scholarly journals E-Commerce Solusi Pemasaran UMKM Dalam Mengembangkan Industri Pariwisata Di Tengah Pademi Covid-19 (Studi Kasus UMKM di Kota Tasikmalaya)

2021 ◽  
Vol 12 (2) ◽  
pp. 131-141
Author(s):  
Yani Sri Mulyani
Keyword(s):  
Research Method ◽  
Tourism Industry ◽  
Average Increase ◽  
Economic Sectors ◽  
Community Activities ◽  
Goods And Services ◽  
Medium Businesses ◽  
The City ◽  
Marketing Budget

Abstrak E-commerce merupakan solusi bagi pelaku usaha mikro, kecil serta menengah dalam menjalankan bisnisnya di tengah pademi covid-19 karena UMKM merupakan sektor ekonomi kreatif yang terserang  dampaknya. Tujuan dari riset ini adalah untuk mengetahui bahwa peranan  E-commerce sangatlah mendukung bagi kelangsungan hidup bisnis pelaku UMKM dan dalam mengembangkan industri pariwisata di Tasikmalaya .Populasi atau sample yang diambil sebanyak 10 UMKM yang ada di Tasikmalaya yang tersebar di Kota dan Kabupaten  Tasikmalaya dengan beragam jenis usaha bisnisnya. Metode yang dipakai adalah kualitatif deskritif dimana peneliti  mewawancarai pemilik UMKM melalui media sosial dikarenakan maasih pemberlakuan pembatasan kegiatan masyarakat  (PPKM) sehingga tidak memungkinkan untuk mewawancarai pemilik UMKM secara langsung. metode penelitian ini dihitung berapa presentase penjualan yang didapat pelaku UMKM. Hasil dari penelitian selama bulan Mei  sampai dengan bulan Oktober 2020 bahwa presentasi dapat dilihat meningkat dibulan Juni 11,3 % sd 21,2% ,rata-rata menurun  di bulan Juli sd Agustus 9,5 % s.d  15,6% dari bulan September ke Oktober  dan rata-rata naiknya diangka 15 % sd 42,5%.Hal ini menunjukan bahwa E-commerce  menjadi solusi bagi pelaku UMKM ditengah masa pademi covid-19 dan merupakan upaya untuk mengembangkan industri pariwisata  . Hal itu dapat  mengurangi budget pemasaran yang mana kemudahan dan kecanggihan tekhnologi  dalam menyampaikan informasi  tentang barang dan jasa yang langsung dialamatkan  ke tangan konsumen.Sehingga komsumen atau pembeli tinggal memesan dari rumah dan barang langsung diantar ke rumah sesuai pesanan. Kata kunci:  E-commerce, UMKM,  Pademi Covid 19, industri pariwisata Abstract E-commerce is a solution for micro, small and medium businesses in running their business in the midst of the COVID-19 pandemic because MSMEs are one of the creative economic sectors that have been affected. The purpose of this study is to find out that the role of E-commerce is very supportive for the survival of MSME business actors and in developing the tourism industry in Tasikmalaya. The population or sample taken is 10 MSMEs in Tasikmalaya which are spread in the City and District of Tasikmalaya with various types of businesses. his business. The method used is descriptive qualitative where researchers interview MSME owners through social media because there are still restrictions on community activities (PPKM) so it is not possible to interview MSME owners directly. This research method calculates the percentage of sales obtained by MSME actors. The results of the research during May to October 2020 that the presentation can be seen increasing in June 11.3% to 21.2%, the average decreased in July to August 9.5% to 15.6% from September to October and the average increase was 15% to 42.5%. This shows that E-commerce is a solution for MSME players in the midst of the COVID-19 pandemic and is an effort to develop the tourism industry. This can reduce the marketing budget where the ease and sophistication of technology in conveying information about goods and services are directly addressed to consumers. Keywords: E-commerce,UMKM, Covid 19 pandemic, tourism industry. 

scholarly journals KEBIJAKAN MANAJEMEN TRANSPORTASI DARAT DAN DAMPAKNYA TERHADAP PEREKONOMIAN MASYARAKAT DI KOTA DEPOK

2017 ◽  
Vol 3 (1) ◽  
pp. 41 ◽  
Author(s):  
Muh Kadarisman ◽  
Aang Gunawan ◽  
Ismiyati Ismiyati
Keyword(s):  
Management Policy ◽  
Small Scale ◽  
City Development ◽  
Economic Sectors ◽  
Goods And Services ◽  
Transport Services ◽  
Transport Problems ◽  
The City ◽  
Proper Interpretation

