Comparative Analysis of the Islamic and Traditional Marketing Mix

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

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Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

Journal of The Community Development in Asia ◽

10.32535/jcda.v4i1.995 ◽

2021 ◽

Vol 4 (1) ◽

pp. 16-33

Author(s):

Dilip D ◽

Rupesh Sinha ◽

Ooi Ler Wei ◽

Daisy Mui Hung Kee ◽

Oh Jia Leei ◽

...

Keyword(s):

Comparative Analysis ◽

Fast Food ◽

Marketing Mix ◽

Marketing Strategies ◽

Marketing Process

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

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Investigating the relevance of the traditional marketing mix across different stages of change: Empirical evidence from household recycling

Journal of Social Marketing ◽

10.1108/jsocm-11-2020-0221 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Paul Blaise Issock Issock ◽

Mercy Mpinganjira ◽

Mornay Roberts-Lombard

Keyword(s):

Empirical Evidence ◽

Behaviour Change ◽

Social Marketing ◽

Stages Of Change ◽

Marketing Mix ◽

Target Audience ◽

Household Waste ◽

Content Type ◽

Traditional Marketing ◽

The Impact

Purpose This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to the ongoing debate about the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households. Design/methodology/approach This study follows a quantitative method, relying on a survey of 699 heads of households in South Africa. Multigroup analysis and structural equation modelling were applied to test the impact of stages of changes on the potential effect of marketing mix elements on the intention to recycle household waste. Findings The results established that although the traditional marketing mix elements have a marginal effect on the intention to recycle household waste, further analyses revealed that this impact of the marketing mix is contingent on the stage of change in which the target audience is found. Thus, the findings indicated that the marketing mix elements significantly influence the intention to recycle when the target audience is at the contemplation and preparation phases. Originality/value Whilst both critics and proponents of the adoption of the traditional marketing mix in social marketing initiatives have provided relevant arguments, the debate had remained largely theoretical. This study discusses the limitations of the traditional marketing mix in behaviour change programmes and the need for a segmented approach based on the stages of behaviour change when using the 4Ps. However, given the hegemony of the 4Ps in the social marketing literature, this study sheds light on the appropriate “Ps” to activate to influence recycling behavioural intention at different stages of change.

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MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE

Bulletin of Udmurt University. Series Economics and Law ◽

10.35634/2412-9593-2021-31-6-963-969 ◽

2021 ◽

Vol 31 (6) ◽

pp. 963-969

Author(s):

Yu.G. Kuzmenko ◽

Munther Amin Almandeel ◽

D.V. Stukalov

Keyword(s):

Critical Role ◽

Marketing Mix ◽

Electronic Trade ◽

Business World ◽

Active Involvement ◽

Strategic Approach ◽

Electronic Marketing ◽

Traditional Marketing ◽

Marketing Costs ◽

The Impact

The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.

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Ethics in E-Marketing

Ethical Issues in E-Business ◽

10.4018/978-1-61520-615-5.ch008 ◽

2010 ◽

pp. 105-119

Author(s):

Erkan Özdemir

Keyword(s):

Decision Making ◽

Dynamic Pricing ◽

Critical Analysis ◽

Ethical Climate ◽

Ethical Decision Making ◽

Ethical Issues ◽

Marketing Mix ◽

Product Price ◽

Traditional Marketing ◽

Marketing Executives

Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well. However, e-marketing practices raise specific new and different ethical issues as well. For instance, new forms of dynamic pricing, spam email advertising, and the use of tracking cookies for commercial purposes have all raised ethical issues. These issues can be examined from the perspective of such components of the traditional marketing mix as product, price, place and promotion, which are under the control of marketing executives. As such, an awareness of the ethical issues in e-marketing under the control of marketing executives is central to the realization of an ethical climate in e-businesses. The aim of this chapter is to present a critical analysis of ethical issues in e-commerce in relation to the marketing mix. The topics discussed within this framework will be enlightening for the ethical decision making process and practices of e-marketing.

