mayadewi
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Secondary Data ◽  
Primary Data ◽  
Survey Method ◽  
Literature Study ◽  
Physical Conditions ◽  
Physical Infrastructure ◽  
Street Furniture ◽  
Roadside Plants

Perceptions of pedestrian convenience on the pedestrian path of Gajah Mada Street Denpasar. Gajah Mada Street as an economic and tourist area requires good and comfortable physical infrastructure to support easy accessibility and circulation of visitors to the area. One of the physical infrastructures is a pedestrian lanewhich functions as an access to support pedestrian activities. The purpose of this study was to identify the physical conditions of the pedestrian paths and to determine the perception of pedestrian comfort on the pedestrian path at Gajah Mada Street. The research method used in this research is a survey method byperforming primary data collection techniques through observation, questionnaires and secondary data through literature study. Based on the research conducted, it is known that there are physical conditions and supporting facilities for the damaged pedestrian paths, in the form of materials and street furniture such as: seats, trash cans and roadside plants. Based on the assessment of perceptional respondents about the condition of pedestrian path has been considered comfortable and safe. The suggestion of this research is that it is necessary to improve the physical condition of the damaged pedestrians. The purpose of improving pedestrian facilities and infrastructure is to facilitate the pedestrians in order to be comfortable and safe in carrying outactivities on the pedestrian path.  

scholarly journals Pengaruh Kualitas Pelayanan dan Kompetensi Fiskus Terhadap Kepuasan Wajib Pajak

2019 ◽  
Vol 3 (2) ◽  
pp. 155-168
Author(s):  
Sitti Mispa
Keyword(s):  
Secondary Data ◽  
Total Sample ◽  
Analysis Data ◽  
Positive Influence ◽  
Primary Data ◽  
Multiple Linear Regressions ◽  
Price Promotion ◽  
Product Price ◽  
Linear Regressions ◽  
Dominant Influence

The purpose of the research were : 1) to analyze the influence mix marketing consisted product, price, promotion and location toward the satisfaction of customer at PT. Belian Cahya Utama in Makassar and 2) identify the most dominant variable in influencing toward the satisfaction of customer at PT. Belian cahya Utama in Makassar. The populations of the research were 117 customers of Housing Permata Indah Regency and Griya Bandara Permai in Makassar. Total sample were 90 customers. The research used primary data and secondary data. Method of analysis data used descriptive statistic analysis and multiple linear regressions using SPSS program. The result of the research showed that the variable product, price, promotion, and location gave the positive influence significantly toward the satisfaction of the customers at PT. Belian Cahya Utama in Makassar. Further, in partially, the research showed that the variable product, price, and location had the positive influence in satisfaction of customer while the variable of promotion did not. Moreover, the variable of product was the most dominant influence in satisfaction of customers. 

FEMINISME DAN KETAHANAN PEREMPUAN DALAM DUNIA KERJA DI INDONESIA DAN ISLANDIA

2020 ◽  
Vol 13 (1) ◽  
pp. 1-27
Author(s):  
Cici Afifatul Hasanah ◽  
Ayu Ferliana ◽  
Depict Pristine Adi
Keyword(s):  
Data Collection ◽  
Gender Inequality ◽  
Social Life ◽  
Research Method ◽  
Secondary Data ◽  
Human Experience ◽  
Study Data ◽  
Literature Study ◽  
The World

The purpose of this study is describe feminism and the resilience of women in the world of work in Indonesia and Iceland. Feminism as a system of ideas, as a framework and study of social life and human experience that evolved from a women-centered perspective. In Indonesia and Iceland, this is a long history as a reflection of the responsibility regarding the reality of gender inequality. In this study researchers used a research method with the type of literature study. Data collection techniques that utilize secondary data obtained through the library and then described and analyzed to extract from the literature such as books, journals, report, documents and other materials that support this research. Based on the results and discussion that has been presented, it can be concluded that feminism is increasingly developing and being recognized by the world. Feminism and the resilience of women in these two countries have shown that women have great opportunities in the development of the world of work, politics and other fields. Tujuan dari penelitian ini adalah mendeskripsikan feminisme dan ketahanan perempuan dalam dunia kerja di Indonesia dan Islandia. Feminisme sebagai sistem gagasan,   sebagai kerangka kerja dan studi kehidupan sosial dan pengalaman manusia yang berevolusi dari perpsektif yang berpusat pada perempuan. Di Indonesia dan Islandia, hal ini adalah sejarah panjang sebagai cerminan dari tanggung jawab tentang realitas ketidaksetaraan gender. Dalam penelitian ini peneliti menggunakan metode penelitian dengan jenis kajian kepustakaan. Teknik pengumpulan data menggunakan teknik penelitian kepustakaan yang memanfaatkan data sekunder yang diperoleh melalui perpustakaan kemudian di deskripsikan dan dianalisis untuk disarikan dari literatur seperti buku, jurnal, laporan, dokumen dan bahan lain yang mendukung penelitian ini. Berdasarkan hasil dan pembahasan yang telah dipaparkan dapat disimpulkan bahwa feminisme semakin lama semakin berkembang dan diakui oleh dunia. Feminisme dan ketahanan perempuan di dua negara ini sudah menunjukkan bahwa kaum perempuan memiliki peluang besar dalam perkembangan dunia kerja, politik dan bidang lainnya.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals EFFECT OF BRAND EQUITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND IMPACT ON CUSTOMER LOYALTY

2019 ◽  
Vol 2 (3) ◽  
pp. 206
Author(s):  
Nani Sriyani
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Brand Strategy ◽  
Marketing Activities ◽  
Number Of Customers

This research is about the activities carried out by PT Bank ICB Bumiputera, Tbk in the use of brand strategy and service marketing mix by looking at its effect on customer loyalty through customer satisfaction.Data processing was done by using path analysis, this research is quantitative with the number of respondents as many as 100 respondents. The results of the first study showed that there is a significant influence between brand equity and marketing mix on customer satisfaction.      The results of the second study show that there is a significant influence of brand quantity, service marketing mix and customer satisfaction on customer loyalty. This research is important information for PT Bank ICB Bumiputera by considering the variables mentioned above so that it can carry out marketing activities that will increase market share and the number of customers

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI GRAMEDIA MANADO

2021 ◽  
Vol 17 (1) ◽  
pp. 115
Author(s):  
Desilsan ., Tansala ◽  
Johny Revo Elia Tampi ◽  
Joanne Valesca Mangindaan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Quantitative Study ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Direct Data ◽  
Descriptive Approach

This study aims to determine whether the marketing mix (products, prices, promotions, distribution places/channels, people, processes and physical facilities) simultaneously influence purchasing decision at Gramedia Manado. This research was conducted at Gramedia Bookstore, Jl. Sam Ratulangi No. 45, South Wenang, Manado City. This research was conducted from October to November 2020. This research is a quantitative study with a descriptive approach to see causal relationships. This study uses primary and secondary data. Primary data is the result of direct data collection from informants by distributing questionnaires to 100 respondents who have made at least two purchases at Gramedia Manado. Secondary data is obtained from existing sources (books, journals, websites, etc.) for reference in making reports. Data analysis used multiple regression analysis. The results showed that the marketing mix simultaneously had an effect and was significant on purchasing decisions at Gramedia Manado.*eprm*

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