In achieving Depok City development, the role of land transport has an important and strategic position, so that policies need to be integrated in a single management policy and land transportation impact on the economy of the community in Depok. Various policies have been issued, in order to minimize the land transport problems, but no matter how well the policy will not work optimally for the management of land transportation is less addressed. This study used descriptive qualitative, because trying to find empirical facts with the proper interpretation of the action phenomenon. Results: 1. Selection land transportation that correspond to the characteristics of Depok City, and attentive to the needs and interests of all sections of society were different, able to support the effectiveness and efficiency of the provision of public transport services of the city. 2. Development of an adequate road network in the City of Depok has increased the economic sectors of society, increasing the value / price of land, the development of small-scale enterprises, medium and large, the product specialization between regions, the concentration and urbanization, especially in areas that have opened access roads and transport. Resulting in increased revenue Depok City coupled with equitable distribution of goods between residents, business lines spread across several regions. In addition, an increasing number and types of goods and services are able to produce consumer, government and industry.

scholarly journals Built Heritage Attractions in Cultural Tourism: the case of Al - Mustansiriya Madrassa, Baghdad

2019 ◽  
Vol 22 (1) ◽  
pp. 37-43
Author(s):  
Huda Adil Abdulhameed Al-Obaidi ◽  
Osamah AbdulMunem Al-Tameemi
Keyword(s):  
Investment Project ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Historical Building ◽  
Economic Resource ◽  
Built Heritage ◽  
The Subject ◽  
The City ◽  
Shed Light

This research deals with the subject of Built heritage attractions in Muslim historical building, for what it represents, as an element dealing with Cultural tourism, in the process of developing tourism industry of the city. The location of Mustansiriya Madrassa in Baghdad’s commercial district could make it a profitable investment project to revive a cultural, artistic and tourist centre that could make it a cultural Tourism haven. The problem emerges through, how the role of built heritage to attract tourists in order to give vitality and liveability to the cultural tourism destination such as Al - Mustansiriya Madrassa which is one of the most popular heritage destinations, a historic school building situated in the ancient Abbasid district of Rusafa in the very heart of Baghdad. Therefore, the research's aim is to shed light on the heritage attraction as a mean to clarify the meaning of Cultural Tourism and specifying its definition. This research explains how the built heritage plays an important role in tourism in general and in the cultural tourism in particular because they attract tourists and provides a sustainable economic resource through its inclusion of values that make it distinct from other sources of attraction.

scholarly journals DETERMINING THE IMPACT OF TOURISM DEVELOPMENT ON THE CITY ECONOMY

2020 ◽  
Vol 5 (158) ◽  
pp. 32-37
Author(s):  
N. Denysenko
Keyword(s):  
Indirect Effects ◽  
Urban Economy ◽  
Tourism Development ◽  
Tourism Industry ◽  
Economic Effects ◽  
Direct And Indirect Effects ◽  
Tourism Impact ◽  
Goods And Services ◽  
The Impact ◽  
The City

Problems of efficiency of tourism development for the urban economy should be considered on the basis of a systematic approach, which involves the establishment of different criteria and indicators for different levels of government, as well as a hierarchy of goals and corresponding efficiency criteria. Based on the analysis, the article summarizes the concept of "tourist potential of the city". It is determined that the main components of tourist potential are resource, economic and social potential. The main methods of determining the tourist potential are identified, including expert, comparative, cartographic, technological, aesthetic methods of analysis. The directions of tourism impact on the economy of the territory are considered. Direct and indirect effects, as well as induced effects of tourism development are considered separately. The interrelation and interaction of different spheres of the city economy and tourism are shown. In the analysis it is necessary to consider significant sectors of the urban economy: hotel, construction, catering, retail, tour operators, industry, wholesale, housing and communal services, communications, transport, insurance and banking, medicine, education and others. To calculate the gross tourist product, calculate the sum of all costs incurred for the production of tourist goods and services for a certain period. These are the costs of tourist consumption, private and public tourism investments. In addition, calculate the amount of all income from the sale of tourist goods and services for a certain period. This income from the sale of tourist goods and services, income from renting rooms, apartments, etc. The use of a multiplier to determine the impact of tourism development on the city economy is proposed. The calculation of tourism multipliers involves determining the total income from the tourism industry and related infrastructure. Comprehensive assessment allows to identify the economic level of tourism development in the territory, the effect, and is also the basis for justification and management decisions. The study showed that in the modern scientific literature there are several types of multipliers. These are multipliers of income, employment, investment, commercial operations, production and sales. The foreign experience of assessment of social and economic effects from the development of the tourist sphere is analyzed and the possibility of its use in the conditions of Ukraine is substantiated. Keywords: tourist potential of the city, direct and indirect effects, multiplier.