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Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

ETIKONOMI ◽

10.15408/etk.v16i1.3950 ◽

2017 ◽

Vol 16 (1) ◽

pp. 115-126

Author(s):

Rora Puspita Sari

Keyword(s):

Social Media ◽

Content Analysis ◽

Marketing Mix ◽

Online Marketing ◽

The Internet ◽

Descriptive Research ◽

Online Business ◽

Traditional Marketing ◽

Small Medium Enterprises ◽

Medium Enterprises

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

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Reshaping traditional marketing mix to include social media participation

European Business Review ◽

10.1108/ebr-08-2017-0152 ◽

2019 ◽

Vol 31 (2) ◽

pp. 162-178 ◽

Cited By ~ 5

Author(s):

Eleonora Pantano ◽

Constantinos-Vasilios Priporas ◽

Giuseppe Migliano

Keyword(s):

Social Media ◽

Marketing Mix ◽

Small Enterprises ◽

Content Type ◽

Additional Tool ◽

Actual Usage ◽

The Social ◽

Food And Beverage ◽

Traditional Marketing ◽

Use Of Social Media

Purpose Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to explore the inclusion of social networks in the traditional marketing mix models. Design/methodology/approach A sample of 20 small and large Italian liquor producers was used, and their Facebook profiles were content analyzed. Findings The results provide evidence about the emerging shift from the use of social media for communication purposes through static advertising (characterized by pictures and slogans), to its use as an interactive channel that can influence consumers’ purchasing behaviour through multimedia tools (i.e. games and interactive applications able to solicit users’ interest), by emphasizing the extent to which a higher level of participation by a firm involves a higher level of consumer interaction. The findings also suggest that the firm’s participation should be considered as a new element of the traditional marketing mix model and as an additional tool for efficient market sizing and sensing. Originality/value The study offers findings on actual usage of Facebook as part of marketing mix strategies based on large and small enterprises operating in the food and beverage sector, where a dearth of studies is observed. The study enhances and advances the social media and marketing literatures.

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Analisa Perbandingan Pengaruh Bauran Pemasaran Produk Pelumas Merek Global dan Merek Global Terhadap Kepuasan Pembelian

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i4.8677 ◽

2020 ◽

Vol 4 (4) ◽

pp. 144

Author(s):

Marceilla Marceilla

Keyword(s):

Regression Analysis ◽

Comparative Analysis ◽

Quantitative Research ◽

Descriptive Analysis ◽

Marketing Mix ◽

Product Price ◽

Analysis Techniques ◽

Independent Variable ◽

Global And Local ◽

Purchase Satisfaction

This research aims to determine whether there is a effect with marketing mix to purchase satisfaction and whether it relates to marketing global product mix and local brands to purchase satisfaction by conducting a survey of 143 respondents using global and/or local lubricants brand.. The independent variable used in this study is the marketing mix, namely product, price, place and promotion, while the dependent variable in this study is purchase satisfaction. This type of research is explanatory research with quantitative research. The location of the study was conducted at Jasmine Mansion Mansion Kemayoran, Jakarta. Data analysis techniques used descriptive analysis, regression analysis and comparative analysis using SPSS for Windows 25. The results of this study indicate product variables, prices, places and promotions related to purchases, both simultaneously and partially. From the results of comparative analysis shows there is no difference between product variables, price, place and promotion of global and local brand lubricant products to purchase satisfaction

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GREEN MARKETING: tendencies and perspectives

Bulletin of Kemerovo State University Series Political Sociological and Economic sciences ◽

10.21603/2500-3372-2016-2-55-60 ◽

2016 ◽

Vol 2016 (2) ◽

pp. 55-60

Author(s):

Дарья Зайцева ◽

Daria Zaitseva ◽

Инна Краковецкая ◽

Inna Krakovetskaia

Keyword(s):

Marketing Strategy ◽

Environmentally Friendly ◽

Marketing Mix ◽

Marketing Strategies ◽

Green Marketing ◽

Green Products ◽

Product Price ◽

Environmental Marketing ◽

Traditional Marketing ◽

New Strategies

This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is directly connected with the concept of the marketing mix it is related to. Many companies do not want to use all parts of the 4 P strategies but instead choose to use only specific elements of each. This allows companies to choose a tailored "green" marketing strategy to achieve their goals. Green marketing strategies help companies to develop products that are environmentally friendly and satisfy the requirements of consumers.

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