scholarly journals Gay Subculture and the Cities in India: A Critical Reading of Select Works of R Raj Rao

2021 ◽  
Vol 13 (3) ◽  
Author(s):  
Sriya Das ◽  
Keyword(s):  
Qualitative Research ◽  
Urban Space ◽  
Research Method ◽  
Urban Life ◽  
Critical Reading ◽  
Theoretical Frameworks ◽  
Ultimate Objective ◽  
The City ◽  
Indian Penal Code

In delineating the painful experiences of LGBTQ individuals after the introduction of Section 377 of the Indian Penal Code R Raj Rao’s works look into the struggle of these people to survive the onslaught of normative sexual discourses. Given the fact that Queer sexuality has been continuously questioned, suspected and tormented prior to its legitimate recognition in 2018, Rao draws attention to the nuances of gay urban life in India. The paper critically analyses the representation of gay subculture in the cities of India as reflected in select works of Rao. It demystifies how gay people share the urban space, manage to make room for their pleasure in the cities, and pose a threat to the dominant understanding of sexuality. The ultimate objective of this paper is to understand the role of the city in the (un)making of a subcultural identity. Textual analysis, with reference to certain theoretical frameworks, would be used as a qualitative research method.

scholarly journals The Role of Local Governments in Supporting Creative Industries—A Conceptual Model

2020 ◽  
Vol 12 (1) ◽  
pp. 438
Author(s):  
Jan Fazlagić ◽  
Elżbieta Izabela Szczepankiewicz
Keyword(s):  
Local Government ◽  
Conceptual Model ◽  
Local Governments ◽  
Developed Countries ◽  
Creative Industries ◽  
Creative Economy ◽  
Economic Sectors ◽  
Goods And Services ◽  
Administrative Units

Local government relates to the public administration of towns, cities, counties, and districts. One of the key responsibilities of local government is the administrative purpose of supplying goods and services. Local governments should also represent and involve citizens in determining specific local public needs and how these local needs can be met. As the structure of gross domestic product (GDP) in many countries across the world changes, so do the expectations towards the role of local governments as far as supporting local economic growth is concerned. The administrative purpose involves creating conducive conditions for economic development. Statistical figures show that the share of the creative economy in the GDP of the most developed countries is steadily increasing. New economic sectors such as “creative industries” pose a challenge to local governments. In this paper, we present a conceptual model for measuring the efforts of local governments in developing and supporting the creative industries. The model proposed by the authors allows for the comparison of smaller administrative units such as counties regarding their advancement and commitment to supporting creative industries.

scholarly journals The Role of Libraries in the Urban Development

2015 ◽  
pp. 112-120
Author(s):  
Oleg M. Zhadyonov
Keyword(s):  
Urban Development ◽  
Large Scale ◽  
Active Element ◽  
Educational Institution ◽  
Tourism Industry ◽  
Library Services ◽  
Way Of Life ◽  
Urban And Regional Development ◽  
The City

The article is devoted to the issues that are only beginning to be widely discussed among the professionals - what is the role of modern libraries in the urban development, whether the library can and should be the active element affecting the life of local communities, the development of the tourism industry, whether the investments are feasible in the development of the library system.Currently libraries start to be perceived everywhere not only as socially significant cultural and educational institution, but also as a significant agent of urban and regional development. In some cases, the appearance of the library, which is becoming «an icon of the city», is dramatically changing the way of life and the vector of economic development in the region. That’s why the attention of politicians and businessmen in the planning of large-scale urban facilities has increasingly switched to libraries. Numerous studies also confirm the growing popularity and interest to the library services and opportunities among various strata and social groups of population around the world. The libraries themselves and moreover the activities that occur around them, have a significant impact on the urban development - today it is the reality already proved by the analysis.

scholarly journals PERAN BANK SYARIAH MANDIRI DALAM MENGEMBANGKAN WISATA HALAL

El Dinar ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 77-93
Author(s):  
Inayatillah Djakfar ◽  
Isnaliana Isnaliana ◽  
Yossie Kenanga Putri
Keyword(s):  
Qualitative Method ◽  
Service Providers ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Business Sector ◽  
The People ◽  
The City

This study aims to see the role of Bank Syariah Mandiri Kcp Ulee Kareng in developing halal tourism in the city of Banda Aceh. This study uses a qualitative method using a descriptive analysis approach. This research uses primary data and secondary data, namely by conducting interviews and centering studies and documentation which is analyzed in several stages, namely editing data, classifying, reducing, presenting data, and finally verifying. The results showed that Bank Syariah Mandiri Kcp Ulee Kareng has a role in developing halal tourism, namely in the Culinary Business Sector, Travel Service Providers and Lodging Providers. The financing provided to business actors is the financing of Micro Businesses. With the financing provided by this institution to players in the halal tourism industry, it has an impact on improving the economic welfare of the people.

Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

TA'AWUN ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 162-176
Author(s):  
Ira Brunchilda Hubner ◽  
Juliana ◽  
Rudy Pramono ◽  
Sandra Maleachi ◽  
Deandra Asthyn Pakasi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
The Public ◽  
Community Activities ◽  
Digital Era ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Developing Strategies

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

Third Party Legal Protection Against Investors Does Not Release the Building Rights After Termination of Contracts for Business Sites

Authentica ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 123-144
Author(s):  
Rexon Manihuruk
Keyword(s):  
Research Method ◽  
Legal Protection ◽  
City Government ◽  
Third Party ◽  
Data Sources ◽  
Legal Rights ◽  
Peace Agreement ◽  
The Right ◽  
The City

Legal Protection for Third Parties (Occupants: Tenants) Facing Investors who do not relinquish Building Rights After the Termination of Contract Agreement for Morning Market Business Sites in Tegal City is needed. This paper uses a normative juridical research method. The main data sources of this study come from the results of decisions and documents relating to the problems faced by traders, especially those who received complaints and were sued by Investors, including decisions between the city government and investors. Based on the results of the study it can be concluded that the role of the city of Tegal to protect traders is very important as a form of legal protection for the actions of investors against the occupants of the morning market stalls block B and C morning market in Tegal City. The Tegal City Government as having legal rights and relations (compensation/ peace agreement) after terminating the contract for the place of business with the Investor to collect the obligation of the Investor to give up his rights in a preventive and repressive manner (making a claim) to the investor to carry out its obligations as agreed surrender (release) the right to use the building.Keywords: Legal Protection; Business Place Contracts; Building Use Rights 

THE LINGUISTIC LANDSCAPE OF PRINT ADVERTISEMENTS IN DAUGAVPILS: 1920–1930

Via Latgalica ◽  
2016 ◽  
pp. 40
Author(s):  
Solvita Pošeiko
Keyword(s):  
Interwar Period ◽  
Public Information ◽  
Linguistic Landscape ◽  
Print Advertisements ◽  
The Public ◽  
Goods And Services ◽  
Consumer Services ◽  
Tools And Techniques ◽  
The City

<p><em>The theme described in the title is connected with public advertising texts from two informational sources: newspapers printed in Daugavpils („Daugavas Vēstnesis” ‘The Daugava Herald’, „Daugavas Vārds” ‘The Daugava’s Word’, „Latgales Ziņas” ‘Latgalian News’ and „</em><em>Latgales Vēstnesis”</em><em> ‘The Latgale Herald”) and the linguistic landscape of the city, which characterizes the public information space. Commercial discourse is essential to this space, as a large part of public texts have the representation and promotion of establishments, companies and societies as a primary goal, in addition to the exhibition of offered goods and services.</em></p><p><em>The aim of the article is to define and characterize from the perspective of linguistic landscape the tools and techniques used to represent businesses and establishments in Latvian print advertisements in the 1920s and 30s. In fulfillment of this goal, content analysis and the diachronic linguistic landscape approach has been used for data analysis and interpretation (Backhaus 2005, Pavlenko 2010, Pavlenko, Mullen 2015, Pošeiko 2015). For summarization of obtained results, the descriptive method has been used.</em></p><p><em>Latvia is characterized in the interwar period by a unified language policy – including policies with mechanisms for the management of specific languages – highlighting the role of the Latvian language as the state language in the organization of public life and in nationalist ideology, and facilitating its use in all sociolinguistic functions. However, the interwar period in Latvia also marks the beginning of a period of Westernization – especially in the economic and cultural spheres – detectible in cinema, theater and concert posters; print advertisements for shops and consumer services, and business names in the urban environment.</em></p><em>During this period newspapers were printed in Latvian, but some papers, calendars and journals were printed in Latgalian, Russian and Polish. Company names, advertisements and partially-legible posters are visible in period photographs of the linguistic landscape. Advertising information at the beginning of the 1920s is only to be found in Russian, or with bilingual Russian-Latvian texts. Monolingual language signs in Latvian – noticeably missing diacritic marks and appropriate word endings – only begin to be seen from the 1930s.</em>

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